• 마케팅과학연구
• /
• 제18권1호
• /
• pp.157-177
• /
• 2008

Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. It is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and Korea. Our research model analyzed relationships among country-of-origin, perceived quality, perceived price, brand image and purchase intention for sports shoes in Korea and China. The country-of-origin was not found to play a significant role in Korea. But it was found to positively influence perceived quality in China. Brand image was found to play an important role in influencing perceived quality and perceived price in Korea and China. Perceived quality was found to influence positively purchase intention in both countries. Perceived price was found to negatively influence purchase intention in China. Implications drawn from this study were discussed.

• 동아시아식생활학회지
• /
• 제17권1호
• /
• pp.136-142
• /
• 2007

This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

• 대한가정학회지
• /
• 제50권2호
• /
• pp.93-107
• /
• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• 디지털융복합연구
• /
• 제16권8호
• /
• pp.269-278
• /
• 2018

본 연구는 이용자의 선택에 영향을 미치는 휴리스틱 유형이 구전속성에 미치는 영향과 구전속성이 이용자의 행동의도에 미치는 영향 및 구전속성이 휴리스틱 유형과 행동의도 간에 매개 역할을 할 것인지를 알아보고자, 모바일 게임을 이용하는 102명의 결과를 분석 하였다. 첫째, 휴리스틱(대표성, 조정) 유형은 구전속성(호의성, 신뢰성, 설득성)에 정(+)의 영향력을 갖는 것으로 나타났다. 둘째, 신뢰성 구전속성은 행동의도에 유의한 영향력을 갖는 것으로 나타났으나, 호의성과 설득성 구전속성은 행동의도에 유의한 영향력을 갖지 않는 것으로 나타났다. 셋째, 휴리스틱(대표성, 조정) 유형은 행동의도에 유의한 영향력을 갖는 것으로 나타났다. 넷째, 신뢰성 구전속성만이 조정 휴리스틱 유형과 행동의도 관계에서 매개역할을 하는 것으로 나타났다. 본 연구 결과는 모바일 게임 시장에서 이용자들이 게임을 선택하는 행동의도를 이해하는데 도움을 제공해 줄 수 있을 것이다.

• 실천공학교육논문지
• /
• 제15권1호
• /
• pp.155-167
• /
• 2023

이직은 노동시장에서 중요한 화두이며, 최근에는 다양한 세대들이 함께 일을 하면서 세대간의 마찰 등으로 인하여 조직 관리에 어려움을 느끼고 있다. 본 연구의 목적은 세대별로 개인차원의 변수(미래전망, 생활만족)와 직무차원의 변수(전공-일 수준, 직무만족)가 이직의사에 미치는 관계에서 직장만족의 매개 역할을 분석하고자 한다. 이를 위하여 한국노동패널 제22차 자료를 활용하여 관련 변수를 선정하고, SPSS를 활용하여 매개효과를 분석하였다. 주요 결과는 다음과 같다. 첫째, 개인차원의 변수가 이직의사에 영향을 미치는 관계에서 직장만족은 완전매개 역할을 하는 것으로 나타났다. 둘째, 직무차원의 변수가 이직의사에 영향을 미치는 관계에서 직장만족은 부분매개 역할을 하는 것으로 나타났다. 셋째, Z세대는 다른 세대와 다르게 직무차원의 직무만족의 변수만 이직의사에 유의한 영향을 미쳤으며, 직장만족은 부분매개 역할을 하는 것으로 나타났다.

• 한국IT서비스학회지
• /
• 제17권2호
• /
• pp.1-16
• /
• 2018

Large corporations have the work and roles of employees clearly defined in accordance with their established internal structure whereas small and mid-sized firms may lack an official job specification or a written job description, causing ambiguity in the role of employees. In IT service companies, especially, there is a relatively large number of tasks requiring one person to play multiple roles and they are often highly dependent on few key players. In this reality where about 80% of the job seekers end up in SMEs, it is therefore necessary to look into how the turnover factors such as job strain and occupational burnout caused by the role ambiguity from extra work affect the turnover intentions of small and medium sized IT service firm employees. The outcome of this study is as follows. First, the relationship between job strain and turnover intention has been examined to find that a weak inverted U shaped relationship exists between role overload, which is a subset of job strain, and turnover intention. Second, the hypothesis based on the competing values framework has been tested that the fitness with organizational leadership and culture would moderate the relationship between job strain and turnover intention and it has been confirmed that the degree of relationship between role conflict and role ambiguity, the subsets of job strain, and turnover intention has changed. In conclusion, in order to discourage turnover intention, it is necessary to increase the fitness with the organization and leadership or generate a sufficient level of strain in case of an organization with low fitness.

• 경영과학
• /
• 제26권3호
• /
• pp.79-100
• /
• 2009

Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

• 성인간호학회지
• /
• 제28권5호
• /
• pp.585-594
• /
• 2016

Purpose: The purpose of this study was to develop and test a predictive model on the male nurses' turnover intention. Methods: This study utilized the model-testing design based on the Price's causal model of turnover. This study collected data from 306 male nurses on a national scale with structured questionnaires measuring job opportunity, kinship responsibility, positive emotion, work autonomy, role conflict, work satisfaction, organizational commitment, and turnover intention. The data were analyzed using SPSS/WIN 22.0 program and AMOS 20.0 program. Results: As the outcomes satisfied the recommended level, the hypothetical model appeared to fit the data. Twenty-seven of the 38 hypotheses selected for the hypothetical model were statistically significant. 54.2% of turnover intention was explained by job opportunity, kinship responsibility, positive emotion, work autonomy, role conflict, work satisfaction and organizational commitment. Conclusion: The hypothetical model of this study was confirmed to be adequate in explaining and predicting male nurses' turnover intention. Findings from this study can be used to design appropriate strategies to decrease the male nurse's turnover intention.

• 지식경영연구
• /
• 제13권4호
• /
• pp.83-100
• /
• 2012

Given the prevalence of mobile social network services (SNS) such as Facebook and Kakaotalk, it has become important to understand user's continuance behavior in a mobile SNS environment. Although trust and privacy concerns play a key role in SNS users' decision-making processes, most studies on SNS have shed little light on the effects of trust and privacy concerns on SNS continuance intention. In this regard, this paper developed an integrated model to deeply understand the key antecedents of user's continuance intention to use mobile SNS by incorporating trust and privacy concerns into extended expectation-confirmation model. The proposed research model was tested by using survey data collected from 170 users who have experience with Kakaotalk. The findings of this study found that the proposed theoretical framework provides a statistically significant explanation of the variance in continuance intention of mobile SNS. The analysis results indicate that trust serves as the salient antecedent of continuance intention to use mobile SNS. However, it was found that privacy concerns negatively influence trust, whereas it is not significantly related to continuance intention of mobile SNS. The theoretical and practical implications of the findings were described.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.827-839
• /
• 2021

The aim of the study was to examine the effect of trust, awareness, attitude, subjective norms, and behavioural control on intention and examine the mediating role of trust in the relationship between awareness and attitude. The population was Muslims in Bali Province, with a sample of 150 respondents. Quantitative analysis is used based on multivariate analysis using the SEM model with a variance-based PLS. The results are as follows: (1) knowledge has a significant positive effect on attitude. (2) Awareness has no significant effect on attitude. (3) Awareness has a significant positive effect on trust. (4) Trust has a significant positive effect on attitude. (5) Attitude has no significant effect on intention. (6) Subjective norm has a significant positive effect on intention. (7) Behaviour control has a significant positive effect on intention. (8) The role of trust is a conscious mediation that impacts attitude. The study provides insight into Islamic bank managers to meet prospective customers' expectations and identify their intention to become customers through managing trust, awareness, attitude, subjective norms, behavioural control, and intention in one unified whole as internal resource. This study enriches empirical evidence on the Theory of Planned Behaviour, which examines knowledge, awareness, and belief.