• 제목/요약/키워드: Risk Taking Level

검색결과 155건 처리시간 0.012초

대학생의 진로자기효능감이 위험감수수준에 미치는 영향 (The Influence of Career Self-Efficacy on Risk Taking Level in University Students)

  • 김기승
    • 한국산학기술학회논문지
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    • 제13권3호
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    • pp.1054-1060
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    • 2012
  • 본 연구는 대학생의 진로자기효능감이 위험감수수준에 미치는 영향을 분석하고자 진로에 관련하여 능동적 직업탐색의 근본이 되어주는 진로자기효능감을 자기평가, 목표설정, 직업정보, 문제해결의 4개 항목으로 설정하였으며, 위험감수수준은 직업선택, 금전관리, 인간관계의 3가지 항목으로 설정하였다. 본 연구를 위한 설문조사는 2011. 11. 26.~12. 17. 까지 3주간에 걸쳐 서울과 수도권 그리고 지방에 있는 4년제 대학생을 대상으로 실시하였고 450부의 설문지를 배포하여 이 중 유효한 402명을 연구대상으로 하였다. 진로자기효능감 중에서 자기평가 항목은 금전관리위험감수수준이 높은 군이 가장 유의한 영향을 보였고, 문제해결 항목은 직업선택위험감수수준과 인간관계위험감수수준이 높은 군에서 가장 유의한 영향을 보였다. 직업정보는 위험감수수준 전 항목에서 부(-)의 영향력을 끼치며 위험감수 수준이 낮은 연구대상일수록 직업정보에 더욱 적극적인 영향력을 미친다는 연구결과가 나왔다. 본 연구는 취업을 앞둔 대학생에게 직업유형에 따른 위험감수수준이라는 개인의 직무에 대한 보다 세분화된 분석 자료를 제공하고 직업탐색에 가장 기본적인 요소인 진로자기효능감에 대한 새로운 검증이라는 데에 의미가 있다.

Effect of Motivation Type and Reward Uncertainty on Consumers' Marketing Promotion Participation

  • Zhang, Yan-Jie;Lee, Youseok;Kim, Sang-Hoon
    • Asia Marketing Journal
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    • 제19권3호
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    • pp.45-74
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    • 2017
  • The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

택시운수업 종사자 위험성향 관련 변인들의 구조적 분석을 통한 위험감행 예측 모형 개발 (A Development of Risk-Taking Behavior Forecasting Model of Taxi driver's Risk-Taking Propensity by Structural Analysis)

  • 박미소;윤효진
    • 대한토목학회논문집
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    • 제32권4D호
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    • pp.313-322
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    • 2012
  • 본 연구는 택시운수업 종사자의 위험성향을 위험감행행동과 교통 통제소재의 측면에서 분석하였다. 위험감행행동 측면의 분석을 위해 운전자의 위험감행성향의 위험감행행동에 대한 예측모형을 제시하였다. 이를 통해 운전자의 위험감행성향은 위험감행행동에 유의미한 영향을 주고 있음을 알 수 있었으며, 지각운전능력이 높고 준법의식이 결여될수록 위반행동을 많이 하는 것으로 나타났다. 둘째, 교통 통제소재(외적통제형, 내적통제형)에 따라 위험감행 수준의 차이가 있는지 다변량 분석을 통해 알아보았다. 외적통제형(External Control) 운전자의 경우 위험감행수준이 높고 내적통재형(Internal Control)의 경우 위험감행수준이 낮게 분석되어 사고책임을 귀인(歸因)하는 태도에 따라 위험감행성향에 차이가 있는 것을 볼 수 있었다. 본 연구에서 구조방정식 모형을 통해 구축한 위험감행성향과 관련된 위험감행 예측모형에서 ${\chi}^2$값은 279.7, ${\chi}^2$/df=1.55, RMSEA=.44, GFI=.911, TLI=.916, CFI=.929로 적합한 부합도를 보이고 있다.

소프트웨어 개발 프로젝트에서 수행의 지속행위에 관한 연구 : 문화적 차이의 관점에서 (A Study on Escalation of Commitment Behavior in Software Projects : The Perspective of Cultural Differences)

  • 김인재;심형섭;김종은
    • Journal of Information Technology Applications and Management
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    • 제11권2호
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    • pp.1-14
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    • 2004
  • The level of sunk cost and risk-taking theory have been offered as one explanation for the escalation of commitment behavior. This Study attempted to replicate Keil's study in Korea. Keil examined the level of sunk cost associated with the risk propensity and risk perception of decision-makers, and these factors are assessed for cross-cultural robustness using matching laboratory experiments carried out in three countries. The level of sunk cost and the risk perception of decision-makers contributed significantly to their continuous willingness to their project. Moreover, the risk propensity of decision-makers was inversely related to risk perception, and this inverse relationship was significantly more weak in Korea than in Singapore. These results show that the sunk-cost effect exists across cultures, and that the risk-taking behaviors are partially mediated by cultural factors.

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선진 위험도 평가 기반의 건널목사고 안전관리 전략 연구 (A study on the safety management method based on the risk assessment of KORAIL's level-crossing accidents)

  • 정도원;왕종배;임재은
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.1732-1750
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    • 2010
  • Operation of KORAIL's level crossing is in charge of KORAIL. As taking over existing level crossing to KORAIL, they do not conduct risk assessments, so we do not know about any possibilities of inner risk. And present operation of safety of the level crossing is just regular checking of reaction and functions of safety equipments physically, we need to react to the changes of what's going on around of level crossing and incestigation of traffic flow and surrounding conditions more spontaneously. So, we have to prepare the strategies against accidents of level crossing cost-effectively based on regular risk assessments for sustainable safety improvements and overcome operational problems of present level crossing's safety. Here, we're going to investigate the level of safety level and present risk factors of the level crossing using risk assessments for accidents/error of the equipments to show operational strategies of level crossing based on risk assessments.

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서울지역 일부 고등학생들의 성행태 및 관련 요인 분석 (A Study on the Sexual Behaviors and its related Factors of High School Students in Seoul Area)

  • 한성현;이명선;이선희
    • 보건교육건강증진학회지
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    • 제17권1호
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    • pp.19-39
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    • 2000
  • The purpose of this study was to examine the prevalence and correlated factors of sexual behavior among high school students in Seoul A sample of 233 male and 248 female high school students were analyzed using cross-tabulation and logit regression models. Correlated factors examined include type of school, level of mothers education, perceived living status of family, whether family has two parents or not, and whether students have ever lived away from the family, whether students received reproductive health education at school and whether they have friends with sexual experience, whether students have ever smoking and alcohol drinking. The prevalence of alcohol drinking was 73% among boys and 55% among girls and the prevalence of smoking was 64% of boys and 40% of girls, whereas the prevalence of sexual activity was 27% among boys and 15% among girls. Risk taking was more prevalent among boys than among girls. Multiple risk taking behavior was common for both boys and girls. Students who did not have two parents were more likely to engage in risk taking behavior than those who had two parents. For both boys and girls, the factor that affects their own sexual activity most was having a friend who was sexually active and having an experience of living away from their family also increases the odds. For girls, the factor that affects having experience of alcohol drinking and smoking. Receiving reproductive health education at school had no effect on students sexual behavior. Much higher risk taking behavior with sexual behavior among students in Seoul implies that the overall prevalence of risk taking behavior among high school students was likely to rise as South Korea continues its modernization. In-school and community health education programs need to be modified to be effective in protecting students from risk taking sexual behavior.

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Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh

  • RAHAMAN, Md. Atikur;LUNA, Kaniz Fatema;PING, Zhao Lin;ISLAM, Mohammad Saiyedul;KARIM, Md. Mobarak
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.689-695
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    • 2021
  • In the current technology-driven era, Small and medium enterprises (SMEs) have been deemed as one of the leading and prominent drivers of sustainable economic progress in emerging and developing economies such as in the Bangladesh context. Hence, it is of significance to understand what might fuel accelerating performance of SME business as increased SME performance will bring about more sustainability and strong development of SME sector within the country, through which more employment is anticipated to be generated. Therefore, the current study examines the impact of three factors: risk-taking, innovativeness, and proactiveness on SME performance in Bangladesh. The study has gathered data from SME entities in Dhaka city of Bangladesh, by applying a non-probability sampling strategy. 250 SME owners were contacted to act as respondents and finally, 180 SME owners fully completed the survey questionnaire, indicating that the final sample size is n=180. SPSS is used as a purpose of testing the hypotheses by considering a 5% significance level as acceptance criteria of the hypothesis. Hierarchical regression analysis was run to understand the impact of control variables and independent variables on SME performance and found that age of business, risk-taking, innovativeness, and proactiveness have an important impact on SME performance in Bangladesh.

Entrepreneurial Orientation of Technology Spin-offs Created by University Faculties and Institute Researchers in Korea

  • Seo, Haeng-A;Han, Jung-Wha;Cho, Nam-Jae
    • 디지털융복합연구
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    • 제7권1호
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    • pp.157-164
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    • 2009
  • This research focuses on entrepreneurial orientation(EO) of technology spin-offs as they are expected to reduce the gap between their technology and the market. Entrepreneurial orientation is an organizational activity or process that redistributes or combines resources in an innovative way and takes risk to create new values. It helps improve the level of organizational innovation to deal with uncertainty. An empirical study was performed to analyze the EO of spin-offs established by members of university faculties and research institutes in Korea. Antecedent variables to EO are hypothesized to include public policy for university faculty members and researchers at research institutes, the relationship with incubating organizations, and the level of social networking with other firms. The EO and technological performance relationships are also hypothesized. Data from a total of 121 spin-off organizations were collected and a series of multiple regressions were performed. The performance variable included both technological performance, such as the number of newly marketed products and new technology and subjective performance, such as the level of satisfaction with sales amount and profitability. Several important conclusions were drawn from this study. First, while government policy is not related to EO, the policy of a university or a research institute has a significant effect on the level of innovativeness. Second, a high percentage of human resources applied at the incubating organization results in a negative effect on risk taking. The level of cooperation with the incubating organization too is not related to Entrepreneurial Orientation. Third, the intensity of cooperative networking with other firms has a significant effect on risk-taking. Network relationship with government related organizations is not related to Entrepreneurial Orientation. This study analyzes the importance and role of policy of the university and research institute and networking with other firms to improve EO. It also suggests that a high composition of human resources at the incubating organization has a negative relationship with EO.

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건설업 위험성평가 적용사업장 종사자 안전보건 인식도 조사 연구 -사업장책임자 및 관리감독자를 중심으로- (A Study on the Research & Analysis of the Health and Safety Managing's Understanding on the Applied Construction Work Site Risk Assessment - Focus on Site Manager & Manager -)

  • 최수환;김치경
    • 한국안전학회지
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    • 제27권4호
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    • pp.62-67
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    • 2012
  • Risk Assessment, a basis of health and safety management system, is an calamity prevention activity which regularly measure the level of a risk to passively improve potential hazard. A problem, the assessment not being improved to be applied to the construction work site where requires diversity and complexity, causes the assessment to be inefficient to bring quality results. A study on the investigates and compares the surveyed degree of recognitions of workers who works in companies executing the risk assessment By the investigation and comparison, it is expected to bring the better solution for early and efficient application for those companies which are not taking the risk assessment.

건설업 위험성평가 적용사업장 종사자 안전보건 인식도 조사 연구 -사업장책임자 및 관리감독자를 중심으로- (A study on the Research & Analysis of the Health and safety Managing's Understanding on the Applied Construction work site Risk Assessment - Focus on Site manager & manager -)

  • 최수환;배준태;이연수;김치경
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2012년 춘계학술대회
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    • pp.1-11
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    • 2012
  • Risk Assessment, a basis of health and safety management system, is an calamity prevention activity which regularly measure the level of a risk to passively improve potential hazard. A problem, the assessment not being improved to be applied to the construction work site where requires diversity and complexity, causes the assessment to be inefficient to bring quality results. A study on the investigates and compares the surveyed degree of recognitions of workers who works in companies executing the risk assessment By the investigation and comparison, it is expected to bring the better solution for early and efficient application for those companies which are not taking the risk assessment.

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