• Economic and Environmental Geology
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• v.41 no.2
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• pp.267-273
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• 2008

This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender-Message-Tool-Channel-Receiver) model were suggested.

• Economic and Environmental Geology
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• v.40 no.6
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• pp.797-804
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• 2007

This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of "the year of earth science" on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.