• International Journal of Knowledge Content Development & Technology
• /
• 제9권2호
• /
• pp.91-110
• /
• 2019

This study sought to examine five theses from major journals concerning Korea's Library and Information Science, published from 1970 to 2018, so as to diagnose the current stage of International Research collaboration in the field of Korea's Library and Information Science which researchers from two or more different nations jointly conducted. Furthermore, it proposed measures for activating International Research collaboration in the field of Korea's Library and Information Science. First, related conferences should be held and education need to be offered in terms of elevating the awareness of the need and importance of international research collaboration. Second, relevant policies need to be developed and projects should be implemented to strengthen the practical international research collaboration. Third, collaboration with various countries should be pursued in the area of detailed majors of library and information science of greater diversity than now in terms of the detailed majors and countries. Fourth, a research environment supporting the collaboration with various research institutions overseas moving forward will need to be created around the universities.

• 경영과정보연구
• /
• 제37권1호
• /
• pp.1-18
• /
• 2018

본 연구는 국내 영업사원 375명을 대상으로 직무만족, 조직몰입, 성취욕구가 영업사원의 영업성과에 미치는 영향을 실증 분석 하였다. 또한 각 요인 간 직접효과를 포함해 조직몰입과 성취욕구의 매개효과를 분석하였다. 분석결과 영업사원의 직무만족은 조직몰입과 영업성과에 유의미한 정(＋)의 영향을 갖는 것으로 나타났으며, 조직몰입은 성취욕구에 유의미한 영향을 갖는 것으로 분석되었다. 하지만 조직몰입은 영업성과에 유의미한 영향을 미치지 않았다. 성취욕구는 영업성과에 유의미한 정(＋)의 영향을 보였으며, 조직몰입 및 영업성과를 매개하는 것으로 분석되었다. 조직몰입은 직무만족과 영업성과에 대해 매개효과를 보이지 않았으며, 직무만족과 성취욕구에 대해 매개효과를 갖는 것으로 분석되었다. 본 연구에서 제시한 시사점은 첫째, 본 연구에서는 기존의 연구결과에서 검증된 내용을 포함해 직무만족, 조직몰입, 성취욕구 및 영업성과에 대한 통합적이고, 세부적인 분석을 수행했다는 것이다. 둘째, 이를 통해 영업사원의 직무만족 및 성취욕구가 영업성과에 중요한 요인임을 밝혔으며, 단순한 조직 몰입 보다는 영업현장에서 영업사원의 직무에 대한 만족 및 성취욕구가 함께 병행되어야 함을 실증연구 결과를 통해 제시하였다. 셋째, 기존의 연구에서 성취욕구는 조직몰입의 선행변수로 작용하여 높은 성취욕구는 조직의 몰입을 높인다는 연구결과가 존재한다. 본 연구는 이와 같은 연구결과에 더해 조직몰입 또한 성취욕구의 선행변수로 작용하여 높은 조직몰입은 성취욕구를 높인다는 것을 실증하였다. 종합해보면, 성취욕구와 조직몰입은 상호 영향력을 갖는 요인으로 영업사원의 성과에 유의미한 영향을 갖는다.

• Asia Marketing Journal
• /
• 제15권4호
• /
• pp.161-186
• /
• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• 철학연구
• /
• 제105권
• /
• pp.95-126
• /
• 2008

최근 한국 사회는 학문 공동체에서의 연구위반 사례에 대해 잘 알게 되었다. 날조와 표절 등 연구윤리의 스캔들과 연관된 황우석 교수, 전 교육부 장관 김병준, 전 고려대 총장 이필상과 같은 이들에 의해 연구윤리는 중요한 사회적 이슈가 되었다. 먼저 서울대학교 황우석 연구자는 2005년도에 발표된 논문에 데이터의 날조와 변조 활용에 대한 책임을 완전히 시인하였다. 본 논문에서는 황우석 사례를 통해 배운 중요한 교훈으로 데이터의 날조 및 변조의 문제뿐만 아니라 국제적으로 통용될 수 있는 연구윤리 규정의 필요성, 올바른 저자 표시와 공로배분 및 공동 연구자들의 책임감, 인간 인체 대상 실험과 불충분한 보호, 이해갈등이란 연구윤리의 문제 등을 제시하였다. 황우석 사건 이후의 중요한 연구부정 사례로서 김병준 사례가 있다. 김병준 사건의 교훈으로서 표절 자기표절의 기준 문제, 과거 표절 청산과 표절 기준 적용 시점의 문제 등을 제시하였다. 보다 최근의 고려대 이필상 사례는 연구부정행위의 조사 절차와 후속 조치의 문제, 연구지도의 문제, 바람직한 내부고발의 문제 둥을 교훈으로 제시하였다. 이러한 사례들의 개요와 교훈에 대한 결론적 고찰을 통해 다음과 같은 교훈을 제시하였다. 첫째, 연구윤리와 관련된 제도적 정비의 계기 마련이며 둘째, 언론 및 미디어의 역할 제고이다. 셋째, 연구윤리교육의 필요성과 방향성에 대한 모색이다. 정부나 대학 그리고 연구기관이나 학회들은 황우석 사건 및 그 이후의 사례들에서 보이는 여러 연구윤리에 대한 문제점들과 교훈들을 배우고 연구윤리를 위한 교육 프로그램, 가이드라인 그리고 제도적 방책들을 마련해야 할 것이다.

• 한국의류학회지
• /
• 제16권4호
• /
• pp.431-441
• /
• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

• 동서간호학연구지
• /
• 제28권2호
• /
• pp.151-159
• /
• 2022

Purpose: This study was conducted to identify the performance and need of professional nursing care among nurses in a neurosurgery department at a tertiary hospital. Methods: This study used a descriptive design using a questionnaire with 77-item. The participants were 58 nurses with more than 3 years of clinical experience in both the neurosurgery intensive care unit and ward at a tertiary hospital in Gangwon province. Data collection was conducted from January to February of 2021. The performance and need for each workforce were analyzed with the mean and standard deviation, and the effectiveness of the difference between the performance and the need were analyzed with a paired t-test using SAS 9.4. Results: The recognition for work performance level was in order of direct nursing activities (3.20±.54), consultation and coordination (3.18±1.15), education (2.55±.85), administration (1.92±.86), and research (1.57±.89). The recognition for need level was in order of consultation and coordination (3.95±.83), education (3.91±.87), direct nursing practice (3.83±.55), research (3.49±.87), and administration (3.45±.54). The results showed a statistically significant differences between work performance and need (p<.001). Conclusion: It is required to hire professional nursing personnel who can bridge the gap between the performance and need of professional nursing workforce in a neurosurgery department at a tertiary hospital. A professional nurse may be a good alternative.

• 한국의료질향상학회지
• /
• 제25권2호
• /
• pp.44-55
• /
• 2019

Purpose: To investigate whether changes in Medical Aid (MA) status are associated with unmet need and catastrophic health expenditure (CHE). Methods: Data from the 2010 to 2014 Korea Health Panel (KHP) were used. The impact of changes in annual MA status ('MA to MA,' 'MA to MA Exit,' 'MA Exit to MA,' and 'MA Exit to MA Exit') on unmet need (all-cause and financial) and CHE (10% and 40% of household capacity to pay) were examined using the generalized estimating equation (GEE) model. Analysis was conducted separately for MA type I and II individuals. Results: In 1,164 Medical Aid type I individuals, compared to the 'MA to MA' group, the 'MA to MA Exit' group had increased likelihoods of all-cause and financial unmet need. This group also showed higher likelihoods of CHE at the 10% standard. The 'MA Exit to MA Exit' group showed increased likelihoods at the 10% and 40% CHE standards. In 852 type II recipients, the 'MA to MA Exit' group had higher likelihoods of CHE at the 10% standard. Conclusions: Type 1 MA exit beneficiaries had higher likelihoods of all-cause and financial unmet need, along CHE at the 10% standard. Type I 'MA Exit to MA Exit' beneficiaries also showed higher likelihoods of CHE at the 10% and 40% standards. In type II recipients, MA exit beneficiaries had higher likelihoods of CHE at the 10% standard. The results infer the importance of monitoring MA exit beneficiaries as they may be vulnerable to unmet need and CHE.

• 복식
• /
• 제23권
• /
• pp.225-248
• /
• 1994

The purpose of this study is to find an effective curriculum of the future in the fashion design and the clothing construction area by comparing the curricula of the fashion -related departments in domestic college. The research finding are as follows : 1. Clear objectives of fashion education need to be defined based upon the characteristics of the field. 2. Following education methods are suggested for the fashion design area. 1) Basic core courses need to be offered to support the fashion design courses. 2) More design -practice courses need to be included to educate creative designers and the curriculum need to reflect also the needs of the Apparel Industry practioners. 3) Major concentration systems need to be introduced. 4) Intership which is a kind of the Academy and Industry cooperation needs to be introduced. 3. Following education methods are suggested for the clothing construction area. 1) Major concentration systems need to be introduced. 2) Workshops which are similar to the actual production systems of the clothing Apparel Industry, are required. 3) Internship is required. 4) Course required for both the fashion design area and the clothing construction area need to be offered effectively. The suggestion made in the research can be applied with some modifications or adjustments considering the situation of each college. Since each college has different characteristics in terms of the tradition , faculty ,size, facility etc., it is difficult to make a general statement regarding professional fashion education , however, professional fashion education should be reformed in order to achieve individuality of each college.

• 무역학회지
• /
• 제45권2호
• /
• pp.211-228
• /
• 2020

The purpose of this study aims to analyze the comparative effects of luxury consumption behavior for Chinese consumers. Many research have been conducted in luxury consumption behavior based on perspective of culture, brand, and purchase motives. However, previous studies seem somewhat limited in fully explaining luxury consumption behavior due to less understanding of consumers' psychological trait. In order to fill this gap, this study adopts narcissism (overt narcissism and covert narcissism) to explain consumers' psychological trait. Based on specific psychological trait, consumers would lead to different luxury purchasing behavior depending on purchase motives. Especially, overt narcissism would show high tendency of self-esteem, arrogance, which means that it is closely related to need for uniqueness. Conversely, covert narcissism would show high sensitivity to others, which indicate that it is involved with need for approval. Also, each narcissism would result in different behavior for luxury purchasing based on generation difference (20-30s, vs. 40-50s). The result of this study shows that overt narcissism, covert narcissism, need for uniqueness, need for approval have significant influence on luxury consumption behavior. Especially, overt narcissism has interaction effect with need for uniqueness and young generation (in the 20s, 30s) for luxury purchasing behavior. On the other hand, it was found that covert narcissism has no interaction effect with other variables.

• 한국의류학회지
• /
• 제37권7호
• /
• pp.882-893
• /
• 2013

This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.