• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.181-193
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• 2000

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumer's brand switching against competitive brand. This might be done by suggesting influencing factors on the brand switching for fashion goods. This study was classified into theoretical and experimental study Experimental study was done, using the survey to prove the models for consumers' responses to brand switching by the theoretical study. The survey was conducted through two preliminary questionnaires. It was used as a criterion to prove the validity of the main survey and analyse the reliability. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years odd who live in Seoul and the suburban of Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers far formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the structure of low dimension related fashion according to factor analysis, which affects brand switching, was composed to involvement in 5-dimension, information search in 3-dimension. Based on the results of this study the types of brand switching in fashion goods can be classified by the variety seeking tendency. as inner motivation, and level of contact communication as a outside stimuli. In addition this study showed a correlation among the factors for brand switching related to variables of fashion.

• Journal of Families and Better Life
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• v.10 no.1 s.19
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• pp.157-170
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• 1992

The main purpose of this article was to examine the general tendency of self-disclosure and perceived self-disclosure in married couples, and to study the effect of demographic variables on them. and to find out how dyadic trust affects on self-disclosure in married couples. Considering those purposes, the following research questions have been raised : 1) What is the general tendency of self-disclosure in married couples? 2) What is the general tendency of perceived self-disclosure in married couples? 3) Does perceived self-disclosure affect on self-disclosure in married couples? 4) How do the demographic varibles affect on self-disclosure in married couples? 5) Does dyadic trust affect on self-disclosure in married couples? To solve these questions, a questionnaires which consisted of 8 items for demographic variables, of which 8 questions are for dyadic trust, and 36 questions for self-disclosure in married couples was made. This reserch 몽 been conducted from April 4, 1990 to April 15, 1990. which surveyed 560 married men and women who are living in Seoul. Only answers from 432 married men and women were analysed out of them. The analytic methods adopted in this study were the frequency, the perentage, t-test, oneway ANOVA, DUNCAN -tst, and pearson's r. Especially SPSS/${pc}^+$ program was used in order to promate the feasibility in statistical analysis. The major findings of the study are as follows : 1) Self-disclosure in married couples in generally higher than expected(M=40.4) : wife's self-disclosure(M41.5) is higher than husband's self-disclosure(M=39.4) 2) Between self-disclosure and perceived self-disclosure in married couples correlated considerably high(husband r=0.67, wife r=.75) 3) Self-disclosure in married couples are affected by the variables such as age, length of marriage, everage family income a month. 4) Self-disclosure in married couples correlated relatively low with dyadic trust(husband r=0.21, wife r=.31)

• Journal of Environmental Impact Assessment
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• v.21 no.3
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• pp.367-380
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• 2012

There are many long and round shape shores due to terrain characteristics in Daecheong reservoir. Therefore it is indicated different spatial distribution of algae every year since the stream is being regulated by these terrain characteristics and reservoir operation about inflow and outflow discharge. Also oversupply of nutrient salt from tributaries of Daecheong reservoir where pollutants were concentrated generates massive growth of algae and depending on hydrological, reservoir operation condition, those proliferated algae at the stagnant tributaries moves to the mainstream of Daecheong reservoir which could create problems of water quality. In this study, it was analyzed the tendency of algae generation by examining algae occurring status for the last 4 years since 2008, and implemented hydraulic analysis at Daecheong reservoir through numerical tracer simulation by applying 3-dimensional hydrodynamic model, ELCOM. Also it was implemented a quantitative analysis of causal relationship based on the algae generation tendency and hydraulic behavior at Daecheong reservoir. Through numerical tracer simulation in this study, it could be noticed the degree of spread of inflow indicated similar trend to the algae occurring status at Daecheong reservoir and verified the different tendency of algae generation in 2011 unlike previous year caused by the rise of water temperature.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.534-546
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• 2020

The purpose of this study was to investigate the preference, use motivation about TV food program, and look into the relationship between these variables and tendency of eating alone, interest for food and empathy. The results of this study showed that five factors of motivation were extracted: ASMR pleasure, visual pleasure, emotional vicarious gratification, information seeking and time-spending. The interest for food effects all of five motivation. Tendency of eating alone had no effect on use motivation. The higher the motivation for visual pleasure, the more preference for mukbang entertainment show, TV food drama, internet mukbang. The higher the motivation for ASMR pleasure, the more preference for TV food drama and internet mukbang. As for high tendency of eating alone, preference for cookbang show and TV food drama was high. People with low empathy showed the preference for TV food drama.

• Journal of the Korean Society of Costume
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• v.42
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• pp.231-242
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• 1999

The purpose of this study was to classified the dimension of clothing involvement and the clothing loyalty of 256 male and 271 female college students in Taegu area. data was analyzed by frequency percentage mean factor analysis reliability test validity test correlation and ANOVA by using SPSS/pc. The results of this study were as follows; 1. the dimension of clothing involvement was classified into four factors such as clothing interest dimension clothing symbolism dimension clothing economics dimension and clothing individuality dimension. 2. In the relationship between brand loyalty and four factors of clothing involvement there was positive appearance involvement there was positive appearance in clothing interest clothing symbolism and clothing individuality with brand loyalty but negative appearance in clothing economics. The correlation between clothing interest dimension and clothing symbolism dimension clothing interest dimension and clothing individuality dimension clothing symbolism dimension and clothing economics dimension clothing symbolism dimension and clothing individuality dimension was positive. And there was no relation between clothing economics dimension and clothing individuality dimension clothing economics dimension and clothing interest dimension. 3. According to individual character females than males the group aged 18 to 20 and 24 to 27 than the group aged 21 to 23 showed more active tendency to the clothing involvement dimension and also highertendency to brand loyalty. The students with a major in humanities science than the students with a major in natural science and more expending consumers on clothes showed more active tendency to the clothing symbolism dimension and higher tendency to brand loyalty. 4. On the whole the attitude of consumers on clothes was very high in the clothing interest dimension common in the clothing individuality dimension and very low in the clothing economics dimension.

• Journal of Oral Medicine and Pain
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• v.17 no.2
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• pp.27-35
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• 1992

The purpose of this study was to evaluate the size of the temporomandibular joint space by the increase of the occlusal force on the working side and the non-working side during unilateral biting. For the study, 22 normal adults, age from 23 to 25, who had normal or class I molar relationship and had no symptoms on TMJ area and masticatory muscles were selected. Transcranial TMJ radiograph was taken during unilateral biting with the sensor of occlusal load measuring device (MPM-3000 ; Nihon Kohden Kogyo Co. Ltd., Japan) on 1st molar teeth of right and left side given to force of 0kg, 10kg, 20kg and 30kg respectively with Accurad-200(Denar Corperation's product). The radiographs were traced on the screen, with enlaged as 5 times. The size of temporomandibular joint space at anterior, superior and posterior compartment were measured with Dumas's method (reference line between squamotympanic fissure and the lowest point of articular eminence). The following results were obtained by this study. 1. The size of anterior TMJ space showed a tendency to decrease on the working side and increase on the non-working side by the increase of the occlusal force, but had no statistical significancy (P>0.05). 2. The size of superior TMJ space showed a tendency to increase on the working side and decrease on the non-working side by the increase of the occlusal force (P<0.05). 3. The size of posterior TMJ space showed a tendency to decrease on both working and nonworking side, but had no statistical significancy (P>0.05)

• Korean Journal of Applied Biomechanics
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• v.22 no.1
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• pp.83-94
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• 2012

The purpose of this study was to analyse the effect of posture correction & stabilization according to horse rider's(n=10) skill levels of novice(0wk), mid-skill(12wk) & skill(24wk) in walk & trot. First, Mean posture of 3 times experiments; Anterior & posterior leaning posture of trunk showed rather unstable according to progress of the stages of TD1, TO, TD2 phase, and also shoulder & elbow angle, which effects to the distance from bit to rein, showed unstable riding posture. There was close relationship between shoulder and elbow Angle in walk and hip, knee & ankle angle in trot. Second, Posture correction & stabilization according to riding skill levels; Anterior & posterior leaning posture of trunk did not show significant difference statistically but showed approaching tendency to trunk's vertical line and showed significant difference(p<.05) according to improvement of skill levels in walk & trot horse riding. Hip angle showed significant difference according to progress of the stages of TD1, TO, TD2 phase(p<.05) and showed tendency maintaining the larger thigh flexion according to improvement of skill levels in walk & trot. Knee angle showed more stable posture by maintaining the larger flexion between thigh and shank according to improvement of skill levels in walk & trot(p<.05). Ankle angle also showed tendency maintaining the larger plantar flexion of foot according to improvement of skill levels in walk & trot. When considering the above, regular horse riding program could be useful in posture correction & stabilization according to improvement of skill levels of novice(0wk), mid-skill(12wk) & skill(24wk) in walk & trot.

• Proceedings of the Korea Concrete Institute Conference
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• 2008.04a
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• pp.725-728
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• 2008

This study was to establish 3 levels of high fineness fly ash like 4000, 6000, and 8000 class and 30% replacement ratio in order to analyze mechanics and shrinkage properties of concrete by using high fineness fly ash. Furthermore, this study was to make a plan in two levels of water-binder ratio like 40% and 50%. In addition, as a result of measurement by the establishment of combined condition of ternary system as 20% replacement ratio level of three sorts of ground granulated blast furnace slag, there was a tendency to be equal or higher to the plain concrete as the fineness of fly ash increased in strength property. Simultaneously, this study had a tendency in the relationship between the compressive strength and elastic modulus that the more the fineness of fly ash, the more the elastic modulus increased a little. In addition, this study had a tendency that the more elastic modulus moved to the long-term aged one, the more it increased definitely. The effect on the fineness of fly ash remained at a low level in the drying shrinkage. This study has shown that the more the fineness increased, the more the elastic modulus decreased.

• Journal of the Korean Society for Computer Game
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• v.31 no.4
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• pp.121-128
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• 2018

Virtual reality is a technology that enables users to implement environments that are separate from the real world, and immersion is an important factor in implementing separate environments. However, a variety of studies have been conducted to solve this problem as the lack of awareness of the surrounding environment can lead to an unstable virtual reality game environment. Most studies are focused on solving problems through visualization. On the other hand, because visualizations are generally information that is not relevant to the space of virtual reality, research is needed on the effect of the degree of immersion in virtual reality to which they are applied. The guidelines are necessary because there are differences in individual tendencies and the factors that influence the immersion. In order to solve these two problems, we are going to conduct experiments on two systems: a survey based on the immersion tendency and a visualized communication of information about the surrounding environment. Through these results, we will measure the immersion of individuals and identify the impact of visualizations on virtual reality games by dividing them by their propensity to do so to present guidelines on the creation of virtual reality game environments based on the individual's tendency to engage in immersion.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.395-405
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• 2018

The purpose of this study was to develop a structural equation model on the relationships among cultural tendency, social maturity, community spirit and multicultural perception of nursing students. The survey was performed on 395 nursing students in two universities. Data were collected using a structured questionnaires and analyzed with SPSS 22.0 and Amos 22.0 program. Individualism, social maturity and community spirit showed a direct effect on multicultural perception. And community spirit and Social maturity work as complete mediators in the relationship between collectivism and multicultural perception. These variables explained 59.2% of acts towards multicultural perception. The results of this study suggest that development of programs enhancing proper personalities like community spirit for nursing students.