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http://dx.doi.org/10.7851/ksrp.2014.20.3.101

An Analysis of Willingness to Pay for Agricultural Experience of Daegu Urban Agriculture Park  

Lin, Qing-Long (Dept. of Agricultural and Forestry Economic Management, Yanbian Univ.)
Lee, Soon-Seok (Dept. of Agricultural Industry, Kyungpook National Univ.)
Jang, Woo-Whan (Dept. of Agricultural Economics, Kyungpook National Univ.)
Publication Information
Journal of Korean Society of Rural Planning / v.20, no.3, 2014 , pp. 101-110 More about this Journal
Abstract
As a rise in national income has resulted in the growth in tourism demand, many studies on developing and managing tourism resources were publicized. In this context, this study was conducted to analyze the demand and willingness to pay(WTP) using contingent valuation method for agricultural experience of Daegu Urban Agriculture Park and to suggest a proper participation fee. The survey targeting Daegu citizens was performed, and we obtained 346 valid samples. We carried out the logistic analysis and figured out that sex, age, education and alienation area for urban agriculture affected to probability of agricultural experience participation. As the result of estimating willingness to pay(WTP), the measured range with this samples was from 6,052 to 16,436won. Finally, we also attained 25,000won as the proper participation fee which enables maximum revenue by conducting the scenario analysis. These findings are important in setting up the construction plan and pricing the appropriate participation fee for Daegu Urban Agriculture Park.
Keywords
Agricultural Experience; Contingent Valuation Method; Daegu Urban Agriculture Park; Willingness to Pay(WTP);
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Times Cited By KSCI : 4  (Citation Analysis)
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