• 한국전자거래학회지
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• 제4권2호
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• pp.59-79
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• 1999

In order to construct a successful electronic commerce system, three main essential factors must be satisfied to obtain the best effective outcomes. The three main essential factors are as follows : economic factor, effectiveness factor and convenient factor. In order to understand the role of these three factors, one must have some insight knowledge about security to assist him to implement these three factors in his construction of an electronic commerce system. This paper analyses a implementation mechanism of security systems based on the SET 1.0 standard for electronic commerce systems, thus providing an effective plan for the construction of a security system in the SET-based electronic commerce field. This paper helps to analyse the elements of security vulnerabilities in the SET 1.0 standard implementation and also helps to understand the SET 1.0 protocol.

• 한국전자거래학회지
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• 제2권1호
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• pp.79-94
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• 1997

Commerce activities which are free form space and time constraint using a communication network are called Electronic Commerce(EC). Because of sending a commercial information using open network such as Internet in EC, they need the security of commerce information (payment information and purchase information), checking the integrity of transferring data and certifying all parts participated in commerce for a secure commerce. Recently Visa and MasterCard Co. released the Secure Electronic Transaction (SET) Protocol for secure payment card transaction on Internet. This paper proposes a Secure Electronic Commerce Transaction Model(SECTM) using SET in order to support the secure commerce on Internet. The proposed transaction model prevents merchant from abusing the cardholder's payment information (credit-card number etc.) and enables cardholder to shop securely in Electronic Shopping Mall.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.203-212
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• 2010

The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2003년도 Proceeding
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• pp.127-138
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• 2003

Although the research on electronic commerce is plentiful, there is little empirical research related to Web-Based Shopping Systems (WBSS). This is especially so in global electronic commerce circumstances. WBSS are the fastest growing segment of digital economies and are perceived as driving forces of electronic commerce in terms of global markets and digital business. Using WBSS, organizations have a new chance of their business evolving successfully as global marketers. This paper develops a unified model to assess the diffusion of WBSS. Factors that impact WBSS diffusion are identified and analyzed as the basis for empirical testing. A set of propositions is developed that allows operationalization of the model. The ultimate goal is to provide the new research insights for the academic circles and the practical guidelines for organizations wishing to undertake WBSS.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.631-635
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• 2001

The Synchronized Multimedia Integration Language (SMIL) is a declarative markup language based on the eXtensible Markup Language (XML) to define a set of markup tags for synchronizing the timing and positioning relationships between multimedia objects. SMIL makes authoring of TV-like multimedia presentations on the Web easier for applications such as electronic commerce. We present the design and implementation of a JAVA-based SMIL player, which processes different types of media objects using multiple threads. Moreover, its cache engine detects the media type and allocates the proper cache memory for the corresponding media object.

• 디지털융복합연구
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• 제10권3호
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• pp.13-21
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• 2012

본 연구의 주목적은 전자상거래 환경 하에서 지각된 위험요인이 고객의 지각된 가치와 재구매의도에 미치는 영향을 분석해 보는 것이다. 연구목적을 달성하기 위하여 본 연구에서는 선행문헌 고찰결과를 토대로 전자상거래 이용자의 지각된 위험으로 프라이버시 위험, 시간적 위험, 경제적 위험, 심리적 위험, 상품성능 위험 등 여섯 가지 요인을 설정하였고, 전자상거래 성과를 측정하기 위하여 지각된 가치와 재구매의도를 포함한 연구모형을 구축하였다. 설문조사 결과, 전자상거래 이용자 174명으로부터 자료가 수집되었으며, 공분산 구조모델 분석을 통해 가설검정을 수행하였다. 연구결과는 다음과 같이 요약해 볼 수 있다. 첫째, 지각된 위험 중 프라이버시 위험, 경제적 위험, 심리적 위험, 상품성능 위험 등 네 가지 요인이 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지각된 가치는 전자상거래 쇼핑몰의 재구매의도에 매우 유의한 영향을 미치는 것으로 밝혀졌다. 연구결과를 토대로 전자상거래 환경에서 고객의 지각된 가치와 재구매의도를 향상시키기 위한 전략에 대한 논의가 이루어졌으며, 연구의 시사점과 향후 연구방향을 제시하였다.

• 통상정보연구
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• 제8권2호
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• pp.59-78
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• 2006

Considering rapid development of Internet Portal Site Contents in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. This research develops, and empirically test a model for explaining/predicting the satisfaction and e-loyalty with internet-based Electronic Trade Site. This paper describes a theoretical model for investigating the Satisfaction and e-Loyalty of the Electronic Trade Site. This study investigates the concept of the satisfaction, e-loyalty in Electronic Trade Site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 158 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, International of contents but that show in not significantly by Interaction. In addition, Electronic Trade site retention shows indirect effect between customer satisfaction and referral. Although our research can not show the determinants of e-loyalty in the electronic trade site the empirical result give both theoretical and managerial implication for managing the consumers' satisfaction and e-loyalty in electronic trade site.

• 한국전자거래학회지
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• 제6권3호
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• pp.41-61
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• 2001

Many markets are forecast to see significant changes due to the growth of electronic commerce made possible by the internet. The way of doing business with internet affects the market mechanism. It is now over 10 years since Malone et al(1987) set out their hypothesis on electronic markets, and electronic hierarchies. An electronic market is an interorganizational information system through which multiple buyers and sellers interact to accomplish one or more of the following market-making activities. And they predicted that markets evolve toward electronic markets, by reducing search cost, which may result in significantly. higher price competition among sellers and therefore lower prices for buyers. And the degree of two factors; asset specificity and uncertainty, affect the market mechanism. Products with low asset specificity and low uncertainty are compatible with a market relationship while the greater the asset specificity and uncertainty, the more likely it is to favour a hierarchical structure. Based on the these researches, we observed and analyzed a case study of market mechanism in Internet business. We found the fact that even though Internet could make the business environment in which lots of buyers and suppliers participate, electronic market will evolve market mechanism. 1 analyzed two factors, which affected market evolution. First, When Asset specificity is low in electronic commerce, market structure should be preferred to hierarchical structure. Second, When transaction uncertainty is low in electronic commerce, market structure should be preferred In hierarchical structure. This research covers conceptual and empirical aspects on electronic market structure. Future research should be variously done about the influential factors of electronic market mechanism.

• 한국중재학회지:중재연구
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• 제9권1호
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• pp.367-390
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• 1999

The basic requirements for conducting electronic commerce include confidentiality, integrity, authentication and authorization. Cryptographic algorithms, make possible use of powerful authentication and encryption methods. Cryptographic techniques offer essential types of services for electronic commerce : authentication, non-repudiation. The oldest form of key-based cryptography is called secret-key or symmetric encryption. Public-key systems offer some advantages. The public key pair can be rapidly distributed. We don't have to send a copy of your public key to all the respondents. Fast cryptographic algorithms for generating message digests are known as one-way hash function. In order to use public-key cryptography, we need to generate a public key and a private key. We could use e-mail to send public key to all the correspondents. A better, trusted way of distributing public keys is to use a certification authority. A certification authority will accept our public key, along with some proof of identity, and serve as a repository of digital certificates. The digital certificate acts like an electronic driver's license. The Korea government is trying to set up the Public Key Infrastructure for certificate authorities. Both governments and the international business community must involve archiving keys with trusted third parties within a key management infrastructure. The archived keys would be managed, secured by governments under due process of law and strict accountability. It is important that all the nations continue efforts to develop an escrowed key in frastructure based on voluntary use and international standards and agreements.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1998년도 추계학술대회 논문집
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• pp.407-410
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• 1998

Configuration is a set of building block processes, a series of selection and combining parts or components which composes a whole thing. A whole thing could be such a configurable object as manufacturing product, network system, financial portfolio, system development plan, project team, etc. Configuration problem could happen during any phase of product life cycle: design, production, sales, installation, and maintenance. Configuration has long been one of cost and time consuming work, because only high salaried technical experts on product and components can do configuration. Rework for error adjustments of configurations at later process causes far much cost and time, so accurate configuration is required. Under the on-line electronic commerce environment, configuration problem solving becomes more important, because component-based sales should be done automatically on the merchant web site. Automated product search, order placement, order fulfillment and payment make that manual configuration is no longer feasible. Automated configuration means that all the constraints among components should be checked and confirmed by configuration engine automatically. In addition, technical constraints and customer preferences like price range and a specific function required should be considered. This paper gives an brief overview of configuration problems: characteristics, representation paradigms, and solving algorithms and introduce CRSP(Constraint and Rule Satisfaction Problem) method. CRSP method adopts both constraint and rule for configuration domain knowledge representation. A survey and analysis on web sites adopting configuration functions are provided. Future directions of configuration for EC is discussed in the three aspects: methodology itself, companies adopting configuration function, and electronic commerce industry.