• 유통과학연구
• /
• 제17권1호
• /
• pp.57-72
• /
• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• 한국콘텐츠학회논문지
• /
• 제17권5호
• /
• pp.56-67
• /
• 2017

본 연구의 목적은 "어린 시절 나눔 경험이 기부의도에 영향을 미치는가?", 그렇다면 "어린 시절 나눔 경험이 어떤 경로를 거쳐 기부 의도에 영향을 미치는가"를 규명하는 것이다. 이를 위해 서울 및 수도권 시민들에 대한 설문조사자료를 통해 실증분석을 실시하였다. 분석 결과 어린 시절 나눔 경험은 기부의도에 영향을 미치는 것으로 나타났고, 비영리단체에 대한 신뢰 및 긍정 태도는 어린 시절 나눔 경험과 기부의도의 관계에서 매개역할을 하는 것으로 드러났다. 한편 비영리단체 특성요인을 거치는 간접효과에 비해 어린 시절 나눔 경험이 기부의도에 직접 영향을 미치는 직접효과가 상대적으로 큰 것으로 나타났다. 이러한 분석결과는 기부 행위에 있어 어린 시절의 경험의 중요성을 강조하는 기존 연구들의 주장이 확인되었다는 점과 나눔 경험이 기부 의도로 이어지는 경로를 파악하였다는 점에 중요한 의미가 있다. 또한 나눔 경험이 기부의도에 미치는 직접효과의 영향이 크다는 사실은 어린 시절에 나눔을 가질 수 있도록 적극적인 노력을 기울여야 한다는 실천적 함의와 함께 본 연구에서 제시되지 않은 다른 매개경로가 존재할 수 있다는 이론적 함의를 동시에 제공한다.

• 복식문화연구
• /
• 제28권6호
• /
• pp.719-737
• /
• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 간호행정학회지
• /
• 제22권5호
• /
• pp.437-447
• /
• 2016

Purpose: The purpose of this study was to conduct a grounded theoretical analysis on the hospital accreditation experience of head nurses in order to understand their behavior on the adaption of this new system. Methods: The participants were 8 head nurses with more than 3 years of experience. The data were collected through in-depth interviews using audiotape recording analyzed by the constant comparative method described in Strauss and Corbin's methodology. Results: There were 113 concepts, 26 subcategories and 12 categories identified through the open coding process. In the axial coding, the following paradigm model was proposed: 1) the causal conditions were 'hardware problem' and 'software problem', 2) the contextual conditions were 'vertical relationship', 'individual preference', and 'family support', 3) the intervening conditions were 'passive conditions' and 'active conditions', 4) the action/interaction strategies were 'leading role' and 'dependent role', 5) the consequences were 'positive acceptance' and 'negative acceptance', 6) the central phenomenon was 'difficult situation' and 7) the core category was 'leading in harmony'. Conclusion: The new system led head nurses having difficulties as the middleman between the hospital administration and general nurses, but they made a continuous effort to overcome and adapt to it through a number of strategies.

• 한국게임학회 논문지
• /
• 제18권2호
• /
• pp.5-14
• /
• 2018

본 연구는 디지털 기술을 통한 관객과 예술작품의 관계의 확장을 메를로-퐁티(Maurice Merleau Ponty)의 몸틀(Body Schema)의 확장이라는 관점으로 보고 이를 통해 획득되는 예술적 가치를 하이데거의 낯섦(Defamiliarization)으로 설명한다. 이에 본 연구는 디지털 예술과 관객의 관계에서 비롯되는 낯선 경험이 디지털 예술에서 담당하는 역할에 대해 논의한다. 또한 본 연구는 관객이 사이-존재, 혹은 시인으로서 하이데거의 사방(四方 : The fourfold)즉 세계와 대지, 신적인 것과 죽을 자 사이에서의 역할에 대해 논의한다. 결론적으로 본 연구는 기존 예술작품과 비교하여 디지털 예술작품에서의 독특한 예술적 체험을 무(巫)적 체험으로 부르고, 이를 관객과의 상호작용을 요구하는 디지털 예술의 예술적 가치로 설명하는데 그 의의가 있다.

• 기본간호학회지
• /
• 제3권1호
• /
• pp.128-140
• /
• 1996

This study is to understand and to explain how nursing students experience in the clinical nursing practice using grounded theory approach. Ten nursing students were participated in the study. Seven of them were junior students at the junior college of nursing, and the rest were the senior students at the university. The data were collected by in-depth individual interviews by investigators during May and June in 1995. The results of the study were as follows ; Twenty-eight concepts and 9 categories were emerged by the constant comparative analysis. The 9 categories include 'the need of role model', 'non-educational practical setting', 'knowledge deficit', 'emotional changes', 'the attitudes of clinical practice', 'fatigue', 'skepticism', 'pride', and 'the product of clinical practice'. The core category which encompasses all 9 categories was emerged as 'the process of formulating the nursing view'. Five hypotheses were derived from the analysis. 1) The desirable role model would enhance to pride of nursing in students. 2) Non-educational practical setting would increase skepticism of nursing in students. 3) Knowledge deficit would negatively affect on experience of clinical practice. 4) The pride of clinical practice would formulate a positive nursing view. 5) The skepticism of clinical practice would formulate a negative nursing view. The results of this study are to use as basic data for students attending clinical experience.

• 한국IT서비스학회지
• /
• 제19권2호
• /
• pp.1-10
• /
• 2020

In this study, the structure model including the role of servicescape focusing on service participation and customer experience in theme park service is demonstrated empirically. The servicescape construct of theme park service includes three factors such as ambient atmosphere, functionality and layout, and sign, symbols etc. Customer service participation includes suggestion, passion and citizenship. And the emotional and convenience factors are included to customer experience. As an analysis result of examining the 241 respondents of university students, some implications were described. Customer satisfaction is greatly influenced by customer's participation in theme park service, and customer's participation has a significant effect on improving customer satisfaction by inducing customer experiences. It is desirable to consider servicescape priority in order of signs and symbols, ambient atmosphere, functionality and layout factor. The customer's participation in service is a passion for participation, citizenship, and suggesting for problems or improvements. Therefore, participants in planning and designing servicescape in the future, including IT services, should be creative in the direction of inducing various participations of customers and creating positive experiences for customers. In order to apply these findings to the composition of servicescape, the participation of various experts is required. Also, the expertise and competences of various fields must be gathered for each issues, and a more creative and scientific approach is required.

• Journal of Information Technology Applications and Management
• /
• 제21권2호
• /
• pp.49-79
• /
• 2014

The adoption of technology has always been of interest to academicians and practitioners of the field of Management Information System. This is so because without proper and adequate adoption, technology-no matter how beneficial or advanced it may be-will be of little value to users. Numerous researches, such as the researches of the Technology Acceptance Model (TAM) or the Unified Theory of Acceptance and Use of Technology (UTAUT), had been conducted to understand the human nature in association with the adoption or rejection of technologies that have bombarded the users. The coming of smart technologies (i.e., smart phones and devices), however, seems to have fundamentally changed the environment for adoption. The ubiquity combined with mobility of technology, especially when it comes to mobile apps, seem to make the old PC era of two-stage-pre and post-adoption models obsolete. A new model of adoption that identifies the determinants of technology acceptance and continuance is needed for the smart age. To this end, this paper undertakes an empirical study, by analyzing 229 users of Social Networking Service (SNS) mobile apps, to identify the role of user experience on the multi-stage adoption of technology, and provides results that User Experience (UX) plays the crucial role of bridging the separate stages of pre and post adoption of technologies. The paper concludes by providing practical implications of the new model as it relates to mobile apps and technologies, and recommendations for further studies to get a better understanding of technology adoption in the smart age.

• 동서간호학연구지
• /
• 제19권2호
• /
• pp.78-87
• /
• 2013

Purpose: This study has investigated experience of middle aged women who attended a self help group to overcome midlife crisis. Methods: To analyze types of experience that middle aged women attending the self help group went through to overcome midlife crisis, Q-methodology has been used. The 32 selected Q-samples from each of 27 subjects were classified into a shape of normal distribution using a 9-point scale. The collected data were analyzed using a QUANL PC program. The 38 selected Q-samples from each of 27 subjects were classified into a shape of normal distribution using a 9-point scale. The collected data were analyzed using a QUANL PC program. Results: The types of experience were classified into four categories; Type I (attempt to change), Type II (devoted to my role), Type III (tolerance and acceptance) and Type IV (role as a senior citizen). Conclusion: This study is significant in that it has attempted to analyze the approach and usefulness of a self-help group program. It is suggestive that a local society support group may be necessary to help people with midlife crisis and further studies for nursing intervention and strategic development are required.

• 이베로아메리카
• /
• 제12권1호
• /
• pp.241-265
• /
• 2010

The main purpose of this study is to reveal the historical origins of Latin American economic underdevelopment, by answering two research questions; 1)'Why is Latin America underdeveloped?' and 2)'How has colonial experience impacted on the economic growth in Latin America?' First, this essay analyzes long-term tendency of growth domestic product(GDP) per capita data. The data verify that current underdevelopment of Latin American economy is the result of economic stagnation during the eighteenth and nineteenth centuries, when Latin America suffered political and economic instability before and after the independence from Spain and Portugal. It elucidates that colonial experience affected on the economic growth in Latin America. Second, this essay reviews key independent variables of the relationship between colonial experience and economic growth in Latin America. To do so, the study categorizes extant literature into two groups according to the type of its independent variables: 1)internal factor and 2)external factor. Finally, the essay surveys the role of institutions in Latin American economic growth and development. The survey confirms that the importance of institutions in the study of Latin American economic history. In addition, the essay suggests some tasks for further research in Latin American economic history; 1)the construction of basic economic data, 2)the substantialization of the role and characteristics of institutions, and 3)the expansion of research on institutions which overcomes ideological rigidity of existing institutional approach.