• Title/Summary/Keyword: SET-based Electronic Commerce

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Analysis of Group Process with Instant Messaging Technology

  • Park Sanghyuk;Cho Namjae
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2003.11a
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    • pp.41-54
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    • 2003
  • This study examines group process patterns when Instant Messaging is used for decision-making, and examines how these patterns are associated with creative solutions to problems. Our research suggests that certain communication behavior of a group, when appropriately organized, can enhance creative production of outcomes. A qualitative analysis is conducted on communication patterns based on text-based conversation protocols. Specifically, this research tries to extend existing studies on group-work by focusing on the interactive communication process among participants. Study results include that the production of creative outcome depends on the temporal sequence of discussion pattern among group members. (1) Appropriate control of the discussion process is essential to obtain a high level of performance. (2) It is also important to set up discussion rules and rules for the use of communication medium in the early stages of the discussion . (3) Active participants use various protocol types while less-active members rely mainly on 'cognitive' protocols.

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A Study for Strategy of On-line Shopping Mall: Based on Customer Purchasing and Re-purchasing Pattern (시스템 다이내믹스 기법을 활용한 온라인 쇼핑몰의 전략에 관한 연구 : 소비자의 구매 및 재구매 행동을 중심으로)

  • Lee, Sang-Gun;Min, Suk-Ki;Kang, Min-Cheol
    • Asia pacific journal of information systems
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    • v.18 no.3
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    • pp.91-121
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    • 2008
  • Electronic commerce, commonly known as e-commerce or eCommerce, has become a major business trend in these days. The amount of trade conducted electronically has grown extraordinarily by developing the Internet technology. Most electronic commerce has being conducted between businesses to customers; therefore, the researches with respect to e-commerce are to find customer's needs, behaviors through statistical methods. However, the statistical researches, mostly based on a questionnaire, are the static researches, They can tell us the dynamic relationships between initial purchasing and repurchasing. Therefore, this study proposes dynamic research model for analyzing the cause of initial purchasing and repurchasing. This paper is based on the System-Dynamic theory, using the powerful simulation model with some restriction, The restrictions are based on the theory TAM(Technology Acceptance Model), PAM, and TPB(Theory of Planned Behavior). This article investigates not only the customer's purchasing and repurchasing behavior by passing of time but also the interactive effects to one another. This research model has six scenarios and three steps for analyzing customer behaviors. The first step is the research of purchasing situations. The second step is the research of repurchasing situations. Finally, the third step is to study the relationship between initial purchasing and repurchasing. The purpose of six scenarios is to find the customer's purchasing patterns according to the environmental changes. We set six variables in these scenarios by (1) changing the number of products; (2) changing the number of contents in on-line shopping malls; (3) having multimedia files or not in the shopping mall web sites; (4) grading on-line communities; (5) changing the qualities of products; (6) changing the customer's degree of confidence on products. First three variables are applied to study customer's purchasing behavior, and the other variables are applied to repurchasing behavior study. Through the simulation study, this paper presents some inter-relational result about customer purchasing behaviors, For example, Active community actions are not the increasing factor of purchasing but the increasing factor of word of mouth effect, Additionally. The higher products' quality, the more word of mouth effects increase. The number of products and contents on the web sites have same influence on people's buying behaviors. All simulation methods in this paper is not only display the result of each scenario but also find how to affect each other. Hence, electronic commerce firm can make more realistic marketing strategy about consumer behavior through this dynamic simulation research. Moreover, dynamic analysis method can predict the results which help the decision of marketing strategy by using the time-line graph. Consequently, this dynamic simulation analysis could be a useful research model to make firm's competitive advantage. However, this simulation model needs more further study. With respect to reality, this simulation model has some limitations. There are some missing factors which affect customer's buying behaviors in this model. The first missing factor is the customer's degree of recognition of brands. The second factor is the degree of customer satisfaction. The third factor is the power of word of mouth in the specific region. Generally, word of mouth affects significantly on a region's culture, even people's buying behaviors. The last missing factor is the user interface environment in the internet or other on-line shopping tools. In order to get more realistic result, these factors might be essential matters to make better research in the future studies.

Electronic Commerce Workflow Modeling Tool Design Using Database Agent (DB에이전트를 이용한 전자상거래 워크플로우 모델링 도구 설계)

  • 오종태
    • Journal of the Korea Society of Computer and Information
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    • v.8 no.3
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    • pp.16-25
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    • 2003
  • Modeller is defined as the office work procedures(business processes), and that is systemically based upon the real-time collaborative operations by a set of actors, which is called group. This paper describes the design of the ICN editor that is operable under the real-time collaborative computing environment. We use the database agent that enables the ICN editor to operate among multiple actors(group) through the event-driven collaboration platform. Consequently, a set of workflow and business processes defined through this editor is not only stored onto database but also transformed into the format of the workflow process definition language(WPDL) that is a standardized worflow description and specification language proposed by the workflow management coalition(WfMC). This method can improve the performance of workflow processing by minimizing the workflow execution cost occurred during workflow definition.

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MultiView-Based Hand Posture Recognition Method Based on Point Cloud

  • Xu, Wenkai;Lee, Ick-Soo;Lee, Suk-Kwan;Lu, Bo;Lee, Eung-Joo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.7
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    • pp.2585-2598
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    • 2015
  • Hand posture recognition has played a very important role in Human Computer Interaction (HCI) and Computer Vision (CV) for many years. The challenge arises mainly due to self-occlusions caused by the limited view of the camera. In this paper, a robust hand posture recognition approach based on 3D point cloud from two RGB-D sensors (Kinect) is proposed to make maximum use of 3D information from depth map. Through noise reduction and registering two point sets obtained satisfactory from two views as we designed, a multi-viewed hand posture point cloud with most 3D information can be acquired. Moreover, we utilize the accurate reconstruction and classify each point cloud by directly matching the normalized point set with the templates of different classes from dataset, which can reduce the training time and calculation. Experimental results based on posture dataset captured by Kinect sensors (from digit 1 to 10) demonstrate the effectiveness of the proposed method.

A Predictive Algorithm using 2-way Collaborative Filtering for Recommender Systems (추천 시스템을 위한 2-way 협동적 필터링 방법을 이용한 예측 알고리즘)

  • Park, Ji-Sun;Kim, Taek-Hun;Ryu, Young-Suk;Yang, Sung-Bong
    • Journal of KIISE:Software and Applications
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    • v.29 no.9
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    • pp.669-675
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    • 2002
  • In recent years most of personalized recommender systems in electronic commerce utilize collaborative filtering algorithm in order to recommend more appropriate items. User-based collaborative filtering is based on the ratings of other users who have similar preferences to a user in order to predict the rating of an item that the user hasn't seen yet. This nay decrease the accuracy of prediction because the similarity between two users is computed with respect to the two users and only when an item has been rated by the users. In item-based collaborative filtering, the preference of an item is predicted based on the similarity between the item and each of other items that have rated by users. This method, however, uses the ratings of users who are not the neighbors of a user for computing the similarity between a pair of items. Hence item-based collaborative filtering may degrade the accuracy of a recommender system. In this paper, we present a new approach that a user's neighborhood is used when we compute the similarity between the items in traditional item-based collaborative filtering in order to compensate the weak points of the current item-based collaborative filtering and to improve the prediction accuracy. We empirically evaluate the accuracy of our approach to compare with several different collaborative filtering approaches using the EachMovie collaborative filtering data set. The experimental results show that our approach provides better quality in prediction and recommendation list than other collaborative filtering approaches.

Design and implementation of shipping electronic commerce agent in distributed computing environment (분산환경하에서 해운 전자상거래 에이전트 설계 및 구현)

  • Jang, Il-Dong;Wee, Seung-Min;Kim, Si-Hwa
    • Journal of Navigation and Port Research
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    • v.26 no.1
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    • pp.78-84
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    • 2002
  • In this thesis a shipping broker agent system, which can be executed by a CORBA-based environment using the distributed object technique, CORBA is designed and implemented Nowadays, while the EC system is extensive on the web, legacy host systems have limitations and its capacity-upgrade os required. In order to solve these problems the method that distributes programs into several computer systems can reduce their loads, set low system capacity and minimize network bottleneck. In this thesis using Agent Communication Language(ACL), we propose an agent based prototype and implement an intelligent agent prototype for ships search using CORBA, which can exchange and shiare data between different systems.

Development of Part Sales Agent Coupled with Virtual Manufacturing in Internet Environment (인터넷상의 가상생산 기반 부품판매 에이전트 개발)

  • Choi, Hyung-Rim;Kim, Hyun-Soo;Park, Young-Jae;Park, Byoung-Joo;Lee, Kyoung-Jun
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.193-213
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    • 2002
  • The sales activity of most of small manufacturing companies is based on orders of buyers. The process of promotion, negotiation, receipt and selection of orders of the manufacturers is closely coupled with the load status of the production lines. The decision on whether to accept an order or not, or the selection of optimal order set among excessive orders is entirely dependent on the schedule of production lines. However, in the real world, since the production scheduling activity is mainly performed by human experts, most of small manufacturers are suffer from being unable to meet due dates, lack of rapid decision on the acceptance of new order. Recently, Internet based Electronic Commerce is recognized as one of the alternatives for strengthening sales power of small and medium companies. However, small and medium manufacturers can't adjust properly to the new environment because they are in short of money, personnel, and technology. To cope with this problem, this paper deals with development of part sales agent coupled with virtual manufacturing in Internet environment that consist of selection agent, advertisement agent, selection agent, negotiation agent, and virtual manufacturing system. This paper develops a time-bounded negotiation mechanism for small and medium manufacturers in agent-based automated negotiation between customers and negotiation agents. Furthermore, to select optimal order set maximized profit, we first formulate the order selection problem with mixed integer programming, but the computation time of IP is not acceptable for real world scale problem. To overcome this problem and dynamic nature of virtual manufacturing, we suggest a genetic algorithm approach, which shows a reasonable computation time for real world case and good incremental problem solving capability.

A Recommendation System of Exponentially Weighted Collaborative Filtering for Products in Electronic Commerce (지수적 가중치를 적용한 협력적 상품추천시스템)

  • Lee, Gyeong-Hui;Han, Jeong-Hye;Im, Chun-Seong
    • The KIPS Transactions:PartB
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    • v.8B no.6
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    • pp.625-632
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    • 2001
  • The electronic stores have realized that they need to understand their customers and to quickly response their wants and needs. To be successful in increasingly competitive Internet marketplace, recommender systems are adapting data mining techniques. One of most successful recommender technologies is collaborative filtering (CF) algorithm which recommends products to a target customer based on the information of other customers and employ statistical techniques to find a set of customers known as neighbors. However, the application of the systems, however, is not very suitable for seasonal products which are sensitive to time or season such as refrigerator or seasonal clothes. In this paper, we propose a new adjusted item-based recommendation generation algorithms called the exponentially weighted collaborative filtering recommendation (EWCFR) one that computes item-item similarities regarding seasonal products. Finally, we suggest the recommendation system with relatively high quality computing time on main memory database (MMDB) in XML since the collaborative filtering systems are needed that can quickly produce high quality recommendations with very large-scale problems.

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A Survey of Fraud Detection Research based on Transaction Analysis and Data Mining Technique (결제로그 분석 및 데이터 마이닝을 이용한 이상거래 탐지 연구 조사)

  • Jeong, Seong Hoon;Kim, Hana;Shin, Youngsang;Lee, Taejin;Kim, Huy Kang
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.6
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    • pp.1525-1540
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    • 2015
  • Due to a rapid advancement in the electronic commerce technology, the payment method varies from cash to electronic settlement such as credit card, mobile payment and mobile application card. Therefore, financial fraud is increasing notably for a purpose of personal gain. In response, financial companies are building the FDS (Fraud Detection System) to protect consumers from fraudulent transactions. The one of the goals of FDS is identifying the fraudulent transaction with high accuracy by analyzing transaction data and personal information in real-time. Data mining techniques are providing great aid in financial accounting fraud detection, so it have been applied most extensively to provide primary solutions to the problems. In this paper, we try to provide an overview of the research on data mining based fraud detection. Also, we classify researches under few criteria such as data set, data mining algorithm and viewpoint of research.

Fuzzy AHP and FCM-driven Hybrid Group Decision Support Mechanism (퍼지 AHP와 퍼지인식도 기반의 하이브리드 그룹 의사결정지원 메커니즘)

  • Kim, Jin-Sung;Lee, Kun-Chang
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2003.11a
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    • pp.239-250
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    • 2003
  • In this research, we propose a hybrid group decision support mechanism (H-GDSM) based on Fuzzy AHP (Analytic Hierarchy Process) and FCM (Fuzzy Cognitive Map). The AHP elicits a corresponding priority vector interpreting the preferred information among the decision makers. Corresponding vector was composed of the pairwise comparison values of a set of objects. Since pairwise comparison values are the judgments obtained from an appropriate semantic scale. However, AHP couldn't represent the causal relationship among information, which were used by decision makers. In contrast to AHP, FCM could represent the causal relationship among variables or information. Therefore, FCMs were successfully developed and used in several ill-structured domains, such as strategic decision-making, policy making, and simulations. Nonetheless, many researchers used subjective and voluntary inputs to simulate the FCM. As a result of subjective inputs, it couldn't avoid the rebukes of businessman. To overcome these limitations, we incorporated the Fuzzy membership functions, AHP and FCM into a H-GDSM. In contrast to current AHP methods and FCMs, the H-GDSM method developed herein could concurrently tackle the pairwise comparison involving causal relationships under a group decision-making environment. The strengths and contributions of our mechanism were 1) handling of qualitative knowledge and causal relationships, 2) extraction of objective input value to simulate the FCM, 3) multi-phase group decision support based on H-GDSM. To validate our proposed mechanism we developed a simple prototype system to support negotiation-based decisions in electronic commerce (EC).

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