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Creative Analysis of Brand Placement in Game Contents

  • Lee, Yong-Jae
    • International Journal of Contents
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    • v.7 no.1
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    • pp.37-44
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    • 2011
  • This research attempts to analyze brand placement in game. Brand placement, being acclaimed as a new beneficiary model in game industry, is raising important mean of advertising. For development of game industry, the interdisciplinary study between game and advertising is indispensible. Therefore, the purpose of this study is to find creative types of brand placement in game for illuminating how advertising works in game contents. The results showed three types of brand placement in game. They are contextual type, prominent type and independent type. Contextual type is one where the brand is present within the game contents without being formally expressed: it plays a passive role. Prominent type is one where the brand is present within the game contents with being formally expressed: it plays an active role. Independent type is one where the brand is present within the game contents with being formally expressed but it is not related with the program: it plays an additional role. The research showed, among these three types, a prominent type is becoming mainstream of brand placement in game. In other words, the prominent type of brand placement is the most effective beneficial alternative in game industry.

Caring Types in Mothers of Children with Athma : Q Methodology (천식 환아 어머니의 돌봄 유형: Q 방법론 적용)

  • Oh Won Oak
    • Child Health Nursing Research
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    • v.6 no.1
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    • pp.89-102
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    • 2000
  • Asthma is one of the most common chronic disease of childhood. Although an improved understanding of the pathophysiology of asthma has had a positive impact on the treatment and management of the disease, there has been a gradual but significant increase in asthma mortality. Also, mother's caring type is the essential factor in management of the child with asthma. The purpose of this study is to identify and understand the caring patterns of mathers of children with Athma by Q methodology. As a research method, 35 Q-statements were collected through individual interviews and review of related literatures. 37 subjects were interviewed and the data were analyzed by the PC QUANL program with principal component analysis. The were 3 different caring types classified as follows : Type I was the therapeutic compliance obeying type, compliancing medication and preventing cold etc. Type II was the physical strengthening type, taking Chinese medicine and folk remedy etc. Type III was the environment control type, managing house and environment clearly and ventilating room air etc. Therefore, it needs considering above each type in nursing care of the family and children with asthma.

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Phylogenetic Analysis of Genus Sporobolomyces Based on Partial Sequences of 26S rDNA

  • Hong, Soon-Gyu;Chun, Jong-Sik;Nam, Jin-Sik;Park, Yoon-Dong;Bae, Kyung-Sook
    • Journal of Microbiology and Biotechnology
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    • v.10 no.3
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    • pp.363-366
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    • 2000
  • The sequences of the D1/D2 region of 26S rDNA from seven Sporobolomyces species, Bensingtonia subrosea, and Rhodosporicium toruloides were determined and compared with those from representatives of the genera Leucosporidium, Rhodosporidium, Rhodotorula, and Sporidiobolus. The five species of Sporobolomyces analyzed were distantly related to a monophyletic clade consisting of species of Sporidiobolaceae and Sporobolomycetaceae. Sporobolomyces falcatus was found to be closely related to Tremella exigua. The members of Sporidiobolaceae and Sporobolomycetaceae were divided into four groups. Group 1 was composed of Leucosporidium scottii and two Rhodotorula species, and group 2 contained three Rhodotorula species. Group 3 was designeate as the Sporobolomyces/Sporidiobolus core group, as it contained Sporidiobolus johnsonii, the type species of Sporidiobolus and the teleomorphic state of Sporobolomyces salmonicolor (the type species of Sporobolomyces). Group 4, named the Rhodotorula/Rhodosporidium core group, included Rhodosporidium toruloides and Rhodotorula glutinis, the type species of the genera Fhodosporidium and Rhodotorula, respectively. The four groups were differentiated on the basis of their physiological characteristics including the assimilation of D-glucosamine, glucuronate, 2-keto-gluconate, L-arabinitol, raffinose, methyl-$\alpha$-glucoside, and satrch. The taxonomy of the genera Leucosporidium, Rhodosporidium, Rhodotorula, Sporidiobolus, and Sporobolomyces will require a major revision when more data becomes available.

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An Analysis of the Airtightness Performance and Heating Energy Demand According to Building Structural Characteristics -Focused on Newly Apartment Houses- (건물 구조 특성에 따른 기밀성능 및 난방 에너지 요구량 분석 - 신축 공동주택 중심으로 -)

  • Lee, Su-In;Kim, Jeong-Gook;Kim, Seo-Hun;Kim, Jong-Hun;Jeong, Hak-Geun;Jang, Cheol-Yong
    • KIEAE Journal
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    • v.15 no.2
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    • pp.109-115
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    • 2015
  • Purpose: The importance of building airtightness is increased as the demand and expectation of building energy efficiency is growing. Previous research only focused on airtightness of building openings only to improve building airtightness. However, the analysis of difference of airtightness performance according to the characteristic of building structure has not been performed. Therefore, this study analyzed the difference of airtightness performance according to building structural characteristics in a number of ways. Method: Airtightness that are classified as rigid-frame type or wall type are measured and analyzed the difference of airtightness performance between rigid frame type apartments and wall type apartments. This study calculated the heating energy demand and quantitatively analysis using ISO 13790. Futhermore, this study compared research trend of domestic airtightness performance with airtightness standards of the developed countries based on the field measurement. Result: Airtight performance of wall type is better than rigid frame type in terms of energy saving. The difference of heating energy demand between wall type and rigid frame type was $8.14kWh/m^2yr$.

Coma Aberration Correction of Optical System by using a Robot Arm Type Coordinated Measuring Machine (로봇팔 타입 삼차원좌표측정기를 이용한 광학계의 비축수차 보정)

  • Chun, Ho Bin;Kim, Goeun;Song, In-Woong;Kang, Hyug-Mo;Rhee, Hyug-Gyo;Ghim, Young-Sik;Yang, Ho-Soon;Kwon, Jong Hoon
    • Journal of the Semiconductor & Display Technology
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    • v.15 no.3
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    • pp.62-66
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    • 2016
  • Optical system needs to be aligned before its undergoing process, is usually shows coma aberrations, which occurred due to imperfection in the lens or other components results in off-axis point sources, appearing to have a tail like a comet. There are some methods to correct coma aberration. In this paper, to correct coma aberration in optical system, using a robot arm type coordinate measuring machine(CMM). CMMs are widely used to measure the form of accuracy of parts and positioning accuracy of systems. Among them, robot arm type CMM has more advantages than the others, such as its mobility and measuring range. However, robot arm type CMM has lower accuracy than cantilever type CMM. To prove robot arm type CMM's accuracy, several factors were suggested in this paper and the final measuring results were compared to a commercial cantilever type CMM. Based on this accuracy, a typical optical system was successfully aligned by using our robot arm type CMM.

Relationship between Limnological Characteristics and Algal Bloom in Lake-type and River-Type Reservoirs, Korea (호소형 및 하천형 댐 호의 육수학적 특성과 조류발생과의 상관관계)

  • Kim, Jong-Min;Heo, Seong-Nam;Noh, Hye-Ran;Yang, Hee-Jeong;Han, Myung-Soo
    • Korean Journal of Ecology and Environment
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    • v.36 no.2 s.103
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    • pp.124-138
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    • 2003
  • This paper aimed to analyze the relationship between alga3 bloom patterns and hydrological, limnological data which were collected from major reservoirs in Korea for 8 years (1990${\sim}$1997). Water temperature of river-type reservoirs showed wider seasonal fluctuations than that of lake-type. pH of lake-type reservoirs was low in winter season but high in summer season. In contrast, river-type reservoirs showed high pH in spring and autumn seasons as well, and very low in summer season. COD of lake-type reservoirs and Paldang reservoir was lower (2${\sim}$3 mg/L) than that of Geumgang and Nagdonggang reservoirs (6${\sim}$9 mg/L). Dissolved oxygen (DO) of river-type reservoirs was higher than that of lake-type reservoirs. Seasonal fluctuation pattern of DO saturation in river-type reservoirs was high (80 ${\sim}$100%) and remained relatively constant whereas lake-type reservoirs showed the highest level (93%) in late spring or early summer, which gradually decreased entering winter season(46${\sim}$06%). And monthly variation of DO saturation showed inverse proportion to water volume in lake-type reservoirs. Nutrients concentration in river-type lake is higher than lake-type. Seasonal fluctuation of nutrients (T-N, T-P) in lake-type reservoirs was relatively small than that of river-type reservoirs. Annual mean N/P mass ratio of lake-type reservoirs was higher than that of river-type. Transparency tended to related with the suspended solid concentration in river-type reservoirs. Algal bloom of lake-type and river-type reservoirs occurred at any time except rainfall and winter periods. And it dominated in summer and early autumn, respectively. Algal bloom of river-type reservoirs was higher than that of lake-type. Relationship between rainfall and chlorophyll- a in lake-type reservoirs was relatively high, however river-type reservoirs showed insignificant.

Lower Body Type Classification by Buttocks Shapes of Korean Women in Their 20's (국내 20대 여성의 엉덩이 형태에 따른 하반신 체형 분류)

  • Choi, Se-Lin;Do, Wol-Hee
    • Fashion & Textile Research Journal
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    • v.18 no.3
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    • pp.327-337
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    • 2016
  • The purpose of this study is for size suitability and fitness improvement for Korean 20's women. This study has classified hip types of 20's women by the 6th Korean Anthropometric Survey(Size Korean), then compared their lower body-type by hip types each other. The results are as follows. Factor analysis in sorting hip types can be explained 77.72% by nine factors. And cluster analysis can be divided into three types. Type 1 is referred to as a general type which has the largest size in the 'Hip circumference', but the buttocks's horizontal sizes are in the middle size besides the hip line. Type 2 is referred to as a protruding type in upper buttocks which is large in protruding volume of upper buttocks, but the buttock's horizontal sizes are small including 'Hip circumference', and buttock's horizontal section form close to circle. Type 3 is referred to as a type which is contrary to Type 2. Type 3 is small in protruding volume of upper buttocks, but large in lower buttocks, and the protrusions in whole buttocks are small, so the side view of Type 3 made gentle fit shape. By these results, the study could classify lower body of 20's women, and it can be basic data for new sizing systems and pattern development of bottoms.

An Attitudinal Study on the Sexual Harassment for a College Women (성희롱에 대한 여대생의 태도 유형)

  • Shin, Hye-Sook
    • Women's Health Nursing
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    • v.2 no.2
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    • pp.160-181
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    • 1996
  • This study measures the subjectivity(opinions, attitudes) of college women. Identifying the schemata (structure of subjectivity) would be a basic step for the sexual educational program and alternative strategies of sexual harassment. More concretely, those following research questions are focused. 1) The subjective schemata : find out typologies based on the opinions and attitudes toward the sexual harassment. 2) Applications : describe the characteristics of each type. 3) Alternatives : provide suggestion of the alternative strategies for solving the sexual harassment problems of women. Q-Methodological method was used for that purpose. As the research method, Q-statements were collected preliminary to the study of through indepth interviews and a literature review. For the study 34 Q-statements were selected. There were 48 college women as subjects for the research. The 48 college women sorted the 34 statements using the principle of Forced Normal Distribution. The principle of Forced Normal Distribution, which has nine scales to measure the individual opinions, was called. Q-Factor Analysis by using PC Quanl Program to supply the material. According to the outcomes of this study, there were four categories of special opinion about the sexual harassment in college women. The first type is called Blaming offenders type. This type is to hold offenders accountable. The second type is called Preventive alternative strategies type. This type is to take preventive measures. The third type is called Blaming social structure type. This type is to hold the society as a whole responsible. The fourth type is called Blaming victims type. This type is to hold victims accountable. As a result, We not need to change our perspective of women's health problems and need to develop realistic way of caring those women in suffering women's problems. Followings are to be suggested of the alternative strategies for solving the sexual harassment problems. Finally, The result of the study will provide us the clue for developing the sexual educational program and alternative strategies for women's sexual harassment problems.

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Torso Body-Type Classification of Korean Women in Their Early Twenties (한국 20대 전반 여성의 체간부 체형 분류)

  • Shin, Jang-Hee;Sohn, Hee-Soon
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.176-190
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    • 2011
  • Today's young generation in digital era has a rich education environment and convenient life, on the other hand, there was negative impact on growth as normal body type because of adverse impact on an excessive study and insufficient exercise, etc. Also, for these people in IT culture generation, using small mobile including computer for long time is becoming main issue as changing factor in posture and body type in terms of spine like their neck disc. This body-typed characteristic reaches to normal adult body type in the process of physical development of adult woman and has least modification in body type. Therefore, despite of early young generation, body suitability of upper body clothes might caused imbalance. So, for intended to early 20s women, to design clothes with consideration on imbalance of body type by bended and curved spine, body type studies about size of upper body and forms are needed. As this researcher measured the body type of early 20s college women in metropolitan area, changes in body type of young generation with use of digital equipment recently were recognized since straight body type was decreased unequally and had characteristic in terms of changes to be bended body type. The changes of these body type should be considered to make clothes. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, a broad interpretation of result on this research should be really careful.

A Study on the Running Type Nipper Pattern Development for Adult men (성인 남성용 런닝형 니퍼패턴 개발)

  • Cho, Pyeong-Hun;Shon, Hoo-Jo;Na, Mi-Hyang
    • Korean Journal of Human Ecology
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    • v.16 no.3
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    • pp.577-585
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    • 2007
  • This research aimed for 20 latter man whose body shape of torso alters remarkably to develop nipper pattern of running type considered characteristic of body shape of 20 latter man to keep rather balanced body shape against middle age when body shape changes extremely. 1. running type nipper pattern design. Pattern of running, lining and nipper were designed by flattening surface shell. A basis line of running pattern is completed by applying reduction ratio after 3 times of modification & complement based on surface shell. Nipper pattern is designed with design line set by a plaster cast based on running pattern line. Lining pattern is designed with lining design line set by a plaster cast based on running type outside material and nipper pattern. 2. Functional evaluation of research and commercial nipper. Functional inspection through dress test was applied 5point evaluation method and the result of functional inspection on the sight of a wearer is that research nipper(running reduction ratio 15%, nipper reduction ratio 18%) averaged more 4.8point but commercial nipper averaged less 1.8point in the aspect of 20 items such as wear sensibility, motional function and external appearance aesthetic. Research running type nipper scored high in order of motional function, looks of side, back, front and whole and wear sensibility. Functional inspection in the point of view of an observer is that research nipper(running reduction ratio 15%, nipper reduction ratio 18%) averaged over 4.8point and commercial nipper averaged under 1.9point in 17 items of external appearance beauty. Research running type nipper marked high in order of looks of back, whole, front and side.