• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.205-212
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• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• Korean System Dynamics Review
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• v.13 no.2
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• pp.73-91
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• 2012

This study aims to comprehensively understand the dynamics between the factors related to service quality, satisfaction and reuse intention. The contents of the study are as follows. First, it draws the limitations of the existing studies by reviewing the literature related to the relationships between service quality, satisfaction and reuse intention. Second, it highlights the characteristics of System Dynamics as a means of overcoming their shortcomings as well as examining the dynamic mechanism of the relevant factors. Third, it explores the feedback loops of the relevant key variables and the feedback structure of the system. Lastly, it concludes with the suggestions and implications of the key research findings. This study is expected to emphasize the importance of the feedback mechanism operating around the service quality, satisfaction, and reuse intention. Further, the causal loop diagram developed can be a basic material for the diverse levels of governments as well as service providers to refer to for improving the service quality of Community Social Service Investment Program.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.3
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• pp.54-64
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• 2022

Airlines have been introducing self check-in kiosks to reduce check-in time and improve operational efficacy to increase business revenue. The domestic airlines have actively provided kiosks at airports which are expected to reduce their operating costs and enrich their passengers' travel convenience. Based on the above background, the study investigates the factors influencing intention to use the self check-in kiosks by employing the Extended Technology Acceptance Model (ETAM). The study, therefore, designed a research model by reviewing theories and studies on the relationship among information quality, innovativeness, perceived ease of use, perceived usefulness, and intention to use the kiosks. The structural equation model revealed the following. Information quality and innovativeness had a significantly positive influence on perceived ease of use and perceived usefulness; furthermore, perceived ease of use had a significantly positive influence on perceived usefulness. In addition, both perceived ease of use and perceived usefulness had a significantly positive influence on intention to use. The results indicate that the airlines should constantly develop user-friendly contents and design of the self check-in kiosks.

• Korean Journal of Agricultural Science
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• v.46 no.4
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.977-986
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• 2020

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.38-43
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• 2020

This study examines the factors affecting the usage and diffusion of mobile easy payment services which is fast growing industry recently. After wide reviewing previous research about mobile payment, Some factors are identified as the factors influencing intention to use mobile easy payment services-confidence, innovativeness, mobile self-efficacy, relative advantage- through several mediating factors- perceived ease, perceived usefulness, perceived risk. Empirical study for a research model showed confidence, mobile self-efficacy and relative advantage are effective to the intention to use mobile easy payment services via perceived usefulness and perceived risk. Based on the results of the study, some practical implication for customer retention and acquisition are suggested.

• Information Systems Review
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• v.3 no.1
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• pp.83-101
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• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.761-770
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• 2012

The purposes of the study is builded upon previous researches to investigate the relationship among store's physical environment, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 659 consumers of korea and china department stores, then used to conduct an empirical analysis. The results showed: First, the significant relationship were partially found among store's physical environment, emotional responses and behavior intention, design factor, social factor of store' physical environment both influence shoppers' positive emotions, indirectly influence shoppers' behavior intention through positive emotions, and social factor influence shoppers' negative emotions, indirectly influence shoppers' behavior intention through negative emotions. Second, the results also showed that they are different between korea and the china customer. Therefor, this study has provided a variety of theoretical and practical implications for global retailers to set up marketing strategies.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.267-274
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• 2011

The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.247-258
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• 2020

The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.