• Journal of Digital Convergence
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• v.20 no.2
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• pp.191-202
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• 2022

This study is about the effect of experience activities of fam tours in Korea on brand assets and revisit intention to revisit. In other words, the fam tour experience(feel, relate, sense, think, act) in research hypothesis 1 will have a positive (+) influence on brand assets(recognition, image, perceived quality, loyalty, and exclusive assets). In addition, it was set that the brand asset in Hypothesis 2 would have a positive (+) significant effect on the revisit intention. To verify this, 362 questionnaires were collected from MZ households in the metropolitan area and statistical analysis was conducted. The analysis results are as follows. First, in Hypothesis 1-1, the fam tour experience (feel, relate, act) has a positive (+) effect on awareness, In Hypothesis 1-2, the fam tour experience (relate, sense, think) has the effect of positive (+) on the image, In Hypothesis 1-3, the fam tour experience (feel, relate, sense, think, act) is the influence of perceived quality, In Hypothesis 1-4, the fam tour experience(sense, act) has a positive effect on loyalty, In Hypothesis 1-5, the fam tour experience (feel, relate, sense, think) had a positive (+) effect on exclusive assets. The brand assets(awareness, image, quality, loyalty, and exclusive assets) of the rural fam tour in Hypothesis 2 were significant for revisit intention.

• Journal of Agricultural Extension & Community Development
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• v.27 no.3
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• pp.135-144
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• 2020

The aim of this study is to analyze the factors affecting rural tourists' expenditure. This study used the data from the fact-finding survey on rural tourism, and analyzed 4,223 cases who had experienced rural tourism for one year in 2018. The linear multiple regression analysis were used to identify factors affecting rural tourists' expenditure. The result indicate that the factors influencing the rural tourists' total expenditure were age, monthly income, number of accompany, length of stay, accommodation type(pension), accommodation type(friend's house/relatives'house), accommodation type(camping), distance to the destination, accompany(family/relatives), accompany(solo traveler), occupation(white color), motivation(daily escape and rest), motivation(new experience). The result indicate that the higher the age, the higher the average monthly income of the household, the fewer companions, the longer the length of stay higher the expenditure. As for the accommodation, the pension, motel/inn, hotel/condominium, and recreational forest higher probability of expenditure, while, friend/relative's house or camping higher the probability of less expenditure. The longer the distance to the destination, the solo traveler higher the probability of expenditure in rural tourism.

• Journal of Korean Society of Rural Planning
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• v.19 no.4
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• pp.329-338
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• 2013

The purpose of this study is that suggest space composition in rural village so that it can had foundations for Activation of regional community by analysis and re-organization of rural community places based on regionality and historicity. First, this study have been investigated about changes of overall space configuration and community places that has been lost or were ongoing in rural village. Factors of changes were changes in lifestyle, rural policy, social and political system, economic principles and ect. Therefore, This study focused on understanding basic principles of rural village space configuration and inherited it. Second, basic principle of the space configuration of rural village were entryway and center that improve community cohesion in the community space. This study figured out improving of "Ma-Dang" and functional mix-use community hall was important for more efficient management. Third, This study set direction according to characteristic of space configuration of each village and suggested detail plans.

• Journal of Korean Society of Rural Planning
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• v.24 no.1
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• Journal of the Korean Society of Industry Convergence
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• v.12 no.1
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• pp.51-59
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• 2009

The goal of this study is to deduce the image of city people on rural district, and to clarify the city people's demands on rural tour and their consciousness on green tourism. This study also aims to propose the effective ways of improving the environment of rural district to revitalize green tourism and to promote the exchange between urban and rural districts. The study results indicate that most city people have a warm-hearted lyric image on rural district. In addition, it is indicated that the city people like the rural district with beautiful scenery, which is easy to contact with nature. On the other hand, as the goal of green tourism, in addition to the contact with nature, the exchange between urban and rural districts and the understanding on the rural life through personal experience are also considered very important. Finally, the city people are classified into four types, and it is necessary to develop the green tour program with emphasis on the city people of overall-type.

• The Journal of Industrial Distribution & Business
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• v.14 no.9
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• pp.13-19
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• 2023

Purpose: Rural tourism, as a green and sustainable new development method, has become a new economic growth point in China's rural revitalization. The current research on rural tourism has not formed a complete and mature theoretical system, especially the study of tourist satisfaction. This paper is based on the perspective of tourist satisfaction and takes rural tourism in southern Jiangsu, China as the research object. Starting from the current situation of rural tourism development in southern Jiangsu, it elaborates on the current situation of rural tourism development in southern Jiangsu. Research design, data and methodology: Through literature analysis, it is concluded that the factors that affect tourist satisfaction are divided into four major aspects: personal factors, perceived effect factors, destination experience factors, and social factors. Design a survey questionnaire from four aspects: diversity, safety, convenience, agreeableness, and draw conclusions through data analysis. Results: From the four dimensions of the survey, tourists pay more attention to the diversity, agreeableness, and convenience of rural tourism products. This requires increasing the development of tourism products and improving the richness and diversity of rural tourism products. Conclusions: Therefore, optimization measures such as continuously implementing local rural cultural construction, establishing brand effects, and increasing policy support have been proposed.

• Journal of Agricultural Extension & Community Development
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• v.13 no.1
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• pp.135-147
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• 2006

The purpose of this study were to analyze youth leadership skill of rural youth and to suggest implication for rural youth development. The study was carried out questionnaire. To analyze youth leadership skill of rural youth, the data were collected from 196 rural youth by stratified random sampling. The SPSSWIN / ver12.0 was used for analyzing data with t-test, ANOVA, and factor analysis. The major findings of this study were as follows; 1) Average of youth leadership skill is 91.42, minimum is was 61, maximum is 130, 2)When it comes to youth leadership skill, it is higher in highly educated youth and higher economic status, 3)When it comes to youth leadership skill, it is higher in farming size, extending in three years, promise of farming successor. Conclusionally, the study suggests community youth should be offered more educational experience for developing youth leadership.

• Journal of the Korean Institute of Rural Architecture
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• v.5 no.2
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• pp.42-51
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• 2003

Need suitable development project and support, political care in the village for reasonable development of farm village area.. In these process, first of all, important thing is local resident's participation. Because Forwarded businesses had occupied bulk without absolute participation of local resident who the biggest problem that appear in government-initiated farm village policy past is real subject of Ready front business and recipient. First departure of these rural development policy plan sees that it is local resident's participation will. In this study, present role of access method and expert to inculcate inhabitants participation relationship of relevant area as early study for development project establishment that can coincide in special quality of relevant farm village area, role of a concern interested. Investigation area did the Chung chong-bukdo Chung-ju city Ang-seong village to the dimension.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.1
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• pp.11-18
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• 2008

The Geumsan is contiguous to Daejeon and population is decreasing every year. Consequently, the population influx, and securing source of revenue dimensional geographic and environmental benefits of the establishment of a pensions plan for the rural life style pensions research. The result is that Geumsan has a convenient traffic circumstance geographically and is a clean area as the high-level area of solid water system. Also, Geumsan forms the mountainous area whose sea-level elevation reaches to 2.5 times of the Chungcheongnam-do. Consequently, Geumsan has a suitable environment for locating many kinds of pensions like the riverside village style, the mountain village style and the villa style, the country style, the cafe style, experience style, theme style etc. So, Geumsan is found to be a suitable area to host 'rural life style' pensions, because it has wide area, small population and nice environmental conditions.

• Journal of Korean Society of Rural Planning
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• v.20 no.3
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• pp.101-110
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• 2014

As a rise in national income has resulted in the growth in tourism demand, many studies on developing and managing tourism resources were publicized. In this context, this study was conducted to analyze the demand and willingness to pay(WTP) using contingent valuation method for agricultural experience of Daegu Urban Agriculture Park and to suggest a proper participation fee. The survey targeting Daegu citizens was performed, and we obtained 346 valid samples. We carried out the logistic analysis and figured out that sex, age, education and alienation area for urban agriculture affected to probability of agricultural experience participation. As the result of estimating willingness to pay(WTP), the measured range with this samples was from 6,052 to 16,436won. Finally, we also attained 25,000won as the proper participation fee which enables maximum revenue by conducting the scenario analysis. These findings are important in setting up the construction plan and pricing the appropriate participation fee for Daegu Urban Agriculture Park.