• Title/Summary/Keyword: S-O-R Model

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A Study on the Influence of E-Commerce Live Characteristics on Consumers' Impulsive Purchase Intention (전자상거래 생방송 특성이 소비자의 충동구매 의사에 미치는 영향에 관한 연구)

  • QIU, Ying;Liu, Zi-Yang
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.697-699
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    • 2022
  • Based on the integrated analysis of the existing literature, this study combined with S-O-R model to explore the impact of e-commerce live broadcast characteristics on consumers' impulse purchase intention. Among them, interactive, entertaining, economical and visual features are selected as the features of e-commerce live broadcast; Select pleasure and arousal to measure consumer sentiment, and build a theoretical model among e-commerce live broadcast features, consumer sentiment and consumers' impulsive purchase intention to specifically explore the impact of each feature on emotion and the further impact of emotion on impulsive purchase intention.

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Study on Gamer Participation 2.0- Focus on Gamers' Communication Mediation (O-S-O-R) Model and Gamers' Communicative Ecology (게이머 참여 2.0 메커니즘 연구-게이머 커뮤니케이션 매개 O-S-O-R 모델과 게이머 커뮤니케이션 생태를 중심으로)

  • Jung, Chang Won
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.95-103
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    • 2022
  • This study aims to understand a gamer participatory mechanism by comparing Gamer Participation 1.0(Bartz Liberation War) and Gamer Participation 2.0(Truck Demonstration). The process of gamers' political participation is analyzed by applying the communication-mediated O-S-O-R model with the case of gamers' truck protests caused by probability items' issue. This study found out that changes in the social, technological, and discursive layers that constitute the gamer's communication ecology led to diversification of communication channels and changes in the perception of games. Gamers utilized the technological layer of the media environment that presupposes immediate mutual communication, expressed opinions on issues in the mobilization process, and shared the necessity of participation to derive collective mobilization. Through communication, gamers were able to participate in socio-political issues with high participation thresholds. This study is significant in that it discussed the gamers' democratic citizenship and role as issue publics. The study suggests that the need for theoretical and methodological expansion to analyze various participatory cases.

The Influence of Customer Emotional Response by Failure of Performing Arts Service on Consumer Complaint Behavior (공연예술 서비스 실패에 따른 고객감정반응이 소비자 불평행동에 미치는 영향)

  • Kwon, Hyeog In;Lee, Ji Eun;Baek, Bo Hyun
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.182-199
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    • 2021
  • This study was designed by paying attention to the negative aspects of the performing arts service. As interest in performing arts increases, various studies on services are being conducted in the performing arts field as well. However, although research on the positive side of performing arts services is steadily increasing, research on the negative side is insufficient. In this study, the limitations of existing studies were supplemented and the study was conducted by applying the Stimulus-Organism-Response (S-O-R) model for empirical research. The effect of failure of performing arts service as a stimulus variable on the response to complaint behavior through negative emotion as an organism was verified. As a result of the analysis, it was found that among the factors of failure in performing arts services, performance works and personal services had a significant influence on negative emotions. In addition, the influence of negative emotions on public and private complaints was confirmed. Lastly, this study will have academic significance in that it analyzed consumers by converting the factors of service failure of performing arts into variables.

The Effect of the Characteristics of Tours and Activities in Online Travel Agencies on Memorable Tourism Experiences, Satisfaction, and Loyalty: Based on the S-O-R Framework (온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로)

  • Jin, Chengjun;Yang, Sung Byung
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.263-288
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    • 2022
  • Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

Simple Forecasting of Surface Ozone through a Statistical Approach

  • Ma, Chang-Jin;Kang, Gong-Unn
    • Journal of Environmental Health Sciences
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    • v.44 no.6
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    • pp.539-547
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    • 2018
  • Objectives: Ozone ($O_3$) advisories are issued by provincial/prefectural and city governments in Korea and Japan when oxidant concentrations exceed the criteria of the related country. Advisories issued only after exposure to high $O_3$ concentrations cannot be considered ideal measures. Forecasts of $O_3$ would be more beneficial to citizens' health and daily life than real-time advisories. The present study was undertaken to present a simplified forecasting model that can predict surface $O_3$ concentrations for the afternoon of the day of the forecast. Methods: For the construction of a simple and practical model, a multivariate regression model was applied. The monitored data on gases and climate variables from Japan's air quality networks that were recorded over nearly one year starting from April 2016 were applied as the subject for our model. Results: A well-known inverse correlation between $NO_2$ and $O_3$ was confirmed by the monitored data for Iksan, Korea and Fukuoka, Japan. Typical time fluctuations for $O_3$ and $NO_x$ were also found. Our model suggests that insolation is the most influential factor in determining the concentration of $O_3$. $CH_4$ also plays a major role in our model. It was possible to visually check for the fit of a theoretical distribution to the observed data by examining the probability-probability (P-P) scatter plot. The goodness of fit of the model in this study was also successfully validated through a comparison (r=0.8, p<0.05) of the measured and predicted $O_3$ concentrations. Conclusions: The advantage of our model is that it is capable of immediate forecasting of surface $O_3$ for the afternoon of the day from the routinely measured values of the precursor and meteorological parameters. Although a comparison to other approaches for $O_3$ forecasting was not carried out, the model suggested in this study would be very helpful for the citizens of Korea and Japan, especially during the $O_3$ season from May to June.

The influence of MgO on the radiation protection and mechanical properties of tellurite glasses

  • Hanfi, M.Y.;Sayyed, M.I.;Lacomme, E.;Akkurt, I.;Mahmoud, K.A.
    • Nuclear Engineering and Technology
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    • v.53 no.6
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    • pp.2000-2010
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    • 2021
  • Mechanical moduli, such as Young's modulus (E), Bulks modulus (B), Shear modulus (S), longitudinal modulus (L), Poisson's ratio (σ) and micro Hardness (H) were theoretically calculated for (100-x)TeO2+x MgO glasses, where x = 10, 20, 30, 40 and 45 mol%, based on the Makishima-Mackenzie model. The estimated results showed that the mechanical moduli and the microhardness of the glasses were improved with the increase of the MgO contents in the TM glasses, while Poisson's ratio decreased with the increase in MgO content. Moreover, the radiation shielding capacity was evaluated for the studied TM glasses. Thus, the linear attenuation coefficient (LAC), mass attenuation coefficient (MAC), transmission factor (TF) and half-value thickness (𝚫0.5) were simulated for gamma photon energies between 0.344 and 1.406 MeV. The simulated results showed that glass TM10 with 10 mol % MgO possess the highest LAC and varied in the range between 0.259 and 0.711 cm-1, while TM45 glass with 45 mol % MgO possess the lowest LAC and vary in the range between 0.223 and 0.587 cm-1 at gamma photon energies between 0.344 and 1.406 MeV. Furthermore, the BXCOM program was applied to calculate the effective atomic number (Zeff), equivalent atomic number (Zeq) and buildup factors (EBF and EABF) of the glasses. The effective removal cross-section for the fast neutrons (ERCSFN, ∑R) was also calculated theoretically. The received data depicts that the lowest ∑R was achieved for TM10 glasses, where ∑R = 0.0193 cm2 g-1, while TM45 possesses the highest ERCSFN where ∑R = 0.0215 cm2 g-1.

ANALYSIS OF EIGEN VALUES FOR EFFECTIVE CHOICE OF SNAPSHOT DATA IN PROPER ORTHOGONAL DECOMPOSITION (적합직교분해 기법에서의 효율적인 스냅샷 선정을 위한 고유값 분석)

  • Kang, H.M.;Jun, S.O.;Yee, K.
    • Journal of computational fluids engineering
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    • v.22 no.1
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    • pp.59-66
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    • 2017
  • The guideline of selecting the number of snapshot dataset, $N_s$ in proper orthogonal decomposition(POD) was presented via the analysis of Eigen values based on the singular value decomposition(SVD). In POD, snapshot datasets from the solutions of Euler or Navier-Stokes equations are utilized to SVD and a reduced order model(ROM) is constructed as the combination of Eigen vectors. The ROM is subsequently applied to reconstruct the flowfield data with new set of flow conditions, thereby enhancing the computational efficiency. The overall computational efficiency and accuracy of POD is dependent on the number of snapshot dataset; however, there is no reliable guideline of determining $N_s$. In order to resolve this problem, the order of maximum to minimum Eigen value ratio, O(R) from SVD was analyzed and presented for the decision of $N_s$; in case of steady flow, $N_s$ should be determined to make O(R) be $10^9$. For unsteady flow, $N_s$ should be increased to make O(R) be $10^{11\sim12}$. This strategy of selecting the snapshot dataset was applied to two dimensional NACA0012 airfoil and vortex flow problems including steady and unsteady cases and the numerical accuracies according to $N_s$ and O(R) were discussed.

Mathematical Consideration on PV Cell Modeling (PV cell modeling의 수학적 고찰)

  • Park, Hyeonah;Kim, Hyosung
    • Proceedings of the KIPE Conference
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    • 2013.07a
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    • pp.234-235
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    • 2013
  • PV cell model은 PV simulator를 제작하거나 시뮬레이션 Software를 통하여 PV 발전시스템을 분석하기 위하여 필요하다. PV cell의 I-V 특성곡선은 PV cell의 특성을 결정짓는 중요한 요소이며, 전기적으로 다이오드정수($I_o$, $v_t$)와 광전류원($I_{ph}$) 그리고 직렬저항($R_s$) 및 션트저항($R_{sh}$)으로 모델링 가능하다. 광 전류원은 일사량에 비례하여 그 값을 추정할 수 있으나 나머지 변수인 다이오드정수($I_o$, $v_t$)와 직렬저항($R_s$) 및 션트저항($R_{sh}$)은 제조사 데이터시트에서 제공하는 3개의 대표적인 운전점인 개방회로 전압($V_{oc}$), 단락회로 전류($I_{sc}$), 그리고 최대출력에서의 전압/전류($V_{MPP}/I_{MPP}$)를 기초로 수학적으로 해를 구하여야만 한다. 본 논문에서는 저자가 제안하는 K-알고리즘의 수학적 도출 과정과 수치해석적 특성을 고찰한다.

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Antihypertensive activity of Zingiber officinale and Korean ginseng in experimentally induced hypertension in rats

  • Mohan, M;Balaraman, R;Kasture, SB
    • Advances in Traditional Medicine
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    • v.7 no.3
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    • pp.261-273
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    • 2007
  • We investigated the antihypertensive effect of Pet ether extract (PE) of ginger rhizome; its toluene fraction (TF) and Korean ginseng extract (KGE) in deoxycorticosterone acetate (DOCA) - salt induced and fructose induced hypertensive rats. In DOCA model, DOCA (25 mg/kg, once a week; s.c) was administered in uninephrectomised animals for 4 w. PE (50 mg/kg/day; p.o), TF (10 mg/kg/day; p.o) and KGE (30 mg/kg/day; p.o) were evaluated for their antihypertensive effect. In the fructose model, drinking water was replaced with fructose (10%) for five weeks to induce hypertension. PE (50 mg/kg/day; p.o) and KGE (30 mg/kg/day; p.o) were assessed for its antihypertensive effect in fructose model. After completion of the treatment schedule, vascular reactivity to various agonists like 5-HT, noradrenaline, adrenaline, phenylbiguanide and acetylcholine were recorded in rats of both the models. A cumulative dose response curve (CDRC) of 5-HT was carried out in isolated rat fundus strip of the fructose induced hypertensive rats. Chronic administration of PE (50 mg/kg/day; p.o), TF (10 mg/kg/day; p.o), and KGE (30 mg/kg/day; p.o) significantly reduced the blood pressure in DOCA salt whereas PE (50 mg/kg/day; p.o) and KGE (30 mg/kg/day; p.o) reduced the blood pressure in fructose induced hypertensive rats. Treatment with PE (50 mg/kg/day; p.o) and KGE (30 mg/kg/day; p.o) in fructose model for five weeks shifted the CDRC towards the right on rat fundus. The mechanism of action may partly involve the serotonergic antagonistic property.

Minimum Structural Requirements of R-phenoxy Substituents for Herbicidal Evaluation of O-(2-phenoxy)ethyl-N-aralkylcarbamate Analogues against Phytoene Desaturase (Phytoene Desaturase에 대한 O-(2-Phenoxy)ethyl-N-aralkylcarbamates 유도체의 제초성 평가를 위한 R-phenoxy 치환기들의 구조적인 요건)

  • Choi, Won-Seok;Lee, Jae-Whang;Hwang, Seung-Woo;Sung, Nack-Do
    • The Korean Journal of Pesticide Science
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    • v.14 no.1
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    • pp.72-77
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    • 2010
  • The minimum structural requirements of R-phenoxy substituents for herbicidal evaluation of O-(2-(R)-phenoxy)-ethyl-N-aralkylcarbamate (1-15) analogues against phytoene desaturase (PDS) based on the three dimensional quantitative structure-activity relationships (3D-QSARs: CoMFA and CoMSIA) were studied quantitatively. The correlativity and predictability ($r^2_{cv.}=0.753$ and $r^2_{ncv.}=0.964$) of the CoMFA 1 model were higher than those of the rest models. The PDS inhibitory activities from the optimized CoMFA 1 model were depend upon the steric field (44.0%), electrostatic field (36.3%), and hydrophobic field (19.6%) of O-(2-(R)-phenoxy)ethyl-Naralkylcarbamate analogues. From the CoMFA contour maps on the structure of the most active compound (5), if it has the steric favor at meta-, para-position on the phenoxy ring, the negative charge favor in meta-position and positive charge favor in the outside part of para-position, the inhibitory activity will be predicted to increase. Also, if ortho-, para-position, and outside of phenoxy ring are hydrophilic favor, and meta-position is hydrophobic favor, it is predicted that the inhibitory activity against PDS will be able to increase.