• 한국조리학회지
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• 제8권3호
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• pp.57-72
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• 2002

The purpose of this study is to compare the quality of service between successful and unsuccessful traditional Korean restaurants, We utilized the 7Ps (product price, promotion, participants, physical evidence, process) theory applied in a previous study (B.H. Booms & M.J. Bitner, 1981). We analyzed the collected data in order to compare the 7P's performances between successful and unsuccessful restaurants. The results this study show that successful statistically significance that prosperous restaurants are affected by other 6Ps except promotion. The results suggest that the most Korean restaurants did not pay enough attention to promotion comparing to European and American restaurants. Thus, Korean restaurants are required to take more interest in promotion to get competitive advantages in the future.

• 한국식생활문화학회지
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• 제27권6호
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

• Journal of Nutrition and Health
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• 제47권6호
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• pp.475-483
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• 2014

본 연구는 지역사회의 식환경 측정에 대한 시도로, 우리나라 일개 지역의 음식점의 분포와 접근성을 도시지역과 농촌지역으로 나누어 살펴보고, 우리나라 식생활의 특성을 반영하는 한식 음식점과 비한식 음식점의 분포와 접근성에 대해서 살펴보았다. 도농통합시에 해당하는 경기도 일개 시의 도시지역 2개 동과 농촌지역 1개 면을 대상으로, 해당지역에 위치한 음식점의 위치 정보를 수집하였고, 한국표준산업 분류체계에 따라 한식 음식점과 비한식 음식점으로 분류하였다. 조사 대상지역의 일부 거주자를 선정하여 대상자의 거주지를 기준으로 GIS 분석을 통해 단위구역 당 음식점의 밀도와 가장 가까운 음식점까지의 거리를 산출하였다. 그 결과, 도시지역이 농촌지역에 비해 음식점의 밀도가 높고, 음식점의 상권이 거주지를 중심으로 집중적으로 분포하는 것을 확인할 수 있었다. 또한 도시지역은 한식 음식점보다 비한식 음식점의 접근성이 좋았던 반면, 농촌지역은 한식 음식점이 비한식 음식점보다 접근성이 좋았다. 본 연구는 최근 여러 분야에 접목되고 있는 GIS를 식환경 분야에 처음 도입하여 우리나라 지역사회의 외식환경의 현황을 파악한 연구로서 의의가 있으며, 추후 외식환경과 개인의 식생활의 연관성을 파악하기 위한 후속 연구가 필요할 것으로 사료된다.

• 한국조리학회지
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• 제12권3호
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• pp.17-31
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• 2006

There have not been the best method for improving the management system of an enterprise. Its management system must be changed according to new environment. Therefore, the food service industry had to accept outsourcing strategies to reduce cost and construct the core-capability of enterprise. In this respect, we studied the introduction and the satisfaction in outsourcing strategies for family restaurants, including a post of enterprise, decision on the supply-enterprises, contract preparation, cost of outsourcing, recontract items and outsourcing result estimation. The results of this study were as follows; First, 90.5% of managers for 7 family restaurants felt that outsourcing is needed. Second, the post of the outsourcing for 7 family restaurants was from 1 to 8; supply for raw food material, cleaning and equipment repair. The introduction of outsourcing for 7 family restaurants started in 1995 and it had constantly made progress up to 2003. Thirdly, the advantages of the outsourcing for 7 family restaurants were increase of benefit, improvement of controllable-power for family restaurants and improvement of employees' satisfaction. Fourthly, 42.9% of managers were satisfied and 4.8% of them were not satisfied. 36 to 40 year old vice-managers were very satisfied with the result of the outsourcing. Fifth, 90.5% of family restaurant managers found the outsourcing to be needed and especially managers in their late thirties realized the outsourcing.

• 한국조리학회지
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• 제10권1호
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• pp.153-166
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• 2004

This study analyzed the positioning of family restaurants by image factors, as a result, customers divided into 5 groups from 7 restaurants. All customers realized similar images from subject restaurants, which told that those restaurants are within an intense competition. Strong points of each restaurant are as follows by factors; Outback and TGIF was confidence, Sizzler and Outback was response, Outback and Skylark was type, Bennigan's and TGIF was reliability, Bennigan's and Outback was reactivity. Weak points each restaurant are as follows by factors; Bennigan's and TonyRoma's were confidence and response, TonyRoma's and Marche was type, Sizzler and TonyRoma's was confidence, Sizzler and TonyRoma's was reactivity. The analysis on each restaurants' images by factors told that response and reactivity were above the average, confidence and reliability were around the average, type was the lowest value. It told that customers didn't give a high rating toward restaurants' food flavor, freshness, cleanliness, therefore restaurants need pay more attention to positioning strategies, Instead, customers gave a high rating toward service, accessibility, menu-variety, and parking-convenience, therefore, continuous improvement is required.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.140-147
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• 2010

The objectives of this study are, first to define the concept of restaurant total coordination and establish its components as a design strategy for planning and managing all elements comprising a restaurant, and second, to survey the total coordination of Japanese restaurants in foreign countries and examine how traditionality, which is an element for globalizing Japanese restaurants, is expressed. This study was conducted through literature review for defining the concept of restaurant total coordination and extracting its components and a field survey for analyzing the current state of restaurant total coordination and traditionality expression methods. The results of this study are as follows. First, Japanese restaurants categorized into Type A with relatively high traditionality expression(3.3 or higher) were 25% of the surveyed restaurants. These restaurants showed the traditional characteristics of Japanese style as they are without contemporary adaptation for all components of restaurant. Second, 41.7% of the restaurants were categorized into Type B with traditionality expression between 1.7 and 3.3. They were mostly popular casual restaurants at which people can enjoy Japanese food comfortably. In visual and spatial design elements, traditional and contemporary styles appeared in the equal percentage, and decoration, table setting and food design were styled according to Japanese traditions. Third, 4 cases(33.3%) were categorized into Type C with traditionality expression below 1.7. Because they were fine dining restaurants that sold high priced dishes, formality and consistency were also high. Through all design elements including visual, spatial, table setting and food design elements, elegant and simple contemporary images were dominant. The results of this study will be used as basic materials to establish the concept of total coordination that views the visual, spatial, table setting and food design elements comprising a restaurant, which were approached separately in previous studies on restaurants, together from the viewpoint of integrative deigns, and to make design strategies for globalizing Korean restaurants based on Japanese restaurant cases.

• 한국식품조리과학회지
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• 제22권2호
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• pp.122-130
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• 2006

This study was conducted to investigate the consumer perceptions of Koreans and foreigners towards Korean and Thai foods and restaurants. Self-administered questionnaires were collected from 129 foreign residents and 291 Koreans who have been members or the Thai travel association in the seoul area. statistical data analysis was performed using the SPSS v 10.0 program. From the evaluation of Korean and Thai foods and restaurants by foreigners, Thai foods/restaurants showed significantly higher ratings in the attributes of 'Food appearance', 'Food smell', 'Overall food taste', and 'Exotic food taste' In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', 'Variety of menu', 'Food sanitation', and 'Fast restaurant service', Thai food/restaurants showed higher ratings than Koreanfood/restaurants. Korean foods were considered more salty than Thai foods. However, overall satisfaction of Thai and Korean foods/restaurants was similar at about '3.7' points on the 5-point Likert scale. From the evaluation by Koreans, there were no significant differences in the attributes of 'Food appearance', 'Food smell', and 'overall food taste'. however. the rating or 'Exotic food taste' was significantly higher in Thai foods. In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', and 'Variety of menu', Thai food/restaurants showed higher ratings than Korean food/restaurants. Interestingly, the evaluation of sanitation of restaurants was opposite to that of foreigners.

• 한국식품영양과학회지
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• 제30권4호
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• pp.747-759
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• 2001

본 연구에서는 창원시에 소재하고 있는 264개 식품접객업소의 위생실태를 조사하였으며 조사결과는 다음과 같다. 조사대상자(조리책임자)들은 40대가 가장 많았고, 여성이 70.1%로 대부분을 차지하였다. 학력을 보면 63.7%가 고졸이었으며, 업종에 있어 경양식 업종이 다른 업종에 비해 연령층이 낮고 학력이 높았다. 위생교육은 전체 업소의 66.5%가 종업원에 대한 위생교육을 실시하고 있었으며 가장 높은 비율을 보인 업종은 한식 업종(83.1%)이며 가장 낮은 비율을 보이는 업종은 경양식 업종(55.6%)이었다. 종업원의 96.6%가 더러운 것을 만진 후에 손을 씻었으며 돈을 만진 후에는 77.5%가, 전화 사용 후에는 51.7%가 손을 씻고 있었다. 또한 58.5%는 주방 내에서 전용신발을 착용하며, 55.4%는 위생복을 착용하지만 모자를 착용하는 비율은 10.6%밖에 되지 않았고, 악세사리의 착용에서 반지는 13.6%, 팔찌는 8.5%, 시계는 14.3%가 착용하고 있었다. 위생점검표는 24.2%만이 보유하고 있었다. 도마는 전체적으로 일주일에 1회 소독이 74.8%로 조사되었다. 경양식 업종은 55.4%로 다른 업종보다 낮게 나타났다(p<0.01). 칼은 조사대상 업소의 71.6%가 매일 소독하고 있었으나 경양식 업종은 59.4%로 낮게 나타났다(p<0.01). 행주는 조사대상 업소의 92.7%가 매일 소독을 수행하고 있으나 경양식 업종이 81.5%로 다른 업소보다 낮게 나타났다(p<0.01). 조사대상 업소의 81.8%는 정기적인 방충 방서 작업을 시행하였고 쓰레기통의 조리실과 옥외용의 분리는 조사업소의 83.1%가 분리하여 사용하고 있었다. 작업종료 후 작업장 바닥의 청소에서 97.3%는 세제를 이용하여 세척하고 있으나 소독은 68.2%만이 실시하고 있어 소독 수행이 잘 이루어지지 않고 있었다. 식품접객업소의 93.3%는 조리된 음식과 조리되지 않은 음식을 분리해서 보관하고 있었다. 한번 해동시킨 식품을 다시 냉동하여 사용하는 업소의 비율도 49.8%로 조사되었다. 19.4%는 배식 후 남은 음식을 다시 사용하고 있었다. 또한 냉동식품을 해동시킬 때는 식중독의 위험이 높은 실온에서 9.4%가 해동시켰으며, 특히 갈비 업종의 경우 66.7%가 실온에서 해동하고 있었다. 이상의 결과를 살펴볼 때, 식품접객업소의 종업원에 대한 위생교육 실시가 낮으므로 정부에서는 이들이 종업원에게 위생교육을 전체적으로, 지속적으로 실시하는 방안에 대한 제도적인 장치를 마련하여야 하겠다. 위생교육 내용에서도 식당시설, 기기 등 취급시의 손세척 실시와 도마소독, 작업장 바닥 소독이 미비하므로 소독의 중요성과 소독방법에 대해서도 강조하여야 하겠다. 식품 취급시 조리된 음식에 대한 온도관리가 미비하고 해동시의 온도관리가 제대로 시행되지 않았고 특히, 위생에서 온도-시간관리의 개념이 매우 부족하므로 식품 접객업소의 경영주와 종업원을 대상으로 이러한 측면에 대한 정기적인 위생 교육이 실시되어야 하겠다.

• 대한지역사회영양학회지
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• 제8권3호
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• pp.327-339
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• 2003

The objectives of this study were to conduct preliminary research to investigate full course meals in Korean style restaurants in order: i) to analyze the nutrient contents of full course meals per servings, and ii ) by analyzing the above, to examine the amount and the quality of the foods served in the full course meals by two different types of Korean style restaurants. A total of 27 restaurants participated in this study, 7 restaurants from the luxurious hotels in Seoul and 20 restaurants from the City of Changwon. A key finding was that restaurant patrons tended to overconsume nutrients as compared to the Korean Recommended Daily Allowance (RDA), and restaurants generated large amounts of food wastes due to the excess food served. Other findings were as follows: 1) Compared with 1/3 or the Korean RDA, all the nutrients were oversupplied. The average nutrient ratios were about 3.7 times higher than 113 of the Korean RDA in calories, about 9 times higher in proteins, 10 times higher in phosphorus, 7 times higher in Vitamin Bl, and 12 times higher in Vitamin E. 2) Seventy-five percent (n = 20) of the restaurants served within the range of thirty to forty dishes, whereas most of the hotel restaurants (70%) served twenty dishes or fewer. 3) The average carbohydrate: protein: fat (CPF) ratio of caloric nutrients was 40：26 : 34. This study concluded that: i) Korean style full course meals provide too much food, nutrients, and calories, resulting in an over- or unbalanced nutrient intake, and ii ) the Korean style full course meals consisted of a high-protein, high-fat and high-caloric intake, which is similar to a westernized caloric nutrient pattern. Such over -or unbalanced nutrient intake could cause chronic degenerative problems such as cancer and cardiovascular disease. These findings indicate that restaurants serving Korean style full course meals should carefully plan their menus in order to provide their customers with balanced meals. They should also be strongly encouraged to play an active role in improving their customers' nutritional status, as well as reducing the restaurants wastage of food. Lastly, further research should be conducted to improve the quality of the menus in Korean restaurants. (Korean J Community Nutrition 8(3) : 327∼339, 2003)

• 동아시아식생활학회지
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• 제16권4호
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• pp.474-480
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• 2006

The purpose of this study was to obtain strategies for more effective management of family restaurants. A quantitative methodology was used to obtain the results. A questionnaire was designed to elucidate consumer dining patterns, as well as the factors that are important for consumers satisfaction in terms of the foodservice quality. The questionnaires were used to gather information from consumers at family restaurants and were then analyzed and evaluated. The results of this study indicated that there were important factors related to consumer satisfaction and the service aspects of family restaurants. As the results of empirical analysis, service quality factors in family restaurants were categorized into four factors such as inner shape of food, outer shape of food, facilities and service factors respectively. The analysis showed statistically significant difference at the 5% significance level in outer shape of food, facilities and service factors. These results will be used to assist in menu planning and quality reforms in the foodservice industry.