• 한국의류학회지
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• 제43권1호
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.509-514
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• 2007

Most of the IS continuance research has assumed that IS use is activated by an intention to use, which in turn is determined by the evaluation of IS usage. Perceived usefulness is one of the evaluation variables most widely used. Typically, the past studies adopt this perceived usefulness because it views continuance as an extension of acceptance behavior. However, the literature on interpersonal relationships suggests that individuals are motivated to maintain relationships either because they genuinely want to or they believe they have no other option. The former is referred to as dedication-based relationship maintenance and the latter as constraint-based relationship maintenance. The IS continuance can be considered as the relationship maintenance situation with the existing IS that the user is currently using. The belief constructs previously used in IS continuance researches fall into the category of dedication-based ones. Additional constraint-based belief constructs are needed to explain the IS continuance behavior. In this regard, switching cost represents an important avenue for better understanding and predicting customer retention in that it can be regarded as the constraint-based motivation for relationship maintenance or IS use continuance. For an empirical exploration, 275 samples were collected from the users of a web portal site. Data analysis using Structural Equation Modeling (SEM) shows that perceived usefulness shows a significant direct effect on continuance intention while perceived switching cost significantly affects continuance usage.

• 한국의류학회지
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• 제47권2호
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• pp.295-310
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• 2023

The current virtual fashion influencers are a hyper-real prototype in that it has a higher presence than the virtual humans in the past. Also, they are leading fashion trend with more than tens of thousands of followers on social media. This study investigated the physical and social presence of virtual fashion influencer perceived by consumer and verified effects on evaluation attributes of influencers and the relationship maintenance behavior. A total of 321 Korean women in their 20s and 30s who have Instagram account participated in the online survey. The data was analyzed using AMOS 23.0. The results revealed that the physical presence had a significant impact on attractiveness of virtual fashion influencers. In case of social presence had a positive effect on friendliness and reliability of virtual fashion influencers. In addition, evaluation attributes of virtual fashion influencers' friendliness, attractiveness and reliability in the order of influence on relationship maintenance behavior. This study suggested that the development of social presence of virtual fashion influencers with friendliness and attractiveness is more important than the physical presence that has already reached a high level.

• 지식경영연구
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• 제10권3호
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• pp.133-152
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• 2009

The purpose of this study is to enhance an understanding of employee's OCB(organizational citizenship behavior) in manufacturing innovations like a TPM(total productive maintenance). OCB is examined as a dependent variable in three dimensions; compliance behavior, altruistic behavior, and innovative behavior. The six determinants of OCB are considered based on previous literature : organizational culture, team climate, transactional leadership, transformational leadership, job satisfaction, and organizational commitment. And the moderating effect of TPM on the relationships between OCB and determinants are examined. Data is collected through questionnaires and interviews from 684 employees in the Korean medium-sized manufacturing company that are conducting TPM. The result indicates that the important influencing factors of OCB are team climate, organizational culture, and job satisfaction. And the moderating effect of TPM on the relationships between OCB and job satisfaction is founded.

• 한국항공운항학회지
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• 제29권4호
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• pp.134-141
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• 2021

As the domestic aviation industry grows, the aviation maintenance field is also growing rapidly. This change calls for more aircraft maintenance technicians, and interest in safety accidents is also increasing. Individual safety climate indicates the importance of safety in the organization. We expect that three individual factors (training effectiveness, procedure effectiveness, and work pressure) relate to safety behavior in the workplace via individual safety climate. The purpose of this research is investigating the relationship between individual factors and aircraft maintenance technician's safety behavior. Previous studies related to individual factors were examined for literature review. Based on the previous studies, research model was constructed. Hypothesis was verified by effected data from 305 samples were employed for final survey. The results show that individual factors were meaningful factors to effect perceived safety behavior, and safety knowledge & safety motivation were related to safety compliance & safety participation.

• Human Ecology Research
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• 제54권3호
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• pp.321-332
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• 2016

This study clarified the maintenance of relationship between children and teachers based on longitudinal data and explored the latent classes. It clarified the latent classes connection with the children's peer play interaction. The subjects of this study were 194 children (aged 3) who attended 11 different kindergartens and daycare centers. We collected data three times (once every 6 months) until they reached age 4. The results of this study were: first, closeness, conflict, and dependence of child-teacher relationship that showed a continuous short-term connection. Second, we classified the child-teacher relationship into three groups according to longitudinal data. Those groups were, 'low level maintenance group' which had the lowest conflict and dependence compared to the highest closeness with teacher, 'middle level maintenance group' which had the teacher relationship in the middle level of the sub element area, and 'high level maintenance group' which showed high conflict and dependence compared to low closeness with the teacher. Third, the group which maintains a longitudinal high conflict.dependence showed more interruption and disruption behavior than the group which maintained a low conflict and dependence. In conclusion, the child-teacher relationship seemed to be the steady characteristic because it showed the early formation of a stable relationship. It was possible to predict the child's peer interaction through an early child-teacher relationship. Teachers need to be educated by the kindergarten and daily care center because the early formation of a child-teacher relationship can be the foundation of child's later peer and teacher relationships.

• 한국구조물진단유지관리공학회 논문집
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• 제6권3호
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• pp.103-110
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• 2002

Maintenance monitoring of the tunnel which offers continuous data during and after tunneling has been applying to tunnels in order to meet the maintenance of tunnel and to confirm continuous security of the tunnel after tunneling. But, the maintenance monitoring of tunnel results for long period is not easy to find, and moreover, the rational analysis method on tunnel monitoring has not been established yet. In this study, the relationships between displacement and stress of the tunnel concrete lining using various analysis methods are compared with maintenance monitoring. The tunnel behavior were measured in the subway tunnel passing comparative soft the weathering and analyzed both security and mechanical characteristics of the tunnel concrete lining. Also, analyzed relationship between residual water pressure applied on tunnel design and one obtained by monitoring.

• 경영과학
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• 제29권3호
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• pp.135-156
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• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.59-92
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• 2012

본 연구는 최근 인사조직 분야에서 집중적인 조명을 받고 있는 윤리적 리더십을 유통경로 연구에 적용함으로써, 그 동안 그 중요성에 비해 덜 조명되었던 유통경로 내 조직 간 리더십에 대한 이해를 증진시키고자 한다. 특히, 본 연구는 비교적 최근 밝혀지기 시작한 윤리적 리더십의 선행변수에 초점을 맞춤으로 유통경로의 구성원 간 관계에서 윤리적 리더십이 형성되기 위해서는 어떻게 해야 하는 지를 규명하고자 한다. 이를 위해 본 연구는 조직의 성격특성과 관계유지전략이라는 두 가지 이론적 차원의 변수들과 실무자들과의 심층면접을 통해 중요하게 언급된 공급업체 관리활동 변수들을 실증하였다. 국내 6대 할인점에 상품을 공급하는 공급업체 295개 사의 납품 담당자를 대상으로 설문조사를 실시하였고, PLS(Partial Least Square) 구조모형 분석을 통해 분석한 결과, 대형 할인점의 조직특성 중 양심이, 관계유지 전략 중 개방전략, 갈등관리전략, 사회망전략이, 공급업체 관리활동 중 교육훈련과 공정한 보상이 대형 할인점의 윤리적 리더십을 강화하는 것으로 나타났다. 반면, 대형 할인점의 정서적 불안정은 윤리적 리더십을 약화시켰고, 친절성과 보장전략, 조직간 커뮤니케이션은 윤리적 리더십에 유의적인 영향을 미치지 않았다.

• 대한건축학회논문집:구조계
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• 제35권12호
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• pp.181-188
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• 2019

The maintenance of school building is pivotal issue. However, it is difficult to obtain basic analysis data for LCC(Lifecycle Cost) analysis and maintenance planning of school building. Therefore, this study proposed System Dynamics(SD) techniques to make maintenance decisions for school building. The interaction between the major parameters related to the aging of a building, maintenance activities, and cost were expressed in Causal Loop Diagram. Based on this, the formula for the relationship between causal maps was defined and converted to Stock and Flow Diagram. Through the completed SD model the 50-year plan of 214 educational building were tested by considered in account budget, maintainability, and budget allocation opinions. As a result, the integrated SD model demonstrated that it can support strategic decision making by identifying the status class and LCC behavior of school buildings by scenario. According to the scenario analysis, the rehabilitation action of preventive maintenance that primarily repairs the buildings in condition grade C showed the best performance improvement effect relative to the cost. Therefore, if the proposed SD model is expanded to consider the effects of other educational policies, the crucial performance improvement budget can be estimated in the long-term perspective.