• Title/Summary/Keyword: SME(Small-Medium sized Enterprise)

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The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?

  • PATMA, Tundung Subali;WARDANA, Ludi Wishnu;WIBOWO, Agus;NARMADITYA, Bagus Shandy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.283-292
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    • 2020
  • The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

A study on Design & Implementation of Supply Chain Management adopting Object-Oriented design methodology for auto-part manufacture company (객체지향 UML을 활용한 자동차부품제조업체의 공급사슬관리망 설계.구현 연구)

  • Na, Sang-Gyun;Lee, Jun-Su;You, Tai-Woo;Jeong, Byung-Ho
    • Journal of the Korea Safety Management & Science
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    • v.9 no.3
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    • pp.73-84
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    • 2007
  • This paper was concerned about design and implementation of supply chain management for auto-part company by adopting a UML(Unified Modeling Language). The part of SCM and e-business have interested by larger company, researcher and academic professor. There has been known about a little implementing SCM and it's initiatives for SME(small-medium sized enterprise). We, in this paper, dealt with design and implementing the SCM on supply chain auto part SMEs. The UML is a standard language for specifying, visualizing, constructing, and documenting the artifacts of software systems. It simplifies the complex process of software design, making a blueprint for the SCM implementation. In this paper, we also adopt some methods for the systematic system analysis, design, and implementation by applying UML to a SCM system.

The Impact of the COVID-19 Pandemic on the Batik Industry: An Empirical Study in Indonesia

  • PANJAITAN, Feliks Anggia B.K.;SAYYID, Mokhtar;MAQSUDI, Achmad;ANDJARWATI, Tri
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.923-930
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    • 2021
  • The COVID-19 pandemic weakened the small- and medium-sized enterprise (SME) sector. The decline in turnover is one that is felt by the batik industry in East Java, and the decline in turnover in the batik industry is very drastic. This research was conducted to prove the influence of the COVID-19 pandemic on SMEs in the batik industry. One model is proposed to prove the existence of an increase in the performance of the batik industry's SMEs by implementing a customer relationship management strategy, business strategy, and market orientation. The study population was the batik industry entrepreneurs in East Java, Indonesia, using SEM analysis based on Amos, purposive sampling method, and a sample of 180 respondents. The results showed that the model was accepted. The results also show that customer relationship management and business strategy contributed to the performance of SMEs, while market orientation did not contribute to the performance of SMEs during the COVID-19 pandemic. To be able to maintain the sustainability of the company, the steps taken by the company are to lay off some of the employees, and during the production period the production stops, and focus on selling goods that have been previously produced.

The Structural Relationship between the Use of Export Promotion Programs, Export Innovativeness, and Export Performance of SMEs (중소기업의 수출지원제도의 활용과 수출혁신성 그리고 수출성과 간의 구조적 관계)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.46 no.5
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    • pp.231-248
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    • 2021
  • This study aims to examine an effective path that links the use of export promotion programs(EPPs) to the export performance of SMEs. In particular, the study focuses on what role the export innovativeness of SMEs plays between EPPs and export performance. In order to verify the conceptual model, the structural equation modeling is applied, using the data collected from a sample of 152 Korean SME exporters. The study highlights the notion that the relationship between the use of EPPs and export performance is not direct and that higher performance can be achieved through export innovativeness, the ability to reconstruct internal resources and to respond quickly to changes in the export market. The results of the empirical analysis show that EPPs partially mediate the relationship between export market-orientation and export innovativeness, and that such mediated export innovativeness continues to fully mediate the relationship between EPPs and export performance. That is, if SMEs make good use of EPPs that meet their needs, they can be encouraged to re-bundle or strengthen their existing resources and capabilities, which in turn lead to higher export performance. The study thus helps extend understanding of EPPs and export performance literature.

A Study on Indirect Exportation vitalization Focused on Digital Related SMEs (디지털 관련 중소기업을 중심으로 간접수출의 활성화에 관한 연구)

  • Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.75-88
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    • 2013
  • This is the time that political effort is required to encourage domestic companies to expand overseas facing internationalization. Regarding exportation, not only major companies, but SMEs also should be greatly concerned. As for the case of SMEs, it has been thought to be as inferior brand image in domestic market, but as world market such as China is very huge and diverse. There is high possibility of increasing in export of SMEs with concerns. To strengthen the competitiveness and develop the potential of SMEs, promoting renovation of system is a must, over the renovation of skill or management. It is important to figure out the degree of contribution and route for exports, since every company has different aspects. Therefore, the purpose of this study is to calculate the degree of contribution of Korean SMEs, and to find further improvements by understanding export route. It also tries to suggest proper policies to vitalize SME's export.

The Effects of Dynamic Capabilities on Enterprise Performance: Focusing on the Mediating Effect of Ambidextrous Innovation Activities (동적역량이 기업성과에 미치는 영향: 양면적혁신활동의 매개효과 중심으로)

  • Choi, In Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.175-192
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    • 2020
  • This study analyzed the effects of corporate dynamic capabilities on enterprise performance by using ambidextrous innovation activities as mediators, focusing on SME employees. The sub-variables of dynamic capabilities were divided into opportunity exploration capability, resource acquisition capability, and resource reconstruction capability. 282 questionnaires collected from small and medium-sized enterprises residing in the metropolitan area were used for empirical analysis. SPSS v22.0 and Process macro v3.4 were used to analyze the parallel multiple mediation model. First, the results of the analysis showed that opportunity exploration capability, resource acquisition capability had a positive (+) effect on the ambidextrous innovation activities, and the effect of resource reconstruction capability on ambidextrous innovation activities was not significant. Second, the ambidextrous innovation activities had a significant effect on the enterprise performance. Third, it was found that opportunity exploration capability and resource acquisition capability had a positive (+) effect on enterprise performance, and the effect of resource reconstruction capability on enterprise performance was not significant. Fourth, the ambidextrous innovation activity mediated the relationship between opportunity exploration capability and enterprise performance. Fifth, the ambidextrous innovation activity mediated the relationship between resource acquisition capability and enterprise performance. Sixth, the ambidextrous innovation activity did not mediate the resource reconstruction capability and the enterprise performance. As a follow-up study, it is necessary to find third mediators besides the mediators used in this study, analyze the serial mediation model through these, and study for the moderated mediation analysis through the conditional process model in which the moderator is introduced.

Case Study on Decision-Making Process for M&A in Small and Medium Companies (중소기업 M&A 의사결정 과정에 관한 연구)

  • Jung, Han-Seok;Moon, Jae-Seung
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.65-72
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    • 2015
  • Purpose - A rapidly changing business environment places great demands on small and medium-sized enterprises (SMEs). These SMEs need to find strategic alternatives for continued growth and, ultimately, survival. Thus, mergers and acquisitions (M&A) are deemed an acceptable solution. Research to date has dealt with M&A in major organizations and focused on post merger integration (PMI). Our study focuses on SMEs, as they are relatively new and unknown to the public. Therefore, this study highlights successful M&A and decision making for SMEs through a case study analysis. Research design, data, and methodology - For this study, we examined an M&A case between company S, which produces cell phone parts, and company P, which produces SSD cases. We reviewed theories and previous studies in M&A literature. We comprehensively examined the decision-making procedure at each M&A stage, describing the situation of the buying company and the selling company from the period of the M&A announcement through deal completion. In addition, we conducted interviews with both companies. The data regarding this case study were collected through interviews with managers of both companies who actively participated in the M&A process. When necessary, we asked them about additional relevant information during the interviews. Results - The result of the M&A between company S and company P was deemed acceptable with the exception of the long negotiation period. However, company S was not able to prepare for PMI after the acquisition due to a controversy over acquisition values. Moreover, the employees of the newly formed company, especially those who came from company P, complained about the M&A and attempted to leave. Thus, implications for successful M&As of SMEs are as follows: First, the procedural compliance of the M&A is needed. Second, support is needed from the CEO for the working group, rather than excessive intervention during due diligence. Third, the right, talented members of the organization should be part of the process of the M&A. Fourth, the use of various types of outside expert or business consultants is needed. Fifth, the strategic intervention by Human Resource managers is required. Last, sharing M&A information among employees is important as information dissemination will help employees be more receptive to such a change. However, this study has several limitations as a single case study; more varied SME M&A case studies are needed in order to generalize the results of the study. Conclusions - Most of the research dealing with M&As has focused on major companies and PMI and neglected SMEs. Thus, our study focuses on SMEs and the decision-making procedures for M&A. This study has significantly contributed to the literature in this area and has provided practical information around the implications of sound decision-making during M&As. Specifically, the results of the study contribute to the need for research on M&A among SMEs, which to date has often been neglected as a topic of choice.

The Relationship between Collaboration with External Institution and New Product Sales of SMEs: The Role of Technological Innovation and Marketing Capability (중소기업의 외부기관 협력과 신제품 매출 간의 관계: 기술혁신과 마케팅 역량의 역할)

  • Lee, Sang-Won;Shin, Jin-Kyo;Yeo, Kyung-Hwan
    • Korean small business review
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    • v.41 no.3
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    • pp.77-94
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    • 2019
  • The study examined the effect of collaboration with external institution on new product sales, the mediating effects of technological innovation, and the moderating effect of marketing capability. The results showed that external collaboration with external institution has a significant impact on new product sales in the R&D field of SMEs, and technological innovation plays a mediating role in the relationship between collaboration with external institution and new product sales. Also, the effect of marketing capability in the relationship between technological innovation and new product sales was also significant. Finally, the mediating effect of technological innovation between collaboration with external institution and new product sales was moderated by marketing capability.

Man-Machine Interface Device for Dismantling Factory

  • Yi, Hwa-Cho;Park, Jung-Whan;Park, Myon Woong;Nam, Taek-Jun
    • Clean Technology
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    • v.23 no.3
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    • pp.248-255
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    • 2017
  • In dismantling factories for recycling, it is important to input actual working data to a personal computer (PC) in order to monitor the work results and related recycling rate of the inputs. This should be performed with a keyboard, a mouse, or other devices. But when a worker is working in the factory, it could be bothersome or time consuming to go to the PC. Especially, workers who works at dismantling factories have a generally low education level are scared to use a PC, which could be used as a pretext for not using the PC. In some cases, data input is performed by a worker after the day's job. In this case, it could take additional time, the worker can make more mistakes, and the data could be unreliable. In this study, we developed a man-machine interface (MMI) device using a safety helmet. A joystick-like device, pushbuttons, and a radio frequency (RF) device for wireless communication is equipped in a safety helmet. This MMI device has functions similar to a PC mouse, and it has a long communication distance. RF is used because it consumes less battery power than Bluetooth. With this MMI device, workers need not go to a PC to input data or to control the PC, and they can control the PC from a long distance. The efficiency of PCs in a factory could be increased by using the developed MMI system, and workers at the dismantling factories could have less reluctance in using the PC.

The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility (중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.47 no.5
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.