• 제목/요약/키워드: Retails

검색결과 23건 처리시간 0.019초

인구감소 고령화지역의 소매판매활동 특성 (Characteristics of Retail Sale Activities in Depopulation Aging Regions)

  • 한주성
    • 한국경제지리학회지
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    • 제17권3호
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    • pp.538-553
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    • 2014
  • 본 연구는 인구감소 고령화지역에서의 소매판매활동 특성을 고령화 정도와 관련시켜 고찰하는 것을 목적으로 한다. 분석결과 고령화 사회 고령사회는 유사한 주요 소매판매업종을 구성하는데 대해 초 고령사회는 다른 지역과 달리 주요 업종수도 적고, 업종구성도 다르게 나타난다. 이와 같은 특성에서 고령화가 심할수록 사업체당 종사자수와 인구 1인당 연간판매액은 적어지지만 사업체 밀도는 높게 나타나는데, 이는 농산어촌지역에 소매업사업체가 분산 입지하기 때문이고, 고령사회 초 고령사회에서의 노동생산성이 높은 소매구조의 배경은 사업체당 종사자수가 적은데서 기인한 것이다. 인구감소 고령화지역에서 높은 판매액의 구성비를 나타내는 종합소매업, 연료소매업, 음식료품 및 담배소매업에 대해 수급의 정도를 파악한 결과, 먼저 종합소매업은 고령 초 고령사회에서, 연료소매업은 대체로 판매액이 적은 고령 초 고령사회에서, 음식료품 및 담배소매업은 초 고령사회에서 '수급균형지역'으로 나타난다. 그리고 고령화의 정도가 높을수록 수급의 지역 간 격차는 작은데, 이는 지역 간의 구매력의 차이에서 기인한 것이다.

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쇼핑센터에서 Armature 분석을 통한 상업적 전략에 관한 연구 - 저드파트너십의 쇼핑센터를 중심으로 - (A Study on the commercial strategies through armature analysis in shopping center - Reference with shopping centers the Jerde Partnership planned -)

  • 김형중
    • 한국실내디자인학회논문집
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    • 제21권1호
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    • pp.186-194
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    • 2012
  • One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.

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The Application of SERVQUAL Distribution In Measuring Customer Satisfaction of Retails Company

  • Haming, Murdifin;Murdifin, Imaduddin;Syaiful, A. Zulfikar;Putra, Aditya Halim Perdana Kusuma
    • 유통과학연구
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    • 제17권2호
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    • pp.25-34
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    • 2019
  • Purpose - This research strives to analyze and investigate customers' perception of the dimensions of service quality at retails in Makassar Municipality of Indonesia Country. This research tries to present its results empirically, which might be helpful to prepare a strategy to improve the service quality at retail companies. Research design, data, and methodology - The research uses Parasuraman's in 1985 unmodified SERVQUAL approach. This research is conducted using a questionnaire by purposive random sampling with 150 housewives customers who are met while they are shopping. The object of the study included several retail companies such as Alfa Mart, Alfa Midi, and Indomart operating in Makassar, Indonesia, which has been serving in 2017. Analysis was conducted by quantitative descriptive analysis, measurement of variable dimensions on the questionnaire using a Likert scale, and using cartecius graph and quadrant graphs to determine the gap size of each variable. Result - This research finds that the tangible and empathy dimensions such as product layout and lighting condition should be prioritized, and the empathy dimension whose gap value is too prominent such us peak load time condition and problem-solving adjustment. Conclusion - The second priority is responsiveness dimensions, and the last priority is reliability and assurance dimensions.

미국 조지아 주 메트로 애틀랜타 한인사회의 성장과 공간적 분포 (Growth and Spatial Distribution of Korean Society in Metro Atlanta, Georgia, USA)

  • 이승철;이의한
    • 한국경제지리학회지
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    • 제14권2호
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    • pp.225-239
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    • 2011
  • 본 논문은 미국 조지아 주 애틀랜타와 인근 지역(이하 메트로 애틀란타)의 한인인구와 한인업체의 지역별 분포 및 특징을 살펴봄으로써 새롭게 부상하고 있는 메트로 애틀랜타 한인사회의 전반적인 성장과정을 파악하고자 한다. 특히 메트로 애틀랜타에 입지한 한인업체의 시기별 성장과정과 주요 지역 및 업종별 입지 동향 분석을 통해 한인업체의 공간적 분포의 특성을 파악하고자 한다. 이를 위해 애틀랜타 한인 이민의 역사를 살펴보았으며, 메트로 애틀랜타 한인업체의 입지 동향과 주요 업종별 입지 동향을 지역별로 분석하였다. 그 결과 메트로 애틀랜타 한인업체의 주요 입지는 교통의 발달, 새로운 지역의 개발, 교육 여건, 인종별 주거 비중의 변화 등으로 인해 애틀랜타 북동쪽의 외곽으로 급속히 확산되고 있음을 알 수 있었다. 이와 함께 한인업체의 주요 업종은 미국의 제도, 한인 거주민의 이주, 시장 전략 등에 따라 소매업과 음식점 및 주점업에서 부동산업과 금융업으로 전환되었고, 소매업의 입지 비중이 상대적으로 감소되었다는 사실도 밝혀졌다.

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sparse 행렬을 이용한 저항 회로망의 해석과 전산프로그래밍 (Analysis of Linear Time-Invariant Spare Network and its Computer Programming)

  • 차균현
    • 대한전자공학회논문지
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    • 제11권2호
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    • pp.1-4
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    • 1974
  • 큰 규모의 계통이나 회로망의 해석익 있어서 0이 대부분 포함되어 있는 행렬을 반전하여 해를 구하는 것은 대단히 비능룰적이다. 이러한 계통을 Sparse행렬을 이용하여 풀면 계산시간이 적게 들고 기억용량이 감소되며 둥근(round-off)오차를 줄일 수 있다. 본논문은 Sparse 행렬를 이용하여 회로망을 푸는 방법고ㅘ 전산 프로그래밍을 제공한다.

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임시·일용직 증가 현상의 원인 - 수요 측면을 중심으로 - (The Cause of Increase in the Temporary In Korea: Labor Demand Approach)

  • 김용성
    • 노동경제논집
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    • 제31권1호
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    • pp.1-27
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    • 2008
  • 본 연구는 최근 노동시장의 특정인 임시 일용직 증가의 원인을 분석하였다. 임시 일용직 증가 원인으로 기업의 수익성, 시장 변동성, 근로자의 자질에 대한 불확실성 측면에서 살펴보았다. 결과에 따르면 제조업의 경우 기업의 수익성과 건설업과 도소매업은 상품수요의 변동성과 관련이 깊은 것으로 나타났다. 한편 1990년대 이후 증가한 교육의 양적 팽창이 질적 향상을 수반하지 못한 결과 근로자의 자질에 대한 불확실성을 증가시키면서 기업은 상용직보다 임시 일용직을 선호하게 되었을 가능성도 간접적으로 확인되었다.

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Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity

  • Lee, Mi-ah;Lee, Sooyeon;Ko, Eunju
    • Asia Marketing Journal
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    • 제23권1호
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    • pp.5-27
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    • 2021
  • This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers' shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is expected to serve a subtle role in using digital signage. This study employed a scenario-based online survey. Interactive digital signage with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents and 307 useable responses were analyzed to examine a proposed model. Research model compares dual paths of motivators: the extrinsic motivation route that leads from usefulness to shopping outcome satisfaction and intrinsic motivation route that leads from enjoyment to shopping process satisfaction. Technological complexity of digital signage indirectly and negatively influences shopping outcome and process satisfaction, mediated by usefulness and enjoyment, but directly and positively affects shopping process satisfaction. In omni-channel environments, the findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.

Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Fast Distribution in Retails

  • Javanmard, Habibollah
    • 유통과학연구
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    • 제14권1호
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    • pp.7-15
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    • 2016
  • Purpose - The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and fast distribution in shahrvand chain super market in Tehran. Research design, data, and methodology - The 300 samples were from all the customers of Shahrvand chain stores. Since the present study aimed to explore the relationship between store image, customers' satisfaction, customers' behavioral intentions, and the proximity of shops to customers with considering determination for the influence of each factor, the customers of Shahrvand chain stores were randomly asked to comment on this issue. Results - Attitude to services and merchandising are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers' behavioral intentions and customers'satisfaction. The relationship between fast distribution and customers' satisfaction is significantly positive. Conclusions - Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, and it contributes to the originality or the value of the study.

여성의류 유통경로에서 의존성.권력원천.갈등 - 백화점 입점업체를 중심으로

  • 정현주
    • 한국유통학회지:유통연구
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    • 제3권1호
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    • pp.123-143
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    • 1998
  • The aim of this paper is to investigate the women's apparel distribution channel in the well-known department stores located in the central Seoul area. Since the department store has its reputation, information and enormous buying power, it is the one of the major leading retails in the women's apparel industry. In doing so, the relationship between the channel members in terms of the level of dependence, power sources and perceived conflict and manifest conflict has been studied. Particularly, based on French and Raven's power sources, position source is added. It refers to a channel member's (Merchandizer in the department store) source over another based on the expection the former (Merchandizer in the department store) will be able to allocate the location and size of the store influencing the latter's sale and profit. The key informants are the merchandizers who work in the apparel companies contracting with major department stores. Finally, of the 284 questionnaires collected, 235 are usable. The hypotheses are tested through LISREL. The results of statistical analysis support that : Dependence has a positive effect on noncoercive bases of power. Coercive bases of power have a positive effect on manifest conflict as well as perceived conflict while noncoercive bases of power have a negative effect mainly on manifest conflict. Thus, the relation between the major department stores and the women's apparel companies in there seems to have bilateral dependence rather than highly unilateral dependence.

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미국의 주택거래시장 동향과 통상정책의 향후방향에 관한 연구: 신경경제학의 관점을 중심으로 (A Study of Housing Transaction Market and Commercial Policy in United States in the Perspective of Neuroeconomics)

  • 정용균
    • 통상정보연구
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    • 제12권3호
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    • pp.267-288
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    • 2010
  • The collapse of housing market bubble in United States had a considerable impact on the world economy. The collapse of housing market bubble in United States generates the global financial crisis at the worldwide level. The housing market bubble question the efficacy of fundamental proposition of orthodox economics based on the rationality of human choice. According to neuroeconomics and neuroscience, emotion and affect play the important role in purchasing the commodity in retails market. On the basis of the neuroeconomics, this study focuses on the role of affect and emotion in the purchase of subprime loan in United States. Robert Schiller suggests that one of the causes of housing market bubble is the contagion effect of human belief in the society. The structure of this paper is as follows. First, this study investigates the mechanism of human brain and role of various neurons to influence the human behavior in the purchase of house in United States, such as Dophamine neuron and mirroring neuron. Second, this study shows the possibility that the mirror neuron might explain the contagion of human belief in housing transaction market. It can be a seed of housing market bubble. Furthermore, this study show the implications of neuroeconomics is suggestive to the negotiation process in commercial policy in United States.

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