• Journal of Korean Society of Rural Planning
• /
• v.20 no.2
• /
• pp.115-126
• /
• 2014

The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.

• Journal of Agricultural Extension & Community Development
• /
• v.28 no.1
• /
• pp.13-23
• /
• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

• The Korean Journal of Community Living Science
• /
• v.21 no.2
• /
• pp.163-177
• /
• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• The Korean Journal of Community Living Science
• /
• v.21 no.4
• /
• pp.619-631
• /
• 2010

The purpose of this study is to segment and examine urban farmers behavior by applying a two-step cluster analysis and multi-nominal logit model. The data were collected by a telephone survey with two-staged stratified random sampling in the cities around the country for the purpose of acquiring representative data. Respondents were asked to describe their awareness of urban agriculture, their agricultural activity, and sociodemographic characteristics. Among 2,000 cases, 381 cases(19.1%) which were of participants in urban agriculture were analysed in SPSS. From the findings, 27.3% of respondents had heard the word 'urban agriculture', and 25.5% of them regarded themselves as urban farmers. Four different clusters were derived from two-step clusters based on motive, place, companion, area and hours. They were 'Large scale hobby farming(cluster 1)', ‘Weekend farm/ hobby farming(cluster 2)', 'Land/ Self-supporting farming(cluster 3)', and 'Small scale hobby farming(cluster 4)'. The result of multinomial logistic regression showed that there were significant differences among these four segmented groups in terms of age, city size and housing type. In other words, there is quite a possibility that urbanites select different urban farming types according to their socio-demographic profiles. Therefore, the urbanite profiles can be used as the basis for promoting policy of several urban agriculture types. According to the result, policy directions for facilitating urban agriculture were presented.

• The Korean Journal of Applied Statistics
• /
• v.29 no.3
• /
• pp.487-503
• /
• 2016

Urban-to-rural migration for farming has recently emerged as a new way to vitalize rural economies in a fast-aging rural Korea. In this paper, we analyze the 2013 data of returning farmers with statistical network methods. We identify urban to rural migration hubs with centrality measures and find migration trends based on regional clusters with similar features via statistical network models. We also fit a latent distance model to investigate the role of distance in migration.

• International conference on construction engineering and project management
• /
• 2015.10a
• /
• pp.468-471
• /
• 2015

The study aims to identify the degree and types of spatial decline in Eup/Myun units within Chungcheong region in South Korea to contribute to the efforts being made to diagnose the rural decline and the potentials. To this end, we analyzed 27 Sis and Guns to identify the degree of decline and potentials of rural areas in Chungcheong region. We also carried out the diagnosis and K-Means Clustering on 274 Eups and Myuns, the smallest administrative units, to figure out the types and characteristics of the rural recessions. According to the results of the clustering analysis carried out on the 166 Eups and Myuns, there were five outstanding clusters. They were; areas with housing deterioration (29), areas with poor economic foundation (16), areas with poor accessibility to central areas (42), areas with poor residential environment (51) and areas with aged population (28). The findings and results of the present study are likely to serve as a basis for the design and enforcement of forthcoming rural area activation policies. Also, it would be highly recommended that a more comprehensive diagnosis is taken from a community-level perspective and policy suggestions and strategies tailored for rural communities are further discussed.

• Journal of Korean Society of Rural Planning
• /
• v.23 no.2
• /
• pp.67-74
• /
• 2017

Migration is defined as the movement of people between residential places, and represents interactions between regions. Changes in migration involve changes in both the number of migrants toward/from regions and migration patterns across regions. However, most migration studies have focused only on the change in migrants, while no empirical study captures changes in migration patterns. In this paper, I present a function using the cosine similarity to measure changes in migration patterns, and apply it to 2001-2016 migration data of Korea. The results show that the migration patterns of Korea shifted in 2007, resulting in two distinct clusters. Local areas experienced various migration pattern changes despite few changes in the number of migrants.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.155-162
• /
• 2020

We extracted the meaning of educational experience of the parents who moved to rural village for their children's education. While moving to the cities for the childen's education is general trend, moving to the rural village for the children's education is peculiar phenomenon. For the study, in-depth interviews were conducted with six parents who moved to rural village, and the statements were analyzed by the phenomenological analysis method of Colaizzi. As a result, thirty themes, eight theme clusters, and three meaning categories were extracted. Three categories which characterize the experience of parents who moved to rural village for their children are 'longing for nature-friendly life in rural area', 'positive experience of communication and empathy with neighbors', and 'children's happiness-centered education'. Eight theme clusters are 'dislike confined environment of an apartment', 'positive experience of childhood in the countryside', 'value direct and indirect experiences of variety', 'free and stimulating environment of countryside', 'experience of communicating and empathizing with neighbors','regret private education caused by parents' greed', 'value child centered education', 'yearn for the self-directed learning around character and art-physical abilities'. Based on the result, implications were discussed and follow-up studies were suggested.

• Proceedings of the Plant Resources Society of Korea Conference
• /
• 2020.08a
• /
• pp.96-96
• /
• 2020

Soybean seeds are important sources of non-nutritive health promoting metabolites. The contents of these metabolites are affected by both genetic and environmental factors. In the present study, the contents of five common isoflavones including daidzin, genistin, glycitin, malonyldaidzin, and malonylgenistin were analyzed in 72 soybeans of different seed coat colors, diversity, and of different origins including China (22), Japan (9), USA (12), India (4), and Korea (25). The average total isoflavone content (TIC) was maximum in Indian soybeans (3302.36 ㎍/g) and minimum in Chinese landraces (1214.95 ㎍/g). The Korean landraces had higher average TIC (2148.05 ㎍/g) than the USA genetic materials (1580.23 ㎍/g) and Japanese landraces (1485.99 ㎍/g). The content of malonylgenistin was in the range of 54.31 - 2385.68 ㎍/g in the entire population, and was the most abundant isoflavone irrespective of origin although there was content variation among individual soybeans. Besides, glycitin was the least concentrated isoflavone, and its content ranged from 0.00 to 79.79 ㎍/g. With respect to seed coat color, green soybeans from all countries displayed the maximum malonylgenistin and TIC contents. Exceptions were those of Korean and Indian origins where black and yellowish-green soybeans presented the highest malonylgenistin and TIC contents, respectively. In multivariate analysis, 92.72% of the variance was explained by the first two principal components, and the soybeans were grouped in to three clusters based on isoflavone contents. Overall, our findings signify the importance of seed coat color and origin as discriminant parameters, and provide wide spectrum of routes for breeding soybean cultivars.

• Parasites, Hosts and Diseases
• /
• v.60 no.2
• /
• pp.97-107
• /
• 2022

This study was done to provide an overview of the latest trichomoniasis status in Korea by finding disease clusters and analyzing temporal trends during 2012-2020. Data were obtained from the Health Insurance Review & Assessment Service (HIRA) of Korea. SaTScan and Joinpoint programs were used for statistical analyses. Gyeonggi-do had the highest average population and highest number of cases. The high incidence of T. vaginalis infections were observed among women aged 40-49 and 30-39 years (33,830/year and 33,179/year, respectively). Similarly, the 40-49 and 30-39 age group in men showed the highest average cases (1,319/year and 1,282/year, respectively). Jeollabuk-do was the most likely cluster, followed by Busan/Gyeongsangnam-do/Ulsan/Daegu and Jeju-do and Gwangju. Urban and rural differences were prominent. Trichomoniasis has decreased significantly in most clusters, except for Incheon. Trichomoniasis was decreasing in women recently after peaking around 2014. Men showed different trends according to age. Trichomoniasis was increasing in the 10-39 age groups, but decreasing in the 40-59 age groups. This study might provide an analytic basis for future health measures, policy-makers, and health authorities in developing effective system for prevention of trichomoniasis.