Journal of Applied Tourism Food and Beverage Management and Research (한국관광식음료학회지:관광식음료경영연구)
- Volume 13 Issue 2
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- Pages.11-25
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- 2002
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- 1598-0871(pISSN)
A Comparative Study on the Restaurants According to their Locations
입지조건에 따른 외식업체의 서비스품질 비교연구
Abstract
The purpose of this study was conducted to provide the useful information to get the best location when developing new stores in restaurant business. The results of this study show that the international airport's store provides better service quality in most service quality factors than other locations' stores. However, the three city stores perform better service quality in the store's atmosphere than the airport's store. These results means that these stores' customers who are younger than the airport's customers consider the shop's atmosphere more important than other service quality factors.