• Journal of Information Technology Services
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• v.14 no.4
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• pp.137-157
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• 2015

The development of Social Network Service (SNS) has brought many positive changes to the ways people communicate, interact and share information. However, using the SNS does not always leads to in a positive results, particularly when it is addictively used. In fact, the addictive use of SNS results in many negative effects in our society. Recently, SNS users feel negative emotions such as expecially stress and fatigue while using SNS. Thus, the purpose of this study is to empirically examine antecedents of user fatigue on SNS, which can be explained by the degree of Individual, environment and SNS characteristics. This study also examines consequences of user fatigue on SNS. Lastly, we examine the moderating effects of Habit among SNS fatigue, barrier of living and task performance decline. The data for empirical analysis were collected 401 responses on SNS users in Korea. The results of this study are as follows; First, reputation perception, loneliness, unwanted relation, privacy concern, information overload, social presence and interaction are significantly related to SNS fatigue. Second, SNS fatigue, barrier of living and Task performance decline are significantly related to discontinuous usage intention. Third, the moderating effect of Habit of SNS using is found in the relationship among SNS fatigue, barrier of living and task performance decline. Based on the results of this study, Theoretical and practical suggestions were discussed.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.43-53
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• 2018

Facebook, which has the largest number of users worldwide, has both positive and negative effects on our lives and society. The positive effects include social support from others, relationship building, entertainment, etc. In contrast, Facebook users also experience negative emotions such as tiredness and irritation, resulting in dissatisfaction as well as withdrawal from Facebook. The current study investigates both positive and negative effects of the use of by different demographic characteristics (i.e., age and gender), Facebook usage pattern (i.e., posters vs. lurkers), and Facebook usage time and frequency. The results show that (1) female users (vs. male users) feel higher level of fatigue and display stronger intention to discontinue Facebook. Moreover, (2) posters (vs. lurkers) feel higher level of positive emotions and social support, and stronger intention to continue Facebook. Lastly, (3) heavy users (vs. light users) exhibit higher level of positive emotions and stronger intentions to continue Facebook. This research sheds light on the fact that the characteristics of users affect individuals' intention to discontinue SNS and offers practical implications on the ever-expanding SNS market.

• The Journal of Information Systems
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• v.30 no.4
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• pp.43-69
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• 2021

Purpose Although companies occupied the network market take the advantageous position first and can be successful in securing users over a certain size, it is important to satisfy the customers' demand and prevent the outflow of users toward a new alternative SNS. What is more, there are frequent changes in the flow of users toward new SNSs. Despite these dynamic market circumstances, there is a lack of research to explain the switching behaviors of SNS users. Design/methodology/approach The objective of this study is to explain and verify a specified migration theory(Push-Pull-Mooring model) focused on SNS fatigue in the psychological point of view, as well as reviewing previous studies on functional and technical characteristics of SNSs themselves. Moreover, this study tried to highlight factors affecting users actual SNS switch rather than their switching intention. Findings According to the statistical analysis, the most influenced pull factor to switch SNS was the alternative attractiveness. On the other hand, undesired relationship burden, service innovation and important mooring factors to prevent users' SNS switch. This study has a significant contribution to the theory, which analyzed users' actual SNS switch, and examined SNS users' psychological factors(SNS fatigue), reviewing the characteristics of existing services. To secure more users and to keep them, companies providing social network service need to develop differentiated strategies by analyzing psychological characteristics of various users.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.441-442
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• 2014

최근 Social Network Service를 통해 사회적 네트워크를 구축하는 등의 많은 혜택으로 인해 SNS 이용자 수가 증가하였지만, 개인 정보유출, 게시물의 과부하 등과 같은 역기능으로 SNS 이용에 피로감을 느끼고 있는 실정이다. 따라서 본 연구에서는 페이스북 이용자들을 대상으로 SNS에 따른 테크노스트레스 유발요인과 테크노스트레스에 따른 대응방식(Coping)에 대해 연구하고자 한다.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.957-967
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• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.

• The Journal of Society for e-Business Studies
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• v.20 no.3
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• pp.59-77
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• 2015

Social networking sites (SNS), such as Facebook, provide abundant social comparison opportunities. Given the widespread use of SNSs, the purpose of the present study was to examine the impact of exposure to social media-based social comparison on user's negative emotions and discontinuous use intention on SNS. We present evidence that under the use of SNS, social comparison activities diverge into three patterns, with explicit self-evaluation desire made against similar target (lateral comparison), self-defense desire made against less fortunate target (downward comparison), and self-enhancement desire made with more fortunate target (upward comparison). Such social comparison processes frequently arise, as people are increasingly using on SNSs, the downward contacts ameliorating self-esteem with positive emotions, but the upward contacts and standard contacts with lateral status enabling a person to compare his or her situation with others and simultaneously increase negative emotions due to its differences with others. In other words, as people increasingly relying on SNSs for a variety of everyday tasks, they risk overexposure to upward or standard social comparison information that may have a cumulative detrimental impact on future intention on SNS use. This study with survey with 209 SNS users found that these negative emotions lead to negative fatigue (attitude) and then discontinuous use intention (behavior) on SNS. Our findings are among the first to explicitly examine discontinuous use intention on SNS using social comparison theory and our results are consistent with those of past research showing that upward social comparisons can be detrimental.

• Journal of Industrial Convergence
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• v.19 no.6
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• pp.37-47
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• 2021

Today, people share information and communicate with others using various information and communication media such as e-mail, smartphones, SNS, etc. However, it is being used in malicious attacks to send a large amount of illegal spam or to use it for fraud by using illegally collected personal information and devices that are vulnerable to security. Illegal spam, smishing, and fraudulent mail(SCAM) cause a lot of direct and indirect damage to companies and users, including not only social costs such as mental fatigue, but also unnecessary consumption of IT infrastructure resources and economic losses. Although there are regulations related to spam, violators of the law are still on the rise by circumventing the law, and victims are constantly occurring, so it is necessary to review what the problem is. This study examined domestic and foreign spam-related regulations and spam-related response activities, identified problems, and suggested improvement countermeasures. Through this study, it was intended to suggest directions for improving spam-related systems in order to block illegal spam and prevent fraudulent damage.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.87-94
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• 2014

Social media which includes Facebook enable users to construct relationships and networks as well as sharing of information. By enlisting Facebook users as proxy, this paper attempted to analyze the different emotional states experienced by social media users, specifically to gauge what effect their usage motivation and usage pattern had on the ambivalence level of the users. The quantitative survey result revealed that usage duration or the time of day when Facebook was accessed had no relevant impact on one's ambivalence level. However, there was a direct correlation between frequency of Facebook usage and the ambivalence level. The more the user logged onto Facebook the more suppressed his or her expression became due to fear of giving negative impressions to others and also receiving their negative feedbacks, which then subsequently added to the user's ambivalence. People's main reasons for using Facebook were identified as "chatting," "communicating," "maintaining relationships," "relationship building," "networking," and "finding information about friends," but only "maintaining relationships," "communicating," and "networking" had observable effect on ambivalence. There were no noticeable differences among genders with regards to ambivalence and usage levels, but there was a marked difference based on the user's age. For example, people in their forties showed higher levels of ambivalence than those in their twenties. This may be attributed to anxiety they face as they use Facebook primarily to expand their networks and to maintain relationships. As such, it is surmised that their fatigue level from using social media will only increase. Meanwhile, Korean Facebook user's emotional manifestation tended to skew toward relation-involved ambivalence rather than the self-defensive type. This relation-involved ambivalence might be something that can actually help prevent damage to relationships by limiting excessive emotional expressions. In other words, such ambivalence by Facebook users may be a positive element in a user's social media interaction.