• 제목/요약/키워드: S value

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남녀 대학생의 가치관에 따른 의복행동 및 의복구매행동 연구 (A Study on Clothing Behavior and Clothing Purchasing Behavior based on Value of University Students)

  • 박혜원;김현;임숙자
    • 한국의류학회지
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    • 제29권1호
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    • pp.103-113
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    • 2005
  • This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

중국의 모바일 전자상거래에서 경제적 가치가 쇼핑몰입과 고객로열티에 미치는 영향: 사회적 가치의 조절된 매개효과 (The Effect of Economic Value on Shopping Commitment and Consumer Loyalty in Chinese Mobile E-Commerce: A Moderated Mediation Effect of Social Value )

  • 주혜영;유병부
    • 무역학회지
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    • 제46권2호
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    • pp.301-321
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    • 2021
  • This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

커피 전문점의 인지된 가치가 재구매 의도에 미치는 영향: 실용적, 유희적, 사회적 가치를 중심으로 (Effect of Perceived Value on Customer's Repurchase Intention in a Coffee Chain Context: Focused on Utilitarian, Hedonic, and Social Value)

  • 김병수
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.195-203
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    • 2016
  • 본 연구에서는 커피 전문점 고객들의 구매 의사 결정 메커니즘에 대해 살펴보고자 한다. 고객들의 재구매 의도를 형성하는 주요 선행 요인으로 고객 만족, 인지된 가치, 브랜드 이미지를 고려하였다. 인지된 가치는 다차원 접근법을 바탕으로 실용적 가치, 유희적 가치, 사회적 가치로 구분하여, 각 가치 요인들이 고객들의 구매 의사 결정에 미치는 영향을 살펴보았다. 제안한 연구 모형은 커피 전문점을 자주 방문한 232명의 대학생들을 대상으로 분석하였으며, LISREL을 이용하여 구조방정식 모형을 검증하였다. 연구 분석 결과, 제안한 연구 모형은 재구매 의도 분산의 67%, 고객 만족 분산의 73%를 설명하였다. 고객 만족과 브랜드 이미지는 재구매 의도 형성에 핵심적인 역할을 담당하였다. 그리고 실용적 가치와 유희적 가치는 재구매 의도에 유의한 영향을 미쳤지만, 사회적 가치는 재구매 의도에 부정적인 영향을 미쳤다.

포도당 환원을 이용한 천연 인디고 염색 (Natural Indigo Dyeing by Using Glucose Reduction)

  • 신윤숙;조아랑;류동일
    • 한국염색가공학회지
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    • 제21권3호
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    • pp.10-18
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    • 2009
  • Dyeing process of the natural indigo powder onto ramie and silk fabrics was investigated by using glucose and calcium hydroxide as a reducing system. Effect of reduction and dyeing conditions such as temperature and time of reduction/dyeing, and concentrations of glucose and calcium hydroxide on the dyeing process were explored. Indigo powder was obtained by drying the conventional niram paste in an oven at $50^{\circ}C$. Color strength of the dyed fabrics was evaluated by K/S value measured at the wavelength of maximum absorption(${\lamda}$max). Munsell color coordinates(H V/C) were used to compare fabric colors of ramie and silk. Ramie fabric showed purple-blue color for all the temperature and time. On the contrary, silk fabric showed wide range of color including brown, brown-green, green at the different temperature. With the increase of K/S value, the coordinate of value(lightness) decreased for both of ramie and silk fabrics. The coordinate of hue(shade) changed drastically with the increase of K/S value for silk fabric, compared with that of ramie fabric which showed nearly constant value at the whole range of K/S value. Optimum concentrations of calcium hydroxide were for 6 g/L for ramie and 4 g/L for silk at $60^{\circ}C$ and 50 min. K/S value increased with the indigo concentration. Maximum K/S value was shown at $10{\sim}12$ g/L of glucose concentration. For both of ramie and silk fabrics, the colorfastness of washing and light was lower than that of rubbing. All the colorfastness values were improved with the increase of color strength.

Research on Participation and Position Evaluation of Korean Manufacturing Global Value Chain: Based on the Comparative Analysis with China and the United States

  • Zhang, Fan;Su, Shuai
    • Journal of Korea Trade
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    • 제25권2호
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    • pp.75-94
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    • 2021
  • Purpose - This article will take the Korean manufacturing industry as an example to estimate Korea's global value chain status from the perspective of overall and sub-industry, hoping to provide a theoretical reference for Korean manufacturing to climb the global value chain. Design/methodology - Based on the WIOD data. The data is calculated by using MATLAB (2014a) coding. The data for 6 sectors are classified according to the International Standard Industrial Classification revision 3 (ISIC Rev. 3), the WIOD data are used to calculate and compare the position, participation and dynamics of the Korea, China and USA' manufacturing industry in the 1995-2016. Findings - The empirical results supported conclusions of the theoretical model. In the Korean GVC of electrical and optical sector, while stronger forward linkages than backward linkages to GVC are advantageous for an average advanced country, the benefits of downstream tasks are pronounced for non-advanced countries. And proved the correlation for an index to capture a country's upstream position or downstream position, it makes sense to compare that Korea's exports of intermediates in the same sector that are used by China and USA. Originality/value - The first is to re-examine the characteristics of South Korea's participation in global value chains under a more systematic and accurate theoretical framework, which provides a new empirical reference for related research; the second is to content covers of the manufacturing 6 sectors, so as to more completely describe the characteristics of Korean manufacturing's participation in global value chains; The value of this paper is providing empirical evidence of the effect of Korea's the GVC of manufacturing sectors. In the GVC of 6 sectors, first three have a higher position in the value chain and are in the upper middle and upper reaches of the GVC. The latter two have a low GVC position index, which has become the main sector that pulls down the overall position of Korea's manufacturing industry.

어머니의 유아복 관여도 조절효과에 따른 유아복 소비가치, 구매만족, 브랜드 충성도의 관계연구 (The Relationship between Consumption Value of Preschooler Clothing, Purchase Satisfaction and Brand Loyalty according to the Moderating Effects of Mother's Preschooler Clothing Involvement)

  • 이주연;이영주
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.119-135
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    • 2013
  • The purpose of this study was to investigate the relationship between consumption values of preschooler clothing and purchasing satisfaction, company brand loyalty and involvement of preschooler clothing with the mothers of preschoolers. An online survey was adapted as methodology of this study. The collected 323 questionnaires were collected and statistically analyzed. The nine consumption value of preschooler clothing(vicarious satisfaction value, social value, functional value, convenient value, economic value, coordination value, aesthetic value, distinctive value, and fashionable value) resulted from the analysis of survey. Purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was Uni-dimensional. Statistical analysis was performed with frequency analysis, descriptive statistics, exploratory factor analysis, multi-group analysis, confirmatory factor analysis, bivariate correlation analysis, distribution, structural equation, cluster analysis, independent sample t-test, one-way analysis of variance. The results of this study are as follows. In the consumption value of preschooler clothing influencing on the purchasing satisfaction was evaluated depending on the involvement of preschooler clothing group (high-involvement group, low-involvement group). In the low-involvement group, the most significant consumption value of preschooler clothing are economic value, convenient value, social value in order of importance; though in the high-involvement group, aesthetic value, social value, economic value in order of importance. Also the brand royalty was more affected by the purchasing satisfaction in the high-involvement group than in the low-involvement group. In conclusion, the relations of consumption value of preschooler clothing with purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was established in study. The significances of this study is to provide the market segmentation strategy depending on the characteristics of preschooler clothing consumers and establish the information and direction to increase the company brand royalty and purchasing satisfaction.

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REPRODUCING KERNEL METHOD FOR SOLVING TENTH-ORDER BOUNDARY VALUE PROBLEMS

  • Geng, Fazhan;Cui, Minggen
    • Journal of applied mathematics & informatics
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    • 제28권3_4호
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    • pp.813-821
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    • 2010
  • In this paper, the tenth-order linear boundary value problems are solved using reproducing kernel method. The algorithm developed approximates the solutions, and their higher-order derivatives, of differential equations and it avoids the complexity provided by other numerical approaches. First a new reproducing kernel space is constructed to solve this class of tenth-order linear boundary value problems; then the approximate solutions of such problems are given in the form of series using the present method. Three examples compared with those considered by Siddiqi, Twizell and Akram [S.S. Siddiqi, E.H. Twizell, Spline solutions of linear tenth order boundary value problems, Int. J. Comput. Math. 68 (1998) 345-362; S.S.Siddiqi, G.Akram, Solutions of tenth-order boundary value problems using eleventh degree spline, Applied Mathematics and Computation 185 (1)(2007) 115-127] show that the method developed in this paper is more efficient.

다중프레임을 이용한 궁사의 패러독스 크기 측정 (Measurement of Archer's Paradox Size using Multiple Frames)

  • 김종근;정영상;송문재;김성신
    • 한국생산제조학회지
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    • 제23권1호
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    • pp.21-26
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    • 2014
  • An arrow produced by a manufacturing process is evaluated using the archer's paradox and the intensity of the impact point. The accuracy rate in particular is changed by the arrow's vibrational movement, which is called the archer's paradox. The archer's paradox occurs not only in the right, left, upward, and downward directions, but in all directions. The optimized value of the archer's paradox has not been studied yet. This paper proposes to measure the archer's paradox to determine its optimized value. Measuring the archer's paradox using a high-speed camera is expensive, and it is difficult to translate the result to a numerical value. However, the device for measuring the archer's paradox proposed in this paper is inexpensive, and the results are easy to convert to a numerical value. Therefore, this device is more suitable for optimization of the archer's paradox than a high-speed camera. In this paper, we propose to measure the size of the paradox using multiple frames, which can measure the position of an arrow moving at a speed of 300km/h to within millimeters. We calculate the size of the paradox experimentally using the measured location in each frame. This value is not an approximate value, but an accurate numerical value.

아버지의 자녀가치와 문화성향이 양육참여에 미치는 영향 (The effects of father's value of children and cultural orientation on the father's parenting involvement)

  • 신건호
    • 디지털융복합연구
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    • 제17권5호
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    • pp.369-377
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    • 2019
  • 본 연구는 아버지의 자녀가치와 문화성향이 자녀의 양육참여에 미치는 영향을 확인하기 위해서 실시되었다. 본 연구는 만3세-5세 유아기 자녀를 둔 아버지 286명을 대상으로 자녀가치, 문화성향과 양육참여, 그리고 개인적 특성을 측정하였다. 본 연구의 결과는 아래와 같다. 첫째, 아버지의 자녀가치 중 정서적 가치는 양육참여에 정적인 영향을 미쳤으며, 도구적 가치는 부정인 영향을 미쳤다. 둘째, 아버지의 문화성향 중 집단주의가 개인주의보다 상대적으로 양육참여에 정적인 영향을 미치는 것으로 나타났다. 셋째, 아버지의 개인적 특성 중 학력은 양육참여에 정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 아버지의 양육참여에 아버지가 자녀에 대해 부여하는 가치와 아버지의 문화성향이 중요한 영향을 미친다는 것을 의미한다. 이를 토대로 추후의 연구와 아버지의 양육참여를 지원하는 방안을 논의하였다.

가족가치관과 성역할태도에 영향을 미치는 인구학적 변인 : 국제비교 분석 (The Impact of Demographic Variables on Family Value Orientations and Gender Role Attitudes : The International Comparison)

  • 백주희
    • 가정과삶의질연구
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    • 제27권3호
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    • pp.239-251
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    • 2009
  • This study aims to examine how much Korean's family value orientations and gender role attitudes are different from those of U.S.A., Sweden, and Japan, and how demographic variables influence family value orientations and gender role attitudes across the countries. By using 2004 Korea General Social Survey data and 2002 International Social Survey Program family module, multiple regression analyses showed that Korean's family value orientations and gender role attitudes were much more traditional than those of U.S.A., Sweden, and Japan, even after controlling demographic variables. Furthermore, each country showed a distinct pattern in the impact of demographic variables on family value orientations and gender role attitudes. Among the demographic variables, age and marital status were statistically significant indicators of family value orientations for all the countries. However, gender, the year of education, and employment status effected on family value orientations only in some countries. The findings of this study showed that Korea was still traditional in terms of family value orientations and gender role attitudes, compared with U.S.A, Sweden, and Japan. Although family value orientations were more traditional in Korea than in the other countries, all the countries showed similar patterns of explaining mechanism in the effect of demographic variables on family value orientations. People who were men and married were likely to be more traditional than those who were women and unmarried. However, gender role attitudes showed interesting results. All the demographic variables were significant predictors of gender role attitudes for Korea, whereas only some of demographic variables were statistically significant indicators of gender role attitudes for other countries. That is, Korean society showed strong attitudinal differences on the basis of demographic variables. The implication of these differences was discussed.