• Strategy21
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• s.38
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• pp.221-249
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• 2015

The Royal United Services Institute(RUSI) was founded in the middle of the 19th century in Britain. It was developed through 'Naval Historical Revitalization Movement' in that time. Many celebrities and people who were interested in the Navy participated in the activities of the RUSI. For example, the forums and lectures were held by prestigious persons, like Sir Garnet Wolseley and the Duke of Cambridge. It also became the milestone for guiding the flow of the Royal Navy's thought with the Naval Intelligence Department and the Naval Records Society. The forum of the RUSI was the place for debating naval hot issues. The journal of the RUSI was the space for suggesting an idea and gathering public opinions for developing Britain's sea power. Therefore, the RUSI was the public sphere for the Royal Navy in the 19-20th Century. And especially, the paper prize contest of the RUSI was the culmination of the RUSI's activities for the Royal Navy. Naval prize essays gave messages to the Royal Navy about the changing situation of European naval powers. Also, they made many meaningful debates for the Royal Navy to overcome the difficult situations in that time. Those essays were reflecting the issues of the Royal Navy and leading the way for getting over it. Besides, some people appeared through the contest and they played important roles for making the contingency and planning the war. The contest reflected the past, anticipated the future, and selected the talented persons to shape the future. This developing aspects of the RUSI could apply to the Korea Institute for Maritime Strategy(KIMS). The KIMS already carries out the role of the RUSI very similarly. If the KIMS changes to the way for open-door policy to more people, it will work more efficiently for their goal. In this respect, the messages of the RUSI will be very useful for improving the activities of the KIMS.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.149-168
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• 2011

The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.25-53
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• 2001

Two of most important industries in Changwon, the distribution industry and the construction industry have been threatened by the recent economic downturn. Rehabilitating plans for traditional markets tend to focus on renovation of facilities rather than on the managerial solution. Traditional market plays vital roles as a social safety net and a source of development of regional economy. Modernization of facilities and differentiation of business areas are two most important issues for the revitalization of the traditional market. Traditional markets should adopt a strategy which can make a difference in characteristics of the market, regional culture, regional industry and consumer behavior of the region. Purposes of this study are: first, to understand characteristics of traditional markets in Changwon, second, to draw implications for administrative and financial supports for traditional markets in Changwon.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3446-3451
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• 2011

Nowadays, industry clusters have been considered as critical factors for regional competitiveness and economic revitalization. It should be important to evaluate strategic positioning and establish competition strategies for Korean industry clusters. I proposed strategic positioning, identified problems, and established strategic directions by analyzing potential attractiveness based on growth and productivity and retained capabilities of proximity, networks, correlation and revenue increase for 7 regional industry clusters. In addition, I analyzed best practices of global industry clusters to provide implications on establishing competition strategies.

• Korea Trade Review
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• v.46 no.6
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• pp.39-54
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• 2021

This study comprehensively reviews the research conducted until recently in order to derive realistic alternatives in consideration of local industries. The case analysis was performed on a competitive port of similar size, and strategies and revitalization measures were suggested in consideration of the conditions of Gunsan Port. Literature review focused on papers and major reports. The case of similar size were analyzed for Daesan port, Boryeong port, and Mokpo port. In order to find strategies to revitalize the regional port logistics industry behind Gunsan Port, the recent opportunities and threat factors of Gunsan Port were derived. In order to foster the regional port logistics industry with Gunsan Port as its main base, this study proposes a three-step development strategy. It is necessary to increase the effectiveness of the public-private joint port sales and maintain the incentive system, but use it as a means to strengthen the competitiveness of Gunsan Port. Since the possibility of opening various routes is not high due to the conditions of Gunsan Port, various business models can be devised to link the currently opened routes. Start-up in the logistics field can stand out if they provide predictive data or provide consulting services by securing and analyzing logistics data, not directly providing logistics services.

• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.243-259
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• 2008

To support business services interoperation, the BSD (Business Service Document), which is an extension of the Web Service Description Language (WSDL) the web service specification of the World Wide Web Consortium (W3C) was designed. The WSDL presents comprehensive standards for the interoperability of software components and W3C delegates extensions of WSDL to the users for their own purposes and objectives. In this article, BSD Creator, which can generate well-formed and valid BSDs, was designed and implemented. Also, the BSD Operation Pilot System where service providers can publish BSD specification documents and service users can search for services, was implemented and presented. BSD Creator and the BSD Operation Pilot System, which are the outcomes of this study, were assessed for their quality and usefulness using ISO/IEC 9126. The outcomes of this paper will be the basis on which industry groups can construct a Business Services Interoperation System, and are expected to contribute to the revitalization of business service interoperation.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.35-45
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• 2009

Domestic ASP (Application Service Provider) market has been dramatically enlarged under government supports for last 10 years. However ASP industry recently has been troubled for poor performance and market saturation. In this paper, firstly I derive core service groups through using BCG matrix for ASP market size and growth rate and secondly generate major critical success factors using focused group interview for selected core service groups. Finally I would like to propose a direction of ASP industry revitalization based on above critical success factors and transition strategy to SaaS (Software as a Service).

• Journal of the Korea Safety Management & Science
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• v.14 no.2
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• pp.237-243
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• 2012

The more the satisfied customers increases in customer satisfaction survey, the more the company has difficultly in improving the customer satisfaction. In addition, the effectiveness of practical application of customer satisfaction survey decreases due to its constitution limitation on its data analysis. To overcome these problems, it is necessary to develop a new method to identify the strategy meanings and find the dissatisfied factors of satisfied customers using the satisfied customers reclassification. This study focuses on the satisfied customer segmentation using Latent Class Analysis. The case study shows that the satisfied customers are divided into three subgroups using Latent Class Analysis and we draw meaning results such as satisfaction and dissatisfaction factors through analyzing each group. This study is expected to play the role as the groundwork for the revitalization of customer satisfaction survey.

• Journal of Information Technology Applications and Management
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• v.29 no.4
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• pp.1-16
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• 2022

This study analyzed the policy dilemma for ICT SMEs venture companies that changed after COVID-19 based on the results of the cognitive map analysis for ICT SMEs venture policies. First, as a result of analyzing the cognitive map of ICT SMEs venture companies that have changed since COVID-19, ICT venture companies are expanding support for ICT venture companies due to the threat of COVID-19. However, in order to convert COVID-19 into an opportunity factor, it also shows a policy direction to achieve innovative growth by creating a new market through non-face-to-face industry revitalization based on digital transformation (digital new deal). As a result of the study, the policy measures of supporting DNA-centered convergence innovation technology, digital transformation (digital new deal), fostering ICT startups (K-Global project), and expanding support for ICT SMEs did not have a policy dilemma. However, although many support has been expanded for ICT SMEs due to COVID-19, it is difficult to find and foster ICT start-up companies, and globalization problems are occurring due to the decrease in exports to COVID-19, making it difficult to create new markets. There is a negative (-) perception of causality that ICT SMEs venture companies may face risks as jobs decrease and innovative growth cannot be led to the revitalization of the non-face-to-face industry. Therefore, it was found that both the flow of causal relationship between the expansion of support for ICT SMEs and the high growth of ICT SMEs is not + and has a policy dilemma in part.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.147-159
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• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.