• Title/Summary/Keyword: SMART Education

Search Result 1,502, Processing Time 0.032 seconds

Impact of Product and Service Quality on Customer Surprise and Delight, Revisit, and SNS WOM Intention in Korea Franchise Foodservice Context: Focusing on Chinese Perspective (프랜차이즈 외식업의 제품 품질과 서비스 품질이 고객 서프라이즈, 감동, 재방문 의도 및 SNS 구전에 미치는 영향: 한국 방문 경험 중국인을 대상으로)

  • Wen Long WANG;Yeon-Kook JEONG;Wen Rou XIANG
    • The Korean Journal of Franchise Management
    • /
    • v.15 no.3
    • /
    • pp.71-85
    • /
    • 2024
  • Purpose: This study aims to investigate the impact of product and service quality on customer surprise and delight, revisit intention, and SNS word-of-mouth (WOM) intention in the context of franchise restaurants in Korea, focusing on Chinese tourists' experiences. This analysis provides strategic insights into improving customer experiences and driving positive behavioral outcomes within the franchise foodservice sector. Research Design and Methodology: Data were collected from 395 Chinese tourists who visited Korean franchise restaurants using a self-administered questionnaire approach and analyzed with SmartPLS 4.0. Reliability, convergent and discriminant validity were assessed using measurement model. Hypotheses were tested using structural equation model. Results: This study verified that customer's service experience affects customer surprise and delight, which in turn is an important factor in increasing revisit intention and SNS WOM and supports the SOR framework that explains these relationships. In other words, this study presented a model that expands the traditional service quality → customer satisfaction → behavioral intention framework by including surprise and delight. The study also revealed that both product quality and service quality positively influence customer delight. Furthermore, customer surprise and delight significantly influence revisit intention and SNS WOM. The findings suggest that enhancing product and service quality can lead to higher levels of customer surprise and delight and greater likelihood of revisits and positive online feedback.

A Study on Singapore Startup Ecosystem using Regional Transformation of Isenberg(2010) (싱가포르 창업생태계 연구: Isenberg(2010) 프레임워크의 지역적 변용을 통한 질적 연구를 중심으로)

  • Kim, Soyeon;Cho, Minhyung;Rhee, Mooweon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.15 no.2
    • /
    • pp.47-65
    • /
    • 2020
  • With the era of the Fourth Industrial Revolution in sight, innovative business models utilizing new technologies are emerging, and startups are enjoying an abundance of opportunities based on the agility to respond to disruptive innovations and the opening to new technologies. However, what is most important in creating a sustainable start-up ecosystem is not the start-up itself, but the process of research-start-investment-investment-the leap to listing and big business-in order to build a virtuous circle of startups that leads to re-investment. To this end, the environment created in the hub area where start-ups were conducted is important, and these material and non-material environmental factors are described as being inclusive by the word "entrepreneurial ecosystem." This study aims to provide implications for Korea's entrepreneurial ecosystem through the study of the interaction of the elements that make up the start-up ecosystem and the relationship of ecosystem participants in Singapore. Singapore has been consistently mentioned as the top two Asian countries in assessing the start-up environment and business environment. In this process, six elements of the entrepreneurial ecosystem presented by Isenberg(2010)-policies, finance, culture, support, human resources, and market-are the best frameworks for analyzing entrepreneurial ecosystems in terms of well encompassing prior studies related to entrepreneurial ecosystem elements, and a model of regional transformation is formed focusing on some elements to suit Singapore, the target area of study. By considering that Singapore's political nature would inevitably have a huge impact on finance, Smart Nation policy was having an impact on university education related to entrepreneurship, and that the entrepreneurial networks and global connectivity formed within Singapore's start-up infrastructure had a significant impact on Singapore's start-up's performance, researches needed to look more at the factors of policy, culture and market. In addition, qualitative research of participants in the entrepreneurial ecosystem was essential to understand the internal interaction of the elements of the start-up ecosystem, so the semi-structured survey was conducted by visiting the site. As such, this study examined the status of the local entrepreneurial ecosystem based on qualitative research focused on policies, culture and market elements of Singapore's start-up ecosystem, and intended to provide implications for regulations related to start-ups, the role of universities and start-up infrastructure through comparison with Korea. This could contribute not only to the future research of the start-up ecosystem, but also to the creation of a start-up infrastructure, boosting the start-up ecosystem, and the establishment of the orientation of the start-up education in universities.

Monitoring of Lake area Change and Drought using Landsat Images and the Artificial Neural Network Method in Lake Soyang, Chuncheon, Korea (Landsat 영상 및 인공 신경망 기법을 활용한 춘천 소양호 면적 및 가뭄 모니터링)

  • Eom, Jinah;Park, Sungjae;Ko, Bokyun;Lee, Chang-Wook
    • Journal of the Korean earth science society
    • /
    • v.41 no.2
    • /
    • pp.129-136
    • /
    • 2020
  • Drought is an environmental disaster typically defined as an unusual deficiency of water supply over an extended period. Satellite remote sensing provides an alternative approach to monitoring drought over large areas. In this study, we monitored drought patterns over about 30 years (1985-2015), using satellite imagery of Lake Soyang, Gangwondo, South Korea. Landsat images were classified using ISODATA, maximum likelihood analysis, and an artificial neural network to derive the lake area. In addition, the relationship between areas of Lake Soyang and the Standardized Precipitation Index (SPI) was analyzed. The results showed that the artificial neural network was a better method for determining the area of the lake. Based on the relationship between the SPI value and changes in area, the R2 value was 0.52. This means that the area of the lake varied depending on SPI value. This study was able to detect and monitor drought conditions in the Lake Soyang area. The results of this study are used in the development of a regional drought monitoring program.

A Study on Analysis of the Social Vulnerable Areas Using GIS Spatial Analysis : Focusing on Local Governments in Seoul Metropolis (GIS 공간분석을 활용한 사회 취약지역의 분석에 관한 연구 : 서울특별시를 중심으로)

  • Lee, Myeong Ho;Yu, Seon Cheol;Ahn, Jong Wook;Shin, Dong Bin
    • Journal of Korean Society for Geospatial Information Science
    • /
    • v.24 no.4
    • /
    • pp.47-58
    • /
    • 2016
  • The purpose of this study was to select the sectoral vulnerable areas index in welfare field and analyze the socially vulnerable areas from comprehensive analysis. For this study, preceding research and theoretical background were reviewed. Through this, we selected for the analysis index and criteria, and data corresponding to the index are collected. Based on the index and criteria, the data analysis was performed in Seoul Metropolitan City selected as the spatial extent of this study. From the results of analysis, the sectoral lower rank 10% of social vulnerable areas was determined. In addition, Junggu, Yongsangu, and Seodaemungu from the comprehensive analysis of individual vulnerable areas were derived as a final vulnerable areas. In particular, Junggu was weak in all sectors; Yongsangu was in the medical sector; and Seodaemungu was poor in housing and education. Lower vulnerability index of all sectors (energy, housing, medical, transportation, and education) in 1st, 2nd, and 3rd residential areas by examining use zoning was showed. From the results of this study, we can expect time and labor saving of policy support in public sector.

The Effects of Video and Online Discussion Activities based on Havruta Style in Social Studies Communication Skills (화상·온라인 하브루타 토론활동이 사회과 의사소통능력에 미치는 영향)

  • Shin, Ho-Jin;Kim, Dae-Myung
    • Journal of Digital Convergence
    • /
    • v.14 no.10
    • /
    • pp.25-32
    • /
    • 2016
  • The current research was to investigate the effects of discussion activities based on Havruta style on elementary school students' social studies communication skills. For this purpose, we examined a comparative study between 5th grade students and other students of partner schools. As research results, first, online classes using video conference equipment and smart devices will enhance the students' interest and participation in class. Second, the Havruta style helps students not only acquire and internalize knowledge by themselves through the course of reciprocal questions and discussions but also improve presentations and participations. Third, it is necessary not only to draft a new lesson plan and to reconstruct the education process for video and online classes but also to develop the classes with a lesson plan after preparations and discussions with colleague teachers; the process of reflection, such as writing a lesson research journal, has a positive effect to improve the quality of cooperative classes. Fourth, using SNS discussion activities to serve as a complementary activity is good, and two teachers can evaluate each of the students' achievement. It is necessary to have a sufficient number of schools where video and online cooperative learning is possible with video equipment provided. To maximize the effect of video and online classes, various studies and teacher trainings are needed. Education office needs to provide a server that enables students in small and large classes to freely engage in cooperative learning.

A Study on the Trends of Virtual Reality Application Technology for Agricultural Education (가상현실 응용기술의 동향 분석을 통한 국내 시설농업의 교육용 가상현실 활용방안 고찰)

  • Kim, Jun-Gyu;Lee, In-bok;Yoon, Kwang-Sik;Ha, Tae-hwan;Kim, Rack-woo;Yeo, Uk-hyeon;Lee, Sang-yeon
    • Journal of Bio-Environment Control
    • /
    • v.27 no.2
    • /
    • pp.147-157
    • /
    • 2018
  • With the rapid development of the 4th industrial revolution, the large-sized facilities of agriculture have been developed with high-technologies. However, it is difficult to maintain the optimum environment in large-sized facilities. Although it is essential to control micro-climate properly in large-sized facilities, there are a lot of problems to utilize high-technologies and equipment because of insufficient education for farmers. Most farms have limitations to access to their farm because of prevention of epidemics, exposure of management know-how, and so on. Especially, it is difficult to understand internal environmental factors (airflow, temperature, humidity, etc.) for farmers because these factors are invisible. Recently, Virtual reality technology which allows users to experience various phenomena directly is attracting attention. Virtual reality is very useful technology to visualize airflow and temperature distribution and so on. However, there is no cases applied this technology to agricultural facilities. In this study, research trends of virtual reality in various fields were investigated. In particular, the limitation and possibility of virtual reality technology were analyzed for educating farmers. Finally, the development of virtual reality contents for smart-farm facility were suggested.

Does Cultural Intelligence enhance Export SME's Capability for Utilizing Foreign Market Informations? (문화 인텔리전스는 수출중소기업의 해외시장정보 활용능력을 키우는가?)

  • Hong, Songhon
    • International Commerce and Information Review
    • /
    • v.19 no.1
    • /
    • pp.127-152
    • /
    • 2017
  • One of the biggest challenges in export activities of SME is the increasingly cultural diversity that requires especially export managers to adapt their doing business in many different kinds of cross-cultural situations effectively. A relative newly developed concept 'Cultural Intelligence' has been evaluated as a key element for the success in international business activities. This study aims to investigate empirically the role of Cultural Intelligence(CQ), one component of cultural competence, on export marketing adaptation. The statistical method used to test the hypotheses was Structural Equation Modeling using PLS. The results of this study are follows. The moderating role of Cultural Intelligence between information seeking and information using abilities is more stronger in marketing rather than relationship adaptation. Cultural Intelligence moderates between them. Critical factors affecting Cultural Intelligence are also discussed; foreign language fluency, business travels in abroad, characteristics of the business travels, multi-lingual ability, pre-education related cultural subjects, and visit experience in foreign countries. Especially, export managers' foreign language ability leads to much stronger influence on cultural intelligence. The result of the empirical study provides important implications for export SME and export supporting organizations. Export firms and supporting organizations must expand programs widely in multi cultural training and education to help managers gain a better understanding in a various export environment.

  • PDF

Design and Implementation of Safe-Guard for Elementary School Students (초등학생 안전도우미 설계 및 구현)

  • Kim, Jin-Mook;Moon, Jeong-Kyung
    • Journal of the Korea Convergence Society
    • /
    • v.4 no.2
    • /
    • pp.29-33
    • /
    • 2013
  • From one elementary school of last 2005 Pusan was started "the school police" system is being applied the effect in the elementary school of the human nature receiving entire country. But "with school police system " have a limit about manpower that is insufficient. So we try to make "Baumter-Gikimy " that is extended scollo police in seoul. Despite being like that at 2010 and 2011 cannot forget the elementary student suicide events which are shocking or sexual assault events occur from the campus.From elementary school 4 grade the students between junior high school 1 grade crime occurrence ratio are highest. These people the group leaving out mainly, suicide, with group violence and sexual assault problem gets up same problems. In order to solve like this problems stands the countermeasure of the dimension which is national certainly is necessary. But so far only the damage student and the parents have an interest in about like this problems and they hurt. We the smart phone of Android bases it will be able to solve like this problem points [ayp] from under planning and development boil the elementary student safe helper it will can use. When it uses the elementary student safe helper system which we propose before the accident occurs, it will grasp the state information of the student and it will be able to prevent an accident in advance. We will try to more efficient safe guard to elementary school student by real-time monitoring skill soon.

A Study of Instruction of Internet(IoI)-based Collaborative Learning Method in Elementary School Sixth Grade Mathematics Class (초등학교 6학년 수학수업에서의 수업인터넷 기반 협력학습 수업방법 탐색)

  • Choi, Byoung-Hoon;Yoon, Heon-Chul
    • Journal of Science Education
    • /
    • v.41 no.2
    • /
    • pp.248-266
    • /
    • 2017
  • The purpose of this study is to present various examples of collaborative learning based on the Instruction of Internet in the 6th grade elementary school mathematics class. So we introduce the design method of classroom environment for classroom Internet and give example of various teaching methods. This study was conducted for nine months from March to November, 2016, one sixth grade of elementary school in D area. During this period, we conducted Instruction of Internet-based collaborative learning to classify typical teaching cases. We classified into 5 type collaborative learning. First, collaborative learning in the classroom. Second, remote collaborative learning between classroom and classroom. Third, Live participation classes. Forth, project collaborative learning. Fifth, using virtual reality in collaborative learning. In addition, we could identify that there is a difference compared to the conventional learning. It became possible to conduct collaborative learning with other students simultaneously or have opening class with both parents and teachers by using Youtube. These examples can be presented as a case to depart from traditional mathematics class in one classroom. In this regard, we will be able to provide several implications about teaching methods utilizing smart device and Internet in future classroom.

A Study of Gifted Students' Peer Relationship in an Elementary School's General and Gifted Classes (초등 영재학생의 영재학급과 일반학급에서의 교우관계 분석)

  • Kwon, Hyeok-Cheon;Ha, Min-Su;Chung, Duk-Ho;Lee, Jun-Ki
    • Journal of Gifted/Talented Education
    • /
    • v.22 no.3
    • /
    • pp.757-777
    • /
    • 2012
  • Peer relationships in young students' communities are one of the important factors influencing the cognitive and affective domains of learning. Moreover, students who join the special program for gifted students possess differential peer relationships from the students in general classes. This study aims to explore the differences of 5th grade five science-gifted students' peer relationships between students in special classes for gifted students and general classes. Five students in the special program for gifted students, managed by the Office of Education in a southern city, participated in this study. Social network analyses were utilized to explore participants' peer relationships; the students' homeroom teacher was interviewed to explore the contextual and in-depth characteristics of gifted students' peer relationships. The results illustrated four cases of peer relationships: (1) smart loner (2) my study mate (3) I'm the best in my class, and (4) a good friend anywhere. This study identified that the gifted students possessed diverse peer relationships in both the special program and general classroom. In addition, this study suggests that the program for gifted students needs to be specially designed based on the gifted students' peer relationship.