• Journal of Digital Contents Society
• /
• v.18 no.5
• /
• pp.957-967
• /
• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.

• Journal of the Korea Society of Computer and Information
• /
• v.24 no.11
• /
• pp.271-276
• /
• 2019

The purpose of this study is to examine how social motivation, functional motivation, playful motivation, and psychological motivation affect SNS user satisfaction in order to find out what factors are important to Korean high school students in using SNS. As a result, playful motives, functional motives, and psychological motives except social motives have an effect on SNS user satisfaction, and this satisfaction has a positive effect on students' value formation. These results suggest that the reason why Korean high school students use SNS is that they need it and enjoy it, that is, they use SNS from a personal point of view, and are not related to social phenomena. However, social motives were found to have a positive effect on functional and playful motives. In other words, various social phenomena, which are social motives, provide an opportunity and theme for the use of SNS, and functional motives have positive effects on playful and psychological motives. In other words, the various functions provided by SNS have a positive effect on the selection and use of SNS.

• Science of Emotion and Sensibility
• /
• v.26 no.1
• /
• pp.87-100
• /
• 2023

This study aimed to check the role of SNS upward comparison and SNS usage motivation in the effect of contingent self-esteem on inferiority feelings by verifying the link between each variable in young adults. Depending on passed studies, a study model for the relationship of each variable was founded and the moderated mediation effect was checked. We performed a survey on 400 young adults using SNS through an online survey, and finally, a total of 351 data were employed for analysis. The outcome of the analysis was as follows. First, contingent self-esteem, SNS upward comparison, SNS usage motivation, and inferiority feelings were all affirmed to reveal a positive correlation. Second, contingent self-esteem had an important impact on inferiority feelings, which was mediated by SNS upward comparison. Third, the relationship between SNS upward comparison and inferiority feelings was moderated by SNS usage motivation. Finally, SNS usage motivation moderated the indirect effect of contingent self-esteem on inferiority feelings via SNS upward comparison. Based on the results of this study, we presented the psychological and emotional implications that can experience the inferiority feelings in young adults.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.01a
• /
• pp.197-198
• /
• 2019

본 연구는 청소년들의 SNS 이용동기와 이용실태를 알아보고자 하였다. 연구를 위해 부산에 살고 있는 고등학생들을 대상으로 조사를 실시하였으며, 사회적 동기, 유희적 동기, 기능적 동기, 심리적 동기, 정보공유, 탈출욕구, 교우실현, 전문적 혜택 등에 대한 설문문항을 토대로 설문조사를 진행하였다. 설문 결과, 대부분의 학생들이 페이스북을 사용하고 있었으며, 그 다음으로 인스타그램을 많이 이용하는 것으로 나타났다. 그리고 청소년들은 기능적 동기와 유희적 동기와 교유관계 유지를 위한 동기 때문에 SNS를 이용하고 있는 것으로 나타났다. 현재 청소년들이 SNS를 활발히 활용하고 있고 왜 이용하고 있는지에 대한 동기를 파악하여 청소년들의 심리상태를 점검해 볼 수 있다는 차원에서 연구의 의의가 있다고 볼 수 있다.

• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.35-42
• /
• 2018

Social Networking Sites (hereafter SNSs) have become a part of people's daily routines. Beginning as a hobby/communicating tool for a specific group of people, SNSs have expanded in terms of the number of users, frequency of access, and depth and range of sharing. It is recently reported that the users experience SNS fatigue from being connected at all time. However, limited research has addressed this issue. The purpose of the present study was to examine the mediating role of reputational concern and expectation of others' responses on the relationship between narcissism and Facebook fatigue. A total of 329 Facebook users completed an online survey. The results showed that individuals who rated high on narcissism experienced a high level of Facebook fatigue, and that both reputational concern and expectation of others' responses partially mediated the relationship between narcissism and fatigue. Implications of the findings and suggestions for future research are discussed.

• CRM연구
• /
• v.4 no.2
• /
• pp.31-41
• /
• 2011

Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

• Journal of Digital Convergence
• /
• v.19 no.5
• /
• pp.433-442
• /
• 2021

The present study explored the moderating roles of perceived responsiveness of SNS friends and self-esteem in the relationship between SNS use and perceived social support among college students. Using a panel owned by a research firm, a nationwide online survey was conducted (females N = 264, males N = 239). The results of regression analysis suggested that there is no significant main effect of SNS use but a significant main effect of perceived responsiveness of SNS friends. In addition, a three-way interaction effect was found among perceived responsiveness of SNS friends, SNS use, and self-esteem. This study contributes to elaboration of the extant research as well as providing practical implications to SNS-based intervention programs for college students' psychological well-being.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.147-158
• /
• 2017

The purpose of this study is to investigate the determinants of the SNS usage time depending on SNS motive of the youth workers. Although previous studies revealed that there are many motivations for SNS usage, it is not known which factors determine usage time of each SNS motive. In this study, we constructed the unbalanced panel data of the Korean Education & Employment Panel data. Among three different SNS motives such as information exchange, social networking, and fun pursuit, gender, physical health, extraversion, and conscientiousness affected the usage of SNS when the motivation was information exchange. When it was personal connection, the size of organization, education, physical health, subjective happiness, job satisfaction, neuroticism, and agreeableness did. When it was fun & interest, foreign company, status of children, subjective happiness, and job satisfaction did. Based on the findings, we discussed theoretical and practical implications.

• Journal of Digital Contents Society
• /
• v.19 no.2
• /
• pp.351-362
• /
• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.13-26
• /
• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.