• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.272-283
• /
• 2021

The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

• Journal of Agricultural Extension & Community Development
• /
• v.29 no.3
• /
• pp.143-153
• /
• 2022

Leisure activity characteristics are related to an individual's stress management as well as quality of life. This study analyzed the relationship between leisure activity characteristics, stress, and quality of life of healing tourists, and analyzed the moderating effect of involvement on rural healing tourism. For this purpose, this study analyzed 658 cases who experienced rural healing tourism. Among the characteristics of leisure activities, the conflict between work and leisure had a positive (+) effect on stress, and that stress had a negative (+) effect on the quality of life. Among the characteristics of leisure activities, social support was found to have a positive (+) effect on the quality of life. In the relationship between stress and quality of life, involvement on rural healing tourism was found to have a moderating effect. The results of this study indicate the importance of social support for work-life balance and leisure, suggesting that daily recovery through rural healing tourism has a positive effect on personal stress management as well as quality of life.

• Journal of Korean Society of Rural Planning
• /
• v.11 no.1 s.26
• /
• pp.45-53
• /
• 2005

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities fer village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram were applied to make renewal plan for 40 rural villages of the study area, Bukmyun, Cheonan, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

• The Korean Journal of Community Living Science
• /
• v.26 no.3
• /
• pp.523-540
• /
• 2015

This study examines the structural relationships between service quality, satisfaction, and behavioral intentions in responsible tourism. In particular, the study focuses on moderating effects of age. Data were collected from 471 tourists from seven responsible tourism agencies. SPSS 20.0 and AMOS 18.0 were used for frequency, reliability, exploratory factor, confirmatory factor, and path analyses. The results of a exploratory factor analysis yield two dimensions of service quality (functional quality and technical quality). The results of structural equation modeling indicate that functional quality and technical quality had positive effects on satisfaction, which in turn had a positive effect on behavioral intentions. In addition, age moderated the relationships between service quality, satisfaction, and behavioral intentions such that functional quality had a positive effect on satisfaction in the group of tourists in their twenties and thirties and that functional quality and technical quality were important factors for tourists in their forties. The results are expected to help responsible tourism communities better manage service quality to increase tourist satisfaction.

• Journal of Korean Society of Rural Planning
• /
• v.24 no.2
• /
• pp.31-45
• /
• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• Journal of the Korean Institute of Rural Architecture
• /
• v.10 no.1
• /
• pp.1-9
• /
• 2008

The purpose of this study is to investigate and analyse the opinions of tourists and local commercial residents for remodelling of Youngwol Gossi-cave area so that to find the way how to activate it. Therefore this study has been focused on the opinions of tourists to visit it, local merchants to sell goods and foods and officers to take charge of the control office. The present conditions of Gossi-cave area are stagnated since the service level is low by the excessive competition among the local merchants. As a result, the inner troubles have arisen among the local merchants. Therefore firstly the sustainable and future-oriented remodelling development of Youngwol Gossi-Cave area is required. And then the basic remodelling plan of participant type to be centered with tourists and local residents as the central figures through local residents' ability strengthening must be established. Lastly the basic remodelling plan through the connection of surrounding tour resources and the resource increase of local amenities must be established. Also it is necessary for the conversion as a tour place of sojourn by supplying with various shows through connections among surrounding tour resources worthy of seeing and the creation of concept to provide the excitement through the education and experience in a basic remodelling plan direction of Youngwol Gossi-cave area.

• Journal of the Korean association of regional geographers
• /
• v.8 no.1
• /
• pp.83-97
• /
• 2002

In this study we shall compare the differences among Korean tourists' behavioral patterns according to tourists' residences by using statistical techniques on questionnaires for 1,372 tourists around Korea. In conclusion, we found varying degrees of influences among touristic behaviors in relation to residences, We documented 11 out of 14 categories of touristic behaviors in urban/rural areas around Korea. And there were 4 out of 14 categories of those found in provincial areas. Characteristics of urban/rural areas had a significant influence on touristic behaviors compared to provincial areas. Therefore, tour authorities provide for a balanced policy of travel around Korea. As mentioned above, these touristic behaviors had many differences according to urban/rural areas and provinces. We are concerned that these differences are likely to cause psychological disturbances among social classes. I hope that these results will be reflected in the development policies of tourist goods and tour sites.

• Journal of Korean Society of Rural Planning
• /
• v.18 no.3
• /
• pp.13-24
• /
• 2012

This study aimed to investigate the images that affect general travel behavior and satisfaction of eco-tourists of Section seven of Jeju Olle-gil and to give eco-tourists preferred images to newly constructed eco-tour sections. Adjectives were selected to evaluate images, and for analysis, a survey was carried out with 132 persons who have toured 7 section of Jeju Olle-gil. On this survey, basic travel type, overall satisfaction, image before and after experience, age, gender, satisfaction level and accompanying type were inquired. 81(61.4%) knew section 7 of Jeju Olle-gil 'in advance', and 58(39.1%), which takes up the largest portion in this question, came to choose section 7 by a word of mouth. 95(71.9%) answered that they stayed 2 nights and 3 days, and 55(41.7%) answered that they stayed at a pension as accommodation. As for accompanying type, 34(25.7%) answered they accompanied family and relatives. As for the decision of visit, 60(45.5%) replied that they decided one month prior to the visit. And as for the purpose of visit, 63 (33.8%) replied they visited to appreciate nature. The adjectives that demonstrate overall satisfaction and significance level of the tourists were 'placid', 'refreshing', 'living', 'mountainous' and 'green'. As for the satisfaction level, people were satisfied with its environment, cleanliness level and direction boards. The types of section preferred by the tourists were clay pavements, followed by sand-masa soil mixture pavement and wooden deck pavement. 'Oidolgae' section was selected as the representative section, and 10:00a.m.~12:00p.m. was preferred as visiting time. And it is also proved that people were positive in appointing photo zones.

• Journal of the Korean Society of Food Culture
• /
• v.25 no.6
• /
• pp.746-754
• /
• 2010

Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban areas. The development of local and regionally denominate food is a way to distinguish agricultural production and to promote rural tourism. Therefore, this study addressed how utilizing regional agricultural products results in increasing the intention of tourists to revisit an area. The purposes of this study were 1) to identify the image and motives for visiting Yesan, 2) to determine the importance of purchasing intention and the regional menu produced from local agricultural/special products, and 3) to identify the impact of purchasing local agricultural/special products and regional menus on the intention to revisit. A total of 202 usable questionnaires were collected at Ducksan Hotsprings and Suduck Temple in Yean area, which are known tourist attractions. The major findings obtained were as follows: First, Yesan was considered a relaxing place ($3.46{\pm}1.09$), which was the highest ranked image score for a tourist attraction. Second, the highest ranked motive for visiting Yesan was to rest ($3.77{\pm}1.18$). According to these findings, Yesan is a relaxing place, as it is a rural area with no known defined attractions. Third, most tourists (78.7%) recognized the apple as a local agricultural/special product. The intentions to purchase local agricultural/special products and the need for regional dishes in the local restaurant was higher than average. Tourists showed interests ($3.88{\pm}1.16$) in eating regional dishes made with local agricultural/special products at the restaurants. Fourth, a significant impact of purchasing local agricultural/special products and the regional menu was observed on the intention to revisit (p<0.000). The results indicate that it is very important to develop proper regional menus that concur with images of the location and the regional farming products.

• Journal of Agricultural Extension & Community Development
• /
• v.26 no.4
• /
• pp.193-203
• /
• 2019

Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).