• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.56-56
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• 2003

The present time, people have felt limits to own clothing because of fast change of fashion trend and various role management which they have. This mood changes people's consciousness for product, and makes them face to intention for rental using instead of permanent possessions.

• 대한환경공학회지
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• 제38권11호
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• pp.611-617
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• 2016

사용 후 제품을 회수하여 완전 해체하고 부품들을 세척, 수리, 또는 새로운 부품으로 교체하여 재조립함으로써 신품과 동일한 성능 수준으로 재 제품화 하는 재제조는 천연자원과 에너지 사용의 저감 등 자원순환 측면에서의 환경적 개선효과가 뛰어나 자원 측면에서 주목받고 있다. 재제조는 뛰어난 환경개선 효과 및 자원보존으로 인해 우리나라에서 많은 연구가 수행되어왔으며, 현재 자동차 부품, 프린터 토너 및 카트리지를 중심으로 재제조가 이루어지고 있다. 하지만 코어의 상태가 양호한 상태로 반환되어 재제조 공정을 거쳐 새 제품과 동일한 상태의 재제조품 생산이 가능한 렌탈 제품은 아직까지 활성화 되어있지 않다. 따라서, 본 연구에서는 LCA 기법을 이용해 렌탈 제품 중 하나인 공기청정기 신품과 재제조 제품의 환경성평가를 수행하였으며, 이를 통해 렌탈 제품 신품 대비 재제조품의 환경적 개선 효과를 정량적으로 분석하였다. 분석결과 공기청정기 1대 재제조 시 환경영향은 신품대비 약 20.7% 감소하는 것으로 나타났다. 환경과 관련된 영향범주 중 오존층 파괴(ODP)가 94% 감소하여 가장 큰 효과가 있는 것으로 나타났으며, 공기청정기의 수명주기에서 원료 추출 단계에서는 자원고갈(ADP) 및 지구온난화(GWP)에 대한 환경개선 효과가 가장 큰 것으로 나타났다.

• Human Ecology Research
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• 제56권6호
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• 벤처창업연구
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• 제19권3호
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• pp.97-107
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• 2024

생활환경가전 렌탈구독서비스의 시장 성장에 따라, 이용자의 고객만족도에 영향을 미치는 요인을 파악하고자 한다. 본 연구의 차별점은 기존 구독서비스에 관한 연구가 디지털콘텐츠, OTT 서비스, 전자책, 모바일 등 온라인 구독서비스에 편중되었다면, 이 연구는 연구 대상을 생활환경가전 렌탈구독서비스로 확대했다는 점이다. 본 연구는 생활환경가전 렌탈구독서비스의 지각된 유용성, 신뢰성 및 편의성이 고객만족도에 미치는 영향을 분석하여 렌탈구독서비스 이용자의 고객만족도 요인을 분석하였다. 연구결과는 생활환경가전 렌탈구독서비스 이용자의 지각된 신뢰성과 지각된 편의성이 고객만족도에 유의한 영향을 미쳤다. 지각된 유용성은 기각되었는데, 이는 고객이 느끼는 추상적이고 주관적인 부분이기 때문이다. 연구결과 시사점은 다음과 같다. 렌탈구독서비스 신뢰성을 높이기 위해 표준화된 서비스를 강화할 필요가 있으며, 제품별 특성에 맞는 정기 방문관리 시 부가서비스를 개발하여 편의성을 증대할 필요가 있다. 그리고 제품과 ICT(Information and Communications Technologies)를 융합하여 맞춤형 서비스를 제공하고, 교차판매(Cross sell)와 상승판매(Up sell)로 이어질 수 있도록 고객만족도를 높이기 위한 고객 관리가 매우 중요하다. 또한 벤처 창업기업들도 구독서비스 비즈니스 모델을 적극적으로 적용할 필요가 있다.

• 유통과학연구
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• 제11권2호
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• pp.11-21
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• 2013

Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

• International Journal of Internet, Broadcasting and Communication
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• 제11권1호
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• 농촌계획
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• 제23권4호
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• pp.143-152
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• 2017

In recent years, the proportion of arable land in the nation has grown from 36.2 percent in 1990 to 43.7 percent in 2013. The study first performed the vulnerability assessment of agricultural production, transportation, processing facilities, agricultural machinery leasing facilities, and water supply facilities. It was developed for the evaluation of the vulnerability of each gun of garlic and onions based on the distance from the three groups of arable bodies to the facility and the processing capacity of facilities. In view of these regional imbalances, the store, distribution and processing facilities in the main stream were found in Haenam, South Jeolla-do, and the relatively low regions of the gun were located in Goheung-gun and Hampyeong-gun. Among other regions, agricultural machinery rental facilities were high in Changnyeong-gun, Haenam, and two regions, while the water supply facilities were high in the southern area of Haenam and South Jeolla-do. The Gyeongsang-do showed relatively high levels of comparison vulnerability index compared to Jeolla-do regions. In particular, through the management plan to improve the facilities needed to improve agricultural production infrastructure, it is necessary to increase the competitiveness of agricultural productuivity through the planning of the need for additional support through the rural readjustment project.

• International journal of advanced smart convergence
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• 제11권1호
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• pp.111-116
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• 2022

After COVID-19, the number of people with sleep disorders around the world is increasing. In particular, in the flow of the 4th industrial revolution, the differentiation of types and characteristics of the sleep industry is accelerating. Therefore, in this study, the characteristics of each type of sleep-related industry were reclassified from an industrial point of view, and based on this, an attempt was made to review the classification system that can help companies develop sleep products and improve related national systems. Based on the 10th standard industry classification, we compared input cost, value, and usability and analyzed common characteristics, treatments, and preventive effects based on this. A comprehensive taxonomy using matrix analysis was reviewed. As a result, in terms of cost (A), the most common sleeping products are general mattresses and general bedding. It is an IOT device (auxiliary device), and the value aspect (B, B/D) included sleep cafe, bedding rental and management service, and sleep consulting. In terms of utility (A/B), a total of 6 product groups including sleep aids (health functional foods) belong to this category, and in terms of treatment (A/C), a total of 3 product groups including sleep clinics (medical services) belong to this category. As for the product group (A/D) with both properties, it was found that non-insurance sleep treatment medical devices, sleep-related over-the-counter drugs, and some sleep monitoring applications belong to this category. Ultimately, it was found that the sleep industry classification enables the most active product development and composition according to the relative relationship between cost and utility, and treatment and utility. appeared to be necessary.

• Toxicological Research
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• 제5권1호
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• pp.1-7
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• 1989

Toxic effects of a mushroom, Amanita volvata, were studied in respect to biochemical and histological changes induced in the liver and kidneys of mice. The changes in biochemical parameters characteristically appeared 12 hrs after oral administration of an aqueous extract of the mushroom. The hepatic glycogen decreased markedly to 17% of the control level and a concemitant decrease in blood glucose was also observed. The activity of serum glutamic oxaloacetic transaminase (SGOT) was elevated by 2.5-fold and the level of blood urea nitrogen (BUN) increased by 3-fold, respectively, 12 hrs after administration of the mushroom, their levels being maintained up to 24 hrs.