• Smart Media Journal
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• v.13 no.1
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• pp.76-85
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• 2024

This study examined the Presence experience, resulting effects, and re-viewing intentions of visitors to experiential exhibition content. For this purpose a survey was conducted targeting 246 visitors to experiential exhibition content based on Hyecho's travel story and SilkRoad cultural heritage. As a result of the survey, understanding and interest in the content material and similar exhibition viewing experience did not affect Presence experience. In addition the higher the Presence experience of exhibition content, the greater the awareness and emotion that is the effect of Presence. And among the effects of Presence, emotion had a positive effect on revisiting intentions. Therefore, it was confirmed that future experiential exhibition contents require planning, production, and exhibition that allow users to experience Presence.

• Journal of Distribution Research
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• v.12 no.1
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• pp.85-104
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• 2007

The basic purpose of this study is to investigate service quality and relationship quality affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(service quality${\rightarrow}$relationship quality${\rightarrow}$customer's revisiting intention) and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit traditional markets. For this study, data were analyzed by SPSS and AMOS 5.0. Data were gathered from 209 respondents in the Korean traditional market. This research proposed 6 hypotheses on 5 latent variables and tested through structural equation modeling. 5 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model. and the result was successful. The results of the study indicate that service quality is properly modeled as an antecedent of relationship quality and revisiting intentions. We also discussed managerial implications of the study and its limitations.

• The Korean Journal of Food And Nutrition
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• v.20 no.4
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• pp.509-515
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• 2007

The purpose of this study was to determine the service quality satisfier and dissatisfier factors of family restaurants in Korea by using a qualitative research method, the critical incident technique(CIT). The CIT helps researchers find new factors or attributes by grouping key issues and categorizing common factors from the raw data, critical incidents which critically satisfied or dissatisfied customers. The respondents must describe the incidents in details. There are many previous studies on the attributes related to service qualities, selections, and revisiting intentions and the relationships between the attributes. These studies offer many insights for general trends and directions for managing service qualities, but not how to improve service quality practically. It is difficult to know specific service quality factors especially influencing Korean customers because the factors come from previous research and not from the respondents themselves. Therefore, this research categorized key satisfier and dissatisfier factors from 402 critical incidents described by 261 respondents into 5 groups and 33 subcategories. Real cases and examples are also explained that either critically satisfied for dissatisfied customers at family restaurants.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.196-204
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• 2019

The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.83-95
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• 2023

The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction

• Korean journal of food and cookery science
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• v.17 no.6
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• pp.571-582
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• 2001

The purpose of this study was to identify important selection attributes of customers for dining at family restaurants, and the determinant and predicting factors in customers' intentions of revisiting. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. A total of 124 questionnaires were used for analysis among 300 distributed. Multivariate analysis(factor and regression analysis) was performed for 19 selection attributes measured on a five-point scale. A four-dimensional structure(harmonized decoration consistent service, valuable food, and attractive facility) was established from 19 selection attributes. The results of the study showed that three dimensions were significantly related with the customer's intention of revisiting. The dimension of consistent service had the greatest impact on customers' choice. It was clear that a family restaurant manager's emphasis on only one dimension to attract customers might not be as effective as applying a multi-dimensional strategy.

• Journal of Fashion Business
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• v.20 no.6
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• pp.19-31
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• 2016

Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.107-118
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• 2024

The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.