• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• 한국병원경영학회지
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• 제16권1호
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• pp.27-49
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• 2011

This study tried to examine the antecedents of antecedents of trust and customer response at the healthcare service. A total of 230 patient' data were used with a structural equation analysis. They were verified by covariance modeling, using SPSS 18.0 and AMOS 5.0program. Trust is significantly affected by the three factors. Doctors' professionalism and effort of relationship continuity have a positive impact on trust simultaneously. Also, brand reputation have a positive impact on trust simultaneously. But, Trust is not significantly affected by tangibles. And, Trust has a not positive impact on the word of mouth(WOM). Satisfaction has a positive impact on the repurchase and WOM. Repurchase has a positive impact on the WOM.

• 유통과학연구
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• 제22권10호
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• pp.55-63
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• 2024

Purpose: This study explores the impact of interactivity and professionalism on consumer trust and purchase intentions in live-streaming distribution channels, explicitly focusing on Shopee Live in Indonesia. While prior research has examined trust as a general mediator between live-streaming features and consumer behavior, this study focuses on the distinct effects of trust in sellers versus in platforms. Utilizing the S-O-R framework, this research provides a novel exploration of how these trust dimensions act as an intermediary between live-streaming features and purchase intentions. Research Methods: Data were collected from 373 Shopee Live users who purchased fashion products via online surveys. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed model and hypotheses. Results: Findings reveal that interactivity positively affects trust in both sellers and platforms but does not directly influence purchase intentions. Conversely, professionalism directly impacts purchase intentions and enhances trust. Trust in sellers and platforms significantly mediates the relationship between interactivity, professionalism, and purchase intentions. Specifically, trust in sellers substantially affects purchase intentions more than trust in platforms. Conclusion: The study concludes that while interactivity builds essential trust, professionalism directly drives purchase intentions, highlighting the importance of professional conduct in live-streaming distribution channel contexts.

• 농촌지도와개발
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• 제15권3호
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• pp.433-460
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• 2008

The objectives of this study were to figure out the relationships of factors, e-quality, interactivity, trust and switching barrier, to affect the online customers loyalty. Moreover, e-quality was considered because of the problem of ssability originated from the environment that a lot of information and products are given at online business. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and 100 responses were collected. The data were analyzed using PLS method, a structural equation modeling method. The results of the study indicate that e-quality, interactivity, and trust influence switching barrier and that the switching barrier affects virtual relationship, which has an positive effect on loyalty. This study provides valuable theoretical and practical perspectives that e-quality is the most influential factor on virtual relationship and that, of the three factors of switching barrier, the virtual relationship is the most effective one to prevent customers online from changing their main online shop for products.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2004년도 춘계학술대회 논문집
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• pp.321-332
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• 2004

The purpose of this research is to introduce the concept of "relationship formation factors" in inter-firm relations and to empirically demonstrate that they are effective in improving the relationship results by means of anmediating variable. Therefore, the basic model of this study consists of the independent, mediating, and dependent variables. First, the independent variable, that is, the relationship formation factors, is further classified into three components： transactional, relational, environmental characteristics. Then, the study empirically examines how each of the three components influences the dependent variable, that is, the business performance(Load Factor), by way of the mediating variables, that is, trust and relationship commitment.

• 한국항해항만학회지
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• 제28권5호
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• pp.373-384
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• 2004

The purpose of this research is to introduce the concept of "relationship formation factors" in inter-firm relations and to empirically demonstrate that they are effective in improving the relationship results by means of an mediating variable. Therefore, the basic model of this study consists of the independent, mediating, and dependent variables. First, the independent variables, that is, the relationship formation factors, are further classified into three components. transactional, relational, and environmental characteristics. Then, the study empirically examines how each of the three components influences the dependent variable. that is, the business performance(Load Factor), by way of the mediating variables, that is, trust and relationship commitment.

• 품질경영학회지
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• 제40권2호
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• pp.219-230
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• 2012

These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

• 문화기술의 융합
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• 제9권2호
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• pp.51-56
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• 2023

이 연구는 기업의 혁신적 문화, 조직 내 신뢰, 의사소통의 관계와 기업의 경쟁력에 미치는 영향력에 대하여 분석하였다. 연구모형은 기업의 혁신적 문화가 신뢰와 의사소통에 긍정적인 영향을 미치며, 신뢰와 의사소통은 기업경쟁력을 높이는 긍정적일 것으로 가정하였다. 분석을 위한 설문자료는 한국직업능력개발원(KRIVET)이 시행하는 인적자본기업패널II(HCCP II)의 1차 조사에서 수집된 9,053명 종업원의 자료를 기업수준(510개 기업)으로 통합하여 활용하였다. 기업경쟁력은 내부 프로세스 역량과 대고객역량에 대한 10개 요소에 대한 응답을 사용하였다. 본 연구모형을 분석하는데 구조방정식 분석을 사용하였다. 분석결과를 보면, 혁신적 조직문화는 조직의 신뢰와 의사소통에 긍정적인 영향을 미쳤다. 그리고 신뢰와 의사소통은 기업 경쟁력에 긍정적인 효과가 있는 것으로 나타났다. 부트스트랩을 통한 간접효과 분석에서는 혁신적 조직문화가 신뢰와 의사소통을 통한 간접효과가 나타나지 않아 혁신적 조직문화, 신뢰와 의사소통, 기업 경쟁력 간의 직접효과만을 확인할 수 있었다.

• 산학경영연구
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• 제15권
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• pp.25-45
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• 2002

여행도매업체는 시장개방, 경쟁기업의 출현, 개인소득의 증가로 인한 소비자 욕구의 다양한 등 환경의 급속한 변화로 소매여행업체와의 관계에 있어 보다 효율적인 마케팅전략 수립이 요구되고 있다. 따라서 여행도매업체의 여행소매업체에 대한 관계적 특성요인을 확인하고, 관계형성요인간의 관계성을 연구함으로써 여행업계에서 현실적으로 적용할 수 있는 관계마케팅 차원의 접근이 필요하다. 본 연구는 여행업의 유통경로상에서 여행도매업체의 여행소매업체에 대한 관계적 특성요인들이 신뢰, 몰입, 그리고 재구매의도에 어떠한 영향을 주는지를 규명하고 개선방향을 제시하기 위하여 실증적 분석을 하였다. 본 연구는 여행도매업체의 여행소매업체에 대한 관계성에 초점을 맞춘 것으로 변수간의 관계를 분석하기 위해 연구모형과 가설을 설정한 후 검증하였다. 분석결과 전반적인 연구모형에 대한 적합도는 설정기준 이상으로 나와 가설검증을 실시하였다. 연구결과는 첫째, 여행도매업체의 최고경영자나 마케터들에게 여행소매업체와의 관계에서 현장에서 적용할 수 있는 효율적인 마케팅전략 방안을 구체적으로 제시해 주고, 둘째, 여행도매업체는 여행소매업자로부터 신뢰구축을 통하여 장기적인 교환관계유지와 같은 관계지향적인 방법으로 여행소매업체를 관리해야 한다는 시사점을 제시하고 있다.

• Safety and Health at Work
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• 제1권1호
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• pp.87-97
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• 2010

Objectives: This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the various stressors, and finally, trust is one of the stressors. Methods: Data for this study was collected by interviews and self-administered structured questionnaires from 376 Korean and 77 Japanese workers in small businesses. Subjects were selected by two stage stratified random sampling from the working population of manufacturing industries. Results: Three different positions of trust are significantly related with the stress causation web. Social trust, institutional trust and trust in others significantly influence different work stressors in both Korean and Japanese workers. Three different kinds of trust influence work stressors among Korean workers, but institutional trust has no impact on work stressors among Japanese workers. As a moderating variable for perceived stress, distrust in an employer is statistically significant in both groups. However, stress symptom prevalence among Korean workers is modified by caution, trust in career development, and distrust in co-workers, but that of Japanese workers is modified only by distrust in employer. Job satisfaction of Korean workers is affected by general trust, utility of relation, institutional trust and trust in employer, but among Japanese workers, caution, reputation and trust in employer have influence on job satisfaction. Conclusion: The effect of trust on work stress, perceived stress, stress reaction and job satisfaction are different among Korean workers and Japanese workers. Three dimensions of trust have three different positions as antecedent, moderating and mediating factors in stress causation.