• Title/Summary/Keyword: Relationship quality

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Effects of Marketing Strategies on Intention of Purchase: Comparison between China and Korea (문화적 요소와 마케팅 전략의 수준이 구매의도에 미치는 영향: 중국과 한국의 비교)

  • Yaxiu, Guandian;Shin, Hyung-Deok;Park, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.170-179
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    • 2019
  • Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

Development of Numerical Model for Mixed Soil Problems Using Dry Bulk Density and Investigation of Its Numerical Stability (건조체적밀도를 적용한 혼합토사 수치모델의 개발과 수치적 안정성 평가)

  • Cho, Yong-Hwan;Lee, Kwang-Ho
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.33 no.3
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    • pp.110-121
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    • 2021
  • The importance of tidal flats lost due to industrialization has recently received attention, and attention is being paid to the creation of artificial tidal flats and maintenance of natural tidal flats. However, there is still a lack of understanding about the behavioral characteristics of mud, mud, and sand that form tidal flats. Although research on the movement characteristics of mixed soils such as tidal flats has been conducted through field investigations and hydraulic experiments, interest in developing a numerical model based on these results has not yet reached. In this paper, the purpose of this paper is to establish a mixed soil model that can efficiently manage the low quality of the tidal flats. In constructing a model for reproducing the surface movement of mixed soil, the numerical stability of the reproduction and movement of sand and mud constituting the mixed soil in the numerical model should be considered first, so first, the volume of sand and mud constituting the mixed soil A mixed soil model representing the relationship was proposed based on a topographical diagram representing the geometric structure of the mixed soil. In order to consider the dry bulk density of the mixed soil, it was possible to consider the dry bulk density of the mud by introducing the water content of the mud containing water. In addition, it was confirmed that the mud and sand movement calculation according to the slope collapse of the mixed soil was stably performed through the calculation of the slope collapse of the mixed soil through the numerical analysis model to which the proposed mixed soil model was applied.

Systematic Literature Review for HRD in Korea Franchise Business (국내 프랜차이즈 사업에서의 인적자원개발에 관한 체계적 문헌 고찰)

  • KIM, Eunsung;LEE, Sang-Seub
    • The Korean Journal of Franchise Management
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    • v.10 no.2
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    • pp.33-47
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    • 2019
  • Purpose - The purpose of this study is to classify and analyze existing studies from various angles through systematic literature review of how human resources development has been researched in the domestic franchise business. These studies are intended to suggest the direction in which human resource development research should be conducted in the future in the franchise business. Research design, data, and methodology - This study is based on systematic literature review methodology. It has gone through the process of subject language setting, literature search routing, search term selection, literature selection, literature classification and literature analysis. The systematic literature review identified 59 peer-reviewed dissertations and scientific journal publications on the subject of HRD in Korea franchise business. Result - This study analyzed by research methods, research industries, research population and dependent variable using the systematic review process. The literature studied in the 2000s mainly led to research on education and training of franchise employees in beauty franchise business. In the literature studied since 2010, human resources development was mainly studied in the supervisor in the restaurant franchise business, and in the study of competence rather than education and training. According to the research methods, statistical methods were mostly relatively simple, such as t-test or one-way distribution analysis until the 2000s, and after 2010, in-depth and structural studies using multiple return analysis, structural method analysis, path analysis, multi-dimensional scale analysis, AHP, etc were conducted. When classified by study dependant, early research until the 2000s focused on the study of education and training, which is an independent variable, on the satisfaction of education programs, job satisfaction, and immersion. On the other hand, studies conducted since 2010 have produced more complex results using various medium variants, and those related to management performance and relationship performance have been mainly studied, rather than the satisfaction of the education itself. Conclusions - While the domestic franchise business is expanding in terms of quantity, such as the number of franchises and franchises, the development in terms of quality for the joint growth of franchises and franchisees is still lacking. In order for the franchisee to continue to grow with each other, the franchisee must identify and develop their current performance or expected capabilities through capacity modeling at various targets and levels.

The Effect of Settlement Inclusivity on Older People's Mental Health (정주환경 포용성이 고령층의 정신건강에 미치는 효과)

  • Lee, Sae Rom;Park, In Kwon
    • Journal of the Korean Regional Science Association
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    • v.36 no.4
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    • pp.3-23
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    • 2020
  • This study aims to conceptualize the settlement inclusivity for overcoming social exclusion and the decline in quality of life of older people and to examine its effects on their mental health. The concept of the settlement inclusivity for older people focuses on the immediate environment around the place where they live. We proposed two domains for the conceptual framework; social domain that provides opportunities for community cohesion; spatial domain that provides security of residential area and access to basic services within walking distance. The social domain was represented by participation and interdependence, while the spatial domain by security and accessibility in the settlement inclusivity. Zero-inflated negative binomial regression model was constructed with 2017 National Survey of Older Koreans data to analyze the factors influencing depressive symptoms of older adults. The empirical results demonstrate that increased level of neighborhood network and social participation is associated with a decrease in the number of depressive symptoms. In addition, higher satisfaction in neighborhood environment and good accessibility to public transport/stores are associated with fewer depressive symptoms. Finally, housing condition and home ownership have a moderating effect on the relationship between social network/participation and depressive symptoms level, whereas they have no direct effects on depressive symptoms. This study demonstrates multi-dimensionally and mutually significant associations between settlement inclusivity and depressive symptoms for older people providing implications for urban planning and policies to improve mental well-being of older population.

An Implication of Moral Education in Zhu-zi's doctrines- Focused on the 'gaining knowledge by the study of things(格物致知)' (주자 격물치지를 통한 인성교육적 요소와 원리 고찰)

  • Lee, Yun-Jeong
    • The Journal of Korean Philosophical History
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    • no.52
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    • pp.365-392
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    • 2017
  • In the present life of us, the challenges, we face essentially, relate to human quality and personality. It is a fact that can be easily understood through a situation of present education and the law. The research in the eastern philosophy of the 'personality' has been handled in regard to Yangmingxue, but a practical principle of education can be also found in an aspect of Zhuzixue indeed. That is Zhu'zi's study of 'gaining knowledge by the study of things' which was criticized by Yangming. This paper is to examine that with 'gaining knowledge by the study of things', which is known as study of 'zhi', we can find the practical principle which is applied to the education of personality. This research is to examine the relationship between 'Zundexing(尊德性)' and 'Daowenxue(道問學)' which are characters of cultivating study of Zhuzixue and the characteristics of the study of Zhu'zi by examining 'gaining knowledge by the study of things', the main method of 'Daowenzue'. This study, then, to show the meaning of study of 'gaining knowledge by the study of things' exploring prncan appropriate education of personality in this time drawing practical principle which can be applied to education of personality through the process and principle of 'taking the objective principles(格物)' and 'achieving morl self-Congnition(致知)'. Then, through the process and principles of 'taking the objective principles' and 'achieving morl self-Congnition ', this paper explore factors of the education of personality and the principles that can be applied in the education field, so as to reveal the significance of studying 'gaining knowledge by the study of things' in terms of the education of personality for this age.

Psychological Characteristics and Life Satisfaction of the Elderly -Focusing on Gwangju Metropolitan City- (노인의 심리적 특성과 삶의 만족도 분석 -광주광역시를 중심으로-)

  • Chon, Lee-sang;Cho, Hong-joong
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.225-232
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    • 2021
  • The purpose of this study is to identify the psychological characteristics of the elderly and to investigate the variables that affect the life satisfaction of the elderly. To achieve this purpose, psychological characteristics such as self-esteem, alienation, loss, and depression were selected. A survey was conducted on the elderly living in Gwangju Metropolitan City. A total of 218 copies were collected and 203 copies were analyzed, excluding poor responses. To draw the results of the research, quantitative analysis was conducted through questionnaires, and SPSSWIN 21.0 statistical program was used as an analysis tool. The analysis methods were frequency and ratio analysis, technical statistical analysis, bivariate correlation analysis, and linear regression analysis. The results of the analysis are as follows: First, the relationship between the psychological characteristics of the elderly showed significant correlations among the self-esteem, alienation, loss, depression, and life satisfaction of the elderly. Second, for the elderly, alienation and depression had a negative effect on life satisfaction, and self-esteem had a positive effect on life satisfaction. However, loss did not have a significant effect on life satisfaction. In conclusion, it suggests that it is necessary to develop and operate policies and programs to improve self-esteem and reduce alienation and depression in order to improve the quality of life of the elderly.

Analysis of the crack propagation rules and regional damage characteristics of rock specimens

  • Li, Yangyang;Xu, Yadong;Zhang, Shichuan;Fan, Jing;Du, Guobin;Su, Lu;Fu, Guangsheng
    • Geomechanics and Engineering
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    • v.24 no.3
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    • pp.215-226
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    • 2021
  • To study the evolution mechanism of cracks in rocks with multiple defects, rock-like samples with multiple defects, such as strip-shaped through-going cracks and cavity groups, are used, and the crack propagation law and changes in AE (acoustic emission) and strain of cavity groups under different inclination angles are studied. According to the test results, an increase in the cavity group inclination angle can facilitate the initial damage degree of the rock and weaken the crack initiation stress; the initial crack initiation direction is approximately 90°, and the extension angle is approximately 75~90° from the strip-shaped through-going cracks; thus, the relationship between crack development and cavity group initiation strengthens. The specific performance is as follows: when the initiation angle is 30°, the cracks between the cavities in the cavity group develop relatively independently along the parallel direction of the external load; when the angle is 75°, the cracks between the cavities in the cavity group can interpenetrate, and slip can occur along the inclination of the cavity group under the action of the shear mechanism rupture. With the increase in the inclination angle of the cavity group, the AE energy fluctuation frequency at the peak stress increases, and the stress drop is obvious. The larger the cavity group inclination angle is, the more obvious the energy accumulation and the more severe the rock damage; when the cavity group angle is 30° or 75°, the peak strain of the local area below the strip-shaped through-going fracture plane is approximately three times that when the cavity group angle is 45° and 60°, indicating that cracks are easily generated in the local area monitored by the strain gauge at this angle, and the further development of the cracks weakens the strength of the rock, thereby increasing the probability of major engineering quality damage. The research results will have important reference value for hazard prevention in underground engineering projects through rock with natural and artificial defects, including tunnels and air-raid shelters.

The Effect of Meditation Psychological Counselor's Social Support and Life Satisfaction on Sustainability (명상심리상담사의 사회적 지지 및 삶의 만족이 지속성에 미치는 영향)

  • Choi, JungHyo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.297-302
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    • 2021
  • This study examined the effects of social support and life satisfaction on the sustainability of meditation psychological counselors. The subjects were 124 meditation psychological counselors at K city. As an analysis method, frequency, reliability, and correlation analysis were performed using the SPSS 22.0 program, and multiple regression analysis on the causal relationship between variables was conducted. First, information support, a sub-factor of social support, significantly affected sustainability. On the other hand, emotional, material, and evaluation support did not affect sustainability. Second, in the effect of life satisfaction of meditation psychological counselors on sustainability, the overall satisfaction factor, which is a sub-factor of life satisfaction, positively affected sustainability. This means that the higher the information support factor of social support and the overall satisfaction of life satisfaction perceived by the meditation psychological counselor, the higher the sustainability. This study implies that the meditation psychological counselors as human factors will become more important to future society. Quality and role will be more prominent to enhance healthy continuous activities and sustainability. This study provides basic data to improve the sustainability of meditation psychological counselors.

Occupational Therapists' Perception and Communication of the Elderly (작업치료사를 대상으로 한 노인 인식 및 의사소통 현황)

  • Park, Sung-Ji;Han, Hee-Won;Jung, Yu-Jin;Woo, Hee-Soon
    • The Journal of Korean society of community based occupational therapy
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    • v.10 no.3
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    • pp.15-26
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    • 2020
  • Objective : Due to the rapid aging of the country, the elderly population is increasing and the ratio of face-to-face meetings with the elderly in major areas of occupational therapy is high. The purpose of this study was to investigate the overall perception of the elderly and the status of communication with the elderly. Methods : This survey was conducted From April to June 2020. Occupational therapists who provide interventions for the elderly in hospitals and public health centers across the country were collected using online questionnaires. A total of 91 questionnaires were collected through a self-administered questionnaire, of which 82 were used for data analysis, excluding 9 with insufficient responses. Results : Occupational therapists generally had a lot of negative perceptions of the elderly. In addition, as factors that hindered communication with the elderly, they responded in order of hearing-related, language understanding related, and articulation related. Lastly, occupational therapists were found to induce smooth communication with the elderly in the order of conversation response management, emotional expression, understanding enhancement, and relationship control. Conclusions : Occupational therapists are health care professionals who play a major role in improving the subjects' social participation and quality of life. Therefore, it is necessary to provide professional therapeutic interventions and related education using improved communication skills along with an understanding of the elderly's communication skills and their level of communication.

An Analysis of Professional's Perspectives on the Roles of Socio-cultural Factors and Welfare Technology among Older Adults in the US (사회문화적 요인이 미국 고령층의 복지기술 수용에 미치는 영향: 전문가 인터뷰를 중심으로)

  • Kang, Suk-Young;Kim, Jeungkun;Winthal, Jeffrey;Lenz, Rosemarie
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.215-228
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    • 2021
  • The purpose of this qualitative study was to identify cultural factors among older Americans that could influence them to accept new welfare technologies. This study also explored how social and cultural-based plans could increase the acceptability of welfare technologies for improving the quality of life of older adults in the future. In-depth interviews were conducted with ten professionals who work with older adults. The collected interview data were subsequently analyzed using a two-cycle open coding process. The data analysis generated 29 codes that were organized into 7 primary codes, or categories, and 22 secondary codes nested within the primary codes. Several themes were identified: individualism, family-oriented culture, pragmatism, low-context culture, privacy, fun-seeking culture, and a less hierarchical culture. These findings will inform the development of a future survey to examine the relationship between older adults' intentions when using technology and socio-cultural factors in community settings. In order to explore the different impact levels of the cultural factors found in this study, the future study will need to include measures for identifying socio-cultural variations among individuals in one country or across countries.