• 한국광학회:학술대회논문집
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• 한국광학회 2006년도 하계학술발표회 논문집
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• pp.373-374
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• 2006

• 패션비즈니스
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• 제19권6호
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• pp.1-13
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• 2015

This study aimed to determine the relationship between consumer regulatory focus and impulse buying of apparel products and the mediating effect of consumer fashion innovativeness. A large portion of consumer buying behavior is based on impulse. However, impulse buying is difficult to predict; moreover, factors that explain consumers' impulse buying tendencies are not yet fully identified. In this study, consumer regulatory focus was considered as a factor that explains consumers' impulse buying tendencies. The purpose of this study was to examine how fashion innovativeness and impulse buying tendencies differ, based on the consumer regulatory focus. A structural equation modeling was conducted to validate the research model. A questionnaire agency conducted online survey for 1 week and of the 400 copies distributed, total of 400 were collected. Promotion-focus and fashion innovativeness were positively correlated, which in turn had an effect on rational, emotional, and situational impulse buying. The promotion-focus had a negative effect on fashion innovation, but a positive effect on emotional impulse buying. On the other hand, prevention-focus had negative effect on emotional impulse buying, and situational impulse buying. Consumer regulatory focus and fashion innovativeness were useful predictors different consumer tendencies of impulse buying of apparel.

• 동아시아식생활학회지
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• 제17권5호
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• pp.661-670
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• 2007

To investigate the market potential for developing Gochujang(a traditional Korean hot pepper soybean paste) products in the UK including the European market, a qualitative consumer study utilizing focus groups was conducted on the $23rd{\sim}25^{th}$ of May, 2005. The focus group approach utilizes small groups of consumers and is very effective in determining the ways in which a product can be used, by examining consumer perceptions on the overall sensory properties of a product as well as variations in taste, flavour, and texture. A series of six consumer group studies were carried out in three different locations around the UK. Each group involved approximately eight respondents(a total of 48 respondents) and ran for at least 90 minutes. The respondents were recruited by specific criteria to achieve a cross-section of ages and genders. All respondents purchased, prepared, and ate home-cooked Oriental/Far Eastern cuisine. Consumer reactions to Gochujang in its traditional form, and in manufactured products, were explored in terms of appearance, texture, flavour, and taste the consumers' perceived uses and applications for products were also examined. Many consumers were familiar with ethnic cuisines such as Chinese, Thai, Japanese, Indian, and Tex/Mex, already preparing these foods using various convenience products at home at least twice a week. However, Korean cuisine was not mentioned by any of the respondents. The Gochujang sauce presented during the interview had broad based appeal mainly as a dipping sauce, and to a lesser degree as a marinade. Traditional Gochujang has the potential to inspire consumers who are looking for novel and authentic world cuisine products. From the sensory evaluations of various prototypes developed according to consumer reactions during the focus group interviews, three prototypes(a sauce for chicken, dipping sauce type, and BBQ sauce type) were determined for further consumer preference studies.

• 치위생과학회지
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• 제18권2호
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• pp.113-123
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• 2018

본 연구는 치과위생사에게 요구되는 커뮤니케이션 교육에 관한 임상가와 교육자의 견해를 확인하기 위해 치과의사, 치과위생사, 교수의 초점집단면접을 진행하였고, 각 초점집단의 견해를 해석하고 개념화하여 분석한 결과, '커뮤니케이션 교육시기와 방법', '교과목 표준화와 교육환경', '커뮤니케이션 역량 평가', '커뮤니케이션 교과목에 대한 인식'이라는 4개의 핵심범주와 '교육시기', '교육방법', '임상현장실습', '표준화된 교과목의 부재', '교수역량 향상', '평가방법', '국가고시 도입', '교수와 학생의 태도'라는 8개의 하위범주를 확인하였고 다음과 같은 결론을 얻었다. 임상가 및 교육자 초점집단은 공통적으로 인문사회학적 소양은 대학교육이 선행되어야 한다고 진술하였다. 다만, 치과위생사 초점집단은 임상현장에서의 시행착오적 학습도 효과적인 교육이라고 강조하였다. 교수 초점집단은 대학졸업 이후에도 커뮤니케이션 교육의 연속성을 위해 보수교육이 제공되어야 한다고 강조하였다. 임상가 및 교육자 초점집단은 공통적으로 치과 의료기관에서 발생할 수 있는 환자 불만사례를 적용한 역할극을 요구하였다. 교수 초점집단은 교과목 학습목표와 실습모듈 표준화를 요구하였고, 교육 환경 인프라가 구축되어야 한다고 하였다. 더불어, 커뮤니케이션 교과목 담당 교수의 역량을 강화하기 위한 커뮤니케이션 교과목 연구회가 필요하다고 하였다. 본 연구를 통해 치과위생사의 커뮤니케이션 역량 계발을 위하여 임상현장의 요구에 부응하는 교육개발이 필요함을 확인하였고, 치과위생사 커뮤니케이션 역량강화를 위한 교육의 바람직한 방향을 제안할 수 있는 자료로 활용될 수 있을 것으로 생각된다.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.101-116
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• 2016

In this paper, we suggested a model that reflects the role played by the consumer's regulatory focus (promotion focus and prevention focus) as determinant factors of trust in the Web site. Also, we considered the moderating effects of consumers' purchasing experience toward online shopping. We conducted a two-month survey of 230 individuals using online shopping sites for hypotheses testing. The study results are summarized as follows. Firstly, promotion focused consumers showed higher trust to a web site compared to prevention focused consumers. Secondly, the moderating effect of purchasing experience between regulatory focus and consumer trust to a web site is statistically significant. The effect of a prevention focused consumers on consumer trust to a web site is stronger when purchasing experience toward online shopping is high compared to low. Based on these findings, this study presents practical and academic implications of the research.

• 말소리와 음성과학
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• 제12권4호
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• pp.57-61
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• 2020

Previous research has indicated that the patterns of phonetic modulations induced by prominence are not consistent across languages but are conditioned by sound systems specific to a given language. Most studies examining the prominence effects in Korean have been restricted to segments in word-initial and phrase-initial positions. The present study, thus, set out to explore the prominence effects for Korean stop consonants in word-medial intervocalic positions. A total of 16 speakers of Seoul Korean (8 males, 8 females) produced word-medial intervocalic lenis and aspirated stops with and without prominence. The prominence was induced by contrast focus on the phonation-type contrast, that is, lenis vs. aspirated stops. Our results showed that F0 of vowels following both lenis and aspirated stops became higher when the target stops received focus than when they did not, whereas voice onset time (VOT) and voicing during stop closure for both lenis and aspirated stops did not differ between the focus and no-focus conditions. The findings add to our understanding of diverse patterns of prominence-induced strengthening on the acoustic realizations of segments.

• Asia Marketing Journal
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• 제21권4호
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• pp.1-24
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• 2020

The current research brings the spotlight onto customer Gapjil toward service employees. In an attempt to understand what brings Gapjil, the present article investigates the intertwined effects of perceived economic mobility (PEM), self-other referent priming (SORP), and temporal focus on Gapjil. Study 1 shows that PEM increases Gapjil among self-referent primed people, but not among other-referent primed people. Study 2 examining the role of temporal focus (present vs. future) reveals that the effect found in study 1 is replicated in the present focus, but the effect is reversed in the future focus. We explain this dynamic pattern of the 3-way interaction effect with a relative gratification and a motivation to attune the self to the perceived norm of the high class. We also discuss how to create a social atmosphere to lessen Gapjil in public and corporate communication strategies.

• International Journal of Computer Science & Network Security
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• 제23권4호
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• pp.39-47
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• 2023

This study compares various transformation techniques for multifocus image fusion. Multi-focus image fusion is a procedure of merging multiple images captured at unalike focus distances to produce a single composite image with improved sharpness and clarity. In this research, the purpose is to compare different popular frequency domain approaches for multi-focus image fusion, such as Discrete Wavelet Transforms (DWT), Stationary Wavelet Transforms (SWT), DCT-based Laplacian Pyramid (DCT-LP), Discrete Cosine Harmonic Wavelet Transform (DC-HWT), and Dual-Tree Complex Wavelet Transform (DT-CWT). The objective is to increase the understanding of these transformation techniques and how they can be utilized in conjunction with one another. The analysis will evaluate the 10 most crucial parameters and highlight the unique features of each method. The results will help determine which transformation technique is the best for multi-focus image fusion applications. Based on the visual and statistical analysis, it is suggested that the DCT-LP is the most appropriate technique, but the results also provide valuable insights into choosing the right approach.

• 유통과학연구
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• 제14권2호
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• pp.5-12
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• 2016

Purpose - The present study examines the interrelationship between various components constituting shopping experience in the context of the Indian shopping malls. Research design, data, and methodology - Extracting components of shopping experience from the literature review, the study used Interpretive Structural Modelling (ISM) to propose a conceptual model. The study adopted a mixed methods research involving theoretical constructs from past research, qualitative assessment of relationship between the constructs and imposing definite order and direction to qualitative relations based on mathematical computations. Results - Proposed model indicates that the five components of shopping experience (ambience, physical infrastructure, convenience, marketing focus and safety and security) do not converge directly into shopping experience. Rather, they operate following a hierarchy of influences in which marketing focus plays the role of the initiator. Conclusions - This model points at the order of preference of different components of shopping experience and can be a useful guide for retail industry, especially mall developers and supermarket/hypermarket, may use the findings in key decisions about development of physical infrastructure, which are based on marketing focus.

• 가정과삶의질연구
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• 제30권2호
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• pp.121-136
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• 2012

This study is a qualitative research on job transfer experiences of child care teachers and directors of child care centers. The research was conducted on 21 participants: 10 child teachers and 11 directors of child care centers in Seoul and Gyeong-gi province. Focus group interviews were held at the subjects' child care centers in July 2011. Each focus group participated in one interview and the average length of these interviews was 2 hours. Four focus group interviews were recorded and transcribed. The gathered data was analyzed within and across groups according to focus group interview analysis methods. The analysis showed five categories in both the teacher group and the director group. Reorganizing this analysis revealed three phases: before, in the course of, and after the transfer. Further description about the job transfer was given for each phase of the two groups. This research is significantly meaningful in that it brings light to the experiences around job transfer for both groups at the same time.