• Title/Summary/Keyword: SEM-PLS

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Intention to Subscribe to YouTube Channels: Trust in Creator and Trust in Content

  • HyoSug (Terry) Chang;Ho Geun Lee;SeoYoung Lee
    • Asia pacific journal of information systems
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    • v.31 no.3
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    • pp.277-295
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    • 2021
  • This paper examines the features that make a YouTube channel attractive to users. Considering that drawing users' attention is challenging on this platform, where voluminous amounts of videos are available, it is crucial to identify the factors that make users intend to subscribe to a YouTube channel. In this study, we used an online survey to collect data from 1125 respondents and an SEM model using Smart PLS 3.2.8 to analyze it. The results show that integrity and familiarity with a YouTube channel are positively correlated with trust in its creator, which leads to subscribing to the YouTube channel; value and accuracy also positively affect intention to subscribe to a YouTube channel via trust in content. This study enriches the field of research about trust in the creator and trust in content.

Taxpayer Behavior in Using E-Vehicle in Indonesia

  • Evi Zubaidah;Achmad Nurmandi;Ulung Pribadi;Mega Hidyati
    • Asia pacific journal of information systems
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    • v.31 no.3
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    • pp.378-391
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    • 2021
  • The low use of e-vehicles in Yogyakarta City and Pekanbaru City is an essential issue for local governments to maximize e-government policies in both regions. The purpose of this research is to analyze people's attitudes and factors influencing the community of e-Samsat (e-Vehicle tax) users in developing the UMEGA theory, namely technology and government trust. This is a quantitative research based on the philosophy of positivism, which is used to examine populations and individual samples. Data were collected using research instruments and quantitatively analyzed. Furthermore, the hypothesis of the obtained data was tested using SEM-PLS. The results showed that social influence does not affect attitudes of e-Samsat (e-Vehicle tax) users. Furthermore, the study showed that the development of umega theory by adding variables of trust in technology and government affects people's behavior in using e-Samsat services.

What's for Dinner? Factors Contributing to the Continuous Usage of Food Delivery Apps (FDAs)

  • Ahmad A. Rabaa'i
    • Asia pacific journal of information systems
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    • v.32 no.2
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    • pp.354-380
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    • 2022
  • This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.

Bitcoin Distribution in the Age of Digital Transformation: Dual-path Approach

  • Lee, Won-Jun;Hong, Seong-Tae;Min, Taeki
    • Journal of Distribution Science
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    • v.16 no.12
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    • pp.47-56
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    • 2018
  • Purpose - The potential use of cryptocurrencies in a retail environment proposes a rapid shift from the traditional financial system. Nakamoto(2008) defines Bitcoin as an open source alt-coin based on the blockchain technology. Luther(2016) insists that the new technology will be widely adopted for the digital payment processes. However, the use of Bitcoin is in the real world is still sparse. Despite the growing attention and purported benefits, it is doubtful whether the Bitcoin will be eagerly accepted by ordinary consumers in the mainstream market. To answer this question, this paper develops a causal model that has a dual path to explain the motivation to adopt Bitcoin. According to Glaser, Zimmermann, Haferkorn, Weber, and Siering(2014), Bitcoin is both an asset and a currency at the same time. In summary, the attitude towards Bitcoin may vary depending on whether the fin-tech product is viewed as an asset or as a currency. Based on the arguments, we propose that asset attitude and currency attitude will give influence to consumers' intention to adopt Bitcoin. Research design, data, and methodology - Quantitative data collection is conducted from a Bitcoin SIG(special interest group) working in an internet community. As a result, 192 respondents who know Bitcoin completed the survey. To analyze the causal relations in the research model, PLS-SEM(partial least squares structural equation modeling) method is used. Also, reliability and validity of measures are tested by performing Cronbach's alpha test, Fornell-Larcker test and confirmatory factor test. Results - Our test results show that every hypothesis is supported except the influence of perceived ease of use. In addition, we find that the relationships between constructs are different between the high innovative group and low innovative group. Conclusions - We provide evidence that asset attitude and currency attitude are key antecedents of Bitcoin adoption.

Research on damage and identification of mortise-tenon joints stiffness in ancient wooden buildings based on shaking table test

  • Xue, Jianyang;Bai, Fuyu;Qi, Liangjie;Sui, Yan;Zhou, Chaofeng
    • Structural Engineering and Mechanics
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    • v.65 no.5
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    • pp.547-556
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    • 2018
  • Based on the shaking table tests of a 1:3.52 scale one-bay and one-story ancient wooden structure, a simplified structural mechanics model was established, and the structural state equation and observation equation were deduced. Under the action of seismic waves, the damage rule of initial stiffness and yield stiffness of the joint was obtained. The force hammer percussion test and finite element calculations were carried out, and the structural response was obtained. Considering the 5% noise disturbance in the laboratory environment, the stiffness parameters of the mortise-tenon joint were identified by the partial least squares of singular value decomposition (PLS-SVD) and the Extended Kalman filter (EKF) method. The results show that dynamic and static cohesion method, PLS-SVD, and EKF method can be used to identify the damage degree of structures, and the stiffness of the mortise-tenon joints under strong earthquakes is reduced step by step. Using the proposed model, the identified error of the initial stiffness is about 0.58%-1.28%, and the error of the yield stiffness is about 0.44%-1.21%. This method has high accuracy and good applicability for identifying the initial stiffness and yield stiffness of the joints. The identification method and research results can provide a reference for monitoring and evaluating actual engineering structures.

The Effects of Information Characteristic on Information Capabilities (정보특성이 정보역량에 미치는 영향)

  • Park, Kwang O.
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.389-401
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    • 2013
  • The objective of this study is to devise and empirically validate a model in which information characteristics influence the success of SCM system as assessed by the Information Capabilities method. The four factors examined in this study include Information Quality, Operational Information Sharing, Strategic Information Sharing, Information Capabilities. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SPSS 21 and SMART-PLS 2.0. The results of this study can be summarized as follows. The study confirmed the presence of positive influence of information quality on operational information sharing, strategic information sharing and IO. And, information sharing, as expected, had a significant impact on SCM performance as assessed by the IO method. A major contribution of the study is that it provides empirical evidence of the relationships that have been presumed to exist between information characteristics and information performance of SCM system. Also, the study provides both researchers and practitioners a solid foundation for future studies and practice for more successful implementation of SCM system.

A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network (IT스타트업의 전략적 지향성과 성과에 관한 연구 :네트워크 매개효과)

  • Shim, Yunsoo;Seo, Jounghae
    • Journal of Industrial Convergence
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    • v.18 no.1
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    • pp.1-15
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    • 2020
  • This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.

Impact of Motivational Factors on the Work Results of Lecturers at Vietnam National University, Hanoi

  • DO, Anh Duc;PHAM, Ngoc Thach;BUI, Hong Phuong;VU, Duc Thanh;NGUYEN, The Kien;NGUYEN, Thi Huyen
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.425-433
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    • 2020
  • This paper aims to develop a conceptual framework for evaluating the impact of motivational factors on the work results of lecturers at Vietnam National University, Hanoi (VNU), one of two leading multidisciplinary and multi-sectoral national universities in Vietnam. This study has considered wages and other benefits (WB), training and development (TD), working environment (WE) and working motivation (WM) as motivational factors, and proposed a structural model of the impact of motivational factors on the work results of lecturers at VNU. The empirical analysis used data from the survey data of 321 university lecturers. Comprehensive, valid, and reliable tools (SPSS 26 and SmartPLS 3.0 software) are used to evaluate rigorous statistical tests including convergence validity, discriminatory validity, reliability, and average variance extracted to analyze and verify the gathered data, and the hypotheses developed. The result of path analysis shows that four motivational factors constitute a structured system with different degrees of influence on the work results of lecturers. There is also a positive relationship between the motivational factors and the work results of lecturers. As a result, it can be concluded that all hypotheses developed are supported. Several recommendations are further suggested to improve the performance of lecturers at VNU.

A Conceptual Framework to Study the Effectiveness of Interface Management in Construction Projects

  • KEERTHANAA, K.;SHANMUGAPRIYA, S.
    • Journal of Construction Engineering and Project Management
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    • v.9 no.3
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    • pp.1-21
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    • 2019
  • The management of mega construction projects which incorporate a large number of stakeholders, technologies, data, work culture etc., is cumbersome. The experts in the construction arena advocate that interface management serves as a precise tool in resolving these conflict points due to the intricate nature of the construction projects. Interface management is a current trending management practice in the construction industry which is also a beneficiary to mega/fast track projects in enhancing the project performance. The main objective of this study is to validate a model for assessing the relationships among interface management, IT applications, project performance & project benefits. The mediating effect of interface management in relationship between project performance & interfacial factors was also investigated. The research model was validated using PLS-SEM (Partial Least Square-Structural Equation Modelling) approach. Data were collected from clients, contractors, consultants in large scale projects through questionnaire survey and smart-PLS software was used to analyse the conceptual model. The research model comprises eleven hypothesis and the significance of these hypothesis were tested using T- statistics values. The research implies that people/participants factor is greatly influenced by interface management with the path coefficient of 0.608 and also enhancement of project's schedule performance due to the interface management is strongly appealing (Path coefficient = 0.711). The results also reveal IT application is significantly associated with interface management practice (Path coefficient =0.723) and also the effect of IT application on project performance (schedule, cost, quality & safety) is successfully mediated through interface management practice. The practical application of this validated model was done through case study. The case study aims at measuring the impact of interface management on interfacial factors and role of interface management in improving the project performance in the construction organisations.

An Empirical Study on Mobile Usage Behavior - Focusing on Smartphone Usage Addiction - (모바일 사용행동에 대한 실증연구 - 스마트폰 사용 중독을 중심으로 -)

  • Shin, Ho-Kyoung;Lee, Min Seok;KIM, Heung Gook
    • Informatization Policy
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    • v.18 no.3
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    • pp.50-68
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    • 2011
  • In this paper, our goal is to examine the factors related to smartphone users' usage addiction. Based on existing literature on mobile usage behavior and addiction, we developed and tested a theoretical model and hypotheses, analyzing how variables based on the characteristics of smartphones affect smartphone usage addiction and how smartphone usage addiction affects social withdrawal. Given the literature review, a questionnaire survey was conducted; and the PLS(Partial Least Square), a kind of SEM(Structural Equation Model), was used to analyze and test the research model and hypotheses. The research results indicated that smartphone users' self-monitoring, loneliness, and smartphone characteristics affect users' usage addiction. Further, smartphone users' usage addiction affects their social withdrawal. Finally, theoretical and practical implications of these findings and directions for future research were discussed.

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