• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.315-325
• /
• 2021

This study conducted a questionnaire survey on 280 people who had experience of using mobile augmented reality-based online concerts. Using the SPSS 21.0 and AMOS 21.0 programs, the factors affecting the intention to reuse were investigated through statistical analysis(correlation analysis, path analysis, etc.). The main results are as follows. First of all, Presence and interactivity had a positive effect on flow, perceived ease of use and perceived usefulness. Flow had a positive effect on perceived ease of use and perceived usefulness. Perceived ease of use had a positive effect on perceived usefulness, and perceived usefulness had a direct positive effect on intention to reuse whereas perceived ease of use had an indirect effect on intention to reuse through perceived usefulness. In order to increase the intention to reuse of the mobile augmented reality-based online concert, it is necessary to prepare a plan to increase the level of presence, interactivity, and flow experienced by users. This study identified factors that affect the intention to reuse online concerts based on mobile augmented reality in an untact society. Therefore, it will be meaningful in that it presents the implications necessary to prepare a plan that can be efficiently accepted by consumers for the rapidly growing mobile augmented reality-based online concert.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.258-273
• /
• 2022

This study examines the effect of SNS tourism value (economic, social) and social capital (bonding, bridging) on SNS tourism satisfaction using SNS and the effect of SNS tourism satisfaction on reuse intention. In addition, in the relationship between SNS tourism satisfaction and reuse intention, a future-oriented time perspective variable was applied to investigate the moderating effect. We verified 326 people who had accommodation tourism experience using SNS. SPSS 25.0 and Smart PLS 3.0 were used to analyze reliability and validity. The study results are as follows. First, economic and social values had a positive effect on satisfaction. Second, it was found that bridging social capital had a positive effect on satisfaction, but bonding social capital had no effect. Third, satisfaction was confirmed to have a positive effect on reuse intention. Fourth, in the relationship between satisfaction and reuse intention, the future-oriented time perspective was found to have a significant moderating effect. The overall implications are presented through the research results, and it is expected that these will be used as basic data for the development plan of the tourism industry.

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.137-149
• /
• 2012

It has become a crucial issue for IT service firms how to form positive relationships with their customers in order to retain existing customers and potential customers. To address this issue, many researchers have introduced the concept of consumer relationship proneness(CRP). This present study examines if CRP is related to trust and commitment that enhance the intention to reuse. Using PLS, we analyzed 200 data collected through a survey of global electronic company members experienced IT outsourcing services. As a result, CRP has a defined impact on both trust and commitment, and relationships between trust and commitment, commitment and reuse intention have a positive effect. On the other hand, trust does not affect reuse intention. Based on these results, it presents a discussion for future research and the implications for CRP.

• Journal of Digital Convergence
• /
• v.6 no.4
• /
• pp.45-52
• /
• 2008

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

• Journal of Information Technology Services
• /
• v.13 no.3
• /
• pp.333-342
• /
• 2014

As for the dimensions of service quality, reliability, responsiveness, assurance, empathy, and tangibles are the main factors that determine the company's service quality. To improve quality of service, companies emphasize the balance among the dimensions of service quality. These emphases improve definitely customer satisfaction and intention of reusing service, while communication at customer encounters give direct affects in customer satisfaction and intention of reusing service. This study shows how communications at customer encounters affect intention of reusing service and be affected by the dimensions of service quality. It especially analyzes how IT-based communications, one of physical one, such as phones, emails, messengers, and SNSs affect and be affected. In addition, it analyzes car repair service. This research uses a factor of communications at service encounter as for intermediate parameter and analyzes how it relates to dimensions of service quality and intention of reusing service. With following research model, it will analyze how IT-based communication affects intention of reusing service and be also affected by dimensions of service quality.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.13-26
• /
• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

• Journal of the Korean Society for information Management
• /
• v.29 no.3
• /
• pp.145-167
• /
• 2012

The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.3
• /
• pp.111-121
• /
• 2015

Owing to the wide distribution of smart devices, more people enjoy online games. Previous research related to online game has mainly focused on the factors that increase users' intention to reuse and less focused on the influence of restrictions toward online game misbehavior. This study proposes a research model that considers factors that either increase or decrease the use of online games and presents the outcomes. The research results showed that: (1) Restriction policy had no impact on online game users' feelings of pleasure and arousal. (2) Restriction system had negative impact on users' feelings of pleasure and arousal. (3) In an environment where online game misbehavior was restricted, users' emotional states still had positive influence on users' intention to reuse. This research results implies that in order to lead to healthy online game environment, compared to repressive and systematic restriction methods, it is preferable to establish restriction policies that have no negative impact on users' emotional states and to change users' perception through education, so to achieve successful restrictions toward online game misbehavior without jeopardizing revitalization of online game industry.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.183-191
• /
• 2017

This study tries to explain the relationships among omni-channel service characteristics, utilitarian/hedonic shopping value, and reuse intention. We derive instant connectivity, localization, consistency, integration, privacy risk as omni-channel service characteristics from previous studies and collect data from 190 omni-channel service users. The major findings are as follows. First, localization, consistency, and privacy risk have a significant effect on utilitarian shopping value but no significant effect on hedonic shopping value. Second, instant connectivity and integration have a positive effect on both utilitarian and hedonic value. Third, utilitarian and hedonic shopping value have a positive effect on reuse intention. This study extends the scope of omni-channel consumer behaviors by focusing on multi-dimensionality of shopping value. The results of this research can provide useful implications for practitioners to build successful strategies on omni-channel service.

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.535-546
• /
• 2015

Using mobile bookstore application is increasing in accordance with the proliferation of internet and mobile devices. In this circumstances, the purpose of this study is to explore the factors regarding to mobile bookstore application quality evaluation are effecting to customer satisfaction and reuse intention. Thus information, transaction, design, communication, ubiquitous access, personalization, safety are set as a quality evaluation factor. And it is analyzed the effect of these factors to customer satisfaction and reuse intention with path analysis method. As the result, transaction, ubiquitous access, personalization, safety factors effected customer satisfaction and customer satisfaction effected reuse intention. These results show that user mainly access mobile bookstore application for purchasing book. Thus it is important for mobile bookstore operator to keep the application accessed anytime, and serve personalized information, and simplify transaction process, and intensify security for protecting personal or transaction information.