• 융합경영연구
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• 제11권1호
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• pp.21-30
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• 2023

Purpose: As one of the ongoing studies on the distribution industry, the purpose of this study is to identify the research trends on online shopping so far to propose not only the development of online shopping companies but also the possibility of coexistence between online and offline retailers and the development of the distribution industry. Research design, data and methodology: In this study, the English abstracts of 645 papers on online shopping registered in scienceON were obtained. For the analysis through BERTopic and LDA using Python 3.7 and identifying which topics were interesting to researchers. Results: As a result of word frequency analysis and co-occurrence analysis, it was found that studies related to online shopping were frequently conducted on factors such as products, services, and shopping malls. As a result of BERTopic, five topics such as 'service quality' and 'sales strategy' were derived, and as a result of LDA, three topics including 'purchase experience' were derived. It was confirmed that 'Customer Recommendation' and 'Fashion Mall' showed relatively high interest, and 'Sales Strategy' showed relatively low interest. Conclusions: It was suggested that more diverse studies related to the online shopping mall platform, sales content, and usage influencing factors are needed to develop the online shopping industry.

• Asian Journal of Business Environment
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• 제5권1호
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• pp.27-35
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• 2015

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

• 한국산학기술학회논문지
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• 제18권11호
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• pp.151-157
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• 2017

최근 유통산업에서는 Future Store(미래형 매장)를 통해 효율적인 매장운영과 차별화된 고객 서비스를 창출하고 있다. 이러한 매장의 지능화는 IoT 등의 기술을 활용하여 적용되고 있으며 이로 인한 업무 프로세스의 개선을 통한 효율적인 매장운영과 고객의 쇼핑 편리성을 제공하기 위한 서비스 개발에 초점이 맞춰져 있다. 이러한 유통산업에서의 추세의 변화는 국내 유통업계에 이미 발전기를 거쳐 성숙기로 접어들고 있다는 의미이기도 하다. 미국 및 유럽 등 유통산업이 먼저 성숙한 국가의 경우에서도 최근의 추세는 운영의 효율성과 고객서비스를 극대화하는 방향으로 가고 있는데 가장 큰 이유는 이미 수많은 유통업체들이 포화상태에 이르러 경쟁에서 살아남기 위함이다. 본 논문은 유통 매장의 고객의 상품주문 후 수취 서비스의 자동화와 효율화를 위한 드라이브 스루 서비스에 대한 연구로서 고객이 구매하고자하는 상품을 주문하면 피킹 스케줄링 에이전트를 통해 적시에 상품 패킹 및 피킹 처리를 한다. 이후 고객이 매장 주차장에 입장하면 입장 정보와 파킹 위치를 파악하여 고객에게 신속하게 상품을 전달할 수 있도록 지원하는 서비스이다. 이를 위해 서비스 시스템 구성, 서비스 프로세스, 소프트웨어 에이전트에 의한 상품 피팅 스케쥴링 기법 및 주문상품 수취 및 확인 프로세스를 제안한다. 제안한 서비스는 유통매장 드라이브 스루 시스템, 유통매장 배송 시스템, 유통 물류 디지털 피킹 시스템, 실내외 대형 주차관리 시스템에 적용가능하며, 유통매장의 IoT 기술 적용을 통한 한 차원 높은 고객 서비스를 제공할 수 있는 장점이 있다.

• 유통과학연구
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• 제12권4호
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• pp.23-30
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• 2014

Purpose - The purpose of this study is to analyze the efficiency of retail businesses by dividing domestic retailers into discount stores, super supermarkets (SSMs), and department stores. It suggests retail-business investment strategies by using data environment analysis (DEA) to analyze how input elements such as store area, parking lot area, number of employees, and sales management expenses for the convenience of customers positively affect business performance measurements such as sales and visiting customers per day. Research Design, Data, and Methodology - The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU). The study included 19 companies (five discount store DMUs, ten SSM DMUs, and four department store DMUs). Because the business elements and sizes of retail store DMUs used in this analysis are different, average per-store input and output variables were used. Data were collected from "The Yearbook of Retail Industry in Korea (2012)." DEA analysis was used to determine differences in efficiency among discount stores, SSMs, and department stores in terms of the business elements of each retail business. It was also used to determine what business elements were excessively invested in by comparing and analyzing efficiency by business elements using SPSS software's ANOVA (Analysis of Variance). Results - The CCR and BCC efficiency analysis found that the efficiency of discount stores is low. We believe that the saturation state of discount stores is a major factor. The ANOVA analysis confirms the VRS hypothesis with a statistically significant difference among the three groups, based on an analysis confidence interval of 95%. CRS and SE were not found to be significantly different among the three groups. As for the post hoc test, which concretely shows differences by group, the Scheffe's multiple comparison analysis test found the average differences between group 1 (discount stores) and group 2 (SSM) to be statistically significant. Conclusions - The DEA efficiency analysis implies that investment in input elements, including store area, parking lot area, and sales management expenses, were excessive in the case of discount stores, while SSMs need to invest more in promotion activities such as gifts, events, and coupons for customer management. Department stores have found that small companies invest excessively in input elements. Department stores need to invest in differentiated shopping mall complexes. This study was limited in acquiring statistical data; various input variables which might have shown more secure customer management and promotional expenses could not be applied. As the study was limited in various aspects of the efficiency analyses because financial analyses of the companies and of causal relationships, including satisfaction and loyalty of visiting customers, were not done, these aspects will be examined in the next study.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.533-543
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• 2021

The purpose of this research is to examine and analyze the effect of Relationship Marketing on service quality and customer loyalty, especially in the context of the retail industry. In retail industry, Relationship Marketing is the key to increase and maintain a large pool of customers. This research was conducted in North Sulawesi Province with a sample size of 155 supermarket customers. The sampling technique used for the study is the purposive sampling. Data was analyzed using SEM based on GeSCA components. The results showed that Relationship Marketing had a significant positive effect both on service quality and customer loyalty. The commitment, communication, conflict handling, and competence play an important role in improving service quality which ultimately makes customers loyal. In addition, the relationship between service quality and customer loyalty, also has significant positive findings. These findings are in line with the concept of SERVQUAL and The Commitment-Trust Theory. The implication of the managerial research is that supermarket managers in North Sulawesi must focus and emphasize more on the Relationship Marketing dimension especially in terms of commitment, communication, conflict handling, and competence. Once these factors can be met, the quality of service will increase, and it causes an increase in customer loyalty to shop more at the supermarket.

• 유통과학연구
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• 제18권2호
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• pp.69-77
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• 2020

Purpose - This paper is aimed to analyze the effects of the mandatory closing regulation targeting large retailers, which has been implemented since 2012 to protect small retailers. We examine the changes in consumers' choice of retailers and their purchasing patterns of agri-food following the implementation of such regulation. Research design, data, and methodology - Household spending patterns were identified through the historical data of household food purchase, consumer panel provided by the Rural Development Administration. Clustering was employed to determine the household spending patterns. Moreover, the different household spending patterns before and after the regulation were comparatively studied. The patterns of consumers' choice of retail stores and shopping baskets by the type of retailers, derived from the respective datasets before and after the regulation, were compared to analyze the effects of the regulation. Results -After the regulation, some consumers who used to shop at large retailers before the regulation changed their shopping places to small retailers. However, the product categories that consumers had mainly purchased before the regulation were rarely changed even after the regulation. Conclusions - Although the regulation helped migrate some of the consumers to small retailers, the regulation seemed to have failed to stimulate consumers to purchase the goods, normally bought at large retailers, from traditional markets. In other words, traditional markets are not effective substitutes for regulation-affected retailers.

• 유통과학연구
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• 제3권2호
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• pp.77-99
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• 2005

In the business environment which enclosed the domestic small and d medium distribution industry, and a business sign of recovery, reduction of income, job insecurity, and a national pension an aging society - positive exhibition of the large-sized store in comparison with the low personal consumption depended uneasy and deregulation, and consumer needs progress of individualization diversification it is ultimately faced with a difficult situation. Therefore the seen research examine the various range of a circulation policy through precedence research. It is going to consider and see the influence which the circulation regulation means of the purpose of large-sized store regulation and a major power is compared, and regulation.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2010년도 춘계학술대회
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• pp.360-364
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• 2010

FC(Food Culture) 사업은 음식종류의 다양성과 재료의 신선도 유지를 위하여 개별적인 유통 업무를 수행하고 있다. 재료의 신선도 유지를 위한 신속성, 음식의 매출액과 재료비, 인건비, 경비 등의 집계에 대한 정확성이 부족하여 결산에 문제점이 있다. 본 논문에서는 FC사업의 유통에 대한 ERP를 구축하고 매출과 원가의 요소를 집계하여 사업장 단위의 매출액에 대비한 재료비, 인건비, 경비 등 요소를 회계 집계하고, 또한 유통 물류 구매를 위한 발주와 낙찰된 물류품의 계약과 결과 값으로 예측 Simulation을 연구한다. 사업장 단위에서 마감되면 시도단위와 전국단위의 전체 자산 및 손익계산을 가능하게 하는 ERP를 연구한다. 본 논문 연구를 통하여 FC사업 ERP 발전과 물류 유통 산업에 기여하게 될 것이다.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.175-193
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• 2010

본 연구는 한국 유통산업의 현황을 파악하고 국민경제적 파급효과를 분석하기 위해 이루어졌다. 한국의 유통산업은 GDP에서 8%내외의 비중을 차지하는 산업이며 최대의 고용처로 전체 취업자수에서 15%대의 비중을 점하고 있는 것으로 밝혀졌다. 그렇지만 주요 선진국에 비해 고용 비중은 유사하지만 GDP에서 차지하는 비중이 낮아 이를 향상시켜야 하는 과제가 있는 것으로 나타났다. 유통산업의 국민경제적 파급효과를 분석하기 위해 유통산업을 도소매업으로 파악하여 산업연관분석을 실시하였다. 산업연관분석을 통해 유통산업의 생산유발효과, 부가가치유발효과, 취업유발효과, 고용유발효과, 산업간 연쇄효과를 파악하고자 했다. 이를 달성하기 위해 유통산업의 산출이 자신에게 미치는 효과를 제외하는 외생화기법을 사용하여, 경제내 타부문에 대한 기여도를 도출하였다. 그리고 실증자료를 기반으로 유통산업이 자체에 미치는 직접적 효과와 타산업에 미치는 간접적 효과로 구분한 총효과도 분석하였다. 산업연관분석 결과, 유통산업은 높은 생산유발효과, 높은 취업유발효과, 높은 고용유발효과를 갖는 것으로 나타났다. 그리고 유통산업은 부동산 및 사업서비스, 운수 및 보관 부문 산업에 높은 생산유발효과 및 부가가치유발효과를 파급하는 것으로 나타났다. 산업간 연쇄효과 분석결과로 유통산업의 전방연쇄효과를 나타내는 감응도계수는 1보다 크고 후방연쇄효과를 나타내는 영향력계수는 1미만인 것으로 파악되었다. 후반부에 본 연구의 정책적 시사점, 한계에 대해 제시하였다.

• 패션비즈니스
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• 제16권2호
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• pp.12-26
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• 2012

Fashion industry characteristically goes through many steps to manufacture and to retail apparel products. Complex inter-industry channels with many intermediaries in fashion industry provoked many problems regarding recognizing customer's need, delivering time, flexibility, and inventory control. Therefore, the purposes of this study were to investigate the differences between apparel manufacturing and distribution process in SCM success factors and performances, and to investigate how SCM success factors affect on performances. Questionnaire was developed and distributed to apparel industry. The returned 116 questionnaires were analyzed by Cronbach's alpha for internal validity, factor analysis, t-test, and regression analysis with SPSS14.0. The results of this study were as follows: There was significant difference of SCM success factors between apparel manufacturing and distribution regarding process standardization and integration. There were significant differences of SCM performances such as reaction for customer, flexible management, cost minimization, and maximized asset utilization which distribution was higher than apparel manufacturing process. In apparel manufacturing, SC strategic relation, and integrative management influenced upon reaction for customer of SCM performances. SC integrative management influenced upon cost minimization. SC integrative management influenced upon maximized asset utilization. In distribution, SC strategic relation, and activated support for SCM influenced upon reaction for customer of SCM performances. SCM specialization, credible relationship among supply chains, activated support for SCM, and SC integrative management influenced upon cost minimization. SCM specialization, credible relationship among supply chains, and SC integrative management influenced upon maximized asset utilization.