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An Empirical Study on the Drivers of Mobile VOD Contents Purchases (모바일 VOD 콘텐츠 구매 요인에 관한 실증 연구)

  • Choi, Jeonghye;Chung, Yerim;Jo, Wooyong;Kim, Mingyung
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.1-21
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    • 2015
  • The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.

Sustainable Entrepreneurship among Rural Women in Nigeria: An Assessment of Benefits

  • Dodo, Fardeen;Potluri, Rajasekhara Mouly;Gazara, Saratu
    • The Journal of Industrial Distribution & Business
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    • v.8 no.3
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    • pp.5-9
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    • 2017
  • Purpose - While sustainability is based on the argument that the world's resources are finite and their demand will ultimately surpass supply, entrepreneurship on the other hand argues that there are inherent opportunities to address this through conserving, recycling, switching to more renewable resources and making effective use of available finite resources. Research design, data, and methodology - In response to the lack of scientific information on the outcomes of entrepreneurship in rural Nigeria, this paper surveys the benefits (social, economic and environmental) of women engagement in waste plastic bags recycling in Adamawa State of Nigeria. A descriptive research design was adopted and data was collected from 26 respondents with the use of a semi-structured questionnaire, which was analyzed using descriptive statistics and presented in frequency tables. Results - Results indicated that 21 women have gained employment, who would have remained unemployed; 80.8% of who make profits below 10000 Naira per month and collectively, they recycle 179.3kg of waste polythene bag per month. Conclusions - It was recommended that the women should be further their education; adequate records of costs and sales should be kept; and savings should be encouraged among them.

The Investment Aspects from the FTA between Korea and China

  • Kim, Jin-Hwan
    • Journal of Distribution Science
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    • v.14 no.8
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    • pp.87-92
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    • 2016
  • Purpose - Purpose of this paper is to review and examine FTA of two countries, Korea and China, in terms of the investment aspects in bilateral FTA. Traditionally, there have been much mutual exchanges for international trade and investment between two countries for a long time. As the FTA has established between Korea and China in recent years, it can be expected that there will be more possibilities to take wide investment opportunities, which is mutual benefit to both countries in FTA era. Research design, data, and methodology - The methodology to be taken is to look into, first general economic situations and a brief look at FTA from each countries, and then to examine investment aspects in present and future between Korea and China. Results - The result examined in this research is that each country has been involved into mutual investment step by step, and it is also revealed that investment activities have been growing steadily as time goes by. Conclusions - The FTA between Korea and China has new chance and hope for mutual co-operation in relation to investment aspects of the FTA at the level of economic exchanges, which can fully utilize national resources of each country.

The problems of spatial modernization of the economy and new approaches to way out from crisis: Kazakhstan's experience

  • Kireyeva, Anel A.;Nurlanova, Nailya K.
    • Journal of Distribution Science
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    • v.11 no.3
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    • pp.39-48
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    • 2013
  • Purpose - This study aims to analyze the main problems of spatial modernization of the economy, and to develop new approaches to way out from crisis, to accelerate of innovations process from the cities-centers to the underdeveloped regions. Research design, data, methodology - The application of scientific methods in this research will allow to systematize the available data, from both a theoretical and empirical perspective. The study employs the method of ranking regions, the rate of innovation activity and comparative evaluation of R&D indicator. In addition, the authors proposed the method of modeling of innovation diffusion in the regions. Results - This study confirms that the need help for the underdeveloped regions, but we should clearly understand the limits of opportunities and to choose the right mechanisms. Further, this study shows it's important to maintain the regions with high innovation activity, as they are growth poles, which are play the role of translator's innovations to the periphery. Conclusions - According to the results of this theoretical and empirical study proved that modernization of the economy is realized faster in the regions with the best conditions for the diffusion of innovations, the higher the concentration of the population, a more developed infrastructure and reduced of administrative barriers.

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A Study on the Distribution of Information and High Technology Clusters : Kazakhstan's Experience

  • Kireyeva, Anel A.;Abilkayir, Nazerke A.;Tsoy, Alexandr A.
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.5-15
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    • 2018
  • Purpose - This study aims to identify of prospective areas for the formation of information and high technology clusters, and propose the new distribution of Kazakhstan's regions according to the innovative development and the ability to perceive IT products. Research design, data, and methodology - The application of scientific methods in this research will allow to systematize the available data, from both a theoretical and empirical perspective. In addition, the authors proposed methodological approaches, which have a three-tiered gradation: macro-level, meso-level and micro-level. Results - This study confirms the importance of using of proposed methods and its application for real data in order to the formation of IT and high technology clusters. Further, the obtained results allowed identifying of the distribution of Kazakhstan's regions by innovative development and specialization with using of HHI indexes. Conclusions - According to the results of this theoretical and empirical study proved that distribution of the regions of Kazakhstan and results of HHI indexes shows the power of the agglomeration effect. In addition, according to the conducted survey, we conclude that in Kazakhstan there are sufficient organizational and economic opportunities, trends and conditions for the formation of IT and high technology clusters.

Ageing Experiences of Nurses with Overseas Employment: Focusing on the Korean Nurses Dispatched to Germany in the 1960s and 1970s (해외 취업 간호사의 나이듦: 파독간호사를 중심으로)

  • Kim, Hack-Sun;Hong, Sun-Woo;Choi, Kyung-Sook;Lee, Ae-Joo
    • Korean Journal of Occupational Health Nursing
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    • v.20 no.2
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    • pp.185-194
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    • 2011
  • Purpose: Global shortages in nursing and strong demand for nursing services provided Korean nurses with more overseas employment opportunities, especially in the developed countries such as the United States and Canada. The purpose of this study was to explore the ageing experiences of the Korean nurses dispatched to Germany in the 1960s and 1970s. Methods: The researcher interviewed 10 Korean nurses living in four cities in Germany. Interviews were performed twice in January and July, 2010, and the data, in the form of field notes and interview transcripts, were analyzed using the Agar's (1980) ethnographic method. Results: The ageing experiences of the participants can be summarized into three theme stages: coming upon old age, reluctantly realizing getting old, and finally accepting being old. The first stage is characterized by 'wiring money to homeland all throughout youth', second 'still feeling like a stranger anywhere', and finally 'burying homeland in heart'. Conclusion: The research findings not only suggest crucial materials for training prospective nurses overseas for their successful settlement, but also shed lights on related problems and solutions with ageing experience in overseas employment.

NCSI and the Hotels실 Revenue (호텔 고객만족도와 영업실적간 상관성 분석)

  • 어수현
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.10
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    • pp.109-138
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    • 1999
  • The hotel does not sell one-time services, and the customer has many choices, especially today. And hotel is vulnerable to new competition. Most customers likes to try a new place and new product. The questions are 1) offering competitive products that are meaningful to customers 2) solving customers problems 3) offering a competitive products that are difficult for competitors to duplicate. This report is for studying about the relationship between the results of National Customer Satisfaction Index(NCSI) and the hotels' revenue. And explore the ways to identify opportunities for creating the desired image that differentiates from the competition and for serving the target market better than anyone else. For the about objectives, the following items are reviewed: 1) Customer behavior and customers' needs and wants 2) Customer decisions 3) Integrated marketing 4) Customer satisfaction 5) Major factors of the hotel customers satisfaction 6) Moment of truty Market positioning is to creat a distinctive place in the minds of potential customer. To position successfully requires recognizing the marketplaces. the competition, value for money and customers' perceptions. Finally, internal marketing efforts can be used to examine one's own position to see if it is perceived by it's customers. It means that the benefits exist in the mind of the customer and are determinable only by asking the customer. These kinds of efforts are essential to proper positioning analysis and long term relationship marketing.

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Human Error Identification based on EEG Analysis for the Introduction of Digital Devices in Nuclear Power Plants

  • Oh, Yeon Ju;Lee, Yong Hee
    • Journal of the Ergonomics Society of Korea
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    • v.32 no.1
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    • pp.27-36
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    • 2013
  • Objective: This paper describes an analysis of electroencephalography(EEG) signals to identify human errors during using digital devices in nuclear power plants(NPPs). Background: The application of an advanced main control room(MCR) has accompanied with lots of changes in different forms and features by virtue of new digital technologies. The characteristics of these digital technologies and devices provide several opportunities for the use of interface management. It can integrate into a compact single workstation in an advanced MCR, allowing workers to operate the plant with minimum physical burden under any operating condition. However these devices may introduce new types of human errors, and thus we need a means to assess and prevent such errors especially those related to digital devices. Method/Conclusion: The EEG data are relatively objective, and thus we introduce several measures to EEG analysis for obtaining the feasibility of human error identification. Application: This study may support to ensure the safety when applying digital devices in NPPs.

A Study on Awareness and Responses of Korean Textile Firms against Korea-US FTA

  • Ha, Ju-Young;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.588-595
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    • 2014
  • The purpose of this study was to investigate the awareness levels of Korean textile companies and develop appropriate response plans for the Korea-US Free Trade Agreement. Through such, the study aims to explore practical and realistic directions that the Korean textile industry must take in the future. As for the research method, a survey on the Korea-US Free Trade Agreement was conducted to 50 Korean textile companies which mainly deal in textile exports. Results showed that Korean textile companies possess above average awareness for the Korea-US Free Trade Agreement and carry the perception that the FTA has thus far had a positive effect of market revitalization and contributions to sales. Nonetheless, perceptions on the needs for the Korea-US Free Trade Agreement and level of awareness were below average while government assistance seen to be unsatisfactory. Such results suggest that measures for successful access to the U.S. market require developing products customized for the U.S. market and creating new market opportunities by participating in U.S. exhibits and shows. In addition, textile companies must develop their abilities for self-sustainability through continuous FTA related programs provided by government in addition to investing efforts to understand global markets within companies through response measures on the FTA as a whole.

From Information to Knowledge: The Information Literacy Conundrum

  • Todd, Ross J.
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.4
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    • pp.131-153
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    • 2010
  • The fusion of learning, information, and technology presents dynamic challenges for all librarians, educators and students in 21st century libraries and schools. At the heart of this fusion is the growth of a pervasive, integrated information environment characterized by vast quantities of digital content, open choice, collaborative and participatory digital spaces, and the transition of the web environments from consumption of information to creation of information. This environment heralds important opportunities for librarians and teachers to rethink, re-imagine and recreate a dynamic approaches to information literacy instruction. Drawing on an extensive body of research undertaken through the Center for International Scholarship in School Libraries (CISSL), and published research on both information literacy and constructivist learning, this paper provides a critical examination of the current status of information literacy: its multiple conceptualizations, competing models, viewpoints, and its operationalizations in educational and library environments. The paper will challenge information literacy practices which center on simplistic, reductionist approaches to information literacy development, and the separation of information process and knowledge content. In particular it will address apparent contradictions in espoused conceptions of information literacy which revolve around "knowledge": knowledge construction, critical thinking, problem solving and the development of knowledgeable people; and information literacy practices which revolve around "information": a predominant focus on skills of access and evaluation of resources and with less attention given to engaging with found information to develop deep knowledge and understanding. The paper will present a series of challenges for moving forward with information literacy agendas in libraries and schools.