• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.339-344
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• 2007

In the cut-throat competitive environment of business, large-scale IS investment is becoming inevitable strategic necessity for gaining competitive advantage. However. it bears great deal of risk over all the associated processes so that the investment decisions need to be taken in a greatly careful manner. Nonetheless, Korean organizations are prominently showing risk taking behaviors regarding major is investment, in terms of system downsizing. Although decision theory argues decision makers' rational choice of options through the assessment of risk and benefit, the notable trend toward system downsizing in Korea defies common understandings on IS project risk. Furthermore, it encourages us to investigate many impenetrable characteristics underlying organizational risk taking decisions with IS investment. We found out that there is Significant effect of IS decision makers' risk propensity when they make system downsizing decisions. Moreover. we Identified that IS decision makers do not get a strong pressure of cost savings and have tendencies to mimic competitor's decisions.

• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.1-14
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• 2004

The level of sunk cost and risk-taking theory have been offered as one explanation for the escalation of commitment behavior. This Study attempted to replicate Keil's study in Korea. Keil examined the level of sunk cost associated with the risk propensity and risk perception of decision-makers, and these factors are assessed for cross-cultural robustness using matching laboratory experiments carried out in three countries. The level of sunk cost and the risk perception of decision-makers contributed significantly to their continuous willingness to their project. Moreover, the risk propensity of decision-makers was inversely related to risk perception, and this inverse relationship was significantly more weak in Korea than in Singapore. These results show that the sunk-cost effect exists across cultures, and that the risk-taking behaviors are partially mediated by cultural factors.

• Journal of Korean Institute of Industrial Engineers
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• v.25 no.4
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• pp.437-447
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• 1999

Previous researches on risk attitudes or on the typical utility functions have mostly focused on how the risk attitude of decision maker varies when changes are made in one or two lottery reference points such as consequence domain and magnitude of probability under assumed risk situations represented by simple lotteries. It is, however, very difficult to forecast dominant risk attitudes under risk situations which exhibit a complex combination of many reference points. In this study, twelve risk situations which a decision maker may confront in real decision-making situations were formulated by combining in various ways three reference points, that is, magnitude of probability, consequence domain, and magnitude of gain or loss. Then through a questionnaire dominant risk attitudes under every assumed risk situation were investigated, and the general shape of utility function implied by the experimental results were derived. Results of the present study show that none of the three reference points have dominant effect over the others due to complicated interaction between them, and given the twelve risk situations the observed risk attitude widely varies from strong risk taking to strong risk aversion.

• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.1
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• pp.105-128
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• 2005

The Purpose of the current study is to identify the differences between Samsung and Hyundai Group and the causes why the differences occurred. The study focuses on the founders of the two group as a main source of the differences, especially brain preference of the two founders. Two steps were employed to perform the study. Firstly, the two founders' characteristics were analyzed by using archival research. It was implicitly hypothesized that Group founders' characteristics explained the differences of the two Groups. It was found that the founder of Samsung Group, the late president Lee emphasized rationality, analysis, and cause/effect relationship and low risk taking, suggesting that he had left-brain preference. In contrast. the late president Chung, the founder of Hyundai Group, emphasized intuition, wholeness, contextual meaning, and risk taking, showing that he had right-brain preference. Secondly, a comparison between the two groups was performed in terms of business and financial risk in corporate portfolio, and management system. It was found that Hyundai Group was pursuing higher risk than Samsung Group. And it was observed that Samsung Group put more emphasis on formality in decision making and systematic control, and less emphasis on risk taking than Hyundai Group. From the two step research relationship between brian preference and management was reasoned. Research implications and limitations were discussed at the end of the study.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.65-77
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• 1993

It is not to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. This paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model repectively. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1992.04b
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• pp.282-292
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• 1992

It is not rare to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. The paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.19 no.38
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• pp.181-188
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• 1996

In the descriptive studies investigating people's risk taking behavior, the most used experimental technique has been the simple lotteries which consist of only no possible outcomes. However, these simple lotteries cannot always be an appropriate representation of the real world decision-making situations, where three or more possible outcomes are frequently encountered. The purpose of the present study is to investigate people's risk attitude in various multi-branch lottery games.

• Korea Journal of Hospital Management
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• v.22 no.3
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• pp.88-104
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• 2017

The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.6 no.9
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• pp.111-124
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• 1983

The basic model of decision problem the enterprise is conforonted with includes the following 3 elements ; 1) Elements that can not be controlled by the decision maker : In the thesis elements are named environmental variables, and varied itself according to the change of environmental condition. 2) Elements that can be controlled by the decision maker ; These elements are called decision elements in the thesis and variable according to the event. 3) object of decision making : The degree of achievement to the object is identified by taking various criteria- The index indicating the degree of achievement to the object whatever criterion is applied is called object function in the thesis. It's the fanetion of environmental variable, decision variable and object function. The relation between them brings forth the relation formula that characterize the each problem. The basic types of decision making model use in the thesis are as following ; 1) The problem of decision making under conditions of certainty. 2) The problem of decision making under conditions of risk. 3) The problem of decision making under conditions of uncertainty. 4) The problem of decision making under competitive condition. in general case that the Profit of two decision makers varies, what we regard the decision that make the sum of profit of two men maximum as the best choice for two men has a reasonability in certain case. When the sum of profit two men is zero, by taking toe promise that ail of them art according to the min-max criteria and by extending the object of choice to the mixed strategy. We certify the existance of equilibrium solution and admit them as the best solution of competitive model in general.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2012.05a
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• pp.143-144
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• 2012

A number of construction projects tied to the concerns and decision-making is also very complicated. In addition, more than any other industry, is inherent in many risk factors. In the course of the construction project on risk factors that exist in the early stages of project risk factors to predict in advance and prepare a project by shortening the construction period and project cost as you can to maximize performance. In this study, I proposed risk management processes and how they are used in web-based schedule risk in the process of change management system, and between 3D CAD, 4D CAD taking into account the linkages, risk management strategy process in the BIM environment.