• 트랜스-
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• 제10권
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• pp.51-72
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• 2021

본 연구는 뉴미디어 시대 인터넷 라이브 방송의 매체적 특성을 중심으로 논했다. 이를 목적으로 정보원, 메시지, 채널, 수용자, 효과로 구성된 SMCRE 모델로 통해 인터넷 라이브 방송의 매체 특성을 분석했다. 뿐만 아니라 선행연구들이 간과한 인터넷 라이브 방송 특유의 피드백도 고찰하였다. 또 인터넷 라이브 방송의 문제점을 제시하고 인터넷 라이브 방송의 미래 발전에 대한 전망을 제시하였다.

• 유통과학연구
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• 제14권6호
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• pp.89-98
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• 2016

Purpose - This article tackles risk communication issues and aims to address the characteristics of MERS risk information distribution in South Korea, and secondly to examine the communicative behavior of the public health authority in terms of the quality of communication strategies. Thirdly, the study attempts to figure out the risk communication to cope with MERS through the applications of SMCRE model in chronological order. We employ the social amplification of risk framework for analyzing the emergent public response as one of the main approaches. Research Design, Data and Methodology - The main framework of this study is theoretically based on the social amplification of risk, which describes signals about risk transmitted and processed by individuals and social groups. The model also reflects the interactions between social groups and institutes about disaster-related risk issues, which are potential amplifiers or attenuators of communication signals. S-M-C-R-E Model is methodologically employed to examine the social amplification for MERS risk information in each period, which we defined operationally. The proposed methodology allows the assessment of effectiveness and ineffectiveness on risk communication to be conceptualized as a countermeasure against disasters. The paper focuses on exploring how social risk amplification can be applied and organized in each stage. Results - The SMCRE model describes the exchange of risk information and is also applied to all forms of communication between stakeholders including public health authority, local government and media. Each factor of risk communication includes source, message, channel, receiver and effect. The results support that the effective risk communication involves not only the improved reliability of public health authority as a key factor of risk communication, but also a close cooperation and good collaboration with local governments. It does not seem to be possible that the government-initiated risk communication based on controllability and management cope effectively with infectious disease in early stage. The results of this study imply that the shared risks between local, regional and national authorities can enhance risk communication system. Conclusions - The study supports that the disparities in how disaster-related risk information is interpreted and coded, have made effective risk communication and public sense-making impeded. Our findings support a more communicative discussion about the role of risk information sharing between governments for the improvement of emergency management and underline the importance of social elements in the risk communication, such as relationship and trust building. Findings suggest that trust building between stakeholders could be added to help explain the processes of social amplification and attenuation of risk. It would be recommended that the continuous risk communication with all the involved stakeholders will be able to help national health promotion policy to be improved regarding emergency management. Furthermore, risk communication has to be a scientific approach for the communication pertaining to potentially sensitive or controversial situations with public concerns and low public trust.

• 유통과학연구
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• 제14권4호
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• pp.55-66
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• 2016

Purpose - This article aims to explore the characteristics of disaster risk distribution information in China. Also, this research attempts to analyze the findings of risk communication using case study in chronological order in terms of social amplification of risk. To achieve the purpose, the paper reviews the trends and issues of risk communication in China, with an emphasis on examining earthquakes by a chronological approach. In these regards, we hope that some relevant findings from this empirical study with cases will be able to enhance national risk communication and provide implications in Korea as well. Research design, data, and methodology - The conceptual framework of this study is theoretically based on the risk amplification model, which describes signals about risk transmitted and processed by individuals and social groups. The social amplification of risk also reflects the interactions of social groups about disaster-related risk issues, which are potential amplifiers or attenuators of communication signals. The key concept of social amplification implies that the risks pertaining to natural disasters interact with social, psychological, institutional, and cultural processes in ways that can affect public perceptions of risk. SMCRE Model is methodologically employed to examine risk communication history of China with the focus on natural disaster. Four earthquakes are selected to figure out the chronological characteristics of risk communication since 1970s. He bei Tang Shan earthquake is selected as an example disaster before 1990's, while the earthquake in Yun Nan Jiang is explored for the case study of 1990's. The earthquake in Si Chuan Wen Chuan is also examined as a example disaster of 2000's. The recent earthquake in Si Chuan Ya An Lu Shan is selected as a case of 2010s. Results - SMCRE model in this case study is operationally defined as a methodology and applied to the four earthquakes occurred in China. SMCRE model describes the exchange of risk information and is also applied to all forms of communication between stake holders. Each factor of risk communication includes source, message, channel, receiver and effect. It is notable that a big progress has been made on disaster risk communication in China for the past 40 years. We also found that highly developed information technology has enabled Chinese society to better cope with natural disaster, leading to enhanced disaster risk communication. It is mainly found from case study that the disaster risk communication of China has been involved with political situation, which derived from the change of government for the past 40 years. Conclusion - From this historical research, it can be inferred that the policies and politics of Chinese leaders have had a more critical role to play in the process of source of risk communication than those of any other countries. The results of this paper also support that the effective risk communication involves not only the improved reliability of local government as a key factor of disaster risk communication, but also is accompanied by international cooperation for substantial collaboration with stake holders.

• 한국재난정보학회 논문집
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• 제19권2호
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• pp.352-362
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• 2023

연구목적: 재난 발생 시 효과적인 위기커뮤니케이션을 위해 평상시 어떤 활동들이 기업에 요구되는지를 탐색하여 정책적 방안을 제시한다. 연구방법: L기업에 재직 중인 종사자를 대상으로 회사의 코로나 19 대응 과정에서 느낀 재난 대응부서, 재난 메시지와 평상시 회사에 대한 인식 및 종사자의 반응행동 정도에 대해 설문하였다. 연구결과: 첫째, 발신자 특성은 구성원의 행동 변화에 유의미한 영향을 나타내지 않았다. 둘째, 기업 내부의 재난 대응 메시지는 구성원의 규범적 행동에는 영향이 없는 반면, 재량적 행동에는 정적 영향을 나타냈다. 셋째, 발신자 특성과 재난 대응 메시지는 공중관계성에 정적 영향을 나타냈으며, 공중관계성은 발신자 특성과 구성원의 재량적 행동을 매개하는 것으로 나타났다. 결론: 평상시 기업 내부의 재난 컨트롤타워에서는 재난 대응 메시지에 대한 연구가 요구되며, 공중관계성 강화를 위한 구성원 친화적인 기업문화 구축을 위한 활동이 필요하다.

• 에너지공학
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• 제25권4호
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• pp.236-244
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• 2016

본고에서는 에너지절약 홍보활동 성과에 대한 평가지표 설정은 Lasswell(1948), 노영우(2012)의 사례를 토대로, 먼저 홍보기관의 지표는 평판도, 인지도, 호감도, 신뢰도, 소통여부 등으로 구성되었다. 홍보내용은 첫째, 홍보내용에 대한 인식 평가지표로 홍보활동 내용의 인지도, 접촉도, 필요성, 홍보내용의 공감도, 절약의 영향력 등 8개 문항이며, 둘째는 홍보내용에 대한 평가지표로 홍보활동 내용의 만족도와 기여도 문항으로 구성되어 있다. 홍보매체에 대한 평가지표는 접촉하는 주요 홍보매체에 대한 식별, 접촉 매체의 신뢰도와 효과성, 그리고 에너지소비자가 홍보를 직접적으로 할 경우 가장 선호하는 홍보매체에 대한 식별 등이 평가항목으로 구성되어 있다. 홍보효과에 대한 평가지표는 실천도, 실행 강도, 그리고 실천이유와 실천하지 않는 이유 등이 평가항목으로 포함되어 있다.

• 융합보안논문지
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• 제19권2호
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• pp.59-72
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• 2019

오늘날 IoT(Internet of Things)와 CPS(Cyber-Physical System) 등의 기술 발전으로 사이버와 물리적 차원의 경계가 무너지는 융합 환경이 등장하였다. 물리-사이버 간의 영향관계가 강화되면서 보다 다양하고 복잡한 형태의 위험들이 나타나고 있으며 단일 조직 혹은 정부의 자체 대응만으로는 온전히 대응해내기 어려운 상황이 되고 있다. 이로 인해 정보 공유에 기반을 둔 협력적 대응 및 적극적 방어 체계 강화를 필요로 하고 있다. 그리고 다양한 주체에 적합한 정보가 공유되고 자동 대응 할 수 있는 체계로의 전환이 요구되고 있다. 이에 본 연구는 현재의 위협 정보 수집 및 공유 중심의 체계를 개선하고 적극적이고 실질적인 사이버 방어 태세가 유지될 수 있는 정보 공유 체계 구조화를 시도하고자 한다. 이를 위해 안전 분야에서 활용되는 위험 커뮤니케이션 이론을 차용하고 행동 중심의 보안 프로세스 모델을 결합하여 새로운 플랫폼을 제안한다.