Browse > Article
http://dx.doi.org/10.5855/ENERGY.2016.25.4.236

A Study on Development of Evaluation Indicators to Energy Saving PR Activities  

Lim, Ki Choo (Korea Energy Economics Institute)
Publication Information
Journal of Energy Engineering / v.25, no.4, 2016 , pp. 236-244 More about this Journal
Abstract
Theoretical review of the PR activities was initiated using Lasswell's (1948) SMCRE model to evaluate the indicators of the collaborative programs with NGO and the outcome of the activities promoting energy-saving programs. The indicators were then set based on a case study by Nho Younhwoo (2012). This paper aims to develop evaluation indicators for the activities promoting energy-saving programs and evaluate how energy consumers recognize the reputations of PR agencies (sender), PR content (message), PR media outlets (channel), and the degree to which such PR activities induce energy-saving behaviors.
Keywords
energy conservation; PR activities; evaluation indicator;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Kwon, H. S., Energy efficiency businesses in-depth assessment, KEEI, 2012
2 No, Y. W., Development evaluation indicators and evaluation studies of Seoul Metropolitan Office of Education, 2012
3 KEA, 2013 Promote energy-saving effect of investigation report, 2013
4 KEA, 2014 Business results report(general), internal report, 2015
5 KEA, 2014 Electricity demand managementto promote business reports, 2015
6 Energy Citizenship Coalition homepage, www.enet.or.kr
7 Energy Citizenship Coalition, 2014 Business results report(General), 2015
8 Cha, H. W., "Research on conception and development of Korean renowned exponent of fame," Advertising research, No.64(2004): 259-289
9 Lasswell, H. D., The structure and function of communication in society, In L. Bryson(Ed.), The communica tion of ideas, New York: Harper & Co., 1948, 33-51
10 Lasswell, H. D., Communication Theory(http://communicationtheory.org/lasswells-model/, 2016.9.3)
11 Lasswell, H. D., Lasswell's Model of Communication(http://en.wikipedia.org/wiki/Lasswell's_Model_of_Communication/, 2016.9.3)
12 Lasswell, H. D., Who says what in which channel to who whom with what effect?(http://wiki.answers.com/Q/What_is_Laswell_Communication_model/, 2016.9.3)
13 Shikhashukla, Comparision of Lasswell's Model with Osgood and Schramm's Model(http://shikhashukla.wordpress.com/2012/09/17/comparisionof-lasswells-model-with-osgood-and-schramms-model/, 2016.9.3)
14 Stead, B. A., "Berlo's Communication Process Model as Applied to the Behavioral Theories of Maslow, Herzberg, and McGregor," Academy of Management Journal, 1972, 15(3): 389-394   DOI
15 Ministry of Knowledge Economy, Ministry of Knowledge Economy White Paper, 2013