• 제목/요약/키워드: SERVPERF

검색결과 83건 처리시간 0.028초

입지조건에 따른 외식업체의 서비스품질 비교연구 (A Comparative Study on the Restaurants According to their Locations)

  • 박대섭;김두복
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제13권2호
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    • pp.11-25
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    • 2002
  • The purpose of this study was conducted to provide the useful information to get the best location when developing new stores in restaurant business. The results of this study show that the international airport's store provides better service quality in most service quality factors than other locations' stores. However, the three city stores perform better service quality in the store's atmosphere than the airport's store. These results means that these stores' customers who are younger than the airport's customers consider the shop's atmosphere more important than other service quality factors.

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입지조건에 따른 외식업체의 서비스품질 비교연구 (A Comparative Study on the Restaurants According to their Locations)

  • 박대섭;김두복
    • 한국관광식음료학회:학술대회논문집
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    • 한국관광식음료학회 2002년도 학술논문발표회
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    • pp.99-111
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    • 2002
  • The purpose of this study was conducted to provide the useful information to get the best location when developing new stores in restaurant business. The results of this study show that the international airport's store provides better service quality in most service quality factors than other locations' stores. However, the three city stores perform better service quality in the store's atmosphere than the airport's store. These results means that these stores' customers who are younger than the airport's customers consider the shop's atmosphere more important than other service quality factors.

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Breaking the Myths of the IT Productivity Paradox

  • Hwang, Jong-Sung;Kim, SungHyun;Lee, Ho
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권1호
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    • pp.466-482
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    • 2015
  • IT is the key enabler of digital economy. Appropriate usage of IT can provide a strategic competitive advantage to a firm in a dynamic competitive environment. However, there has been a continuing debate on whether IT can actually enhance the productivity of firms. This concept is called IT productivity paradox. In this study, we analyzed the causality among appropriate indicators to demonstrate the real impact of IT on productivity. The 12,100 sample data from 2011 were used for analysis. As expected, the results indicated that mobile device usage, website adoption, e-commerce, open source, cloud computing, and green computing positively influence IT productivity. This unprecedented large-scale analysis can provide clarification regarding the ambiguous causal mechanism between IT usage and productivity.

교육 서비스 품질에 대한 소비자 인식의 차이에 관한 연구 -패션 관련 전공을 중심으로- (A Study on the Difference of Consumers' Recognition for Education Service Quality)

  • 장경혜
    • 한국의류학회지
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    • 제28권3_4호
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    • pp.483-490
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    • 2004
  • By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.

전자상거래 서비스품질이 고객만족에 미치는 영향에 관한 연구 (A Study on the Impact of Service Quality on the Customer Satisfaction in the Business-to-Consumer(B2C) E-Commerce)

  • 송광석;유한주
    • 품질경영학회지
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    • 제29권4호
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    • pp.116-132
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    • 2001
  • The world wide web has been growing rapidly. Due to the development, many companies are using the e-commerce through the web as an another tool for the their deal with customers. The internet is utilized as the new distribution business and channel for the most companies. This innovative changes made many people to purchase products through the web. However, there are a lot of problems during the process of supply chain channels. This research is about the impact of service quality on the customer satisfaction in the business-to-consumer(B2C) e-commerce. It was performed by utilizing the methodology for measuring the degree of service quality which has been adopted in the service quality research area. The quality of service is made up of six dimensions(factors): reliability, responsiveness, assurance, empathy, tangible, and convenience. Therefore, we studied the influence of these six factors upon the customer satisfaction, and the results will be summarized.

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지각된 군 의료서비스 품질과 고객만족, 고객충성도에 미치는 영향에 관한 연구 (A study on the Effects of Perceived Military Medical Service Quality and Customer Satisfaction, Customer Loyalty)

  • 이경숙;이상복
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2009년도 추계학술대회
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    • pp.324-333
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    • 2009
  • 오늘날의 병원들은 환자가 의료기관을 선택하는 구매자 시장으로 변하게 되었고, 군 병원도 2004년부터 현역병의 의료보험적용이 가능해지면서 민간병원처럼 선택 받아야 하는 위치에 놓이게 되었다. 그러므로 군병원도 민간병원의 흐름과 함께 병원 이용고객들이 인식하는 의료서비스 품질, 고객만족도 및 고개충성도에 대한 관심이 필요하다. 따라서 정과 중심의 SERVPERF모델을 이용하여 지각된 군 병원의료 서비스 품질과, 고객만족 및 충성도에 관한 연구로 빠르게 변하고 있는 의료서비스 환경에서의 국민으로부터 신뢰를 받으며 군 의료서비스품질의 발전 방안을 모색하기 위해 본 연구를 시도하였다.

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외식업체의 서비스 품질이 고객 만족과 고객 충성도에 미치는 영향에 관한 연구 - 임실치즈피자를 이용한 고객을 대상으로 - (A Study on the Effect of Service Quality on Customers' Satisfaction and Loyalty in Foodservice Industry - Focusing on a Imsilcheese Pizza Customers -)

  • 강병남;문성식;전효진
    • 한국조리학회지
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    • 제14권1호
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    • pp.134-143
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    • 2008
  • The purpose of this study is to identify the critical service factors, which influence the customers' satisfaction and loyalty to pizza restaurant's customers in Korea. In order to meet this purpose, we surveyed 185 customers who have visited Imsilcheese pizza restaurants. This survey used the SERVPERF service quality measuring theory. The results are as follows: Service Quality consists of 6 factors which are Assurance, Tangibles, Quality of Pizza, Responsiveness, Empathy and Reliability. Customers' satisfaction is affected by 6 factors of service quality. Responsiveness is most influential in customers' satisfaction while Assurance is most crucial to their loyalty. Customers' satisfaction has a significant effect on the customers' loyalty.

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비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구 (A Study on the Effect of Quality and Benefit of Business Consulting Service on Customer Commitment)

  • 강형모;김광용
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.1-22
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    • 2008
  • A business consulting service combines company's knowledge and information with external's ones systematically. This combination achieve knowledge synergy and make added value for the business as a whole. Therefore, a business consulting service has been called Knowledge Ware Industry. Consulting corporations and consultants must provide valuable services for running and growing their business successfully. A value of business consulting service could be identified offset quality and benefits from costs. This study conducted survey about business consulting service quality by SERVPERF model and benefit, customer commitment. The research result showed that the quality of business consulting service effects on the benefit positively and benefit increased customer commitment. Finally, there is positive relationship between customer commitment and intention of continuing of the business consulting service.

판매접점에서 서비스품질의 욕구위계모델에 관한 연구 (Service Quality at Sales Encounter: Need Hierarchy Model)

  • 전인수;김은화
    • Asia Marketing Journal
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    • 제6권1호
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    • pp.1-16
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    • 2004
  • 서비스품질의 차원과 위계에 대한 논의가 최근 들어 늘어나고 있다. 그 이유는 서비스품질, 고객만족, 고객의 긍정적 행동의향, 수익성 간의 선순환 때문이다. 차원모델은 SERVQUAL과 SERVPERF 모델이 있고 위계모델은 Grönroos(1984)모델과 미국학자들이 개발한 모델이 대표적이다. 최근들어 이들을 결합한 하이브리드모델이 제안되고 있다. 하지만 기존의 하이브리드모델은 차원과 위계를 결합하여 일반성은 높지만 위계를 정하는 이론적 근거가 분명하지 않다. 본 연구는 욕구위계이론 중 Herzberg(1968)의 두 요인이론에 근거하여 서비스품질의 위계모델을 제시하려 한다. 이를 위해 CIT로 판매접점에서 고객이 느끼는 결정적 사건(critical incidents)을 조사하였다. 먼저 중복요인과 단독요인으로 나누고 각각을 다시 불만족중심과 만족중심으로 나눌 때 이들 결정적 사건이 잘 분류되었다. 분류결과 신뢰성은 불만족중심 중복요인, 응답성은 만족중심 중복요인, 공감성은 단독만족요인으로 나타났다. 본 연구에서 제시하는 서비스품질의 욕구위계모델에 따르면 신뢰성, 응답성, 공감성의 순으로 서비스품질이 중요하다. 확신성과 유형성은 따로 분류되는 결정적 사건이 없어 만족, 불만족 요인을 도와주는 조절요인으로 볼 수 있다.

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간호서비스 질에 대한 환자의 인식과 만족도 및 재방문의도와의 관계 (The Relationships among Patient's Perception, Patient's Satisfaction of Nursing Service Quality and Revisiting intention)

  • 이선아
    • 간호행정학회지
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    • 제4권2호
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    • pp.307-319
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    • 1998
  • This study is an empirical investigation and study on the measurement of nursing service quality as perceived by patients. A series of H1. H2. H3 alternative hypotheses were tested using a sample of 250 patients in Taegu City. Korea. HI hypothese were tested for application of five component of service quality (SERVQlTAL and SE RPERF : tangiblity. reliability. responsiveness. accessibility. understandability) in Taegu area Hospitals. Validity test - the five components of service quality were rearranged into two components of service quality (personal factor. nonpersonal factor). Although SERVQUAL was verified in USA. application for five components of service quality in Korea indicated that it need more analytical studies. Nobody can deny the fact that the recent growth of the nursing service quality is one of the most important driving forces of hospital management. In many hospitals. the nursing quality charges more than 50% of the medical service quality. As a result. many hospital managers should be enormous interests in the investment potentiality of the nursing service. However. doesn't many researchers invest their time and effort on the research of the quality control in nursing service. Nursing service management is the process to satisfy customer's desires and expectations through the various service activities. Presently nursing service are being faced with three Common tasks of improving quality of nursing service. competitively differential advantage and productivity because of quantitative expansion of Nursing service. Such a phenomenon is also found in our medical service industry. resulting from increasing demands for medical service owing to national medical insurance policy and consumer's attitude change emphasizing prevention of illness. excessiveness of medical facilities in large cities and increasing medical lawsuits due to influence of consumerism. Therefore. under such circumstances. this research on nursing service is conducted from nursing managements to improve the nursing service quality problems faced by medical institutions. The results of this theoretical/empirical research are as follows: 1. Nursing service Quality is regarded as patients' perceived quality and evaluated on the basis (5 dimension) of technical and functional quality. 2. Nursing service Quality is a concept of patients evaluation on the measurable multi-dimensions intrinsic and extrinsic attributes of service. 3. Nursing service Quality is conceptually defined as the difference between the perceived service and the expected service. 4. Korean consumers trend to evaluate nursing service quality based on such dimensions as responsiveness and reliability. understandability. accessibility. tangibility. 5. After analyzing whether or not there are some differences in respective medical institution. it was found that there are significant difference on understandability. reliability. communicability. courtesy. competence. 6. After analyzing the difference between the expected nursing service and the nursing perceived service, it was found that the expected nursing service is higher than the perceived service in every medical institution. 7. HI hypothesis was tested with regard to the validity test between SERVQUAL and SERVPERF in nursing service quality. The result of validity test between SERVQUAL and SERVPERF was found to have differential result. That is the R2 of SERVPERF is higher than that of SERVQUAL. Therefore. HI was verified in nursing management. H2. H3 hypotheses were tested whether or not the nursing service quality and patient satisfaction is the preceding variable. The result of H2 hypothes is that the nursing service quality is the preceding variable of patient satisfaction and the patient satisfaction is that of revisiting intention. After analyzing whether or not there is any differences on the demographic variable of five nursing service quality factor. it was found that there are statistically significant differences on communicability and courtesy at the sex. understand ability. accessibility and tangibility at the age. understandability at the academic background respectively.

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