Browse > Article

Brain Preference and Management : An Exploratory Reasoning from the Founders of Samsung and Hyundai Group, Lee and Chung  

Lee Hong (광운대학교 경영학과)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.30, no.1, 2005 , pp. 105-128 More about this Journal
Abstract
The Purpose of the current study is to identify the differences between Samsung and Hyundai Group and the causes why the differences occurred. The study focuses on the founders of the two group as a main source of the differences, especially brain preference of the two founders. Two steps were employed to perform the study. Firstly, the two founders' characteristics were analyzed by using archival research. It was implicitly hypothesized that Group founders' characteristics explained the differences of the two Groups. It was found that the founder of Samsung Group, the late president Lee emphasized rationality, analysis, and cause/effect relationship and low risk taking, suggesting that he had left-brain preference. In contrast. the late president Chung, the founder of Hyundai Group, emphasized intuition, wholeness, contextual meaning, and risk taking, showing that he had right-brain preference. Secondly, a comparison between the two groups was performed in terms of business and financial risk in corporate portfolio, and management system. It was found that Hyundai Group was pursuing higher risk than Samsung Group. And it was observed that Samsung Group put more emphasis on formality in decision making and systematic control, and less emphasis on risk taking than Hyundai Group. From the two step research relationship between brian preference and management was reasoned. Research implications and limitations were discussed at the end of the study.
Keywords
Brain Preference; Left Brain; Right Brain; Features of Business Group; Founder's Characteristics; Samsung Group; Hyundai Group; Byung Chull Lee; Ju Young Chung;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Cohen, G., 'Hemisphere Differences in Serial and Parallel Processing,' Journal of Experimental Psychology, Vol.97(1973), pp.349-356   DOI   PUBMED   ScienceOn
2 Galin, D. and R. Ornstein, 'Lateral Specialization of Cognitive Mode : an EEG Study,' Psychophysiology, Vol.9(1972), pp.412-418   DOI   ScienceOn
3 Gazzaniga, M.S., 'Cerebral Dominance Views as a Decision System,' In Dirnind, S. and Beaumint, J.(Eds.), Hemispheric Function in the Human Brain, N.Y. : John wiley & Sons, 1974
4 Goldberg, E. and L.D. Costa, 'Hemispheric Differences in the Aquisition and Use of Descriptive System,' Brain and Language, Vol.14(1981), pp.144-173   DOI   ScienceOn
5 Jensen, E., Brain-Based Learning, CA : Turning Point Publishing, 1996
6 Koestler, A., The Act qf Creation, NY : Dell, 1964
7 Langley, A., 'In Search of Rationality : The Purposes behind the Use of Formal Analysis in Organizations,' Administrative Science Quarterly, Vol.34(1989), pp.598-631   DOI   PUBMED   ScienceOn
8 Mckenney, J.L. and P. Keen, 'How Managers' Minds Work,' Harvard Business Review, May- June(1974), pp.79-90
9 Nunnally, J,C., Psychometric Theory, NY : Russell Sage Foundation, 1978
10 Solo, R., Economic Organizations and Social Systems, Indianapolis : Bobbs-Merrill, 1967
11 Vroom, V., Work Motivation, New York : John Wiley & Sons, 1964
12 Bamberger, I., 'Value Systems, Strategies and Performance of Small and MediumSized Firms,' European Small Business Journal, Vol.1(1983), pp.25-39
13 Springer, S.P. and G. Deutsch, Left Brain Right Brain : Perspectives from Cognitive Neuroscience (5th ed.) NY : W.H. Freeman and Company, 1998
14 이 홍, '경영자 관점의 적합성와 경영자의 지배적 논리 : 현대 건설과 정주영회장에 대한 사례', 경영학연구, 제27권, 제4호(1998), pp.1091-1111
15 Budde, A, J. Child, A Francis and A Kieser, 'Corporate Goals, Managerial Objectives, and Organizational Structures in British and West German Companies,' Organization Studies, Vol.3, No.1(1982), pp.1-32   DOI
16 Child, J, 'Organization Structure, Environment and Performance : The Role of Strategic Choice,' Sociology, Vol.6(1972), pp. 1-22   DOI
17 Fiegenbaum, A. and H. Thomas, 'Attitudes toward Risk and the Risk-Return Paradox : Prospect Theory Explanations,' Academy of Management Journal, Vol.31(1988), pp.85-106   DOI   ScienceOn
18 Carroll, H.L., 'A Sociological View on Why Firms Differ,' Strategic Management Journal, Vol.14(1993), pp.237-249   DOI   ScienceOn
19 Gordon. HW., 'Left Hemisphere Dominance for Rhythmic Elements in Dichotically Presented Melodies,' Cortex, Vol.14, No.1 (1978), pp.58-70   DOI
20 Mintzberg, H., 'Strategy Making in Three Modes,' California Management Review, Vol.16, No.2(1973), pp.44-53   DOI
21 McManus, C. Right Hand, Left Hand : The Origins of Asymmetry in Brain, Bodies, Atoms, and Cultures, M.A. : Harvard University Press, 2002
22 Bakan, P., 'Hypnotizability, Laterality of Eye Movements and Functional Brain Asymmetry,' Perceptual and Motor Skills, Vol. 28(1969), pp.927-932   DOI   ScienceOn
23 Dane, F.C., Research Methods, Pacific Grove, California : Brooks/Cole Publishing Company, 1990
24 Hair, Jr. J.F., R.E. Anderson, R.L. Tatham and W.C. Black, Multivariate Data Analysis, 4th Edition, Englewood, Cliffs, New Jersey: Prentice Hall, 1995
25 Diamond, S.J., The Double Brain, Edinburgh: Churchill Livingstone, 1972
26 Galin, D., 'Implications for Psychiatry of Left and Right Cerebral Specialization,' Archives of General Psychiatry, Vol.31(1974), pp.572-583   DOI   ScienceOn
27 House, RJ, W.D. Spangler and J. Woycke, 'Personality and Charisma in the U.S. Presidency : A Psychology Theory of Leader Effectiveness,' Administrative Science Quarterly. Vol.36(1991), pp.364-396   DOI   ScienceOn
28 Miller, D. and P.H. Friesen, 'Innovation in Conservative and Entrepreneurial Firms : Two Models of Strategic Momentum,' Strategic Management Journal, Vol.3(1982), pp. 1-25   DOI   ScienceOn
29 정주영, '시련은 있어도 실패는 없다', 서울 : 현대문화신문사, 1992
30 Snell, SA, 'Control Theory in Strategic Human Resource Management : The Mediating Effect of Administrative Information,' Academy of management Journal, Vol.35 (1992), pp.292-327   DOI   ScienceOn
31 삼성경제연구소, 호암의 경영철학, 서울 : 중앙일보사, 1992
32 Ayman, R. and M.M. Chemers, ''Relationship of Supervisory Behavior Ratings to Work Group Effectiveness and Subordinate Satisfaction among Iranian Managers,' Journal of Applied Psychology, Vol.68(1983), pp. 338-341   DOI
33 Kirsch, L.J., 'The Management of Complex Tasks in Organizations : Controlling the Systems Development Process,' Organization Science, Vol.7(1996), pp.1-21   DOI   ScienceOn
34 Thompson, JD., Organizations in Action, New York : McGraw Hill, 1967
35 Guth, W.D. and R. Tagiuri, 'Personal Values and Corporate Strategy,' Harvard Business Review, (September-October 1965), pp.123-134
36 Miller, D. and C. Droge, 'Psychological and Traditional Determinants of Structure,' Administrative Science Quarterly, Vol.31 (1986), pp.539-560   DOI   ScienceOn
37 Ouchi, W.G., 'A Conceptual Framework for the Design of Organizational Control Mechanisms,' Administrative Science Quarterly, Vol.24(1979), pp.833-848
38 Garrett, S.V., 'Putting Our Whole Brain to Use : A Fresh Look at the Creative Process,' Journal of Creative Behavior, Vol.10, No.4 (1976), pp.239-249   DOI
39 Govindarajan, V., 'Strategy, Control Systems and Resource Sharing : Effects on Business-Unit Performance,' Academy of Management Journal, Vol.33(1990), pp, 259-285   DOI   ScienceOn
40 Van Horne, J.C. and J.M. Wachowicz, Jr., Fundamentals of Financial Management, Englewood Cliffs, NJ : Prentice Hall, Inc. 1995
41 Hambrick, D.C. and P.A. Mason, 'Upper Echeleons : The Organization as a Reflection of It's Top Managers,' Academy of Management Review, Vol.9, No.2(1984), pp. 193-206   DOI   ScienceOn
42 Robey, D., 'User Attitude and Management Information System Use,' Academy of Management Journal, Vol.22(1979), pp.527-538   DOI   ScienceOn
43 Wally, S. and JR. Baum, 'Personal and Structural Determinants of the Pace of Strategic Decision Making,' Academy of Management Journal, Vol.37(1994), pp.932-956   DOI   ScienceOn
44 Connor, P.E. and B.W. Becker, 'Values and Organizations : Suggestion for Research,' Academy of Management Journal, September 1975, pp.550-561
45 Bird, B., 'Implementing Entrepreneurial Ideas : The Case for Intention,' Academy of Management Review, Vol.13(1988), pp. 442-453   DOI   ScienceOn