• Proceedings of the Korean Information Science Society Conference
• /
• 2011.06d
• /
• pp.289-291
• /
• 2011

스마트폰의 보급 확산과 웹2.0의 확대로 개인들의 정보 생산과 소비활동이 쉽게 이뤄지면서 참여, 공개, 대화, 커뮤니티 연결의 특성을 기반으로 한 소셜미디어의 등장과 활용빈도가 크게 증가되고 있다. 이러한 정보 통신 기술의 발전으로 '물리적인 지점망 = 영업력'이라는 등식이 더 이상 유효하지 않는 시대가 도래됨에 따라 고객을 '기다리는 영업'에서 '찾아가는 영업'으로 영업방식에 대한 새로운 접근법이 필요한 시점이다. 이에 본 논문에서는 기존 단방향성의 독점적인 '전달'에서 벗어나 양방향적인 정보흐름이 가능한 '소통'을 지원하는 온라인 관계 마케팅의 필요성을 살펴보고, CRM시스템과 연계하여 고객과 영업점 직원 창구단말기간 1:1 소통할 수 있는 새로운 마케팅 채널로서 SNS을 활용한 스마트 채널의 구축방안을 제시하고자 한다.

• Journal of Nutrition and Health
• /
• v.56 no.5
• /
• pp.573-588
• /
• 2023

Purpose: This study aimed to examine social networking service (SNS) use and recommended information utilization (SURU) according to the food-related lifestyles (FRLs) of consumers and analyze how the interaction between the FRL and SURU affects the practice of eating alone and visiting restaurants. Methods: Data on 4,624 adults in their 20s to 50s were collected from the 2021 Consumer Behavior Survey for Food. Statistical methods included factor analysis, K-means cluster analysis, the complex samples general linear model, the complex samples Rao-Scott χ² test, and the general linear model. Results: The following three factors were extracted from the FRL data: Convenience pursuit, rational consumption pursuit, and gastronomy pursuit, and the subjects were classified into three groups, namely the rational consumption, convenient gastronomy, and smart gourmet groups. An examination of the difference in SURU according to the FRL showed that the smart gourmet group had the highest score. The result of analyzing the effects of the FRL and SURU on eating alone revealed that both the main effect and the interaction effect were significant (p < 0.01, p < 0.001). The higher the SURU, the higher the frequency of eating alone in the convenience pursuit, and gastronomy pursuit groups. The main and interaction effects of the FRL and SURU on the frequency of eating out were also significant (p < 0.01, p < 0.001). In all the FRL groups, the higher the SURU level, the higher the frequency of visiting restaurants. Specifically, the two groups with convenience and gastronomic tendencies showed a steeper increase. Conclusion: This study provides important basic data for research on consumer behavior related to food SNS, market segmentation of restaurant consumers, and development of marketing strategies using SNS in the future.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.413-418
• /
• 2020

The travel pattern of tourists for the development of the tourist course is designed to collect and analyze tourist information based on the big data of the carrier to improve the quality of the tourist course. In particular, the analyzed data is used to derive empirical data that can estimate the effect of tourists' inflow into tourism, and to utilize the information as basic data for the development of the tourist course. In addition, the travel pattern of tourists for the development of regional tourism courses is to collect and analyze information on the route and duration of tourists' travel based on big data collected by telecom operators, credit card companies and other data to improve the quality of tourist course development, and to derive empirical data to estimate the effect of tourist inflow through the analyzed data, based on the characteristics of the tourism course and the data needed for the development of new tourist courses in the future.

• Journal of the Korean Society for Library and Information Science
• /
• v.50 no.2
• /
• pp.47-75
• /
• 2016

This study was conducted to develop items for evaluating the level of the digitization of libraries. For this purpose, it analyzed the literature related to the digital library, underwent a convergence process of 10 experts, and finally derived an axis of 13 different dimensions comparing the digitization of libraries. The axis is composed of acquisitions, collections (physical and online collections), classification and cataloging, circulation service, reference, user service, SNS service, the library's organization and staff, device providing service, next-generation service, and status of our library. This study conducted a survey of librarians to secure the validation of the primarily derived evaluation items regarding libraries' digitization. As a result, the average rating of the traditional evaluation items was 3.82, and the average rating of the digital evaluation items was 4.08. Therefore, it can be said that the results of this research to evaluate the digitized level of libraries have a certain degree of validity.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.11 no.2
• /
• pp.195-203
• /
• 2018

With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the 'Hezbollah' 2 Factor Theory and is a study of social commerce users' satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2016.04a
• /
• pp.551-553
• /
• 2016

본 논문에서는 트위터를 이용하여 위치기반의 실시간 재난탐지 시스템을 제안한다. SNS 중 트위터는 정보의 빠른 전파력과 확산을 특징으로 갖는다. 이러한 특성은 긴급한 재난 상황에서 트위터를 통해 재난상황을 공유하기 때문에 트위터 사용자를 센서로 이용하여 재난을 탐지할 수 있다. 재난정보 수집과 재난탐지 과정을 병렬적으로 처리하여 실시간으로 재난을 탐지하고 시스템 사용자에게 재난발생 위치를 기반으로 전파한다. 실험결과 본 논문의 시스템 정확도는 88.14%로 측정되었고 재난 키워드 예외처리의 필요성을 확인하였다.

• Convergence Security Journal
• /
• v.22 no.5
• /
• pp.11-20
• /
• 2022

As the Internet and web technology develop around mobile devices, image data contains various types of sensitive information such as people, text, and space. In addition to these characteristics, as the use of SNS increases, the amount of damage caused by exposure and abuse of personal information online is increasing. However, research on de-identification technology based on multi-type object detection for personal information protection is insufficient. Therefore, this paper proposes an artificial intelligence model that detects and de-identifies multiple types of objects using existing single-type object detection models in parallel. Through cutmix, an image in which person and text objects exist together are created and composed of training data, and detection and de-identification of objects with different characteristics of person and text was performed. The proposed model achieves a precision of 0.724 and mAP@.5 of 0.745 when two objects are present at the same time. In addition, after de-identification, mAP@.5 was 0.224 for all objects, showing a decrease of 0.4 or more.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.3
• /
• pp.237-264
• /
• 2014

This study aims to investigate the influence of personality styles on information seeking behaviors of undergraduate students. To this end, first, Korean Enneagram Personality Training Indicator (KEPTI) tool was used to measure Enneagram personality styles. Next, to measure information seeking activities, 200 of undergraduate students were recruited, and a questionnaire with 13 questions was designed. The questions included information usage motivation, how to collect and search scholarly information, challenges faced in the search process, level of satisfaction, and the use of SNS (Social Network Service). This research concluded that personality traits affected information seeking behavior and Enneagram types of each center of energy consistently did not show similar information seeking behavior.

• Journal of Digital Convergence
• /
• v.13 no.9
• /
• pp.115-128
• /
• 2015

As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

• Journal of Korea Game Society
• /
• v.12 no.2
• /
• pp.75-89
• /
• 2012

In this paper, the correlation which is at work between affecting factors and interpersonal relationships' dimension depend on developmental level has been studied to search for clues about how to develop the online based interpersonal relationships -the fundamental aims of SNS related services- efficiently. People who'd ever entered into a relation through the 'online-based generated relationship' by SNS were divided into two groups on the development level. They were conducted a survey, and the results were derived using PLS statistics. As the result, 7 kinds of factors as social attraction, physical attraction, reciprocity, content quality, coexistence perception, information provision and similarity had an impact on the initial level of relationships, and 6 kinds of factors as social attraction, physical attraction, reciprocity, content quality, web appearance and coexistence perception had an impact on the developed level of relationships. This study could be utilized for the service design for facilitating interpersonal relationships efficiently by their level of development.