• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.113-120
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• 2019

South Korea is an aging society with 10.9 percent of its population over 65 years of age, and the aging population naturally leads to a surge in elderly care costs. Compared to general hospitals and other hospitals that have systematic management strategies in an environment of intensifying hospital competition, the design and management strategies of nursing hospitals are insufficient due to the hospital's characteristics of long-term hospital admission and treatment. In this study, We conducted a symbol mark color and form analysis of nursing hospitals to establish a design strategy to meet the increasing demand on nursing hospitals. The subjects of the study were 131 hospitals that received the first grade of nursing hospitals in Korea, and each symbol mark was collected to analyze its form and color. Analysis of the form of symbol revealed that the most anthropogenic symbols were made with artificial objects, and among them, the number of symbols with crosses, hearts and human forms were higher. The color analysis showed that more than 50% of symbols consisted of two colors and the main colors were blue and green. It is expected that this research data will be used as a reference in the design of the symbolism of nursing hospitals, which will help consumers choose and develop strategies for hospital management in order to compete with the ever-increasing demand of nursing hospitals and hospital competition.

• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.1-17
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• 2018

Recently, most online firms are trying to provide personalized services based on customer's data. However, customers are reluctant to give their information to online firm because of concerns about data breach. Online firms are seeking to increase their trust by ensuring the protection of personal information for customers through privacy seal (e.g. e-privacy) or data breach insurance. This research examines the effects of privacy assurance(i.e. privacy seal, data breach insurance) on consumer behavior in online environment. An experiment based on the hypothetical scenario was conducted using a between-subjects 2 (type of privacy assurance) + 1 (control) design. We found that both privacy seal and data breach insurance increased perceived privacy trust. In addition, privacy seal has a positive effect on the intention to provide personal information through perceived privacy trust. Finally, in the case of the group with a high (low) disposition to trust, higher perceived privacy trust is formed through privacy seal (data breach insurance). Theoretical and practical implications are discussed.

• Proceedings of the Korean Information Science Society Conference
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• 2007.06a
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• pp.117-118
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• 2007

• Journal of Korea Multimedia Society
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• v.3 no.1
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• pp.53-62
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• 2000

Digital watermarking has been considered as an important technique to protect the copyright of digital content. It is essential that a watermark embedded in a still or moving image resists against various attacks ranging from compression, filtering to cropping. In particular, as JPEG is a dominant still image compression standard for Internet applications, digital watermarking methods that are robust against the JPEG compression are especially required. Most digital watermarking methods proposed so far work by modulating pixels/coefficients without considering the quality level of JPEG, which renders watermarks readily removable. In this paper, we proposed a new digital watermarking method as follows. For providing the robustness against JPEG, the quality level of JPEG is used as parameter on watermarking so as to compute the loss of image caused by JPEG compression and we compute the difference of an original image resulted from JPEG compression. Also in proposed method, we compute the visual components that are derived from the information of edge within image and consideration of brightness discrimination which is one of human visual system's properties. Thus, we proposed new watermarking scheme that after constructing a watermark by considering the loss of image resulted from JPEG compression and visual components derived from the human visual system, the watermark is embedded into the image.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.37 no.1
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• pp.16-26
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• 2000

The proposed method inserts a watermark information not mto a whole Image region but only into regions of interest(ROIs) To extract the ROIs, we divide an original Image into sub-blocks and use modified Shi-Kuo Chang's PIM(picture information measure) as the criteria to select the ROIs Considering the directional information and frequency bands, we insert the watermark information into sub-blocks m the DCT domain. The proposed method can reduce the distortion in comparison With the other methods which utilize the whole Image as an nor The proposed method makes much less damaged Images m comparison to the other methods And those Images processed by the proposed algorithm are more robust to the changes caused by signal processing operations such as resampling, clipping. noise, and so on Also due to the block-based watermark insertion, the proposed method has the robustness to the Image compression processes such as JPEG and MPEG.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.4A
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• pp.336-344
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• 2002

Recently, aegis of authentication and creator's copyright has become a matter of great concern by the diffusion of multimedia technique and the growth of the internet and the easily duplicated property of digital data. Consequently, many active researches have been made to protect copyright and to assure integrity by inserting watermark into the digital data. In this paper, watermark is repeated through the entire image and adapted to the content of the image. It is achieved by an underlying process of transforming the digital image to the frequency domain by wavelet transform, which has three (vertical, horizontal, diagonal) directions and Multi-resolution features, and then choosing frequency area inferior to the human perceptibility, and significant for invisible and robust watermark. Watermark is inserted by utilizing Human Visual System (HVS) feature in the wavelet transformed frequency domain. Especially, watermark inserted into the high frequency concentrated textual area makes itself invisible.

• Journal of Internet Computing and Services
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• v.9 no.1
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• pp.33-41
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• 2008

Due to the advantage of wavelet transform such as the compatibility with JPEG2000, multi-resolution decomposition, and application of HVS(Human Visual System), watermarking algorithm based on wavelet transform (DWT) is recently mast interesting research subject. However, mast of researches are focused on theoretical aspects for the robustness rather than practical usage, and. may be not suitable too much complicated to use in practice. In this paper, robust logo watermarking algorithm based on DWT is proposed for large and huge data processing. The proposed method embeds the logo watermark by mapping of $8{\times}8$ blocks in order of the number of '1' of the original image and the randomized watermark image with LFSR. The original image is transformed by 2 level wavelet. The experimental results shows that the watermark is embedded successfully, and the proposed algorithm has the valuable robustness from the image processing like JPEG compression, low pass filter, high pass filter and changes in brightness and contrast.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.7C
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• pp.696-705
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• 2005

The rapid progress of the software has enabled individuals to copy and remake digital contents, which was only done by professionals. However, this rapid growth of software has brought many other defects. As a solution to the problems, contents producer needs to have certification and inspection of its contents text and hold the proprietary rights. In this paper, the new video watermarking scheme is proposed which is appropriate for the requirements mentioned for digital video contents and it is applied to MPEG-2 video encoder and decoder. In order to insert watermark sequence for digital video data, watermarking used blocks reordering algorithm and SCL(secret code list). It is satisfied two properties of cryptography that confidentiality and integrity. We test the proposed algorithm to see its performance in terms of watermark capacity, compression robustness and visual quality impact. According to the experiment of proposed watermarking algorithm, we obtained satisfactory results that watermark can still be extracted after MPEG-2 re-encoding at lower bit rates. It is important property for data hiding and user authentication in video data.

• Journal of the Institute of Convergence Signal Processing
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• v.11 no.4
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• pp.310-319
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• 2010

In this paper, digital watermarking method using wavelet transform and quad-tree algorithm is proposed. The proposed algorithm transforms the input image by DWT(Discrete Wavelet Transform) and AWPT(Adaptive Wavelet Packet Transform), inserts the watermark by quad-tree algorithm and the Cox's algorithm. The simulation for performance analysis of the proposed algorithm is implemented about the effect of embedding watermark in each subband coefficient (HH, LH, HL) of DWT, each DWT level, and each AWPT level. The simulation result by using DWT is compared with that using AWPT in the proposed algorithm. In addition, the effect of embedding watermark in the lowest frequency band (LL) is simulated. As a simulation result using DWT, the watermarking performance of simultaneously embedding in HH, LH, and HL band of DWT(6 level) is better than that of different cases. The result of AWPT(3 level) improves the correlation value compared to that of DWT(3 level). In addition, insertion the watermark to the LL band about 30~60% of all watermarks improves the correlation value while PSNR performance decreases 1~2dB.

• Journal of Software Assessment and Valuation
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• v.16 no.2
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• pp.143-151
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• 2020

The digital content's security and authentication are important in the field of digital content application. There are some methods to perform the authentication. The digital watermarking is one of authentication methods. Paper presents a digital watermark authentication method that works in the application of digital image. The proposed watermark has the triple status information and performs the embedding and the detection without original Content. When authenticating the owner information of digital content, an autocorrelation function is used. In addition, a spread spectrum method is used to be adaptive to the signal of the original content in the frequency domain(DWT Domain). Therefore, the possibility of errors occurring in the detection of hidden information was reduced. it also has a advantage what Watermarking in DWT has faster embedding and detection time than other transformation domains(DFT, DCT, etc.). if it has a an image of size N=mXm, the computational amount can be reduced from O(N·logN) to O(N). The particular advantage is that it can hide more information(bits) per bit.