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A Study on Communication Programs of Geo-Technology R&D Outcome Using the SMTCR Model  

Kim, Chan-Souk (Cheongju University)
Kim, Seong-Yong (Korea Institute of Geoscience and Mineral Resources (KIGAM))
Publication Information
Economic and Environmental Geology / v.41, no.2, 2008 , pp. 267-273 More about this Journal
Abstract
This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender-Message-Tool-Channel-Receiver) model were suggested.
Keywords
geo-technology; communication; PR; SMTCR;
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