• 제목/요약/키워드: Research community

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중국 기업의 가상 브랜드 커뮤니티 분위기가 소비자 가치공동 창출 행위에 미치는 영향: 계획행동이론 관점에서 (The Impact of the Atmosphere in Virtual Brand Communities of Chinese Companies on Consumer Value Co-Creation Behavior: From the Perspective of Planned Behavior Theory)

  • 왕문흠;김문홍
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.129-150
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    • 2023
  • Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

모바일 헬스를 활용한 지역사회 참여: 연구유형 분석과 방향 제언 (Mobile health for community participation: Research patterns and directions)

  • 김동하;홍지혜;하은지;유승현
    • 보건교육건강증진학회지
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    • 제32권4호
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    • pp.67-78
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    • 2015
  • Objectives: This study aims to examine the trends of mobile-health research in terms of community participation. Methods: A set of 24 peer-reviewed articles were identified for review. Two authors independently reviewed the articles using a literature review matrix and reexamined as a team. Review categories include: general characteristics, research methods, levels and ranges of community participation, and research topics. Results: Most of the articles were published in 2013-2014, including one domestic paper. Multidisciplinary approaches were used in 65% of the studies. Community participation was at low or mid-levels of Arnstein's participation model. In mobile-health research so far, the level of participation tends to improve as more diverse stakeholders participate in health promotion initiatives with mobile-health. The review yielded five types of mobile-health research for community health promotion: improving the quality of primary healthcare through the community health workers' capacity enhancement; improving the data collection capabilities; facilitating exchanges of community information and resources; reinforcing community identity; and monitoring physical environment of the communities. Conclusions: Although at an early stage of research development, application of mobile-health to community health promotion via participation has a potential. Multi-disciplinary approaches should be fostered for further development.

서울시 주민자치센터의 시설 형태와 특성에 관한 연구 - 저층 고밀도 지역의 사례 중심 - (A Research on Community Center Facility Types and the Characteristics in Seoul - Focused on the Areas of Low-rise and High-density -)

  • 이미숙;서귀숙
    • 한국주거학회논문집
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    • 제20권2호
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    • pp.59-68
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    • 2009
  • Community centers have been public facilities for the welfare and conveniences for the residents since 1999. Currently, the numbers of community centers meet the demands in quantity, but they do not satisfy the quality service needs for the improved life style of residents and the activation of local community. Therefore, the purposes of this research are to find out the current status, types and characters of facilities for the quality improvement of community centers. As the research methods, 'home pages of community centers', 'gujung backseo' were used, and '40 case studies' were completed. Case studies were done by observation and research on the actual conditions. The case works were done between July- September in 2008. Followings are the results of the study; 1. Area measurements of the community centers are being increased since 2000. 2. Complex facility types of community centers are mainly public administrative facilities (community center)+public administrative facilities of mixed type. 3. There are three architectural types of community centers: horizontal type, vertical type, mixed type. 4. There are three classified entrance types for the community centers. 5. There are twelve classified facility types for the community centers. Community centers are usually mixed with diverse facilities, especially welfare facilities and cultural facilities. Proper community center types which contain the functional characters and varieties of facilities should be developed, and these active centers should be used conveniently by residents, thus, further study is required in this regard.

Developing a University-Community Partnership Model Integrating Research and Intervention to Improve Food Decisions in Families and Communities

  • Gillespie, Ardyth H.
    • 대한지역사회영양학회지
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    • 제3권1호
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    • pp.120-132
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    • 1998
  • A major goal of the Community Plant Food Project is to develop partnerships between the Cornell Community Nutrition Program and Community-based organizations, including Cooperative Extension. A core principle behind this work is integrating research and intervention. Based on our work in Rochester, New York, we have developed a process and principles for effective partnerships. This new paradigm what we call the University-Community Partnership Model is a team effort that builds on the experiential literature in the fields of communication, leadership, community and team development, sociology, and participatory research and action. We have applied this model both to increase our understanding of Family Food Decision-making and to develop programs for families. In this project, we have used a variety of qualitative methods to understand food decisions from the perspectives of families and community stakeholders, including a group method for analyzing our qualitative interview data. For our survey of families, we developed the Enhanced Response Method, an approach for improving the validity and reliability of community surveys with families and, at the same time, building relationships with families and other stakeholders in the community for integrated and sustainable interventions. Because the knowledge we develop through the partnership and the interventions we seek to implement are products of the process, we are constantly seeking to refine this knowledge and to adapt emerging interventions through an ongoing evaluation process we call the Continuous Improvement Method.

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Adapting the Community Readiness Model and Validating a Community Readiness Tool for Childhood Obesity Prevention Programs in Iran

  • Mahdieh Niknam;Nasrin Omidvar;Parisa Amiri;Hassan Eini-Zinab;Naser Kalantari
    • Journal of Preventive Medicine and Public Health
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    • 제56권1호
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    • pp.77-87
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    • 2023
  • Objectives: It is critical to assess community readiness (CR) when implementing childhood obesity prevention programs to ensure their eventual success and sustainability. Multiple tools have been developed based on various conceptions of readiness. One of the most widely used and flexible tools is based on the community readiness model (CRM). This study aimed to adapt the CRM and assess the validity of a community readiness tool (CRT) for childhood obesity prevention programs in Iran. Methods: A Delphi study that included 26 individuals with expertise in 8 different subject areas was conducted to adapt the CRM into a theoretical framework for developing a CRT. After linguistic validation was conducted for a 35-question CR interview guide, the modified interview guide was evaluated for its content and face validity. The quantitative and qualitative analyses were performed using Stata version 13 and MAXQDA 2010, respectively. Results: The Delphi panelists confirmed the necessity/appropriateness and adequacy of all 6 CRM dimensions. The Persian version of the interview guide was then modified based on the qualitative results of the Delphi study, and 2 more questions were added to the community climate dimension of the original CRT. All questions in the modified version had acceptable content and face validity. The final CR interview guide included 37 questions across 6 CRM dimensions. Conclusions: By adapting the CRM and confirming linguistic, content, and face validity, the present study devised a CRT for childhood obesity prevention programs that can be used in relevant studies in Iran.

지역사회간호학 실험연구의 동향분석 - 지역사회간호학회지 창간호~2012년 게재논문을 중심으로 - (Trend Analysis of Experimental Research Papers on Community Health Nursing - Based on Researches Published in the Journal of Korean Academy of Community Health Nursing, 1989~2012 -)

  • 김춘미;임승주
    • 지역사회간호학회지
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    • 제25권2호
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    • pp.146-157
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    • 2014
  • Purpose: The objective of this study is to analyze systematically the trends of experimental researches in the area of community health nursing. Methods: This is a study based on literature review, which analyzed 137 experimental research papers in the Journal of Korean Academy of Community Health Nursing, from the first issue in 1989 to those in 2012. Results: 1) The proportion of experimental researches in the total published papers was 14.9%. 2) The mainly used research method was quasi-experiment, which was 60.6% of them, and there was no RCT. 3) Convenient sampling was used in 95.6% of the researches. 4) Only 5.1% were reviewed for keeping the ethical standards for the study objects by the IRB. 5 When classified by the Omaha Classification System, psycho-social researches were most frequent, which were followed by physiological, health-related behavioral, and environmental ones in order of frequency. Conclusion: This study found that the proportion of experimental research papers was increasing in the 2000s and ethical standards were required more rigorously. However, it was suggested that the research design be more elaborated and sampling methods be manifested to reduce research bias and errors.

지역사회간호학회 40년사 (Forty Years' Development of the Korean Academy of Community Health Nursing)

  • 이꽃메
    • 지역사회간호학회지
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    • 제23권1호
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    • pp.102-115
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    • 2012
  • Purpose: This study was conducted in commemoration of the 40th Anniversary of the Korean Academy of Community Health Nursing [KACHN]. Methods: Primary and secondary sources were collected and analyzed to show changes that KACHN has experienced. Results: In the 1970s it made the annual meeting regular and began research presentation. In the1980s regular symposiums were activated and as a result the academy could publish its own journal from 1989. In the 1990s the boards were selected from locals by turns and lots of papers and teaching materials were produced from collaborate researches of the members. In the 2000s, the journal was selected by the National Research Foundation in Korea and the academy began regular Korea-Japan Community Health Nursing Conference and hosted the 5th ICCHNR. Conclusion: In spite of great development, KACHN has new challenges. The number of members has increased so much that there are a few academies specialized in some fields of community health nursing. They have made the members' interest and loyalty weaker than during the pioneer days. KACHN should take the new role as a leader of international community health nursing research as well as the old role as a leader of Korean community health nursing research.

노인의 지역사회보호에 있어서 주거관리의 역할과 장점 (The Role and Issues of Housing Management in Community Care for Older People)

  • 홍형옥
    • 가정과삶의질연구
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    • 제20권5호
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    • pp.51-67
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    • 2002
  • The purpose of this study is to find the role and issues of housing management under the community care system which cover the middle class older people. Research method was qualitative research by the interview of 21 subjects with open-ended questionnaire. Most of the older people want to live in the community alone with poor supporting system, because present community care system does not established well, so it cannot cover the staying put service for independent living, such as community alarm, care and repair, handyman, floating support, and meal service within the community. The result showed that community care might be partially avaliable from the welfare center but not well established or transfer to Dong-Office as an agency of community welfare center. However, the subjects had higher needs about housing management for older people than previous study on the hypothetical level. Successful pilot project might be required to develop the community care system focused on housing management for older people.

The Factors of Product Purchase Decisions for Distribution of Community Enterprises in Nakhon Si Thammarat, Thailand

  • NAKUDOM, Sor sirichai;NAKUDOM, Siwaporn;NOOBUTR, Pinrudee;KHIAWNOI, Pannapa;WANNAPIROON, Panita
    • 유통과학연구
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    • 제21권1호
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    • pp.45-52
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    • 2023
  • Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

재난피해지역 내 지역사회기반 공동체 회복 프로그램 사례 연구 (A Case Study on Local-Based Community Recovery Program in Disaster Affected Areas)

  • 이영욱;남동엽;정혜민;박상현;이지향
    • 한국안전학회지
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    • 제35권5호
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    • pp.106-114
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    • 2020
  • The two major trends that have emerged in recent years in relation to disaster recovery and recovery are 'regional infrastructure', 'regional leadership' and 'community recovery'. In the former case, it is to avoid disaster recovery and recovery by using external personnel and resources, and to maximize the resources in the area under the initiative of the residents of the affected area. And through this process, it is to prepare a new growth engine for disaster-affected areas. In addition, the latter expands disaster recovery targets to the general population living in affected areas and is not limited to victims. Through this, we can expect to recover the 'community' beyond the individual's recovery. In the Ansan of Gyeonggi-do, where many families of 'Sewolho' live, and in the Heunghae-eup of Pohang, Gyeongbuk-do, where the damage was severe, projects are underway to restore communities. And In these areas local activists and civic groups are actively utilized to efforts are being made to increase efficiency. Nevertheless, in the case of the community recovery program being promoted in Korea, there are limitations that it can be promoted only on the basis of special laws and that participation of various actors is necessary. This study intends to propose the limitations of current projects and ways to solve them by analyzing domestic and foreign cases related to the community recovery program for disaster-affected communities using local resources. we suggest two way. One is the relaxation of the national dependence of the community recovery program, and the other is to expand the area of disaster relief through.