• 한국정보시스템학회지:정보시스템연구
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• 제24권1호
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• pp.67-94
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• 2015

Recently, the popularity of Social Network Service (SNS) along with the spread of smart phone, personal computer and tablet PC helps personal network to construct new forms of services in cyberspace. As such, SNS plays a significant role in constructing diverse online networks and there is a growing interest on SNS at societal level. In this vein, the purpose of the research was to find the factors affecting the continuance intention to use social network services. The major findings are summarized as follows. First, "System Quality", "Contents Quality", "Personal Innovativeness", "Self-Efficiency", "Honor Benefit" has significant effects on "Relationship Quality". Yet, "Economic Benefit" is not statistically significant on "Relationship Quality". Second, "Relationship Quality" has a significant effect on "Continuous Usage Intention". Last, our research discovered the relationship between exogenous variables which would serve as valuable inputs in the development of strategic guideline and plan for SNS companies and related services.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.88-97
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• 2015

'문화시대'의 도래로 공연예술에 관한 소비자의 관심이 증대되고 있으며, 시장의 저변확대를 위한 마케팅 전략과 이를 위한 연구의 필요성이 제기되고 있다. 따라서 본 연구는 음악 공연에서 관객의 지각된 서비스 품질요인이 관객과의 관계 품질에 미치는 영향에 대해 실증적으로 규명하고자 하였다. 연구 결과, 서비스 품질차원으로서 물리적 환경 품질과 결과 품질은 몰입과 만족에 영향을 미치며, 상호작용 품질은 만족에 유의한 영향을 미치는 것으로 나타났다. 또한 관계 품질에서 몰입과 만족은 충성도에 유의한 영향을 미치는 것으로 나타났다. 본 연구를 통하여 음악 공연을 관람하는 관객들이 몰입하고 만족하기 위해 중요하게 생각하는 서비스 품질요인이 무엇인지를 확인함으로써 관객의 소비 행동을 이해하고 나아가 관객과의 관계 품질을 제고할 수 있는 계기를 제공하고자 한다.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.69-90
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• 2005

Online community as a business model has gotten much attention in online market. And it has been recognized as an increasingly important tool for better understanding and relationships with customers. Thus, There are needs for conducting researches, such as those being performed in social psychology area. Due to the lack of current researches on online community, variables that have been considered in social science and factors in relationship marketing are adopted in this study. The primary purpose of this research is to develop and test a model that explains the process of how sense of online community through relationship quality influences customer loyalty. The major findings of this study are as follows: First, sense of online community was found to have a positive influence on relationship quality. Second, relationship quality was found to have a strong positive effect on customer loyalty. Finally, relationship quality was found to have a mediation effect between the sense of online community and the customer loyalty. Implications of these findings are discussed for researchers and practitioners.

• 한국생활과학회지
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• 제21권5호
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• pp.929-945
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• 2012

This study examined structured social network types and their relationship to quality on life satisfaction of older adults. Respondents were 418 adults aged 60 or older living alone or as couples. The data was analyzed using K-means cluster analysis. Four networks types were identified: diverse, friend-neighbor focused, family focused, and restricted. Life satisfaction was highest for individuals in the diverse network group and lowest for individuals in the restricted network group. Stepwise multiple regression analysis indicated that life satisfaction of the elderly was affected by the diverse network, family focused network, the relationship quality with children, the relationship quality with neighbors, and the relationship quality with relatives. Results suggested that having diverse social network in close proximity is very important in old age and structural network types may have important practical implications for improving the quality of life among the elderly.

• Asia Marketing Journal
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• 제7권2호
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• pp.1-22
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• 2005

본 연구는 거래지속기간에 따른 수출-수입업체간의 관계의 질에 대한 연구모형을 검토한 것이다. 연구모형은 지각된 유사성, 관계성과, 기회주의가 관계의 질에 영향을 주며, 거래 지속기간이 이들 관계에 조절변수로 작용하는 것으로 설정하였다. 또한 관계의 질은 결속에 영향을 주는 것으로 설정되었다. 연구가설의 검정을 위해 해외수출업체와 관계있는 수입업체 201개를 대상으로 설문조사를 실시하였다. 연구결과 대부분의 가설이 지지되었으며, 특히 지각된 유사성은 거래초기에는 관계의 질에 영향을 주지만, 거래후기에는 관계의 질에 유의한 영향을 미치지는 못하는 것으로 나타났으며, 기회주의는 거래초기보다 거래후기에 더욱 부정적인 역할을 하는 것으로 나타났다.

• International Journal of Quality Innovation
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• 제6권2호
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• pp.147-166
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• 2005

The purpose of this study is to analyze the causal relationship, in the perspective of Total Quality Management, among the education quality factors, which were suggested in the previous researches. Lee et al. [16] had tried to analyze the relationship among education factors, but they did not estimate the education factor using latent variable concept, which is very reasonable and efficient to represent the constructed concepts. So this study attempts to analyze the causal relationship among education quality factors, represented as latent variables used in structural equation modeling (SEM), and compared with each other. In this study, education quality factors were measured by several measures, constructed as several latent variables, and then processed with AMOS, the most efficient statistical package in the SEM area. In order to analyze the causal relationship among the education quality factors constructed as latent variables, this study designed the structural equation model with suggested factors and established several research hypotheses. This study discovered a prominent causality among the education quality factors, such as education leadership, student scholastic performance and satisfaction of education quality, which is similar to that of previous research. This outcome is really a unique Korean syndrome manifest within our educational career orientation.

• 대한가정학회지
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• 제38권4호
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• pp.1-20
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• 2000

Using in-depth in and self-administered questionnaires, this study investigates the quality of remarital relationship with 64 remarried people. It was found that marital satisfaction was higher and marital boundary was clear in couples formed when both husband and wife remarry than in couples formed when only one parker remarries. It was also found that similarities in losses in prior relationship and experiences between remarried husband and wife might have a positive effect on the quality of the marital relationship. The quality of remarital relationship was found to be a good predictor of the quality of remarried relationships including parent-child relationship, stepparent-stepchild relationship, and relationship with kins. Future research, theoretical and practical implications are added.

• 복식문화연구
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• 제22권1호
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• pp.73-85
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• 2014

The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.

• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.19-46
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• 2012

This paper classifies the success factors of collaboration system in the shipbuilding industry. We propose the structural model that identifies the relationship between the success factors and organizational performance. To test empirically the relationship between the factors, we developed the measurement of each factors. This paper has examined the relationship between the independent variables and the mediating variables, also has examined the relationship between the parameters and a final dependent variable. The independent variables are as follows, (1) quality of system including reliability, flexibility, and accessibility, (2) the quality of information including contents, expressiveness, and (3) the partner relationship including the information sharing and the compatibility of strategies. The mediating variables are user involvement, parter trust, and user satisfaction. The final dependent variable is business performance. The hypotheses test proved that the system quality significantly affect user satisfaction, the information quality positively influence on the user participation, and the information sharing and strategic fit of partner relationship positively affect partner trust. Also, the user participation and partner trust significantly affect user satisfaction. Finally, the user participation, user satisfaction, and partner trust have a decisive effect on the organizational performance. The results of hypothesis test verified that the quality of information and system, also partner relationship are important to operate successfully the collaboration system in the shipbuilding industry. Also, the mediating variables are important to explain the structural relationship between the independent variables and organizational performance.

• 한국식생활문화학회지
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• 제22권2호
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• pp.283-288
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• 2007

The purpose of this study was to investigate how users' perceived benefits of hotel F&B loyalty program affected their relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) and how their relationship quality(trust and satisfaction) influenced their loyalty. The model was tested in the settings of five-star hotels using a sample of current members of food & beverage membership program. Empirical results confirmed that not only perceived benefits of hotel F&B loyalty program affects users' perceived relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) but that their perceived relationship quality influences loyalty on hotel products and services(hotel food & beverage products/services). According to the results, complimentary dining coupon and food discount strongly affected relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services). Strategically, it is recommended to appeal those benefits to current and potential members to maximize the loyalty. Also, it should be considered as major factors to re-package hotel F&B loyalty program.