• Title/Summary/Keyword: SNS Usage

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The effects of smart phone usage motive and fashion brand app factors upon the intention to accept fashion brand applications (스마트폰 이용 동기와 패션 브랜드 앱 내용이 패션 브랜드 앱 수용의도에 미치는 영향)

  • Choi, Yeseul;Kim, Miyoung
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.149-163
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    • 2013
  • This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

Possibility of Disclosure of User Information in Internet Explorer (인터넷 익스플로러에서 사용자 정보 유출 가능성)

  • Lee, SangHo;Maeng, YoungJae;Nyang, DaeHun;Lee, KyungHee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38B no.12
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    • pp.937-943
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    • 2013
  • Internet Explorer is the popular internet browser the most in domestic. In some version of Internet Explorer, user information could be leaked cause CORS(Cross-Origin Resource Sharing) Internet Explorer support. Different before, without setup a malicious program, attacker can get the user information even account information, credit card usage list and user information with SNS or internet portal site logged in regardless of secure program. Not only Internet Explorer but also mobile browser, it could be. In this paper, we make study of the potential disclosure of user information by attack using CORS, second attack and the way to improvement of vulnerability of CORS.

Formalizing the Role of Social Capital on Individuals' Continuous Use of Social Networking Sites from a Social Cognitive Perspective

  • Guo, Yu;Li, Yiwei;Ito, Naoya
    • Asian Journal for Public Opinion Research
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    • v.1 no.2
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    • pp.90-102
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    • 2014
  • By integrating useful insights from social cognitive theory and social capital theory, we aim to develop a model for better understanding people's behaviors related to the use of social networking sites (SNSs) and formalize the role of social capital in individuals' continuous SNS use. Propositions that emphasize the triadic interactive relationships among environmental, personal, and behavioral factors were highlighted in this study. After reviewing previous studies, in this paper we proposed the following: (1) the causation between SNS use and individuals' perceived social capital might be mutual; social capital may not only be the result of media selectivity, but could also be an essential stimulus initiating the start of using SNSs; (2) the influences of SNSs use on the generation of individuals' online social capital might be conditional upon particular patterns of use; (3) both the level of dependence on SNSs and the differentiated patterns of SNSs use vary according to individuals' perceived offline social capital and their personal characteristics, for instance, personality or self-construal, and social anxiety.

Investigating the Privacy Paradox in Facebook Based on Dual Factor Theory (페이스북에서의 프라이버시 패러독스 현상 연구 : 듀얼팩터이론을 중심으로)

  • Yu, Jae Ho;Lee, Ae Ri;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.17 no.1
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    • pp.17-47
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    • 2016
  • People use social network services (SNSs) for various purposes, for example, to share information, to express themselves, and to strengthen social relationships with others. Meanwhile, problems of personal information leakage and privacy infringement become a social issue and thus information privacy concerns about inappropriate collection and use of personal information increase in SNSs (e.g., Facebook). Although people have privacy concerns in SNSs, they behave in a contradictory way, voluntarily presenting themselves and disclosing personal information. This phenomenon is called 'privacy paradox'. Using dual factor theory, this study investigates the phenomenon of privacy paradox by looking into enablers (e.g., self-presentation) and inhibitors (e.g., information privacy concern) for continuous use of Facebook that can co-exist independently of each other. It also includes antecedents of self-presentation (i.e., narcissism, need for affiliation, involvement, and self-efficacy) and those of information privacy concern (i.e., previous experience of privacy infringement, privacy awareness, and privacy control). The results show that most hypothesized relationships were supported. These findings provide strategic implications for SNS providers who want to promote continuous use of SNS. Under the current circumstances in which enhanced privacy policies are required, this study would be a useful reference for future research on information privacy issues in SNSs.

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A Study on the Analysis of the Access Source of Institutional Repository on University (대학 기관리포지터리 접근 경로 분석에 관한 연구)

  • Lee, Jae-Won
    • Journal of Korean Library and Information Science Society
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    • v.50 no.2
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    • pp.237-260
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    • 2019
  • In this study, the use statistics by type of data in the A university of a Institutional Repository(IR) with exponential growth in usage and the trend of changes in the access path for users to access A-IR were analyzed. In particular, it was verified that securing various exposure paths contributed to the spread of A-IR by focusing on the change in the approach path, and also confirmed that the method of communication between the ages, such as SNS, is used as the approach path of A-IR. Through this process, the company was planning to suggest the direction of operation, including diversification of exposure paths that activate the institutional repository.

Analysis of Fake News in the 2017 Korean Presidential Election

  • Go, Seon-gyu;Lee, Mi-ran
    • Asian Journal for Public Opinion Research
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    • v.8 no.2
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    • pp.105-125
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    • 2020
  • The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.

An Exploratory Study on the Current Situation of Smart Advertising and its Activation Plan (스마트광고의 활용현황과 활성화 방안에 관한 탐색적 연구)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.33-40
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    • 2013
  • The smart media has changed the patterns of advertising information consumption and media usage behavior drastically. The smart advertisements, however, have failed to perform as sophisticated as the smart devices carried out. In this respect, this study is designed to figure out the current situation and the ecosystem of smart advertising and to prepare its activation plan through a survey(FGI), which will be able to give policy suggestions about smart media and advertising. In conclusion, this study points out that the proliferation of smart advertising needs to install "Smart Media Representative" which provides independable decisions on the regulation of smart advertising, the system of price, standardization of advertising, the development of various forms of advertisements, the scientific measurement of the effectiveness, the protection of privacy, professional manpower training, etc.

Identification of Profane Words in Cyberbullying Incidents within Social Networks

  • Ali, Wan Noor Hamiza Wan;Mohd, Masnizah;Fauzi, Fariza
    • Journal of Information Science Theory and Practice
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    • v.9 no.1
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    • pp.24-34
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    • 2021
  • The popularity of social networking sites (SNS) has facilitated communication between users. The usage of SNS helps users in their daily life in various ways such as sharing of opinions, keeping in touch with old friends, making new friends, and getting information. However, some users misuse SNS to belittle or hurt others using profanities, which is typical in cyberbullying incidents. Thus, in this study, we aim to identify profane words from the ASKfm corpus to analyze the profane word distribution across four different roles involved in cyberbullying based on lexicon dictionary. These four roles are: harasser, victim, bystander that assists the bully, and bystander that defends the victim. Evaluation in this study focused on occurrences of the profane word for each role from the corpus. The top 10 common words used in the corpus are also identified and represented in a graph. Results from the analysis show that these four roles used profane words in their conversation with different weightage and distribution, even though the profane words used are mostly similar. The harasser is the first ranked that used profane words in the conversation compared to other roles. The results can be further explored and considered as a potential feature in a cyberbullying detection model using a machine learning approach. Results in this work will contribute to formulate the suitable representation. It is also useful in modeling a cyberbullying detection model based on the identification of profane word distribution across different cyberbullying roles in social networks for future works.

The Relationship Between the Life Stress and Smartphone Addiction in Nursing College Students (간호대학생의 생활스트레스와 스마트폰 중독 관련성)

  • Kim, Jong-Im
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.391-400
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    • 2019
  • This study was conducted to investigate the connections between life stress and smartphone addiction of nursing college students. The subjects included nursing college students in some areas. Data were collected in November and December, 2018 from a total of 240 subjects. Collected data were subjected to frequency, percentage, t-test, ${\chi}^2$-test, and ANOVA analyses to identify differences in smartphone addiction level and stress characteristics according to general characteristics. Correlations between smartphone addiction and stress characteristics were investigated by Pearson's correlation analysis, and factors influencing smartphone addiction were examined by hierarchical multiple regression analysis. The findings showed that independent variables had explanatory powers of 14.8% and 32.7% in Models 1 and 2, respectively. The study examined differences in smartphone addiction level according to the general characteristics of the subjects and found that female college students had a higher level of smartphone addiction than their male counterparts. The smartphone addiction level was high in those who were not satisfied with college life, used a smartphone for five hours or more a day, and spent many hours on SNS. Evaluation of differences in stress characteristics according to their general characteristics revealed female college students scored higher for stress characteristics. The means of the stress characteristics were also high for those who were not satisfied with college life, used a smartphone for many hours, and had a high risk of smartphone addiction. In conclusion, female gender, hours of smartphone usage and SNS, academic stress, and value stress were important factors influencing the smartphone addiction of nursing college students. These findings indicate the need to reinforce a stress management program for nursing college students and thus provide them with multifaceted support for stress management.

Political Interest, Political Efficacy, and Media Usage as Factors Influencing Political Participation in Hospital Nurses (병원간호사의 정치관심도, 정치 효능감 및 매체 이용이 정치참여에 미치는 영향)

  • Jun, So Yeun;Ko, Il Sun;Bae, Ka Ryeong
    • Journal of Korean Academy of Nursing Administration
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    • v.20 no.3
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    • pp.342-352
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    • 2014
  • Purpose: The purpose of this study was to identify how political interest, efficacy and media usage influence political participation in hospital nurses. Methods: Participants were 286 nurses, who were informed of the study purpose and agreed to participate. Data were collected during November and December, 2012 using a questionnaire on political interest, political efficacy, media usage and political participation. Data were analyzed using t-test, ANOVA, Scheff$\acute{e}$'s test, Pearson Correlation Coefficients, and Multiple Stepwise Regression. Results: Scores for political participation and political interest was average. The score for political efficacy was higher than average. Political participation was significantly different by education level, job career, position, and intention to vote in the election for the 18th President. Political participation had a moderate positive correlation with political interest (r=.50, p<.001), political efficacy (r=.32, p<.001) and media usage (r=.14, p=.022). Political interest (${\beta}$=.43) was the factor most influential on political participation, explaining 25% of the variance. A total of 32% of political participation was explained by political interest, political efficacy, and TV news or SNS for media use. Conclusion: The results suggest that it is necessary to develop strategies to promote political interest and political efficacy for hospital nurses to improve political participation.