• Journal of Korea Entertainment Industry Association
• /
• v.15 no.6
• /
• pp.179-191
• /
• 2021

Social anxiety continues due to the emergence and spread of covid-19 infections. In this situation, false information related to the covid-19 infection is distributed through SNS in the form of fake news, which is a stumbling block to overcoming the national crisis. This study tried to present a theoretical basis for the establishment of policies for the regulation and eradication of fake news circulated through SNS by examining the effect of social anxiety on the fake news acceptance attitude by focusing on the use degree of SNS. For this study, a survey of 380 university students in the Seoul metropolitan area was conducted, and 336 data collected among them were analyzed as SPSS 25.0 and AMOS 23.0. According to the analysis results, social anxiety has a positive effect on the fake news acceptance attitude and the use degree of SNS, also the use degree of SNS has a positive effect on the fake news acceptance attitude. In addition, social anxiety has been confirmed to have a positive effect on fake news acceptance attitude through the use degree of SNS. These results empirically confirm the relationship between social anxiety, fake news acceptance attitude, and the use degree of SNS.

• Information Systems Review
• /
• v.22 no.4
• /
• pp.163-184
• /
• 2020

The information on SNS, which is created by the forms of postings and comments, is being magnified and redistributed to news media expanding its impacts on real words. This amplifying effects of SNS comments have been increasingly discussed but there still lacks the answers for which dimensions of information is magnified, and what affects the direction and the degree of the amplification. This study, therefore, explores the detailed dimensions that are magnified by SNS comments and how SNS posting structure and social network characteristics affect them by using sentiment analysis. By analyzing 2,378 Facebook postings and news articles and their 26,312 SNS and 74,730 news site comments, this study shows that SNS comments magnify the sentiments of the posting articles they are attached to. In comparison to news site comments, SNS comments magnify the cognitive and social dimensions more than the news site comments. In the affective dimension, they tend to magnify only the positive emotion more than news site comments. Also, the findings reveal that whether the article in the posting is written by the posting owner affects the degree of amplification when the comments are remained positive or switched positive, while the opposite determines the amplification when comments remain negatively, suggesting that the user relationship in social network is the important factor that affects the direction and the degree of the information amplification in SNS.

• Journal of Internet Computing and Services
• /
• v.19 no.4
• /
• pp.123-133
• /
• 2018

This paper examined how the millennial generation consumes mobile news through social networking sites with regards to user patterns, preference topics and news values, and whether news topics and news values may influence their overall mobile SNS news consumption and interactivity. The findings show that more than 2/3 of respondents consumed mobile SNS news at least once everyday for 30minutes to one-hour. Male millennials tended to use Facebook and Kakao-talk more than female. While the portal site was the most accessed channel for consuming mobile news, SNS was the second, more than the combined use of national daily papers, TV, and internet newspapers. The respondents' demographic characteristics and news topics also affect the form and degree of news interactivity. With regards to their preferences and prioritization of news values, millennials tend to perceive 'impact' and 'usefulness' as being most important, despite the differences of their demographic characteristics. They also preferred those news values most. There were significant differences in terms of preferred news topics according to the demographics' characteristics.

• The Journal of the Korea Contents Association
• /
• v.21 no.12
• /
• pp.436-447
• /
• 2021

The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.188-202
• /
• 2014

This major purpose of this study is to examine factors influencing the attitude toward News Feed advertising in Facebook. For this purpose, this study posited seven determinants including informativeness, entertainment, irritation, trust, individualization, incentive and privacy concern, which can have influences on the attitude toward News Feed Advertising. and this research tests the relationships between these seven determinants and the attitude toward News Feed Advertising. An online survey was administrated to collect data and hierarchical regression analyses were employed for data analysis. The results showed that infortainment as a new combined factor of informativeness and entertainment, trust, individualization have significantly positive influences on the attitude toward News Feed advertising in Facebook. It was also shown that the moderating effect of involvement on the relationship between irritation and the attitude. The results in this study implied that it is needed to reinforce the attributes of advertising including infortainment, trust and individualization to boost the effects of News Feed advertising in Facebook on consumers.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.195-200
• /
• 2019

Nowadays as the use of mobile communication devices such as smart phones and tablets and the use of Computer is expanded, data is being collected exponentially on the Internet. In addition, due to the development of SNS, users can freely communicate with each other and share information in various fields, so various opinions are accumulated in the from of big data. Accordingly, big data analysis techniques are being used to find out the difference between the response of the general public and the response of the media. In this paper, we analyzed the public response in SNS about child allowance and childbirth grant and analyzed the response of the media. Therefore we gathered articles and comments of users which were posted on Twitter for a certain period of time and crawling the news articles and applied sentiment analysis. From these data, we compared the opinion of the public posted on SNS with the response of the media expressed in news articles. As a result, we found that there is a different response to some national policy between the public and the media.

• Journal of Internet Computing and Services
• /
• v.21 no.6
• /
• pp.105-112
• /
• 2020

The present study aims to explore news sharers' characteristic. Specifically, it aims to look at news sharers' demographic characteristics, old media news usage and new media news usage. Besides, it also explores factors affecting news sharing behavior. The study used the second data of Korea Press Foundation. Findings from surveys suggest that first, news sharers are younger and have higher education than not news sharers. Second, news sharers use less news through old media while more news through new media. Third, political orientation, portal, SNS and online video platform new usage, messenger news reliability have positive effects on news sharing, while age and portal news reliability have negative effects on it. Based on these findings, implication, limitations, and topics for future research are discussed.

• Annual Conference on Human and Language Technology
• /
• 2013.10a
• /
• pp.163-166
• /
• 2013

사용자별로 SNS/RSS 구독 뉴스 분석을 통해 사용자가 관심이 있는 새로운 뉴스를 추천해 주는 시스템을 설계하고 구현한다. 뉴스 추천 시스템의 설계를 위해 전체 시스템에서 사용자와 서버에서의 작업을 명세하고, 이중에 주요 기능을 담당하는 부분을 구현한다. 구현된 주요 기능은 선호 문서가 들어왔을 때 특징을 추출하고 이를 저장하는 것과 새로운 문서가 들어왔을 때 선호 문서군과 얼마나 유사한지 판별하여 문서에 대한 추천 여부를 결정하는 것이다. 선호 문서의 특징 추출에 대해서는 형태소 분석을 통해 단어와 빈도를 추출하고 이를 누적하여 저장한다. 또한, 새로운 문서가 들어왔을 때 코사인 유사도를 계산하여 사용자가 선호하는 학습문서와의 유사도 비교를 통해 문서 추천 여부를 결정한다. 구현된 시스템에서 실제로 연관된 선호 문서군을 학습시키고, 연관된 새로운 문서 혹은 연관되지 않은 새로운 문서에 대한 추천 여부를 비교하는 것으로 시스템 정확도를 파악한다.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.309-318
• /
• 2017

This study is for analyzing the tone, the frame and the characteristics of political news in social media. Social news media is not same as old media in sharing news freely by SNS like tweeter, facebook and reporting, editing by anyone using SNS with various opinions. With Content analysis, sampling 419 cases from 'Wikitree' by the keyword, 'presidential election', all the full text analysed each how is social media making public opinion differently and which frame is using in. As the result, the social media has different tone, frame, and characteristic due to the reported figure, type of report, information source, attitude to the government, specifically shows a lack of in-depth report and distinct soft-journalism just same as old media's. Because the tone of social news media is not probable, specific but improbable, vague, using the irrational, strategic and episodic frame mainly.

• International Commerce and Information Review
• /
• v.14 no.1
• /
• pp.391-418
• /
• 2012

The use of SNS (Social Network Service) has been increasing in world society and the SNS has been used to satisfy different purposes of social groups over the years. In the beginning, the SNS were formed using e-mail, listserve, newsgroup, etc., where information was shared among relatively homogeneous groups of people. Now different groups including corporations have been using SNS such as personal web pages, blogs, Facebook and Twitter for their social media marketing. This study intends to verify the relationship between SNS use and export marketing performance. To achieve this, different types of SNS use were analyzed in order to verify their relationship with export marketing performance. The conceptual model is suggested in this paper and several research constructs are identified. The constructs used in this paper include export marketing performance, SNS use, degree of innovation, product online fitness, marketing competence, and internationalization competence. According to the results, the SNS use directly influences the export marketing performance. In addition, the factors which determine the level of SNS use are product's online fitness and organizational willingness to undertake innovation. Therefore, it is suggested to increase SNS use in different marketing purposes for future research.