• International Journal of Advanced Culture Technology
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• v.5 no.4
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• pp.20-25
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• 2017

Although the $6^{th}$ industry of agriculture, the subject of this research, is a policy that is implemented nationwide, the result or its performance can vary depending on judgment and basic plan of the local government concerned. To overcome this, support of the central government and provincial governments is important, but each rural family, rural area or management unit also has to grasp the reality fast and overcome it through voluntary participation. In addition, local governments of the nation should operate this project efficiently by implementing required support and policies in each field. Local governments should also promote revitalization of local economy by providing help to rural families and management units that implement the $6^{th}$ industry of agriculture through expert consulting, matching of funding paths, and deregulation.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.119-130
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• 2020

The proportion of non-farm income among farm household income is over 40%, with the main source coming from the sixth industry. While it is important to understand consumers' preferences to revitalize the sixth industry, the majority of research is focused on producers. Therefore, this study used an Ordered Logit Model to analyze consumer awareness and satisfaction with the 6th industry. As a result, first, the analysis showed that awareness of the sixth industry was generally low, and that the perceptions of gender and regions were different. Second, there were various ways to learn about the sixth industry through media reports, portal searches, and SNS. Third, factors affecting the recognition of the sixth industry were shown to have statistically significant effects on demographic and sociological variables such as age, marriage type, occupation, residential area, and income. This study is the first to analyze the awareness and satisfaction of the sixth industry from the consumer's point of view focusing on its revitalization.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.117-142
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• 2020

The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.

• Korean small business review
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• v.41 no.1
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• pp.1-28
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• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.

• Journal of Navigation and Port Research
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• v.36 no.6
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• pp.507-512
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• 2012

Korea is the 5th Maritime Power in the world, especially, Busan Metropolitan City is the 3rd Marine City, which has the largest Container port facility and logistic system in the world. However, Busan Citizen's maritime consciousness does not reach that level. This study points out the problems, which are insufficiency of linkage among maritime education institutes, uniformity of ocean education programs, incomplete ocean education system, inadequate management of ocean education programs and shortage of professional instructors. To solve these problems, it is necessary to develop the ocean education modules, establish the ocean education course and put into formal education course to maximize the education effectiveness. This is for the improvement of the reputation as a Marine City Busan, construction the hydrophil culture and propagation of ocean culture.