• Journal of Information Technology Applications and Management
• /
• v.20 no.2
• /
• pp.127-146
• /
• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• Proceedings of the Korean Vacuum Society Conference
• /
• 2013.08a
• /
• pp.90.2-90.2
• /
• 2013

Vertically-aligned silicon nanostructure arrays (SNAs) have been drawing much attention due to their useful electrical properties, large surface area, and quantum confinement effect. SNAs are typically fabricated by chemical vapor deposition, reactive ion etching, or wet chemical etching. Recently, metal-assisted chemical etching process, which is relatively simple and cost-effective, in combination with nanosphere lithography was recently demonstrated for vertical SNA fabrication with controlled SNA diameters, lengths, and densities. However, this method exhibits limitations in terms of large-area preparation of unperiodic nanostructures and SNA geometry tuning independent of inter-structure separation. In this work, we introduced the layerby- layer deposition of polyelectrolytes for holding uniformly dispersed polystyrene beads as mask and demonstrated the fabrication of well-dispersed vertical SNAs with controlled geometric parameters on large substrates. Additionally, we present a new means of building in vitro neuronal networks using vertical nanowire arrays. Primary culture of rat hippocampal neurons were deposited on the bare and conducting polymer-coated SNAs and maintained for several weeks while their viability remains for several weeks. Combined with the recently-developed transfection method via nanowire internalization, the patterned vertical nanostructures will contribute to understanding how synaptic connectivity and site-specific perturbation will affect global neuronal network function in an extant in vitro neuronal circuit.

• Korea Trade Review
• /
• v.44 no.6
• /
• pp.267-283
• /
• 2019

This study analyzes how the port connectivity network has changed with the restructuring of the liner shipping alliance and explores the impact of these changes on network characteristics using social network analysis (SNA). While due to economies of scale, the scale of ports and liner shipping has expanded, the goal of shipping companies has changed to achieve cost-effectiveness due to the diseconomies of scale. Such changes in the environment have greatly affected ports according to the strategies of major liner alliances, and port centrality has shifted in response to restructuring in strategic alliances. This research confirmed that port centrality has continuously changed, and the reason for this phenomenon was analyzed through the derived main network centrality indices. This finding provides significant implications for port authorities and terminal operators to consider different perspectives when planning for sustainable growth and management.

• Journal of Digital Convergence
• /
• v.16 no.7
• /
• pp.35-45
• /
• 2018

Research on the establishment of new governance aimed at efficient policy planning and the implementation thereof by the government has been conducted in response to social changes. Nonetheless, governance is comprehensive and encompasses different meanings; it takes various forms in the process of its actual application. Therefore, systematic classification of research on governance and analysis on its research trend are required. Accordingly, three researchers who majored in policy sciences, business informatics, and library and information science, respectively, searched for theses related to governance published since 2016 from Research Information Sharing Service and conducted a social network analysis (SNA) on them. According to their research results, the main research topics were largely classified into collaborative governance and local governance. Keywords throughout the topics included network, participation, conflict, and trust in line with the characteristics of governance. Representative subjects of governance included education, urban regeneration, and the environment. Further, measurement of betweenness centrality showed local governance was a main topic for convergent research. This study will lead to a greater understanding of research on governance and help activate such research. One limitation of this study is that it analyzed only theses with the keywords but not all theses on governance. Follow-up research should analyze all theses on governance and statistically verify them with SNA indexes.

• The Journal of shipping and logistics
• /
• v.34 no.4
• /
• pp.527-544
• /
• 2018

In this study, SNA analysis was conducted to examine changes in passenger movements in domestic coastal shipping. The validity of derivation of centrality rankings was enhanced by using the connection centrality that reflected weights, which had not been applied in previous research. The results of the connection centrality analysis indicated that the network composition ratio of the South Sea region was high, and the results of analysis of betweenness centrality indicated that ports belonging to the South Sea region recorded high ranks. Jeju Island, which acts as a gateway to the West Sea and the South Sea, Mokpo, which acts as a gateway between the land and islands, those ports that are geographically close to the land, and those ports that are smoothly connected to small ports, were shown to have betweenness centrality. Meanwhile, in the results of analysis of eigenvector centrality, not only ports in the South Sea region but also many ports in the West Sea region were included in the high ranked ones. Using these results, the port authority can identify major ports in domestic coastal shipping, determine the priorities support, identify the current situation of the port connection relations, and establish strategies for management of key development areas. As future studies, studies in the aspect of economy that separate general passengers and island passengers and utilize data such as fares, distances, and time are necessary.

• Journal of the korean veterinary medical association
• /
• v.49 no.4
• /
• pp.218-220
• /
• 2013

• Explosives and Blasting
• /
• v.11 no.3
• /
• pp.46-56
• /
• 1993

• Journal of Science Education
• /
• v.40 no.3
• /
• pp.267-286
• /
• 2016

The study aimed to investigate a research trend in science gifted education of six years from 2010 to 2015 by utilizing literature analysis and Social Network Analysis (SNA) methods. In this study, 275 papers published in eight major academic journals of science education and gifted education were selected as research subjects. First, through the literature analysis, it was found that the most frequent research topics were cognitive characteristics (25.8%), curriculum/programs (22.6%), and social and emotional characteristics (20.2%). For the research method employed in research papers, the survey research (46.5%) was appeared as the most frequently employed method, and followed by experimental (18.8%), program development (10.6%), correlation (10.3%), and qualitative (6.4%) research methods. The most frequent research subject was appeared as middle school students (33.7%) and followed by elementary school (30.6%), and high school (12.7%) students. Second, the SNA method was utilized for producing keyword frequency, degree centrality and network analyses. It was appeared that the most common keywords over six years included 'science gifted', 'gifted education', and 'creativity' and frequent keywords were science gifted, gifted education, gifted, creativity, science inquiry, perception, (creative) problem solving, science high school, scientific attitude, and STEAM. Third, through 2-mode network analysis, it was found that the research papers about cognitive characteristics were mainly related to perceptions, thinking ability, scientific argumentation, science inquiry and so on. It was also found that the research papers about social and emotional characteristics were related to correlation, motivation, creativity-character, self-efficiency and so on. It was concluded that the SNA method can be performed with literature analysis together for better understandings and interpretations of the research trend of science gifted education in-depth.

• Journal of Intelligence and Information Systems
• /
• v.17 no.4
• /
• pp.305-316
• /
• 2011

Recommender system is the system which, by using automated information filtering technology, recommends products or services to the customers who are likely to be interested in. Those systems are widely used in many different Web retailers such as Amazon.com, Netfix.com, and CDNow.com. Various recommender systems have been developed. Among them, Collaborative Filtering (CF) has been known as the most successful and commonly used approach. CF identifies customers whose tastes are similar to those of a given customer, and recommends items those customers have liked in the past. Numerous CF algorithms have been developed to increase the performance of recommender systems. However, the relative performances of CF algorithms are known to be domain and data dependent. It is very time-consuming and expensive to implement and launce a CF recommender system, and also the system unsuited for the given domain provides customers with poor quality recommendations that make them easily annoyed. Therefore, predicting in advance whether the performance of CF recommender system is acceptable or not is practically important and needed. In this study, we propose a decision making guideline which helps decide whether CF is adoptable for a given application with certain transaction data characteristics. Several previous studies reported that sparsity, gray sheep, cold-start, coverage, and serendipity could affect the performance of CF, but the theoretical and empirical justification of such factors is lacking. Recently there are many studies paying attention to Social Network Analysis (SNA) as a method to analyze social relationships among people. SNA is a method to measure and visualize the linkage structure and status focusing on interaction among objects within communication group. CF analyzes the similarity among previous ratings or purchases of each customer, finds the relationships among the customers who have similarities, and then uses the relationships for recommendations. Thus CF can be modeled as a social network in which customers are nodes and purchase relationships between customers are links. Under the assumption that SNA could facilitate an exploration of the topological properties of the network structure that are implicit in transaction data for CF recommendations, we focus on density, clustering coefficient, and centralization which are ones of the most commonly used measures to capture topological properties of the social network structure. While network density, expressed as a proportion of the maximum possible number of links, captures the density of the whole network, the clustering coefficient captures the degree to which the overall network contains localized pockets of dense connectivity. Centralization reflects the extent to which connections are concentrated in a small number of nodes rather than distributed equally among all nodes. We explore how these SNA measures affect the performance of CF performance and how they interact to each other. Our experiments used sales transaction data from H department store, one of the well?known department stores in Korea. Total 396 data set were sampled to construct various types of social networks. The dependant variable measuring process consists of three steps; analysis of customer similarities, construction of a social network, and analysis of social network patterns. We used UCINET 6.0 for SNA. The experiments conducted the 3-way ANOVA which employs three SNA measures as dependant variables, and the recommendation accuracy measured by F1-measure as an independent variable. The experiments report that 1) each of three SNA measures affects the recommendation accuracy, 2) the density's effect to the performance overrides those of clustering coefficient and centralization (i.e., CF adoption is not a good decision if the density is low), and 3) however though the density is low, the performance of CF is comparatively good when the clustering coefficient is low. We expect that these experiment results help firms decide whether CF recommender system is adoptable for their business domain with certain transaction data characteristics.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2015.05a
• /
• pp.508-525
• /
• 2015

The purpose of this study is to derive the demands to develop marine science technology to reduce damage of disasters caused by boating accidents. This study analyzed the press release to identify the factors of damages that can result from boating accidents and derive the demands for technology development to approach from the perspective of marine science technology to avoid the elements of damage. For this purpose, this study analyzed the contents of about 77,000 articles posted for a month after the tragedy of the Sewol (April 16 - May 15) to derive the keywords and used SNA for the network analysis of each keyword. The findings of the analysis showed that there were five networks and each network consisted of different aspects of technology development to prepare for the marine disasters. Based on these findings, this study derived the demands for technology development from the perspective of marine science technology required to prepare for the possible marine disasters caused by vessels in the future.