• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.6 no.4
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• pp.195-200
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• 2013

This paper proposes an SNS and Web Data Analytics System which can utilize a business marketing strategy by analyzing negative SNS and Web Data that can do great damage to a business image. It consists of the Data Collection Module collecting SNS and Web Data, the Hbase Module storing the collected data, the Data Analysis Module estimating and classifying the meaning of data after an semantic analysis of the collected data, and the PHS Module accomplishing an optimized Map Reduce by using SNS and Web data involved a Businesse. This paper can utilize this analysis result for a business marketing strategy by efficiently managing SNS and Web data with these modules.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.255-263
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• 2015

In this paper, we suggest a plan to take advantage of the SNS data to proactively identify the information on crime risk factor and to prevent crime. Recently, SNS(Social Network Service) data have been used to build a proactive prevention system in a variety of fields. However, when users are collecting SNS data with simple keyword, the result is contain a large amount of unrelated data. It may possibly accuracy decreases and lead to confusion in the data analysis. So we present a method that can be efficiently extracted by improving the search accuracy through text mining analysis of SNS data.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.454-462
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• 2018

This study was conducted to examine SNS addiction proneness and interpersonal satisfaction among undergraduate students and the relationships between these two variables, as well as to establish baseline data for appropriate intervention of SNS addiction prevention. The participants of this study were 316 undergraduate students in D and K city, and data were collected between June 30 and July 30, 2017. Data were collected by a self-administered online survey and analyzed by descriptive statistics, t-tests, and Pearson's correlation coefficients using SPSS. The results showed that SNS addiction proneness and interpersonal satisfaction were negatively correlated (r=-0.57, p<0.01), indicating students with higher SNS addiction had lower interpersonal satisfaction. There were no significant differences in SNS addiction proneness and interpersonal satisfaction by gender (t=0.05, p=0.963), number of SNS networks (t=0.66, p=0.513), or number of SNS-only networks (t=-1.24, p=0.216). Students who used SNS for data collection showed significantly higher interpersonal satisfaction (t=3.02, p=0.030); however, there was no significant differences in SNS addiction proneness among purposes for using SNS (t=0.39, p=.759). The results of this study will be useful baseline data for developing an intervention to improve interpersonal satisfaction and prevent SNS addiction among undergraduate students.

• The Journal of Economics, Marketing and Management
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• v.11 no.2
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• pp.33-46
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• 2023

Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

• Convergence Security Journal
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• v.22 no.1
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• pp.55-60
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• 2022

This study is to analyze trends and relational structures in the energy sector related to renewable energy. For this reason, in this study, we focused on big data including SNS data. SNS utilizes the Instagram platform to collect renewable energy hash tags and use them as a word embedding method for big data analysis and social network analysis, and based on the results derived from this research, it will be used for the development of the renewable energy industry. It is expected that it can be utilized.

• Journal of Advanced Navigation Technology
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• v.22 no.6
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• pp.670-674
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• 2018

Social network service (SNS) related data including comments/text, images, videos, blogs, and user experiences contain a wealth of information which can be used to build recommendation systems for various clients' and provide insightful data/results to business analysts. Multimedia data, especially visual data like image and videos are the richest source of SNS data which can reflect particular region, and cultures values/interests, form a gigantic portion of the overall data. Mining such huge amounts of data for extracting actionable intelligence require efficient and smart data analysis methods. The purpose of this paper is to focus on this particular modality for devising ways to model, index, and retrieve data as and when desired.

• The Journal of Information Systems
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• v.24 no.3
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• pp.95-114
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• 2015

Purpose: This study was tried to investigate a structural relationship among key impacting factors and usage in SNS of government institutions. It was designed to research the processing property of SNS, the emotional property of SNS, and the service property of SNS for the SNS usage. Based on the research framework from the relationships among intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS, the empirical research model and the hypotheses were established. Design/methodology/approach: Data for empirical study were collected from 453 of total distributed 500 by the structured questionnaire survey with SNS users of government institutions. The analysis was performed from effective 432 data, and the sample was mainly consisted of men, the thirty-old, and salesmen. Findings: The results showed that the emotional and service properties in intrinsic characteristics of SNS have a significantly positive effect to the value perception and the security variable in social psychological characteristics has a significant positive effects to the trust. Finally, the value perception has positive effects on both trust and use intention of government institutions' SNS. Meaning of these results is that intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS have a significant effect on SNS usage.

• Journal of the Korean Data and Information Science Society
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• v.27 no.3
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• pp.763-772
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• 2016

This study was examined the influence of self-efficacy and attachment on SNS addiction tendency in college students. For this purpose 303 college students in Daegu completed the related survey. Data were collected from September 30 to October 20, 2013. Collected data were analyzed using SPSS 20.0. The major findings were as follow; 1) There were negative relationships among SNS addiction tendency and self-efficacy. 2) There were positive relationships among SNS addiction tendency and adult attachment. These results indicate that it is necessary to design intervention programs to increase self-efficacy and attachment stability in order to decrease college students' SNS addiction tendency.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.263-278
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• 2013

SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user's hits differs upon a combination of SNS media and SNS contents.