• 문화기술의 융합
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• 제1권1호
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• pp.79-85
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• 2015

최근 모바일 장치를 이용한 개인용 GPS 사용이 늘어나면서 모바일 장치로부터 수집한 GPS 데이터를 정제, 가공하여 사용자에게 위치추적, 공공안전, 위치기반정보 등을 제공해 주는 위치 기반 서비스 사업이 증가하고 있다. 하지만 위성 신호의 특성 상 반사 굴절이 잘 되는 고층 건물이나 실내에서는 사용이 거의 불가능기 때문에 GPS 오차를 보정해 줄 필요가 있다. 본 논문은 교차점 기반 구역 인덱싱을 이용해 사용자의 GPS 정보를 보정하여 정제된 궤적을 생성하는 방법을 제시한다. 이를 이용하여 모바일 장치를 이용한 사용자 이동 궤적을 분석하고, 다수의 사용자로 부터 입력받은 궤적의 유사성 식별을 통해 선호 경로를 추천하는 방법을 제안한다.

• 한국식생활문화학회지
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• 제16권2호
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• pp.147-157
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• 2001

In order to investigate the eating out behavior of university students, this survey was conducted using the questionaires for 710 students(369 male, 341 female) from 11 universities in Seoul. It was revealed that 39.4% of the subjects spent $60,000{\sim}100,000$ won for monthly eating out cost and 57.8% of them ate out more than once a day. Most of them expended less than 3,500 won for lunch, while 36.5% of them spent $4,000 {\sim}5,000$ won for dinner. Dinner was regarded more important than lunch. Korean foods were the most preferred menu for eating out with friends and fast foods were the second. But Boonsik(snack bar foods), Chinese foods and Japanease foods were rarely selected. Frequency of selecting fast foods was 8 times greater than that of Boonsik. This indicates that the preference of western flavor and the pursuit of convenience is getting more obvious. While dating, western foods were preferred, followed by Korean foods, fast foods. The 80 kinds of foods were reported as favored eating out foods. Although 50 among 80 were Korean foods, the rest of them were Koreanized foreign foods most of those were western style. This may suggest that when the students become adults, they will be much fond of western dish for their dinning out. This tendency of preferring western flavor were much apparent in foods for dinner compared with lunch. In both sexes, the standard of food choice was in the order of taste, price, mood, hygiene, service and brand name. But male students were more conscious of price and service while female students were more concerned about taste and hygiene. Most unsatisfying feature in restaurant was unstable atmosphere for both sexes. Taste was the most important sensory factor in selecting the foods, followed by appearance, smell and texture. Major source of restaurant information was recommendation by friends or relatives. But the use of internet or magazine was negligible. Female students had more positive attitude, compared with male students, in using restaurant information and pursuing eating out for gourmet. The dining out menu of which price ranges about $3,000{\sim}5,000$ won could be preferable foods for most people. Therefore, instead of blaming them for eating too much fast foods, new menus which fit the food preference and affordability of the students should be developed.

• 한국조리학회지
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• 제13권1호
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• pp.1-10
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• 2007

Co-branding of food courts is turning into a trend with the activation of recent entrance of famous restaurants into shopping departments and other large-size buildings. This research analyzes the effects of co-brand food courts on the choices of dining enterprises by dealing with the customers of these newly activated food courts in shopping malls and large-size buildings. By analyzing the effects of the present status of customers' using food courts according to the characteristics of their choices of dining enterprises, food and brand elements were found to have an effect on the restaurant brand recognition of food courts, and price factor was found to have an effect on an visitors' recommendation intension. Therefore, customers who set importance on food and brand elements tend to take the brand of food courts into consideration as well; therefore, the maintenance of food quality and strengthening of brand image are mandatory in case of food court operation.

• 한국식품영양학회지
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• 제22권4호
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• pp.687-695
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• 2009

The present study attempted to offer more insights into the foreign consumers' consumption decision structure of Korean restaurants located in foreign countries. A survey was designed based on the means-end chain theory, using the laddering interview technique. The qualitative data obtained from 10 Americans, 10 Japanese, and 10 Chinese were content analyzed and resulted in categories such as 'new experience', 'interest in Korea', 'recommendation', 'good food', 'easy to access', 'service', 'dining environment', and 'price' as perceived attributes of choice. The hierarchical value maps linking attributes, psychological consequences, and terminal values were presented. The most frequent consequences were 'experience new culture', 'be exposed to new experience', and 'learn more about Korea' which were related to 'happiness', 'pleasure', 'good relationship', 'desire fulfillment', and 'self-satisfaction' as personal values. Laddering interviews, which required laborious analysis, provided important information on the relationship between perceived attributes and the reasons for choosing Korean restaurants.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2022년도 추계학술발표대회
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• pp.878-880
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• 2022

COVID-19 상황 속에서도 전 세계 Twitter K-POP 콘텐츠 관련 트윗 양은 78억 건 이상으로 매년 성장세를 보인다. Twitter 내 K-POP 팬들은 아티스트 관련 해시태그를 포함한 트윗을 작성하여 같은 팬덤끼리 실시간으로 정보를 전달하고 생산한다. 이러한 맛집 트윗들은 K-POP 팬들이 Twitter 내에서 신뢰도 있는 맛집 정보를 얻는 용도로 사용된다. 하지만 팬들이 정보를 얻기 위해서는 여러 맛집 해시태그로 검색하고 리트윗 수가 많은 트윗을 직접 찾아야 한다. 기존의 맛집 추천 시스템은 서비스 제공자 중심의 구조를 띤다. 서비스 제공자가 일방적으로 정보를 전달하거나, 사용자 리뷰 갱신 간격이 길다는 한계가 존재한다. 본 논문에서는 Twitter 내 K-POP 맛집 해시태그가 포함된 트윗을 Twitter API와 Tweepy를 사용하여 크롤링하였다. 수집한 데이터의 좋아요 수와 리트윗 수를 바탕으로 데이터 필터링을 진행하여 bot user와 광고 계정이 제외된 맛집 관련 트윗을 추출한다. 최종적으로는 추출한 트윗의 정보를 마커로 표시하여 웹 사이트를 제작하였다. K-POP 팬들은 맛집 해시태그를 검색하여 일일이 찾을 필요 없이 웹 사이트에 방문하여 맛집 위치를 확인할 수 있다. 웹 사이트 사용자의 위치가 지도상에 표시되어 가까운 맛집을 찾기도 편리하다. 본 논문에서는 맛집의 위치를 서대문구로 한정하여 진행했다.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.285-288
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• 2022

최근 코로나 확진자가 감소함에 따라 집합금지 명령이 해제되고 단계적 일상 회복이 진행되고 있다. 이에 맞춰 온라인 수업을 진행하던 학교들이 대면 수업으로 전환됨에 따라 학생들이 학교로 돌아오게 되었다. 하지만 학교에 처음 온 학생들은 학교 주변 상권에 대해 잘 모르는 경향이 있다. 본 논문에서는 이러한 학생들의 고민을 줄여주기 위하여 카테고리별로 맞춤 식당을 추천해주는 서비스 개발하였다. Kotlin을 활용한 안드로이드 애플리케이션 형태로 개발하였으며, 네이버 지도를 활용하여 식당의 위치를 알려주도록 하였다. 또한 Firebase를 활용한 게시판을 통해 소통의 창구를 마련하고 간단한 게임 등을 통해 학우들 간의 친밀도를 높일 수 있는 콘텐츠를 제공하였다.

• 유통과학연구
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• 제14권6호
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• pp.53-63
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• 2016

Purpose - This study examines the effects of the influence strategies on sales representative and headquarter trust, and investigates how sales representative trust plays a mediating role in the relationship between influence strategies and headquarter trust. For these purposes, a structural model which consists of several constructs was developed. In this model, influence strategies that consist of relational influence strategies (information exchange, recommend, promise) and mandatory influence strategies (legal plea, request, threat) were proposed to affect the sales representative trust and in turn, increase the headquarter trust. Thus, this study proposed that sale representative trust plays a core mediating role in the relationship between relational and mandatory influence strategies and headquarter trust in B2B food materials distribution context. Research design, data, and methodology - For these purposes, the authors collected the data from 208 B2B specialized complex agents. We used the 2,200 B2B specialized complex agents which trade with CJ, Ottogi, and Daesang firms and supply food materials to restaurant, school cafeteria, supermarket and traditional market as a sample frame. Once we identified 330 B2B specialized complex agent owners, CEOs, and/or Directors who had agreed to participate in this study, we dropped off a questionnaire at each B2B specialized complex agent and explained the purpose of this study. The survey was conducted from October 1, 2015 to December 15, 2015. A total of 230 questionnaires were collected. Of these collected questionnaires, 28 questionnaires excluded since they had not been fully completed. The data were analyzed using frequency test, reliability test, measurement model analysis, and structural equation modeling with SPSS and SmartPLS 2. Results - First, information exchange, recommendation, and promise of relational influence strategies had positive effects on sales representative trust. The threat of mandatory influence strategies had a negative effect on sales representative trust, but legal plea and request did not have a significant effect on sales representative trust. Second, information exchange and recommendation of relational influence strategies had positive effects on headquarter trust, but promise did not. Also, legal plea, request, and threat of mandatory influence strategies did not have a significant effect on headquarter trust. Third, this findings show that sales representative trust plays a partial mediator between information exchange and headquarter trust, and threat and headquarter trust, and a full mediator between promise and headquarter trust, and recommendation and headquarter trust. Conclusions - The aim of this study was to examine the effects how diverse dimensions of relational and mandatory influence strategies relate to sales representative trust and headquarter trust. To do so, we integrated the influence strategies and the trust transfer theory to hypothesize that various influence strategies increase sales representative and headquarter trust. The findings of this study suggest that headquarter firms should establish and enforce proper influence strategies guidelines to make clear what proper actions sales representatives should implement in relationship with B2B specialized complex agents. Also, relational and mandatory influence strategies must be regarded as a long-term and ongoing strategy that eventually build a long-term orientation with B2B specialized complex agents and guarantee a company's sustainable growth and success.

• 한국조리학회지
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• 제21권1호
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• pp.174-190
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• 2015

본 연구는 일식레스토랑의 서비스 품질요인과 행동의도(재방문, 추천, 충성도)와의 인과관계를 분석하여 일식레스토랑 경영자들에게 단골고객의 유치 전략의 시사점을 제공하기 위하여 부산지역에 거주하는 외식소비자 250명을 대상으로 설문조사를 시행하여 실증분석을 하였다. 연구의 목적을 달성하기 위하여 SPSS 18.0 통계프로그램을 활용하여 빈도분석, 요인분석, 상관관계분석과 가설검정을 위해서 다중(단순) 회귀분석을 시행하였다. 분석결과, 일식레스토랑의 서비스품질이 고객만족도에 미치는 영향에서 종사원의 서비스가 가장 큰 영향력을 있는 요인으로 분석되었다. 이는 인적서비스가 고객에게 가장 큰 만족을 주는 것으로 해석할 수 있겠다. 일식레스토랑의 고객만족도는 행동의도 즉, 재방문, 추천의도, 충성도에 영향을 미치는 것으로 분석되었다. 일식당 서비스품질이 행동의도에 가장 큰 영향력을 미치는 요인은 음식의 품질이었고, 가장 낮은 영향력은 물리적 환경인 것으로 분석되었다. 이는 일식레스토랑을 이용하는 외식 소비자들은 음식의 품질이 재방문 및 추천에 가장 큰 영향력을 미치는 것으로 판단할 수 있겠다. 본 연구를 통해 일식당을 방문하는 고객들은 인지된 서비스품질이 결과적으로 고객만족 및 행동의도에 영향을 준다는 이론적 기반을 검증함으로써, 일식당 경영자들은 높은 수준의 서비스품질을 고객에게 제공하는 것이 영업이익에 긍정적인 영향을 준다는 사실을 고찰하였다. 특히 고객만족에는 종사원의 서비스가 가장 큰 영향력이 큰 것으로 분석되었다.

• 한국가정과학회지
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• 제9권2호
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• pp.75-83
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• 2006

This study was carried out to investigate the eating out behaviors of adults in Jeonju area. A total of 500 adults were surveyed by questionnaires during January 2004. The subjects were aged 20 to over 50 years, and were classified into 4 groups (age $20{\sim}29,\;30{\sim}39,\;40{\sim}49$, and over 50). The data were analyzed using the SPSS 10.0 program. The results are summarized as follows: 78.2% of adults aged 50 and over answered they are 'eats three meals every day' (p<0.05). Breakfast was skipped in 73.3% of $20{\sim}29$ age group(p<0.001). As the age goes up, three meals and breakfast ratio were high. The highest frequency to dine out with a subjects were 2 or 3times a month(31.2%). About 40% of the $30{\sim}39$ age group spent daily $20,000{\sim}30,000$ Won for eating out. Korean foods were the most preferred menu for eating out in $40{\sim}49$ age group(p<0.001). Taste of food was the most important factor in selecting the menu (57.2%). Major source of restaurant information was recommendation by friends or relatives in $20{\sim}29$ age group(p<0.001). Dinner eat out was most frequent(45%) and lunch eat out on dinner eat out was 29%. Especially, 65.8% of $30{\sim}39$ age group was highest.

• 한국조리학회지
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• 제17권4호
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• pp.204-218
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• 2011

본 연구에서는 약선 요리의 문제점을 도출하여 향후 약선 음식이 나아가야 할 방향을 제시하고, 약선 전문식당의 고객유지 및 고객확보를 위한 마케팅 전략을 수립하여 외식산업의 한 축으로 성장할 수 있는 효율적인 운영방향을 제시하는데 본 연구의 목적이 있다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 재구매의도와 추천의도에 미치는 영향에 관한 가정을 검증한 결과, 약선 요리의 구매동기는 성인병, 지방, 무공해식품 등 건강에 대한 소비자의 욕구를 충족할 수 있는 약선 요리의 수준이 높을수록 재구매의도와 추천의도에 유의적인 영향을 미친다는 검증결과가 나타났다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 매개요인인 만족도에 미치는 영향에 관한 가설을 검증한 결과, 지방함유량을 제외한 성인병예방, 무공해식품, 식품균형이 유의적인 영향을 미치는 것으로 밝혀졌다. 따라서 이러한 연구의 분석결과를 바탕으로, 약선요리와 약선 전문식당 운영에 대한 유용한 정보를 제시하고자 하였다.